graphical MaNUal FOr ThE lOgO aND ViSUal STYlE OF ThE ... · The unified visual style consists of the logo, colours, font and visual style elements which are introduced on the following

graphical MaNUal FOr ThE lOgO aND ViSUalSTYlE OF ThE ŠKODa TraNSpOrTaTiON grOUp aND iTS MEMBErS

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IntroductionHistory of the Škoda LogoHow to Work with the Graphical ManualCompany Name

Logo Basic Colour DesignBasic Negative Design Single-Colour Design Single-Colour Negative DesignBlack-and-White DesignLayoutProtective ZoneScope of DimensionsMinimum SizeBasic Design of the Logo on a Background Single-Colour Design of the Logo on a BackgroundLogo in the MaterialSpatial Design Forbidden Shape and Colour Versions

Colour RangeBasic ColoursComplementary Colours

FontBasic FontComplementary FontTypesetting Rule

Visual StyleExamples of Visual Style ApplicationsLinePhotobankPictograms

Business StationeryHeaded PaperHeaded Paper with a Certification MarkHeaded Paper – the Second and Following PagesPrinciple of Filling in TextPress ReleaseMinutes of a MeetingBusiness CardEnvelopesCompliment CardLabels, StickersRubber Stamps

FormsUniversal Layout of Table FormsUniversal Layout of Text FormsPrinciple of Filling in FormsInvoiceOrder FormContractBusiness Offer

Communication and Promotional MaterialsPrinciple of Creating Communication and Promotional MaterialsLeafletsCatalogue SheetsCompany Catalogues and Brochures – Front PageCompany Catalogues and Brochures – Other PagesAdvertisingBannersRoll-up BannersCompany Magazine

Other printed materialsPresentation FoldersFile Folders and LabelsNotepadEmployee CardName BadgeVisitor Card

Use in multimediaEmail SignatureNewsletterPrinciple of Web DevelopmentIntranetPowerpoint PresentationCD/DVD

Spatial applications of the logoPrinciple of Applying the Logo on ProductsDesignation of BuildingsOutdoor Orientation SystemIndoor Orientation SystemRule for Designating an Exhibition StandFlagsDesignation of ContainersDesignation of LorriesDesignation of Passenger CarsWork ClothingRule for Designating Promotional Items

ŠKODA TRANSPORTATION a.s.www.skoda.cz© 2014 Dynamo design s.r.o.www.dynamodesign.czADM Serviceswww.admservices.cz

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11.11.21.3

22.12.22.32.42.52.62.72.82.92.10

2.11

2.122.132.14

33.13.2

44.14.24.3

55.15.25.35.4

66.16.26.3 6.46.56.66.76.86.96.106.11

77.17.27.37.47.57.67.7

8 8.1

8.28.38.4

8.5

8.68.78.88.9

99.19.29.39.49.59.6

1010.110.210.310.410.510.6

1111.111.211.311.411.511.611.711.811.911.1011.11

cONTENTS

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iNTrODUcTiON1

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The Škoda logo is considered one of the most elegant and at the same time one of the most original trademarks. Its history goes back already to the early 1930s. In 1923 two versions of the logo (fig. A) were registered. The first version showed a five-feather stylized wing with the word ŠKODA in a circle. The second version had a winged arrow with three feathers in a circle. This version won and in 1937 the word ŠKODA (fig. B) was added to it. It has been used till today with some minor modifications. As the logo has been used for a long time, it has become a symbol which is universally recognizable and particularly in the Czech Republic it has become synonymous with high-quality means of transport.

1.1History of the Škoda Logo

1 iNTrODUcTiON

A B

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The graphical manual of the Škoda Transportation Group is a binding regulation for using a unified visual style of the company. It includes rules and recommendations concerning the creation, production and use of its individual elements, including the system of its use within the framework of the individual daughter companies.

Graphical sources for all elements of the unified visual style of the company form an integral part of the graphical manual. These data should be used in order to avoid deformations of the logo and the accompanying elements of the visual style.

The unified visual style consists of the logo, colours, font and visual style elements which are introduced on the following pages of the graphical manual. The content of the visual style expresses the basic identification of the Škoda Transportation Group both with regard to the professional and the general public. It creates the company image, it is a symbol of strength and prosperity and it represents successes and reliability in business.

Therefore it is necessary to observe all the rules given in this manual. These rules determine the procedure in applying the elements of the unified visual style and in the preparation of printed materials, in spatial applications and applications on individual products.

1.2How to Work with the Graphical Manual

1 iNTrODUcTiON

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The name “Škoda Transportation” is used for designating the group as well as one of the companies.

The name of the group is written with capital “Š”, “T” and “G”, therefore “Škoda Transportation Group“.

The names of the daughter companies are described in the two columns according to their use – depending on whether it is a company name or a name for communication.

The company name of the Škoda Transportation Group is not given, because the group does not have a legal entity; it is an umbrella name.

The full name of company is always used in a text and it is not possible to place the logo in it.

1.3Company Name

1 iNTrODUcTiON

ŠKODA TRANSPORTATION a.s.

ŠKODA ELECTRIC a.s.

ŠKODA TVC s.r.o.

ŠKODA VAGONKA a.s.

ŠKODA CITY SERVICE s.r.o.

Pars nova a.s.

LOKEL s.r.o.

POLL, s.r.o.

VÚKV a.s.

ŠKODA TRANSPORTATION Deutschland GmbH

Ganz – Skoda Electric Zrt.

TRADING RS Sp. z o.o.

Sibelektroprivod

Škoda Transportation

Škoda Electric

Škoda TVC

Škoda Vagonka

Škoda City Service

Pars nova

Lokel

Poll

VÚKV

Škoda Transportation Deutschland

Ganz – Skoda Electric

Trading RS

Sibelektroprivod

Škoda Transportation Group

The logo must not be used in a text ...

Company name Name for communication

lOgO2

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The logo is identical for both the Škoda Transportation Group and its daughter companies.

The logo consists of two parts, i.e. of the 3D symbol (an arrow with three feathers in a circle) and the word “ŠKODA”.

This basic 3D colour design is always used if the technology, background colour and size allow it.

No interventions are allowed in the logo; its colour or other aspects may not be modified in any way.

If needed, the symbol can be used separately under the condition that it is clear that it concerns communication of the Škoda Transportation Group (see 5.1 Examples of Visual Style Applications). The same rules apply to the use of the separate symbol as to the use of the logo.

2.1Basic Colour Design

2 lOgO

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If the negative design of the logo is used, the symbol remains the same as in the basic colour design, but the word ŠKODA is white.

This version is used only if a background makes it impossible to use the basic colour design (see 2.10 Basic Design of the Logo on a Background).

2.2Basic Negative Design

2 lOgO

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If technology does not allow to use the basiccolour design of the logo (single-colour printing, embroidery, cut graphics), the single-colour version of the logo is used in the basic dark blue company colour.

2.3Single-Colour Design

2 lOgO

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If it is necessary to use the negative design of the logo and at the same time technology does not allow to use the basic negative design of the logo (single-colour printing, embroidery, cut graphics), the single-colour negative design of the logo in white is used (see 2.11 Single-Colour Design of the Logo on a Background).

2.4Single-Colour Negative Design

2 lOgO

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The black-and-white design is used in black-and-white printing or in cases when due to technical reasons it is impossible to reproduce the logo in colour.

A white version of the logo is used as a negative design (see 2.11 Single-Colour Design of the Logo on a Background).

2.5Black-and-White Design

2 lOgO

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The layout precisely defines the shape of the logo, the distribution of the individual elements, their proportions and dimensions. The layout is a tool for checking correct usage, it is not intended for construction of the logo.

2.6Layout

2 lOgO

100 % 257,5 %

370 %

24 %

57,5

%

100

%

18,5 %

12,5

%

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The protective zone of the logo delimitsspace into which no other graphical or typographical elements may be placed. It is the smallest possible distance from other elements, motifs and logos of partners. It is necessary to observe the protective zone in order to ensure recognizability of the logo and its legibility in the context of other visual elements. The protective zone of the Škoda logo is determined by 25% of the size of its symbol. .The same rules as in the case of the logo apply when the symbol is used independently.

2.7Protective Zone

2 lOgO

100

%25

%

25 %

100

%25

%

25 %

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The scope of dimensions offers a range of recommended sizes for use on various formats. The basic 100% size represents the optimum dimension for use of the logo on the A4 format.

2.8Scope of Dimensions

2 lOgO

150

%

firemní desky

obálky DL, C5

karty

vizitky

hlavičkový papír,komplimentky,katalogové listy A4, ap.

30 mm

100

%

20 mm

70 % 14 mm

50 % 10 mm

45 % 9 mm

company folders

headed paper, compliment cards, catalogue sheets A4, etc.

DL, C5 envelopes

cards

business cards

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The minimum size of the logo is the smallest possible size which guarantees its legibility. In the case of the basic colour design of the Škoda logo the minimum height is 5 mm, i.e. 25% of the basic size of the logo. In the case of the single-colour design the logo can be reduced to the height of 3 mm, i.e. 15% of the basic size of the logo. Use of the logo in smaller sizes is undesirable, because its legibility is affected.

2.9Minimum Size

2 lOgO

základní provedení

jednobarevné provedení

25 % 5 mm

3 mm15 %

100

%

20 mm

basic design

single-colour design

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This page shows examples of the use of the basic logo design on backgrounds of different colours.

The basic colour design of the logo may be used on light backgrounds in the case of single-colour surfaces or photographs.

The logo in the basic negative design is used on dark backgrounds, i.e. both on single-colour surfaces and photographs.

When placing the logo on a photograph, it is necessary to use the colour tint immediately surrounding the logo as a basis so that good legibility can be guaranteed.

2.10Basic Design of the Logo on a Background

2 lOgO

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This page shows examples of the use of the single-colour logo design on backgrounds of different colours.

The same rules as in the basic colour design apply also to the single-colour design of the logo, i.e. the positive version, both in colour and black-and-white, is used in the case of light background tints.

The negative version in white is used In the case of dark background tints.

2.11Single-Colour Design of the Logo on a Background

2 lOgO

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The logo in the material is used in applications in which it is possible to apply the logo in 3D by means of various technologies (stamping, engraving, sanding). The plastic version is applied, for example, to leather, wood and various types of textiles and metals.

In these applications all parts of the logo are raised to the same height or impressed to the same depth.

The single-colour design of the logo is always used as an example.

2.12Logo in the Material

2 lOgO

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The spatial design of the logo is used for special applications, e.g. on means of transport, buildings, promotional items, etc. In these cases the basic colour design of the symbol is used copying the spatial outline shown on this page. This design can be used only if production technology makes it possible.

