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Graphic IdentityGuidelinesSPRING 2015
These guidelines outline correct and
consistent application of the FEMA brand
identity. Adherence to the guidelines will
provide the foundation for a strong and
consistent visual representation of the
FEMA brand.
PG 3 USAGE & VARIATIONS
PG 5 ICON USAGE
PG 6 COLOR & FONT
PG 7 CONTACT
www.femaflavor.org2
LOGO USAGEFEMA BRAND GUIDELINES
LOGOThe “FEMA” portion of the logo is a modified version of the
OXO font. The “Flavor & Extract Manufacturers Association”
portion of the logo is created in the official FEMA font Benton
Sans. The logo should only appear in the horizontal format.
Logo Minimum Size
CORRECT DO NOT STRETCH DO NOT COMPRESS
TIP To ensure proportional scaling when resizing the logo:A. Use the scale tool and type in the desired percentage to enlarge or reduce. Be sure that the “scale strokes” option is selected.B. If you are manually scaling the official logo, hold down shift key as you click on and drag using your mouse.
1 ”
.7”
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LOGO USAGEFEMA BRAND GUIDELINES
* For circumstances not covered in these guidelines, please contact one of the representatives listed on page 7.
DO NOT RE-ASSIGNCOLOR DESIGNATIONS
DO NOT RE-ASSIGNCOLOR DESIGNATIONS
DO NOT USE AS 1-COLOR HALF-TONE OTHER THAN
BLACK OR WHITE
www.femaflavor.org4
1-Color Logo Black - PMS Black C
1-Color Logo Black - PMS Black C
5-Color LogoTeal - PMS 3262 CGreen - PMS 368 CYellow - PMS 3955 COrange - PMS - 144 CBlack - PMS Black C
5-Color LogoTeal - PMS 3262 CGreen - PMS 368 CYellow - PMS 3955 COrange - PMS - 144 CBlack - PMS Black C
FEMA LOGO ON WHITE OR LIGHT BACKGROUND
FEMA LOGO ON DARK BACKGROUND
LOGO USAGEFEMA BRAND GUIDELINES
* For circumstances not covered in these guidelines, please contact one of the representatives listed on page 7.
DO NOT RE-ASSIGNCOLOR DESIGNATIONS
DO NOT USE AS 1-COLOR HALF-TONE
DO NOT CHANGE THE ICONS ELEMENTS
DO NOT SKEW OR DISTORT
ICONThe drop icon for FEMA is an approved mark by which our association
is recognized. This icon has been drawn and designed and must never
be redrawn or changed. The icon should never appear in any way other
than those designated by these guidelines. The icon can be used by
itself as a design element.
ICON MINIMUM SIZE
With Drop Without Drop
.5”
.5”
.75”.5”
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ICON USAGEFEMA BRAND GUIDELINES
WITHOUT DROPThe “floret” icon can be used by itself as a
design element.
DROP ONLY The “drop” icon can be used by itself as a design
element. Color must stay the same.
* For circumstances not covered in these guidelines, please contact one of the representatives listed on page 7.
COLORS
OFFICIAL FEMA FONTS
COLORSThe colors utilized by the organization are
a major component in the establishment of
brand identifying materials for print, web and
other media.
COLOR MODE USESPlease use the RGB and Hex call outs for any
material that is to be viewed digitally on a
monitor. Examples would include a website,
powerpoint or video.
Please use the CMYK call outs for any printed
collateral. Examples would be brochures, ads
and newsletters.
Use the PMS call outs as a solid color refer-
ence for matching all colors. For example, when
using CMYK colors for printing purposes, the
PMS colors should be used as an ultimate goal
to match.
Examples for using PMS colors would be to
choose stitch color for embroidery, cut vinyl or
silk screening.
OFFICIAL FONTBenton Sans is the official font used in
conjunction with the FEMA brand. No
other font can be used in place of the of-
ficial fonts. Fonts can only appear in
the designated colors:
TEAL - PMS 3262 C
ORANGE - PMS 144 C
YELLOW - PMS 3955 C
GREEN - PMS 368 C
White (dark backgrounds)
Black
BENTON SANS BOOKABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890$%&()””’
BENTON SANS BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890$%&()””’
BLACKPMS: BLACK C
CMYK: C:0 M:0 Y:0 K:100
RGB: R:35 G:31 B:32
WEB/HEX: #231F20
ORANGEPMS: 144 C
CMYK: C:0 M:50 Y:90 K:0
RGB: R:246 G:147 B:51
WEB/HEX: #F79433
ORANGE DROP (Screened version of PMS 144 C)
PMS: 144 C 75%
CMYK: C:0 M:35 Y:90 K:0
RGB: R:251 G:175 B:51
WEB/HEX: #00AEEF
TEALPMS: 3262 C
CMYK: C:75 M:2 Y:40 K:0
RGB: R:0 G:180 B:170
WEB/HEX: #00B4AA
YELLOWPMS: 3955 C
CMYK: C:7 M:0 Y:84K:0
RGB: R:244 G:235 B:71
WEB/HEX: #F4EB47
GREENPMS: 368 C
CMYK: C:54 M:2 Y:96 K:0
RGB: R:130 G:190 B:71
WEB/HEX: #82BE47
www.femaflavor.org6
COLOR & FONT USAGEFEMA BRAND GUIDELINES
* For circumstances not covered in these guidelines, please contact one of the representatives listed on page 7.
For more information about FEMA, or if a
particular situation arises that is not covered
in these guidelines please contact:
Mathew GulickCommunications Director - FEMA
202.293.5800
John CoxExecutive Director - FEMA
202.293.5800
Bill WoodwardCreative Director
Woodward Creative Group
254.773.5588
www.femaflavor.org7
CONTACT INFORMATIONFEMA BRAND GUIDELINES
