Graphic Designer or We Designer or Art Director or Photographer

8/3/2019 Graphic Designer or We Designer or Art Director or Photographer

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BRIAN MCCALL201-484-9545 / [email protected] / mcc-all.com

Graphic Design professional with proven experience in studio design processes and design project management, proficiency in digital design tools, and strong organizational capabilities.

Talented and creative designer with an accomplished early-career record of achievement. Finely tuned analytical skills; dedicated to continually streamlining and improving work processes. Well-developed leadership and collaborative abilities; able to perform at a high level in individual and group environments.

TECHNICAL EXPERTISEGraphic Design (related projects and areas of special emphasis)-Knowledgeable and experienced in full, end-to-end studio design processes, developed through real-worldexperience working for professional design firms and graphics departments.-Strong organizational skills throughout the design process, including development of a highly efficient digital archiving system adopted by a professional studio.-

Excellent interpersonal and communicative abilities; experienced in client and vendor relationship management and design industry networking.

Digital Design Tools-Proficient in a wide range of current applications, including the latest releases of Adobe Photoshop, Illustrator, InDesign, Fireworks, Flash, Dreamweaver, andAcrobat; Quark; and Microsoft Office Suite.- Advanced knowledge of web standards, email blasts, HTML, XML, CSS, JavaScript,and Actionscripting.- Practical knowledge of digital cameras, video, and projection equipment.

Analog Design Tools

- Hands-on production skills in cutting, mounting, and model making.- Working knowledge of digital and offset printing.- Extensive knowledge of both silkscreening and letterpress processes.

PROFESSIONAL EXPERIENCE

Design Consultant 2010 - PresentThree Rivers Community Foundation Pittsburgh, PA- Creating new identity system for the Foundation's six main initiatives.- Handling all collateral for signature annual event, scheduled for October 2011.

Design Consultant 2010 - Present

Mr Small's Theatre Millvale, PA- Currently in the process of rebranding the entire corporate website to includemore interactivity, to further engage the user, create awareness of all the Theatre's initiative and bring the sale of tickets "in-house", and eliminate the necessity for a third party vendor.

Art Director 2008 - 2010READER'S DIGEST New York, NY-



Oversaw the print and online publication (readersdigest.com) of the most widelyread magazine inthe U.S. - also translated, sold, and distributed internationally.-Led team of 6 freelance designers working on 800 projects per year as a managerin the marketing department. Supervised daily activities of team members, managing projects, timelines, and budget.-Managed extensive content for readersdigest.com, which included a books and music category, as well as "Weekly Reader" section that contained articles for educational purposes.

Selected Accomplishments-Created media kit introducing the new online content and orchestrated projects from inception through completion.-Conceptualized and implemented new publication, Best You, with articles focusedon healthy living for women over 50, to compete with More magazine.-Redesigned interactive holiday greeting card based on findings from demographicsresearch of vendors and clients.-

Created a "game-like" interactive, holiday greetings with animation and sounds that clearly emphasized both the Reader's Digest and Best You brands.

Designer 2004 - 2008USA TODAY / USA WEEKEND MAGAZINE New York, NY-Collaborated with marketing team to create ads for magazines, working on 800 projects per year,with sole responsibility for 400 projects.- Created invites, signage and all other manners of event collateral.-Designed direct mail and promotional pieces that were sent to existing and prospective clients; created brochures, sell sheets, ad comps, advertorial units, and

media kits and client presentations.-Supported national sales team and worked with many large pharmaceutical clientsand representatives, managing relationships and promoting client retention.Selected Accomplishments-Created a "micro" site - a website used for promotion, which is updated on a weekly basis and offered weekly drawings for our ad partners.- Created a client-focused website as well as 4 annual mail blasts to clients and prospective clients.-Leveraged strong awareness of the demographics of media buyers, resulting in company receiving the Design Annual Award every year.

Designer 2003 - 2004THE WEATHER CHANNEL New York, NY-Supported entire national sales team (West Coast, Midwest, South) consisting of30+ sales associates by independently managing design projects to ensure completion on time and within budget.-Interfaced regularly with several large clients on multimillion-dollar design projects requiring quick turnarounds and tight deadlines.



- Managed relationships with existing clients and generated over $8 million in new business.-Created 300 presentations / graphic design jobs daily, including "mock up" commercials and design ads, mainly for large pharmaceutical clients, including Johnson & Johnson, Proctor and Gamble and Merck.-Aligned the needs of pharmaceutical companies with regional weather conditions by running ads for seasonally appropriate medications in different geographical regions throughout the year.

PROFESSIONAL DEVELOPMENT / ASSOCIATIONSMember - AIGA STUDENT MENTORSHIP PROGRAM 2003 - Present- Mentorship program sponsored by the leading professional association for design.-Mentored 3 students, helping them network with other design professionals as well as compile their professional graphics portfolios for college applications. Asa result of these portfolio submissions, one of my mentees was offered a full scholarship to the School of Visual Arts in New York City.

Member - ART DIRECTOR'S CLUB OF NEW YORK 2004 - Present-Global, not-for-profit, membership-based association of advertising, art directo

rs, graphic designers, and new media professionals headquartered in New York City.

Member - TOASTMASTERS PUBLIC SPEAKING 2008 - Present

EDUCATION / AWARDSBachelor of Science Degree in Graphic Design 2001THE PENNSYLVANIA STATE UNIVERSITY University Park, PA

Professional Recognition- Published, Graphic Design USA In-House Design Annual- Published, Graphis New Talent Annual- Published, Art Director's Club of New York Design Annual

- Published, Print's Regional Design Annual

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Graphic Designer or We Designer or Art Director or Photographer