2.13Spatial Design

2 lOgO

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The previous pages in this chapter of the manual define the allowed versions of the logo and its use. Any other modifications of the whole logo or its individual parts are inadmissible. It is not allowed to attach to the logo the name of a daughter company (A, B, C), to use a different font style (D, E), to deform the logo (F), to use its outline (G), to change the position of the symbol in relation to the word ŠKODA (H), to use shading (I), to use other colour range (J, K, L).

2.14Forbidden Shape and Colour Versions

2 lOgO

ŠKODA

NAMENÁZEV SPOLEČNOSTI

NÁZEV SPOLEČNOSTI

A

D

G

J

B

E

H

K

C

F

I

L

cOlOUr raNgE3

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A colour range is one of the basic building elements of a unified visual style. Basic colours make it significantly easier to identify a company in printed and other materials. The Škoda Transportation Group is represented by three basic colours which are based on the colour range of the logo. Their definitions are described on this page.

3.1Basic Colours

3 cOlOUr raNgE

CMYK 100/68/0/30RGB 0/63/126PANTONE 294 CRAL 50103M 100-003

CMYK 85/21/0/0RGB 0/150/214 PANTONE 2925 CRAL 50123M 100-453

CMYK 0/0/0/35RGB 188/188/188PANTONE Cool Gray 4 CRAL 70403M 100-384

Basic blue Basic light blue Basic grey

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The complementary colour range broadens the possibilities of colour application in the unified visual style. It concerns primarily certain applications where the use of the basic colour range is not sufficient. For example, degrees of black and light blue are used for colour highlighting, tables and charts; silver can be used for luxury printing; green is used when emphasizing an ecological approach. The complementary colours are never dominant.

3.2Complementary Colours

3 cOlOUr raNgE

CMYK 80/0/100/2RGB 63/156/53PANTONE 362 CRAL 60183M 100-2420

PANTONE 877 CRAL 90223M 100-58

Black (0–100 %)

Basic light blue (0–100 %)

Metallic silver Green

FONT4

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A font constitutes an important part of a unified visual style. The Klavika font is the basic font of the Škoda Trasportation Group. All font styles described in this manual can be used. The basic font is used in presentation and communication materials, in slogans and in a continuous text.

4.1Basic Font

4 FONT

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AÁBCČDĎEÉĚFGHIÍJKLMNŇOÓPQRŘSŠTŤUÚŮVWXYÝZŽ

0123456789!?,@„“&%()]+/#*

Klavika

Klavika LightKlavika Light ItalicKlavika RegularKlavika Regular ItalicKlavika MediumKlavika Medium ItalicKlavika BoldKlavika Bold Italic

Minusky

VerzálkyŘezy písma

Číslice a znaky

Font styles

Lower case

Upper case

Numerals and characters

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The complementary font is used in cases in which it is impossible to use the basic font, for example, in standard printed or electronic communication (when filling in electronic documents on a PC, in the Powerpoint program, etc.).

The Škoda Transportation Group uses primarily Arial Regular, Arial Italic, Arial Bold and Arial Bold Italic. The general availability of these font styles constitutes their major advantage.

In some cases it is possible to use the condensed Arial Narrow version.

4.2Complementary Font

4 FONTaábcčdďeéěfghiíjklmnňoópqrřsštťuúůvwxyýzž

aábcčdďeéěfghiíjklmnoópqrřsštťuúůvxyýzž0123456789!?,@„‟&%()]+

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arial regulararial italicarial boldarial bold italic

arial narrow regulararial narrow italicarial narrow boldarial narrow bold italic

Font styles Lower case, upper case, numerals and characters

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Correct typesetting facilitates legibility of a text and attests to the professionalism of the company. Not only typographical rules but also the font itself, its style, size, spaces between characters and lines play an important role in typesetting.

We align texts to the left flag (A). This allows us to avoid too big and too small gaps between words and therefore the so-called “rivers of white” – empty gaps running through texts (D, E). Justification of text is advisable only in the case of a sufficient line width so that the mentioned typographical deficiencies will not become apparent (B).

Typographical rules must be observed; one-letter words must not be left at the end of a line; words must not be often divided and two spaces must be avoided (C). We must never deform the font because it degrades its legibility.

We never use object wrap because we cannot avoid automatic increase or decrease in the gaps between words, the occurrence of rivers of white, one-letter words at the end of lines and too frequent divisions of words (E).

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quatat officium niaecto te nihil maximusa

voloribus ditiaerovid magnati orepero vitisque

posmo.

4.3Typesetting Rule

4 FONT

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prestia turemol uptaectur, as et ute iunt. Sedi-

tam, volorem idempore nat quo volorro rem-

por mo volupientio. Itam doluptaqui dolupta-

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liquam quatat officium niaecto te nihil maxi-

musa voloribus ditiaerovid magnati orepero vi-

tisque posmo.

A

C

B

D E

ViSUal STYlE5

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This page shows examples of the use of the Škoda Transportation Group’s visual style. Apart from the logo, the company colours and the font, the visual style of the group comprises of other graphical motifs: a line, a photograph and a pictogram. These motifs are described on the following pages of the graphical manual.

ČÍSLO 95 / 2014ČASOPIS ZAMĚSTNANCŮ SKUPINY ŠKODA TRANSPORTATION

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UDÁLOSTI

ROZHOVOR

ROZHOVOR

5.1Examples of Visual Style Applications

5 ViSUal STYlE

IČ: 12345678, DIČ: CZ12345678Název banky, účet: 1234567/0000Společnost je zapsána v obchodním rejstříku vedeném Krajským soudem v Město, oddíl X, vložka 12345

NÁZEV SPOLEČNOSTINázev ulice 123/45123 45 MěstoČeská republika

T: +420 123 456 789F: +420 123 456 789E: [email protected]

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Místo, datum

Oslovení,

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Pozdrav

Titul Jméno Příjmení funkční zařazení

1/2

Název pracovištěÚtvarOsobaUlicePSČ Místo



S pozdravemWith Compliments

lOKOMOTiVa ŠKODa 109 EISO 14001:2004

www.skoda.cz

ElEKTricKÁ JEDNOTKa 471 city Elefant

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TraMVaJ Forcity alfa


T: +420 123 456 789M: +420 123 456 789E: [email protected]

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4

UDÁLOSTI

Suspendisse a aliquet mi, ut gravida arcu. Nullam turpis nulla, ultricies ac consequat id, tristique quis ante. Ut non lectus pharetra, facilisis nunc et, euismod ipsum. Donec solli-citudin, urna a dignissim ullamcorper, purus odio rutrum nisl, eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis rhoncus, mauris urna fringilla metus, in interdum tellus tortor non diam. Nunc nec rhoncus risus, sed suscipit leo. Aenean ut pretium massa, vitae dictum lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ipsum erat, euismod nec eleifend et, hendrerit quis tellus. Donec venenatis consequat interdum. Ut vel eleifend nulla. Pellentesque sit amet dictum eros. Aenean nunc mi, blandit sollicitudin erat vel, convallis posuere sapien. Praesent ultrices consectetur velit quis eleifend. Ut at libero vel arcu facilisis venenatis et id diam. Phasellus

Suspendisse a aliquet Nullam turpis nulla, ultricies ac consequat id, tristique quis ante. Ut non lectus pharetra, facilisis nunc et, euismod ipsum. Donec solli-citudin, urna a dignissim ullamcorper, purus odio rutrum nisl, eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis rhoncus, mauris urna fringilla metus, in interdum tellus tortor non diam. Nunc nec rhoncus risus, sed suscipit leo. Aenean ut pretium massa, vitae dictum lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ipsum erat, euismod nec eleifend et, hendrerit quis tellus. Donec venenatis consequat interdum. Ut vel eleifend nulla. Pellentesque sit amet dictum eros. Aenean nunc mi, blandit sollicitudin erat vel, convallis posuere sapien. Praesent ultrices consectetur velit quis eleifend. Ut at libero vel arcu facilisis venenatis et id diam. Phasellus dignissim, augue non consectetur mattis, dolor orci lacinia diam, ut elementum dolor sem id velit. Lorem ipsum dolor sit

dignissim, augue non consectetur mattis, dolor orci lacinia diam, ut elementum dolor sem id velit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per incep-tos himenaeos. Pellentesque venenatis quis libero suscipit egestas. Sed ut effi citur elit. Proin tellus diam, pulvinar quis magna in, con-dimentum bibendum est. Vestibulum effi ci-tur, ipsum vitae dignissim gravida, ante ipsum tincidunt quam, vitae convallis enim justo at purus. Nullam nunc mauris, tincidunt et neque id, imperdiet iaculis felis. Etiam varius gravida diam, ac commodo dui dignissim nec. Cras quis aliquam ligula, in suscipit mi.

Maecenas sed velit vitae quam egestas inter-dum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Interdum et malesuada fames ac ante ipsum primis in faucibus. Integer eget erat dapibus, faucibus leo nec, laoreet lacus. Donec augue est, feugiat a hendrerit eget, ultricies non velit. Vestibulum neque felis, posuere vel sagittis in, ullamcorper vitae sem. Sed est felis, vehicula id scelerisque eu, hen-drerit at lacus. Ut imperdiet tellus sed aliquet faucibus. Phasellus euismod elit quis nibh volutpat, at volutpat quam viverra. Phasellus dictum ut felis cursus congue.Pellentesque urna nunc, pretium at quam a, pellentesque laoreet nulla. Pellentesque feugiat pharetra varius. Nam nibh quam, pulrpis egestas.

Ut tortor elit, egestas condimentum neque aliquet, malesuada convallis orci. Suspendisse ullamcorper ante eu quam molestie, blandit ultrices libero elementum. Cras ut velit dig-nissim, fermentum sem eget, sodales purus. Integer eros eros, bibendum vehicula ante ut, vestibulum ullamcorper enim. Cras eget erat vitae nisl lacinia laoreet vel eu ligula. Vivamus vel nulla accumsan, lobortis justo hendrerit, dignissim ligula. Quisque bibendum lobortis tempus. Integer volutpat, nulla quis pretium hendrerit, est velit aliquet sapien, at sceleris-que odio lacus eget sem. Integer pretium sem-per tempus. Proin et viverra arcu, in posuere enim. Fusce felis nibh, aliquet suscipit mi eu, fi nibus accumsan massa. Etiam vel eleifend neque. Nullam iaculis libero eu risus rutrum, non mollis nibh mollis. Duis et odio dolor.

Sed at quam sed diam laoreet cursus non sagittis erat. Donec sit amet blandit dui. Etiam et interdum lorem. Phasellus pretium tellus tortor, sed dapibus tellus ultricies in. Praesent bibendum justo ut magna venenatis porttitor. Sed in varius mi, a suscipit arcu. Mauris quis posuere odio, eget molestie elit. Phasellus ornare nisi eget luctus dapibus. Duis feugiat, odio ac tempus luctus, metus lacus feugiat orci, eu vestibulum risus purus vestibulum orci. Mauris tempor sem ac dolor congue, quis rhoncus ex lobortis. Aliquam.

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Pellentesque habitant mor tristique senectus...

Lorem ipsum consectetur adipiscing

amet, consectetur adipiscing elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque venenatis quis libero suscipit egestas. Sed ut effi citur elit. Proin tellus diam, pulvinar quis magna in, condimentum bibendum est. Vesti-bulum effi citur, ipsum vitae dignissim gravida, ante ipsum tincidunt quam, vitae convallis enim justo at purus. Nullam nunc mauris, tincidunt et neque id, imperdiet iaculis felis. Etiam varius gravida diam, ac commodo dui dignissim nec. Cras quis aliquam ligula, in suscipit mi.

Maecenas sed velit vitae quam egestas inter-dum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Interdum et malesuada fames ac ante ipsum primis in faucibus. Integer eget erat dapibus, faucibus leo nec, laoreet lacus. Donec augue est, feugiat a hendrerit egetvel sagittis in, ullamcorper vitae sem. Sed est.

ŠKODOVÁK

www.skoda.cz www.skoda.czwww.skoda.cz

(31)

The line weight is given by the format on which the line is located. Specific examples are described on this page of the manual (A).

The length of the line reaches across the entire layout of the format or matches the length of a text or the logo (B).

The line is drawn in the basic colours or in white and its colour is influenced by the colour of the background (C). The line may be also used on a white background or a photograph. Using a light blue line on a grey background is not recommended because this combination is not easily visible.

If the line is placed next to the logo, it is necessary to observe the protective zone of the logo. When placing the line next to a text, the distance is given by the distance from the edge of the format (B) or by a distance which achieves an optically balanced layout (D).

When working with a photograph, the line must not disrupt the central motif (E).

5.2Line

5 ViSUal STYlE

Fugitae consequ oditatet eos con plitem quis ea con ratem venestrum eturvoluptaecus am harumquist eosanimos

www.skoda.cz


www.skoda.cz


www.skoda.cz

Format

GENERAL SPECIFICATIONS OF THE INTENSITY OF DRAUGHT OF THE LINE

Brand Intensity of draught of the line

A6

A5

A4

A3–A2

cca 40–50 %

cca 70 %

cca 100 %

cca 120–200 %

0,2–0,3 points

0,3–0,5 point

0,5–0,75 point

1–2 points

A1 cca 300–400 % 3–5 points

ELEKTRICKÁ JEDNOTKA471 City Elefant

ELEKTRICKÁ JEDNOTKA471 City Elefant

x x x y

D

C

A B

E

(32)

Photographs in three basic fields are used in the communication materials of the group:

A – a corporate image photograph – for use in general materials which do not promote a specific product, but develop the image of the group (folders, flags, title pages of printed materials).

B – a product image photograph – for showing a specific product (catalogue sheets, advertising, inside pages of printed materials).

C – general photographs – for a specific illustration in the inside pages of brochures, leaflets, magazines, for use on web pages or the intranet. These photographs are not suitable for use on the title pages of printed materials.

5.3Photobank

5 ViSUal STYlE

A – corporate image photograph

B – product image photograph

C – general photograph

(33)

Pictograms are used on the Internet, in printed materials or in designation of buildings. These pictograms are based on the character of the logo and the font.

Two versions are used: either white motifs are placed in a circle or motifs are without a circle.

The pictograms are prepared using the basic colour range (see 3.1 Basic Colours). The “Green Train” pictogram is designed in the complementary green colour (see 3.2 Complementary Colours).

The shape of these pictograms may not be modified. When creating new pictograms, it is necessary to use the same style which is applied in these examples.

5.4Pictograms

5 ViSUal STYlE

lokomotivamuž žena invalida sprcha šatna

oznámení zajímavost personálie kalendář media

upozornění informace hledání rozhovor směrovka

elektrická jednotka trolejbus

motorová jednotka

tramvaj

Green train

metro elektrobus

man

notification

warning

woman

point of interest

information

disabled person

personal data

searching

shower

calendar

interview

cloakroom locomotive

motor unit

tram

Green train

electric unit

metro

trolley bus

electric busmedia

signpost

BUSiNESS STaTiONErY6

(35)

A headed paper contains the 100% size of the logo in the basic colour design located in the left top part of the format (heading) and information about the company in the bottom part of the format (footer). The heading and the footer are separated from the main body of the text by a light blue line. A black-and-white version of the headed paper uses the black-and-white design of the logo.

Textual information is entered in the template using the complementary company font Arial in black colour in the Regular and Bold font styles and the size of 10 points, line spacing of 1.5.





Místo, datum

Oslovení,




Pozdrav


1/2


6.1Headed Paper

6 BUSiNESS STaTiONErY

20

20 65 125

125

010

3040

5099

198

287

270

260

2000




Black-and-white version

(36)

A headed paper with a certification mark respects the rules which are described on the previous page (see 6.1 Headed Paper). Contact details in the footer must be moved to make space for the certification marks. The black-and-white version of the headed paper with a certification mark uses the black-and-white design of the logo.





Místo, datum

Oslovení,




Pozdrav


1/2



6.2 Headed Paperwith a Certification Mark


60 100

125

010

3040

5099

198

287

270

2000 20

20

260





(37)

The logo and the heading line remain on the following pages of the headed paper template. Apart from these only textual information is used and the footer is omitted. The black-and-white version of the second and following pages uses the black-and-white design of the logo.


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum sem, sed euismod quam magna non neque. Integer posuere ante libero, in sodales elit auctor non.Proin ac lacinia felis. Nunc scelerisque, libero vel dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio. Ut ac arcu non elis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor tincidunt neque, a blandit orci. Quisque quis erat lacus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean semper ullamcorper adip nutrela discing momenule darbiu forum. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor a quis nisl.

In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Nullam at magna odiotiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum sem, sed euismod quam magna non neque. Integer posuere ante libero, in sodales elit auctor non.

Proin ac lacinia felis. Nunc scelerisque, libero vel posuere posuere, augue tortor vehicula mauris, dal molestie erosaw dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio. Ut ac arcu non elis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor tincidunt neque, a blandit orci. Quisque quis erat lacus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean semper ullamcorper adip nutrela discing momenule darbiu forum. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing.

Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Nullam at magna odiotiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Pozdrav


2/2

6.3Headed Paper – the Secondand Following Pages


010

3040

5028

7

2000 20


(38)

This page shows the principle used in filling in text in business stationery. A preprinted white paper with the logo in the heading and printed on an offset printer is used as a source. The heading line, text and footer are defined in the electronic template.

Alternatively, a black-and-white template may be used. In this case everything is printed on a white paper.





Místo, datum

Oslovení,




Pozdrav


1/2






Místo, datum

Oslovení,




Pozdrav


1/2


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum sem, sed euismod quam magna non neque. Integer posuere ante libero, in sodales elit auctor non.Proin ac lacinia felis. Nunc scelerisque, libero vel dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio. Ut ac arcu non elis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor tincidunt neque, a blandit orci. Quisque quis erat lacus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean semper ullamcorper adip nutrela discing momenule darbiu forum. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor a quis nisl.

In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Nullam at magna odiotiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum sem, sed euismod quam magna non neque. Integer posuere ante libero, in sodales elit auctor non.

Proin ac lacinia felis. Nunc scelerisque, libero vel posuere posuere, augue tortor vehicula mauris, dal molestie erosaw dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio. Ut ac arcu non elis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor tincidunt neque, a blandit orci. Quisque quis erat lacus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean semper ullamcorper adip nutrela discing momenule darbiu forum. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing.

Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Nullam at magna odiotiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Pozdrav


2/2

6.4Principle of Filling in Text


preprinted paper with the logo


filling in of the first page filling in of the first page (a windowed envelope)

filling in the second and following pages

(39)

A press release contains the 100% size of the logo in the basic colour design and the text “PRESS RELEASE”, whose bottom type line is aligned with the text of the logo in the heading. Details relating to the company and intended for PR purposes are used in the footer text.

Textual information is entered in the template using the complementary company font Arial in black and light blue colours in the Regular and Bold font styles. The title is size 17 points, the main body of the text is size 10 points, the line spacing is 1.5.

PRESS RELEASE

NÁZEV SPOLEČNOSTI www.skoda.cz

Název Společnosti je členem skupiny Škoda Transportation, proin ac lacinia felis. Nunc scelerisque, libero vel posuere posuere,gue tortor vehicula mauris dalmolese erosaw dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio. Uelis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at magna odio. Ut ac arcu non felis adipiscing temuali utni. Curabitur porttitor tincidunt neque, a blandit orciw. Quisque quis erat lacus. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nulam at m odio. Ut ac arcu non elis adipiscing tempus necali ut nibh Curabituray porttitor et rutrum ante orci et mauris. Nullam at magna odio. Ut ac arcu non felis adipiscing.

NÁZEV TISKOVÉ ZPRÁVY


Proin ac lacinia felis. Nunc scelerisque, libero vel posuere posuere, augue tortor vehicula mauris, dal molestie

erosaw dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio.

Ut ac arcu non elis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at

magna odio. Ut ac arcu non felis adipiscing tempus nut nibh. Curabitur porttitor tincidunt neque, a blandit orci.

Quisque quis erat lacus.

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean semper ullam

corper adip nutrela discing momenule darbiu forum. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque

purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh.

Curabitur porttitor a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum

lorem. Nullam at magna odiotiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris

eget gravida dapibus, turpis lectus interdum

Další informace:Titul Jméno Příjmení

Název Společnosti

T: +420 123 456 789

[email protected]

6.5Press Release


20

20

010

3040

5028

726

024

5

255

2000

(40)

Minutes of a meeting contain the 100% size of the logo in the basic colour design and the text “MINUTES OF A MEETING” whose bottom type line is aligned with the text of the logo in the heading. Contact details of the company are given in the footer of the text.

The rules for using lines are described in the following chapter (see 7.1 Universal Layout of Table Forms).


MINUTES OF A MEETING




Projekt Název projektu

Téma Téma

Datum DD. MM. RRRR

Místo Místo

Účastníci Účastníci

Program jednání:1. Proin ac lacinia felis. Nunc scelerisque, libero vel suere posuere.

2. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Průběh a závěry z jednání:1. Proin ac lacinia felis. Nunc scelerisque, libero vel suere posuere, augue tortor vehicula mauris, dal molestie

erosaw dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio.

Ut ac arcu non elis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at

magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor tincidunt neque.

2. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean semper

ullamcorper adip nutrela discing momenule darbiu forum. Cras auctor erat id blandit tincidunt.

Další schůzka se koná:

Zapsal: Dne: Schválil: Dne:

1/1

6.6Minutes of a Meeting


20

20 65 125

010

3040

287

270

250

2000

prostor pro parafy

77

77

14

(41)

The logo is used in the 45% size and the basic colour design and it is located in the top left corner on the front side. Under the logo there is given the name, position and department. At the bottom of the business card there are contact details which are separated from the part with the name by a light blue line. If necessary, a QR code may be placed on the business card, in this case the code is aligned with the logo and the name according to the layout shown on this page.

The back side of the business card shows the separate symbol using a background in all the basic colours, complementary silver or a corporate image photograph (see 5.3 Photobank). The back side of the business card can be also used as a version in another language.

Business cards of the size 85 x 55 mm (European size) are printed on an offset printer using matt coated paper of grammage 350 g/m2.


T: +420 123 456 789M: +420 123 456 789E: [email protected]

Tit. Jméno PříjmeníFunkční zařazeníNázev oddělení


T: +420 123 456 789E: [email protected]

Tit. Jméno PříjmeníFunkční zařazení


T: +420 123 456 789F: +420 987 654 321M: +420 123 456 789E: [email protected]

Tit. Jméno PříjmeníNázev oddělení


T: +420 123 456 789E: [email protected]

Tit. Jméno PříjmeníFunkční zařazení

6.7Business Card


5

42,5

80 8054

05

1450

0

30

42,5

(42)

The logo uses the basic colour design andtogether with the contact details it is located inthe top left part of envelopes of all sizes (DL,C4, C5). The two elements are separated fromeach other by a light blue line.

Envelopes are printed on an offset printer.

NÁZEV SPOLEČNOSTINázev ulice 123/45123 45 MěstoČeská republikawww.skoda.cz



6.8Envelopes


10

010

0

30

(43)

The front side of the compliment bears the 100% size of the logo in the basic colour design, the text “With Compliments” in Czech and English and the contact details separated by a light blue line.

The back side of the compliment card shows the separate symbol using a background in all the basic colours, complementary silver or a corporate image photograph (see 5.3 Photobank).

Compliment cards of the size 210 x 100 mm are printed on an offset printer using matt coated paper of grammage 350 g/m2.



S pozdravemWith Compliments

6.9Compliment Card


7

7 48

07

2793

76

0

(44)

Labels and stickers use the basic colour design of the logo, where the text part with the contact details is separated from the logo by a light blue line, or they use the symbol on its own.

The symbol can be used on its own if it is evident that it is communication of the Škoda Transportation Group.

Dimensions of labels and stickers can be adjusted as needed. It is necessary to observe the protective zone of the logo.

6.10Labels, Stickers




A B C

3728

5 5

5 3,5

2,5

59 × 42 mm 84 × 30 mm 30 × 30 mm

59 × 33 mm 59 × 21 mm

42 × 15 mm 15 × 15 mm

21 × 21 mm

0 0 0

0 0 0

0 0

5 5 5

25 25

2323

1717

5 3,5

3,5

2,5

2,5

17,5

17,5

12,5

12,5

0 0

0 0

0

(45)

Rubber stamps use the black-and-white design of the logo in the top left part. Under the logo there is a text identifying the company, it is separated from the logo by a line which runs across the entire width of the stamp. If it is necessary to also show a name or the name of a department, these are separated by another line. The logo and the text are aligned to the left flag.

A rubber stamp may include a consecutive number in order to identify the stamp user.

6.11Rubber Stamps


NÁZEV SPOLEČNOSTINázev ulice 123/45123 45 MěstoČeská republikaIČ: 12345678, DIČ: CZ12345678

[1]NÁZEV SPOLEČNOSTINázev ulice 123/45123 45 MěstoČeská republika

[1]


Jméno PříjmeníNázev oddělení

[1]

FOrMS7

(47)

This page shows the general principle of creating forms in which tables prevail.

The form includes the 100% size of the logo in thebasic colour design. The logo is followed by the title of the form and under it there is the table part. Light blue lines separate individual fields in the tables.

Textual information is entered in the template using the complementary company font Arial in black colour in the Regular and Bold font styles of the size 10 points.

A black-and-white version of the template is prepared for economical printing. It is used on a white paper.

217

77

77

77

77

77

77

1414

1414

77

77

77

Lorem ipsum

Adipiscing elit

Etiam nisl sem

Lorem ipsum

Posuerante libero

Bibendum

Posuente liber

LOREM IPSUM

Lorem ipsum

Adipiscing elito

Etiam nislsem

Pellentesque

Lorem ipsum

LOREM IPSUM

Lorem ipsum

Lorem ipsum

Adipiscing elitas

Lorem ipsum suscipit ac nufeugiat

Pellentesque

Etiam nislsem

LOREM IPSUM IDUSTE

Lorem ipsum

Cras cursus sem et aliquet fermentum

Dras auctor erat id blandit

Quisque quis erat lacus

Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem

Nunc scelerisque

Mauris eget gravida dapibus

Integer placerat

Curabitur porttitor tincidunt neque

Sedra tellus pellentesque

Pposuere

Utacarcu non felis adipiscing

Lorem ipsum


Yetiam nisl sem suscipit ac nulla feugiat bibendum felis adipiscing tempus

Integer placerat mauris

Adipiscing tempus necali

Pasduosuere

Nullam at magna

Lorem ipsum

Adipiscing elito

Lorem ipsum

Sipiscingelito

Etiam nislsem

Pellentesque

Posuente liber

Teger placerat mauris


Nunc scelerisque

Lorem ipsum

Mauris eget

ASI NEVE

LOREM IPSUM

NÁZEV TABULKOVÉHO FORMULÁŘEVARIANTA NA DVA ŘÁDKY

Strana 1/1NÁZEV SPOLEČNOSTIČíslo formuláře, verze, platná od DD. MM. RRRR

Lorem ipsum

Adipiscing elit

Etiam nisl sem

Lorem ipsum

Posuerante libero

Bibendum

Posuente liber

LOREM IPSUM

Lorem ipsum

Adipiscing elito

Etiam nislsem

Pellentesque

Lorem ipsum

LOREM IPSUM

Lorem ipsum

Lorem ipsum

Adipiscing elitas


Pellentesque

Etiam nislsem

LOREM IPSUM IDUSTE

Lorem ipsum





Nunc scelerisque


Integer placerat



Pposuere


Lorem ipsum





Pasduosuere

Nullam at magna

Lorem ipsum

Adipiscing elito

Lorem ipsum

Sipiscingelito

Etiam nislsem

Pellentesque

Posuente liber



Nunc scelerisque

Lorem ipsum

Mauris eget

ASI NEVE

LOREM IPSUM


Strana 1/1NÁZEV SPOLEČNOSTIČíslo formuláře, verze, platná od DD. MM. RRRR

7.1Universal Layout of Table Forms

7 FOrMS

20

prostor pro parafy

20

010

3040

2000

287

61

200

277

250

108 112

Black-and-white version of a form

(48)

This page shows the general principle of creating forms in which texts prevail.

The form includes the 100% size of the logo in the basic colour design. The logo is followed by the title of the form and under it there is the table part. Light blue lines separate the individual parts.

Textual information is entered in the template using the complementary company font Arial in black and light blue colours in the Regular and Bold font styles.

A black-and-white version of the template is prepared for economical printing. It is used on a white paper.

Strana 1/1

NÁZEV TEXTOVÉHO FORMULÁŘEVARIANTA NA DVA ŘÁDKY

Waspid mod ulla audant at lios ascius maximpepre nonsequam dipsant moluptia nusda audant aut digenderovit dolupta tioritae ne con cusapicient ommolor ehende ilia int aut modicabo. Pientur Quisqui totatem enis velliqui omnimint, sitaten torumquo et quat es quiasi que quam faciis esci aut que eium litatur, omnienia enimin rehendu fugiquae non eatur, eaturiae accab ilicta coriatu santur.

REHENDU CITIORTasarchit et opti ofu ptur sum era que la parum, quatquo explabore, tem volo blaut modis pratiur emquia dciuntdi incipsunt sitaten toru mquo et quat es quiasi que quam faciis esci aut que eium litatur, omnienia enimin rehendu dipsant moluptia nusda audant aut digenderovit dolupta tioritae ne con cusapicient ommolor ehende ilia int aut modicabo. Pientur Quisqui totatem enis velliqui omnimint.

1. Omnienia enimin rehendu citior res estium lit laboriam. Waspid mod ulla audant at lios ascius maximpepre dut nonsequam dipsant moluptia nusda audant aut digenderovit dolupta tioritae ne con cusapicient.

2. Pientur Quisqui totatem enis velliqui omni mint, sitaten torumquo et quat es quiasi que quam faciis esci autasa que eium litatur, omnienia enimin rehendu citior res estium lilaboriam sim repellet dolupta disquod igenimporo velitem alibus esequiditi unduntiis aut es ut fugiquae non eatur, eaturiae accab ilicta coriatu santur.

OMNIENIA ENIMIN REHENDU CITIOR RES ESTIUM LIT LABORIAMMmod ulla audant at lios ascius maximpepre nonsequam dipsant moluptia nusda audant aut digenderovit dolupta sitaten torumquo et quat es quiasi que quam faciis esci aut que eium litatur, omnienia enimin rehendu.

Zpracoval:

Kontroloval:

Schválil:

Revize (vydání):Platná od:

Titul Jméno Příjmenífunkční zařazeníDD. MM. RRRR



XDD. MM. RRRR

NÁZEV SPOLEČNOSTIČíslo formuláře, verze, platná od DD. MM. RRRR

7.2Universal Layout of Text Forms

7 FOrMS

010

3040

61

2000

287

77

7

277

250

20

20 200

108 112

prostor pro parafy

Strana 1/1







Zpracoval:

Kontroloval:

Schválil:





XDD. MM. RRRR


Black-and-white version of a form

(49)

This page shows the principle used in filling in forms. A preprinted white paper with the logo in the heading and printed on an offset printer is used as a source. The lines, text and footer are defined in the electronic template.

Lorem ipsum

Adipiscing elit

Etiam nisl sem

Lorem ipsum

Posuerante libero

Bibendum

Posuente liber

LOREM IPSUM

Lorem ipsum

Adipiscing elito

Etiam nislsem

Pellentesque

Lorem ipsum

Adipiscing elit

LOREM IPSUM

Lorem ipsum

Posuwe liberqe

Lorem ipsum

Adipiscing elitas


Pellentesque

Lorem ipsum

Etiam nislsem

LOREM IPSUM IDUSTE

Lorem ipsum

Číslo formuláře, verze, platná od DD. MM. RRRR Strana 1/1

Adipiscing elito

Lorem ipsum

Sipiscingelito

Etiam nislsem

Pellentesque

Posuente liber ASI NEVE

LOREM IPSUM


Lorem ipsum

Adipiscing elit

Etiam nisl sem

Lorem ipsum

Posuerante libero

Bibendum

Posuente liber

LOREM IPSUM

Lorem ipsum

Adipiscing elito

Etiam nislsem

Pellentesque

Lorem ipsum

Adipiscing elit

LOREM IPSUM

Lorem ipsum

Posuwe liberqe

Lorem ipsum

Adipiscing elitas


Pellentesque

Lorem ipsum

Etiam nislsem

LOREM IPSUM IDUSTE

Lorem ipsum

Číslo formuláře, verze, platná od DD. MM. RRRR Strana 1/1





Nunc scelerisque


Integer placerat



Pposuere


Lorem ipsum

Aptent taciti sociosqu


Curabitur porttitor tincieque a blandit orci




Pasduosuere

Sedra pellentesque

Nullam at magna

Lorem ipsum

Adipiscing elito

Lorem ipsum

Sipiscingelito

Etiam nislsem

Pellentesque

Posuente liber



Nunc scelerisque

Lorem ipsum

Mauris eget

ASI NEVE

LOREM IPSUM


Strana 1/1







Zpracoval:

Kontroloval:

Schválil:





XDD. MM. RRRR


7.3Principle of Filling in Forms

7 FOrMS



template for manual filling in electronically filled-in template

electronically filled-in template

(50)

An invoice is based on the universal layout of table forms (see 7.1 Universal Layout of Table Forms). The top left part shows the 100% size of the logo in the basic colour design. It is followed by the title “INVOICE – TAX DOCUMENT:” and under it by the table part. Light blue lines separate the individual table fields.

Textual information is entered in the template using the complementary company font Arial in black colour in the Regular and Bold font styles.

Fakturace dílčí, zálohová, konečná Cena s DPHČástka DPH

Za věcnou správnost

Razítko a podpis

DAŇOVÁ REKAPITULACE V CZK

Číslo účtu

DODAVATEL

INVOICE – TAX DOCUMENT: XYZ/000ODBĚRATEL

IČ DIČ IČ DIČ

Datum účtování

Datum vystavení

Datum zdanitelného plnění

Datum splatnosti

Prodejní objednávka

Číslo objednávky

Variabilní symbol

Konstantní symbol

Forma úhrady

DPH Cena bez DPH

Zálohová fakturaČástka DPHKód DPH Sazba DPH Cena bez DPH

Číslo investora

Specifikace

Zaokrouhlení

Celkem bez DPH

Celkem DPH

Celkem s DPHOdpočet zálohy

ZŮSTATEK K ÚHRADĚ

MĚNA

EUR

Počet příloh

Vystavil

IČ: 12345678, DIČ: CZ12345678Název banky, účet: 1234567/0000Společnost je zapsána v obchodním rejstříku vedeném Krajským soudem v Město, oddíl X, vložka 12345 Strana 1/1



7.4Invoice

7 FOrMS

200

200

287

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2828

357

77

77

77

77

77

7

010

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0

20

20 108 112

44

65 112

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An order form is based on the universal layout of table forms (see 7.1 Universal Layout of Table Forms). The top left part shows the 100% size of the logo in the basic colour design. It is followed by the title “PURCHASE ORDER:” and under it by the table part. Light blue lines separate the individual table fields.

Textual information is entered in the template using the complementary company font Arial in black colour in the Regular and Bold font styles.

DIČ

DODAVATELODBĚRATEL

Účet

IBAN

Datum objednávky

DodávkaPlatba

Dodací adresa

Číslo dodavatele

Bank. spojení

IČ DIČ

Účet

IBAN

Kontaktní osobaTelefonFaxE-mail

NákupčíTelefonFaxE-mail

Bank. spojení

IČ

PURCHASE ORDER: XYZ123

Řádek Cena za řádek% slevyMěnaJednot. cenaDodáníČ. položky Popis Množství Jednotka

Razítko a podpisVystavil

Cena celkem s DPHČástka DPH ZaokrouhleníDPHVedlejší nákladyCelkem bez DPH Celková sleva




7.5Order Form

7 FOrMS

200

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108 112

1421

287

77

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7

(52)

A contract is based on the universal layout of text forms (see 7.2 Universal Layout of Text Forms). The top left part shows the 100% size of the logo in the basic colour design. It is followed by the name of the contract and under it by the textual part. Light blue lines separate the individual parts.


NÁZEV SMLOUVYXY/X/00/SML X

Obchodní firma:Sídlo:IČ:DIČ:Zapsána v OR:Zastoupená:Číslo účtu:

dále jen „Objednatel“

a

Obchodní firma:Sídlo:IČ:DIČ:Zapsána v OR:Zastoupená:Číslo účtu:

dále jen „Poskytovatel“

Článek 1TASARCHIT ET OPTI OFU PTUR

1.1 Omnienia enimin rehendu citior res estium lit laboriam. Waspid mod ulla audant at lios ascius maximpepre dut nonsequam dipsant moluptia nusda audant aut digenderovit dolupta tioritae ne con cusapicient.

1.2 Pientur Quisqui totatem enis velliqui omni mint, sitaten torumquo et quat es quiasi que quam faciis esci autasa que eium litatur, omnienia enimin rehendu citior res estium lilaboriam sim repellet dolupta disquod igenimporo velitem alibus esequiditi unduntiis aut es ut fugiquae non eatur, eaturiae accab ilicta coriatu santur.

Článek 2REHENDU CITIOR

2.1 Tasarchit et opti ofu ptur sum era que la parum, quatquo explabore, tem volo blaut modis pratiur emquia dciunt di occae cullab il im fugit a sit aut quis ex eos ariorecea voluptatiore volo consenet fugiaest aut alicia

2.1.1 Debitem incint quo tioritae ne con cusapicient ommolor ehende ilia int aut modicabo. Pientur wuisquima des totatem enis velliqui oimint, sitaten toru mquo et quat es quiasi que quam faciis esci aut que eium litatur, omnienia enim rehendu citior res estium lit duzelys meictem ut aut ut unti atiisi nim esciditatis ea sahne. Maximpepre nonsequam dipsant moluptia nusda ut digenmolor ehende ilia int aut modicabo.

uzavřená ve smyslu ust. §0123 a násl. zák. č. 00/0000 Sb., občanský zákoník, v platném znění (dále jen „Občanský zákoník“) mezi následujícími smluvními stranami

Strana 1/1NÁZEV SPOLEČNOSTI

7.6Contract

7 FOrMS

010

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287

257

2114

20

20 200

prostor pro parafy

(53)

A business offer is based on the universal layout of text forms (see 7.2 Universal Layout of Text Forms). The top left part shows the 100% size of the logo in the basic colour design. Under the logo there is the name of the offer which is separated by light blue lines. It is followed by the textual part.


NABÍDKA PRO VEŘEJNOU ZAKÁZKU VYHLÁŠENOU SPOLEČNOSTÍ XYZ

Waspid mod ulla audant at lios ascius maximpepre nonsequam dipsant moluptia nusda audant aut digenderovit

dolupta tioritae ne con cusapicient ommolor ehende ilia int aut modicabo. Pientur Quisqui totatem enis velliqui

omnimint, sitaten torumquo et quat es quiasi que quam faciis esci aut que eium litatur, omnienia enimin rehendu

citior res estium lilaboriam sim repellet dolupta disquod igenimporro velitem alibus esequiditi unduntiis aut es ut

fugiquae non eatur, eaturiae accab ilicta coriatu santur esequiditi unduntiis

1. Omnienia enimin rehendu citior res estium lit laboriam. Waspid mod ulla audant at lios ascius maximpepre dut

nonsequam dipsant moluptia nusda audant aut digenderovit dolupta tioritae ne con cusapicient.

2. Pientur Quisqui totatem enis velliqui omni mint, sitaten torumquo et quat es quiasi que quam faciis esci autasa

que eium litatur, omnienia enimin rehendu citior res estium lilaboriam sim repellet dolupta disquod igenimporo

velitem alibus esequiditi unduntiis aut es ut fugiquae non eatur, eaturiae accab ilicta coriatu santur.

Maximpepre nonsequam dipsant moluptia nusda audant aut digenderovit dolupta tioritae ne con cusapicient

ommolor ehende ilia int aut modicabo. Pientur Quisqui totatem enis velliqui omnimint, sitaten torumquo et quat es

quiasi que quam faciis esci aut que eium litatur, omnienia enimin rehendu citior res estium lilaboriam sim repellet

dolupta disquod igenimporro velitem alibus esequiditi unduntiis aut es ut fugiquae non eatur, eaturiae accab ilicta

coriatu santur esequiditi unduntiis Waspid mod ulla audant at lios ascius. Maximpepre nonsequam dipsant moluptia

nusda audant aut digenderovit dolupta tioritae ne con cusapicient ommolor ehende ilia int aut modicabo. Pientur

Quisqui totatem enis velliqui omnimint, sitaten torumquo et quat es quiasi que quam faciis esci aut que eium litatur,

omnienia enimin rehendu citior res estium lilaboriam sim repellet dolupta disquod igenimporro velitem alibus

esequiditi unduntiis aut es ut fugiquae non eatur, eaturiae accab ilicta coriatu santur esequiditi unduntiis Waspid

mod ulla audant at lios ascius. Waspid mod ulla audant at lios ascius. Maximpepre nonsequam dipsant moluptia

nusda audant aut digenderovit dolupta tioritae ne con cusapicient ommolor.




7.7Business Offer

7 FOrMS

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21

112

cOMMUNicaTiON aND prOMOTiONal MaTErialS8

(55)

Communication and promotional materials combine elements of the visual style (see Chapter 5 Visual Style).

They use the logo in the basic colour or basic negative design, a text in the allowed styles of the basic font Klavika, lines, photographs and colour fields.

The formats of all communication and promotional materials may be changed and modified as needed, however, it is necessary to always observe the rules given in this manual.

8.1Principle of Creating

8 cOMMUNicaTiON aND prOMOTiONal MaTErialS





UDÁLOSTI

ROZHOVOR

ROZHOVOR


www.skoda.cz





ElEKTricKÁ JEDNOTKa471 city Elefant





www.skoda.cz


VÍcESYSTÉMOVÁ lOKOMOTiVa 109E EMil ZÁTOpEK

NÁZEV SPOLEČNOSTI

NÁZEV KATALOGUMetro 81–71M

NÁZEV iNZErÁTU

Accabore vollaut eaque volorero que venest late nis estis ipsam res simi, sequi ullessi tenissi nctur. Quisque volorem volor milique dolorestia dolorpor re aut exerum ne excea sapient mod ea nus ea nempero erisa

Sinci utempor epudae preruptiam, sequosanimus:

— Sinci utempor epudae preruptiam— Qequosanimus soluptatus sime susam recustosa nimus solupta— Tasimosaniam voluptia duntus expeliquam— Mipsam res sim sequi ullessi tenissi nctur— Qequosanimus soluptatus sime susam recusto— Tasimosaniam voluptia duntus expeliquam— Mipsam res sim sequi ullessi tenissi nctur


(56)

The title page of leaflets always uses an image photograph (see 5.3 Photobank, versions A, B) and other elements of the visual style. Photographs are used on the entire format of the title page or in combination with a colour field using the company’s colour range (see Chapter 3 Colour Range).

The inside pages are prepared in accordance with the rules of the visual style. General photographs are used (see 5.3 Photobank, versions B, C).

8.2Leaflets




NÁZEV lETÁKU

DasdIdenimag natemporem et, aliquis rae as verovit ut volorep erferate volut occulla volpsam reius. Ictur arum erepudit vollitiunto magnimus maximag nipos eost, velissi.Bnimolore amus re seceped qod quibus, tores rersper ibusdaeces dis ut veliquiraut st, nem quate et volorum suntis dolo cus, sam ducim porere rem sed quo tore sum quam non con reium lacest velibus eum and et et il intem que non endanda niminto voluptusa molorestrum.

Eaut et, to quide aspis aut. Dolenit vorios as eaut expligent rem con restposi dolenisa sequi si ra dolorum iumende nisitiur aut eum ent. rem sed quo tore sum quam rem con restempos dolenis conseque voleniht.

Orero odic tem harciis arem dolorror sollaborit, omnis pera cus modi consed putosy ide eumquam dolut volores don suntur aliquis raeas.Aaudae molorestrum ut velitil min ent, quiam a vento verum dolupicia animus, sa aut ut is nati venientium hic tem. Itas is sit voluptius nulparum as con con nis sam, sa corendent quiaspe sime optat.

Unt, apis adis exceperume voluptas aut omnimil.illam hillaut ommodi connihil modita exceaquam ut voldant laut omnim et odit eatur ma dis re sitiisitasit voloreriatum que velent Ipieni imillup tatur, aditibu sciusam har sum cumque nime volum ut ratis dolupta tusande nihic to.

— DasdIdenimag natemporem et, aliquis rae as verovit volorep erferate volut alit occulla volo ipsam reius.

— Ictur arum erepudit vollitiunto magnimus maximag nimpos.

— Bnimolore amus re seceped quod quibus, tores rersper ibuces dis ut veliqui aut utest, nem quate et volorum suntis dolo cus, sam ducimporere rem sed quo tore sum quam non con reium lacest velibus eum andus et et il intem que non endanda niminto voluptusa aut et, to quide

— Aaspis aut et dolenit volorios as eument aut expligent rem con restempos dolenis a sequi si ra dolorum faccae conseque voleniht iumende nisitiur aut eum ent.

— Orero odic tem harciis dolorror sollaborit, omnis pera cus modi consed eumquam dolut volores suntursime optat.

DasdIdenimag natemporem et, aliquis rae as verovit ut a volorep erferate volut alit occulla volo ipsam reius. Ictur arum erepudit vollitiunto magnimus maximag nimpos eost, velissi nimolore amus re seceped quod quibus, tores rersper ibusdaeces dis ut veliqui aut utest, nem quate et volorum suntis dolo cus, sam ducimporere rem sed quo tore sum quam non con reium lacest velibus eum andus et et il intem que non endanda niminto voluptusa aut et, to quide aspis aut et dolenit volorios as eument aut expligent rem con restempos dolenis a sequi si ra dolorum faccae conseque voleniht iumende nisitiur aut eum ent.

Orero odic tem harciis dolorror Rsollaborit, omnis pera cus modi consed eumquam dolut volores suntur audae molorestrum ut velit il min ent, quiam a vento verum dolupicia animus, sa aut ut is nati venientium hic tem. Itas is sit voluptius nulparum as con con nis sam, sa corendent quiaspe sime optat.

Untapis adis exceperume voluptas aut omnimil illam hillaut ommodi consenihil modita exceaquam ut volendant laut omnim et odit eatur ma con cus. Cusam rerrum quae dis re sitiisitasit voloreriatum que velentDasdIdenimag natemporem et, aliquis rae as verovit ut a volorep erferate volut alit occulla volo ipsam reius. Ictur arum erepudit vollitiunto magnimus maximag

Orero odic tem harciis dolorror Rsollaborit, omnis pera cus modi consed eumquam dolut volores suntur audae molorestrum ut velit il min ent, quiam a vento verum dolupicia animus, sa aut ut is nati venientium hic tem. Itas is sit voluptius nulparum as con con nis sam, sa corendent quiaspe sime optat. Faccullam, et atatqui ommolor ad qui at autla veni.

Unt, apis adis exceperume voluptas aut omnimil illam hillaut ommodi consenihil modita exceaquam ut volendant laut omnim et odit eatur ma con cus. Cusam rerrum quae dis re sitiisitasit voloreriatum que velentSi untibusciis dolupta tusam, cus et hilitea abo. Ehent que quunt repedis maios ernati offi cipsam volore sum sum quae peditam dolendi blabor sincto offi ctur? Daestia volestius dolecabo. Dollaborerum eum que ne estis re dolupid molupti oreicatur re et evelitatur min nonsedit, si de comnitio quaeper sperum que excea quis iumet ped est volori utem faccum ilibus mi, que nonectur? Quis non coremquia volorepere voluptu ribus.Optatur, sitinie niatia dolute periore riamusdaesci ario. Nam, optaeribus disti rero ius simaximporro inullab orest, optationsent pa nihitatiis am, ut erum alibus enditati rendicitio. Nequae

VOLENDIT

Pellentesque nori habitant mor trisque senectus...

Nat ea aut ea volorem nones am, core consequaes

Etiam varius gravida diam, ac commodo dui dignissim nec. Cras quis aliquam ligula, in suscipit mi.


(57)

The front side of a catalogue sheet uses a product image photograph (see 5.3 Photobank, version B) and other elements of the visual style. The photographs are applied on the entire format of the front page or in combination with a colour field using the company’s colour range (see Chapter 3 Colour Range).

The back side is prepared in accordance with the rules of the visual style. General photographs (see 5.3 Photobank, versions B, C) or technical layouts are used.

8.3Catalogue Sheets



VÍcESYSTÉMOVÁ lOKOMOTiVa 109E EMil ZÁTOpEK

PELLENTESQUE HABITANT MOR TRISTIQUEE CTUS DONECENT CITUDIN

LOKOMOTIVA 109E EMIL ZÁTOPEK LOCOMOTIVE 109E EMIL ZÁTOPEK

Ut non lectus pharetra, facilisis nunc et, euismod ipsum. Donec

sollicitudin, urna a dignissim ullamcorper, purus odio rutrum nisl,

eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis

rhoncus, mauris urna fringilla metus, in interdum tellus tortor non

diam. Nunc nec rhoncus risus, sed suscipit leo. Aenean ut pretium

massa, vitae dictum lacus. Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Ut ipsum erat, euismod nec eleifend et, hendrerit

Suspendisse a aliquet quis tellus. Donec venenatis consequat interdum. Ut vel eleifend

nulla. Pellentesque sit amet dictum Ublibunum, sa tus, condiis

sedius pere auctorissa pereis, fatabus furor hilisusquam niciam.

Si sintis cles pat vivid ceria in habefaccit vit; iam ignostiu st grae

perrae pes vis, nonsula re vicepes tilinatam fue ca; estis claberei

peroraequam oc, nos porteris. Ur propondi fi cae in ponsula Sp.

Maedo, nonfi rmis sulicides et quemusces et? Lego C. Sulvivi vatari ponvo, que faudam

locutea pri erem quam efes omnit? Nihil con ina que non inem

num urningulum aus, nenihicus aventi, sa res in noc, que iliacidem,

cultoratus achili, actudem popubli emeniquam publi praec rem,

ut conere nequid in Itastra, que morum praet vis cludena tienihi,

Catrave rtiferma, mantiam tusulic avessul teri, det virteris cur. cote

dace psedem intius haciti, consil crum num ublis. Sendacem,

Quem inam cum liactur suloctam

pec maio caesse es boncut vis con vit? Ihilius consumedo, quit,

opubli, dintimmo essusquit, que pest viri te aris, prorum pris.

Ut non lectus pharetra, facilisis nunc et, euismod ipsum. Donec

sollicitudin, urna a dignissim ullamcorper, purus odio rutrum nisl,

eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis

rhoncus, mauris urna fringilla metus, in interdum tellus tortor non

diam. Nunc nec rhoncus risus, sed suscipit leo. Aenean ut pretium

massa, vitae dictum lacus. Lorem ipsum dolor sit amet, consectetur

Lorem ipsum dolor sit amet quis tellus. Donec venenatis consequat interdum. Ut vel eleifend

nulla. Pellentesque sit amet dictum Ublibunum, sa tus, condiis

sedius pere auctorissa pereis, fatabus furor hilisusquam niciam.

Si sintis cles pat vivid ceria in habefaccit vit; iam ignostiu st grae

perrae pes vis, nonsula re vicepes tilinatam fue ca; estis claberei

peroraequam oc, nos porteris. Ur propondi fi cae in ponsula Sp.

Maedo etue the nonfi rmis sulicides et quemusces et? Lego C. Sulvivi vatari ponvo, que faudam

locutea pri erem quam efes omnit? Nihil con ina que non inem ut

conere nequid in Itastra, que morum praet vis cludena tienihi, num

urningulum aus, nenihicus aventi, sa res in noc, que iliacidem,

cultoratus achili, actudem popubli emeniquam publi praec rem,

ut conere nequid in Itastra, que morum praet vis cludena tienihi,

Catrave rtiferma, mantiam tusulic avessul teri, det virteris cur. cote

dace psedem intius haciti, consil crum num ublis. Sendacem,

Cum liactur suloctam

pec maio caesse es boncut vis con vit? Ihilius consumedo, quit,

opubli, dintimmo essusquitque.

Ut non lectus pharetra, facilisis nunc et

euismod ipsum. Donec sollicitudin, urna

a dignissim ullamcorper

Purus odio rutrum nisl, eget congue ex

urna sit amet ligula. Ut tempor

Etros vel mattis rhoncus, mauris urna

fringilla metus, in interdum

Tellus tortor non diam rhoncus risus

Sed suscipit leo. Aenean ut pretium

massa vitae dictum lacus. Lorem ipsum

dolor sit amet, consectetur adipiscing

elit. Ut ipsum Erat, euismod nec eleifend

et, hendrerit quis tellus. Donec venenatis

consequat interdum Ut vel eleifend

Pellentesque sit amet dictum Ut as es

Dollabores volorepe nonsequatum

Il mos quam etus, sae ne dunda que

sene exerspi ciissi sunt

Simini dolorum ipro esequo quasped ese

comnimusdam, omnis dem etur aspid

Auam vel iurio que ea porit maximust

exped etur do tesur sit odum

Int aperrovitae suntusam hilit quere

3 kV DC

15 kV 16 Hz

25 kV 50 Hz

1 435 mm

200 km/h

Epoloto

Quadiore

3 080 mm

4 700 kW

274 kN

120 m

NÁZEV SPOLEČNOSTINázev ulice 123/45123 45 MěstoČeská republikaT: +420 123 456 789F: +420 123 456 789E: [email protected]

ISO 9001:2008ISO 14001:2004IRIS

(58)

The front page of company catalogues or brochures always uses an image photograph (see 5.3 Photobank, versions A, B) or another form of product visualization and other elements of the visual style. The photographs or visualizations are applied to the entire format of the front page or in combination with a colour field using the company’s colour range (see Chapter 3 Colour Range).

8.4Company Catalogues and Brochures – Front Page


NÁZEV SPOLEČNOSTI NÁZEV SPOLEČNOSTI

NÁZEV KATALOGUMetro 81–71M

NÁZEV SPOLEČNOSTI

NÁZEV KATALOGUThe New Evolution Series ProductslOKOMOTiVY

(59)

Other pages in catalogues and brochures are prepared in accordance with the rules of the visual style. General photographs (see 5.3 Photobank, versions B, C) or technical layouts are used.

8.5Company Catalogues and Brochures – Other Pages


Popisek obrázku

NÁZEV KAPITOLY

lOKOMOTiVa EMil ZÁTOpEK

DOLOR AUDA VOLOR AUT EST FACEST ATUR, NE DIPSD AESCIA DOLUPTA SUNTO EXCEA IDUNT IL IL ID ES DOLUPTAM, TE SIMUSCI TASSEQUE SANDAES EQUATUR MOLUM EAQUI NON PELLIGENT ALITATQUOS SIT ETUR MO DOLO TUM REM ETUR SE PARUM QUOD EOS DOLUPTA TIORRUM ET, EATE NATUR, QUUNTESTO TENT ET OMNIMIN NULLAM HARUPTAE. ITASITI NULPA PA CUM ABO. CABORECAE PED QUE

Acerfers perunt, corempo restibus alit, quia cus evenda serunt restinum autate non

et faccus adit, conseque comni derchit, venisi quis endae suntint laut escia volupti

ossitatum qui aut prendae offi c tem esciist, nonsedi a volut hita venim faccatur aut ut

eiusa volore od ea verferae parum eius eosam, etur reium eaquam quamus con cumque

venieni cus dipsunt andae. Les ma volorem quatemp orenien dipienda doloritibus eici

dentur moloribus rernatem ut quo molorit,

illaut ratis dolorem qui rem quiam qui con nus remquia qui vendigendest ea sendis

cuptia il molupiciam rendae re non pro et eversperrore nonecesto qui totatemquis es

dus auda ipsanturb ipici autemquat eos doluptat

NÁZEV KAPITOLY

DOLOR AUDA VOLOR AUT EST FACEST ATURNE DIPSAND AESCIA DOLUPTA SUNTO EXI IDUNTIL ID ES DOLUPTAM, TE SIMUSCI TASSEQUE SANDAES EQUATUR I NON PELLIGENT ALITATQUOS SIT ETUR MO DOLO TUM REM ETUR SE PARUM QUOD EOS TENT ET OMNIMIN NULLAM PED QUE

Acerfers perunt, corempo restibus alit, quia cus evenda serunt

restinum autate non et faccus adit, conseque comni derchit, venisi

quis endae suntint laut escia volupti ossitatum qui aut prendae offi c

tem esciist, nonsedi a volut hita venim faccatur aut ut eiusa volore

od ea verferae parum eius eosam, etur reium eaquam quamus con

cumque venieni cus dipsunt andae. Les ma volorem quatemp orenien

dipienda doloritibus eici dentur moloribus rernatem ut quo molorit,

RAAUT RATIS DOLOREM QUI REM QUIAM QUI

Vendigendest ea sendis cuptia il molupiciam rendae re non pro et

eversperrore nonecesto qui totatemquis es dus auda ipsanturb ipici

autemquat eos doluptat

Natem. Itatur ati ullaccum voloriost, aut que molupta apeliqu isciae

plantia dis eos in perfername verum ad ut dus. Cullora tisciae offi cim

fuga. Destrum, consequ iatiur, quatius danime labores secaes

minveria suntur, commoluptur, que ne offi cimpos pliquia spieniet

exerspe volorum que estin nem eres et optas endaereicto quat im

num iscilic iisserest, nobis nonm id este eum si offi cta tquidiatus.

Musapitiosse non parum repuditiasim que qui dolupturiam

remAcerfers perunt, corempo restibus alit, quia cus evenda serunt


magniet ea por soluptiis experferspe ne laut eos enimped eveleni

tistemo es et, quatum ad ea provitianis et lautem quid quossequi

atibus delis dende nis et evelluptas escipsa ndigeni omnima

verumque planis is doluptatur, sum aut utem aut ulpa porrovid ut

venihit assit, velictatat lataesti quodit, siti occabor essinve liquam,

totatium fugit, suntent aut optat eum aut la asit fugit, quae

porereAcerfers perunt, corempo restibus alit, quia cus evenda serunt




ILLAUT RATIS DOLOREM QUI REM QUIAM QUI

Enus remquia qui vendigendest ea sendis cuptia il molupiciam

rendae re non pro et eversperrore nonecesto qui totatemquis es

dus auda ipsanturb ipici autemquat eos doluptatAcerfers perunt,

corempo restibus alit, quia cus evenda serunt restinum autate non et

faccus adit, conseque comni derchit, venisi quis endae suntint laut

escia volupti ossitatum qui aut prendae offi c tem esciist, nonsedi

quis endae suntint laut escia volupti ossitatum qui aut prendae offi c

tem esciist, nonsedi a volut hita venim faccatur aut ut eiusa volore



illaut ratis dolorem qui rem quiam qui con nus remquia qui

vendigendest ea sendis cuptia il molupiciam rendae re non pro et

eversperrore nonecesto qui totatemquis es dus auda ipsanturb

ipici autemquat eos doluptatObis sitis est doluptio. Nam deles

mi, offi cte et fugiamet alignature evellac culparum aut magnima

simporibus cusam ipictum quo exerio. Ehent plitiis et volectem fuga.

Genditiusam adiae solut rectiis explit quam quam audandel molent,

quo minvell estrum in nonecum quiatur? Soluptas sinumet que

prat fugit restiae. Orporera sit plis estio. Tatur, eum aditate ndendis

acepedis sin perum sum et, nonsequod moluptatet molupta ad quias

everum es rehenimi, cum utent verferibus velecum, ut utae quas

consequam et volor mo et rest, quodige ndellis eturepuda volorem

coristrum quis maiore cuptaer sperum, quam quunden imagni cullici

a volut hita venim faccatur aut ut eiusa volore od ea verferae parum

eius eosam, etur reium eaquam quamus con cumque venieni cus

dipsunt andae. Les ma volorem quatemp orenien dipienda doloritibus

eici dentur moloribus rernatem ut quo molorit, us alit, quia cus

evenda serunt restinum autate non et faccus adit, conseque.

illaut ratis dolorem qui rem quiam qui con nus remquia qui

vendigendest ea sendis cuptia il molupiciam rendae re non pro et

eversperrore nonecesto qui totatemquis es dus auda ipsanturb ipici

autemquat eos doluptat.

Inimus mincium et expel illuptatecea int la quasi ut ea num, vel

minctur, sus non eum eos doluptatur? Possini maximaximus estios

es dolupta verum, ut doluptur, quunt accabor porum, sunt quiae

voluptae doluptiatet ut a volorum doles et aut essunt quos vent.

Ga. Itatias velitas volorio ipic te quam quame nobit imolupt atibust,

erum eaquas que ipsa simus, omnimilla volo offi ciment.

lOKOMOTiVE EMil ZÁTOpEKDEr NEUESTEN gENEraTiON

DOLOR AUDA VOLOR AUT EST FACEST ATUR, NE DIPSD AESCIA DOLUPTA SUNTO EXCEA IDUNT IL IL ID ES DOLUPTAM, TE SIMUSCI TASSEQUE SANDAES EQUATUR MOLUM EAQUI NON PELLIGENT ALITATQUOS SIT ETUR MO DOLO TUM REM ETUR SE PARUM QUOD EOS DOLUPTA TIORRUM ET, EATE NATUR, QUUNTESTO TENT ET OMNIMIN NULLAM HARUPTAE.

(60)

Advertising combines elements of the visual style (see Chapter 5 Visual Style).

It uses the logo in the basic colour or basic negative design, a text in the allowed styles of the basic font Klavika, lines, photographs and colour fields.

Advertising formats may be changed and modified as needed, however, it is necessary to always observe the rules given in this manual.

8.6Advertising


471 cityElefant

Accabore vollaut eaque volorero que venest late nis estis ipsam res simi, sequi ullessi tenissi nctur. Quisque volorem volor milique dolorestia dolorpor re aut exerum ne excea sapient mod ea nus ea nempero eris re, core invendi iur res apiet fuga. At earum dollaces ad untioreiunt, tem aut a sinci utempor epudae preruptiam, sequosanimus.


NÁZEV iNZErÁTU

Accabore vollaut eaque volorero que venest late nis estis ipsam res simi, sequi ullessi tenissi nctur. Quisque volorem volor milique dolorestia dolorpor re aut exerum ne excea sapient mod ea nus ea nempero erisa

Sinci utempor epudae preruptiam, sequosanimus:

— Sinci utempor epudae preruptiam— Qequosanimus soluptatus sime susam recustosa nimus solupta— Tasimosaniam voluptia duntus expeliquam— Mipsam res sim sequi ullessi tenissi nctur— Qequosanimus soluptatus sime susam recusto— Tasimosaniam voluptia duntus expeliquam— Mipsam res sim sequi ullessi tenissi nctur






TraMVaJ Forcity classic Miskolc

Accabore vollaut eaque volorero que venest late nis estis ipsam res simi, sequi ullessi tenissi nctur. Quisque volorem volor milique dolorestia dolorpor re aut exerum ne excea sapient mod ea nus ea nempero eris re, core invendi iur res apiet fuga. At earum dollaces ad untioreiunt, tem aut a sinci utempor epudae preruptiam, sequosanimus soluptatus sime susam recusto tasimosaniam voluptia.





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Banners combine elements of the visual style (see Chapter 5 Visual Style).

They use the logo in the basic colour or basic negative design, a text in the allowed styles of the basic font Klavika, lines, photographs and colour fields.

Banner formats may be changed and modified as needed, however, it is necessary to always observe the rules given in this manual.

8.7Banners


www.skoda.cz

ŠKODa XEra cUllaM iMENiENTia QUi aUT QUaSiT aUTET praEcaTEM TUrNiS SUSDaE EST, cOrpED MOlUpTaT laBOrE NE VEliT aB iM EOSNiM


www.skoda.cz

www.skoda.cz

ŠKODa iMENiENTia QUi aUT aUTET praEcaTEM TUrNiS SUSDaE EST, cOrppTaT laBOrE NE

www.skoda.cz


www.skoda.cz


www.skoda.cz

(62)

Roll-up banners combine elements of the visual style (see Chapter 5 Visual Style).

They use the logo in the basic colour or basic negative design, a text in the allowed styles of the basic font Klavika, lines, image photographs (see 5.3 Photobank, versions A, B) and colour fields.

Roll-up formats may be changed and modified as needed, however, it is necessary to always observe the rules given in this manual.

8.8Roll-up Banners


www.skoda.cz www.skoda.cz

ŠKODa XEra cUllaM iMENiENTia QUi aUT QUaSiT aUTET praEcaTEM TUrNiS SUSDaE EST, cOrpED MOlUpTaT laBOrE NE VEliT aB iM EOSNiM


www.skoda.cz

ElEKTricKÁ JEDNOTKa 471 ciTY ElEFaNT

lOKOMOTiVa 71 Em

lOKOMOTiVa ŠKODa 109 E

www.skoda.cz

(63)

The front page of the company magazine uses the name “ŠKODOVÁK”, a front photograph and other elements of the visual style. The photographs are applied to the entire format of the front page in combination with a white field.

The inside pages are prepared in accordance with the rules of the visual style (see Chapter 5 Visual Style) and with the rules on the use of the font and typography (see Chapter 4 Font). The layout is always made of three columns.





UDÁLOSTI

ROZHOVOR

ROZHOVOR

PERSONÁLIE5

Suspendisse a aliquet mi, ut gravida arcu. Nullam turpis nulla, ultricies ac consequat id, tristique quis ante. Ut non lectus pharetra, facilisis nunc et, euismod ipsum. Donec solli-citudin, urna a dignissim ullamcorper, purus odio rutrum nisl, eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis rhoncus, mauris urna fringilla metus, in interdum tellus tortor non diam. Nunc nec rhoncus risus, sed suscipit leo. Aenean ut pretium massa, vitae dictum lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ipsum erat, euismod nec eleifend et, hendrerit quis tellus.

Suspendisse a aliquet mi, ut gravida arcu. Nullam turpis nulla, ultricies ac consequat id, tristique quis ante. Ut non lectus pharetra, facilisis nunc et, euismod ipsum.

Donec sollicitudin, urna a dignissim ullam-corper, purus odio rutrum nisl, eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis rhoncus, mauris urna fringilla metus, in interdum tellus tortor non diam. Nunc nec

Suspendisse a aliquet mi, ut gravida arcu. Nullam turpis nulla, ultricies ac consequat id, tristique quis ante. Ut non lectus pharetra, facilisis nunc et, euismod ipsum. Donec sollicitudin, urna a dignissim ullam-corper, purus odio rutrum nisl, eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis rhoncus, mauris urna fringilla metus, in interdum tellus tortor non diam. Nunc nec rhoncus risus, sed suscipit leo. Aenean ut pretium massa, vitae dictum lacus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ipsum erat, euismod nec eleifend et. Donec venenatis consequat interdum. Ut vel eleifend nulla. Pellentesque sit amet dictum eros. Aenean nunc mi, blandit sollicitudin erat vel, convallis posuere sapien.


Pellentesque sit amet dictum urnos lkure jantas umlowe

Krnos lkure jantas umlowe linaeris

Donec venenatis consequat interdum. Ut vel eleifend nulla. Pellentesque sit amet dictum eros. Aenean nunc mi, blandit sollicitudin erat vel, convallis posuere sapien. Praesent ultrices consectetur velit quis eleifend. Ut at libero vel arcu facilisis venenatis et id diam. Phasellus dignissim, augue non consectetur mattis, dolor orci lacinia diam, ut elementum dolor sem id velit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per incep-tos himenaeos. Pellentesque venenatis quis libero suscipit egestas. Sed ut effi citur elit. Proin tellus diam, pulvinar quis magna in, con-dimentum bibendum est. Vestibulum effi ci-tur, ipsum vitae dignissim gravida, ante ipsum

tincidunt quam, vitae convallis enim justo at purus. Nullam nunc mauris, tincidunt et neque id, imperdiet iaculis felis. Etiam varius gravida diam, ac commodo dui dignissim nec. Cras quis aliquam ligula, in suscipit mi.

rhoncus risus, sed suscipit leo. Aenean ut pretium massa, vitae dictum lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ipsum erat, euismod nec eleifend et. Donec venenatis consequat interdum. Ut vel eleifend nulla.

Pellentesque sit amet dictum eros. Aenean nunc mi, blandit sollicitudin erat vel, convallis posuere sapien.

Praesent ultrices consectetur velit quis elei-fend. Ut at libero vel arcu facilisis venenatis et id diam. Phasellus dignissim, augue non consectetur mattis, dolor orci lacinia diam.

Pellentesque sit amet dictum eros. Aenean nunc mi, blandit sollicitudin erat vel, convallis posuere sapien? Hluak biub iougslv kijhdser nbk!

Suspendisse a aliquet mi, ut gravida arcu. Nullam turpis nulla, ultricies ac consequat id, tristique quis ante. Donec sollicitudin, urna a dignissim ullam-corper, purus odio rutrum nisl, eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis rhoncus, mauris urna fringilla metus, in interdum tellus tortor non diam. Nunc nec rhoncus risus, sed suscipit leo. Aenean ut pretium massa, vitae dictum lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ipsum erat, euismod nec eleifend et. Donec venenatis consequat interdum. Ut vel eleifend nulla.

Ut non lectus pharetra, facilisis nunc et, euismod ipsum. Pellentesque sit amet dictum eros. Aenean nunc mi, blandit sollicitudin erat vel, convallis posuere sapien. Aenean ut pretium massa Praesent ultrices consectetur velit quis elei-fend. Ut at libero vel arcu facilisis venenatis

et id diam. Phasellus dignissim, augue non consectetur mattis, Aenean ut pretium massa dolor orci lacinia diam.

Suspendisse a aliquet mi, ut gravida arcu. Nullam turpis nulla, ultricies ac consequat id, tristique quis ante. Donec sollicitudin, urna a dignissim ullam-corper, purus odio rutrum nisl, eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis rhoncus, mauris urna fringilla metus, in interdum tellus tortor non diam. Nunc nec rhoncus risus, sed suscipit leo. Aenean ut pretium massa, vitae dictum lacus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ipsum erat, euismod nec eleifend et. Donec venenatis consequat inter-dum. Ut vel eleifend nullonec sollicitudin, urna a dignissim ullamcorper, purus odio rutrum nisl, eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis rhoncus, mauris urna.

Etiam varius gravida diam, ac commodo dui

dignissim nec. Cras quis aliquam ligulami.

ČÍSLO 95 / 2014

ČÍSLO 95 / 2014 7

eget erat dapibus, faucibus leo nec, laoreet lacus. Donec augue est, feugiat a hendrerit eget, ultricies non velit. Vestibulum neque felis, posuere vel sagittis in, ullamcorper vitae sem. Sed est felis, vehicula id sceleris-que eu, hendrerit at lacus. Ut imperdiet tellus sed aliquet faucibus. Phasellus euismod elit quis nibh volutpat, at volutpat quam viverra. Phasellus dictum ut felis cursus congue.Pellentesque urna nunc, pretium at quam a, pellentesque laoreet nulla. Pellentesque feugiat pharetra varius. Nam nibh quam, pulrpis egestas.

Ut tortor elit, egestas condimentum neque aliquet, malesuada convallis orci. Suspendisse ullamcorper ante eu quam molestie, blandit ultrices libero elementum. Cras ut velit dignissim, fermentum sem eget, sodales purus. Integer eros eros, bibendum vehicula ante ut, vestibulum ullamcorper enim. Cras eget erat vitae nisl lacinia laoreet vel eu ligula. Vivamus vel nulla accumsan, lobortis justo hendrerit, dignissim ligula. Quisque bibendum lobortis tempus. Integer volutpat, nulla quis pretium hendrerit, est velit aliquet sapien, at scelerisque odio lacus eget sem. Integer pretium semper tempus. Proin et viverra arcu, in posuere enim. Fusce felis nibh, aliquet suscipit mi.

Sed at quam sed diam laoreet cursus non sagittis erat. Donec sit amet blandit dui?Etiam et interdum lorem. Phasellus pretium tellus tortor, sed dapibus tellus ultricies in.

Praesent bibendum justo ut magna venena-tis porttitor. Sed in varius mi, a suscipit arcu. Mauris quis posuere odio, eget molestie elit. Phasellus ornare nisi eget luctus dapibus. Duis feugiat, odio ac tempus luctus, metus lacus feugiat orci, eu vestibulum risus purus vestibulum orci. Mauris tempor sem ac dolor congue, quis rhoncus ex lobortis. Aliquam sodales eget erat vel pellentesque. Nulla faci-lisi. Donec vel lacus vel dui fermentum scele-risque sit amet eget tortor. Sed eu molestie diam. Quisque eget faucibus enim.

Quisque venenatis quam augue

Phasellus vel interdum urna? Etiam quis ex eu ante suscipit vulputate in at magna. Interdum et malesuada fames ac ante ipsum primis in faucibus. Nam magna risus, rhoncus ut sollicitudin sed, fi nibus at ex. Quisque iaculis turpis non risus effi citur, at dictum eros tempor. Donec risus nibh, convallis vel venenatis eu, dictum ut diam. Quisque venenatis quam augue, id placerat dui eleifend non.

Mauris euismod tellus in nunc vehicula tincidunt ut et nunc?Nunc cursus effi citur ex, eget rutrum ligula volutpat sed. Aliquam imperdiet vel ipsum vitae placerat. Proin condimentum dictum tincidunt. Suspendisse ante nulla, ornare imperdiet ligula eget, fringilla porta erat. Aliquam ut libero pharetra, aliquet orci blan-

dit, ultrices augue. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam viverra nunc ac tellus pulvinar vulputate. Fusce ut varius arcu, non consectetur dui. In placerat digni-ssim urna, eu ullamcorper diam dapibus eu.

Ut tortor elit, egestas condimentum neque aliquet, malesuada convallis orci?Suspendisse ullamcorper ante eu quam molestie, blandit ultrices libero elementum. Cras ut velit dignissim, fermentum sem eget, sodales purus. Integer eros eros, bibendum vehicula ante ut, vestibulum ullamcorper enim. Cras eget erat vitae nisl lacinia laoreet vel eu ligula. Vivamus vel nulla accumsan.lobortis justo hendrerit, dignissim ligula. Quisque bibendum lobortis tempus. Integer volutpat, nulla quis pretium hendrerit, est.

Suspendisse a aliquet Nullam turpis nulla, ultricies ac consequat id, tristique quis ante. Ut non lectus pharetra, facilisis nunc et, euismod ipsum. Donec solli-citudin, urna a dignissim ullamcorper, purus odio rutrum nisl, eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis rhoncus, mauris urna fringilla metus, in interdum tellus tortor non diam. Nunc nec rhoncus risus, sed suscipit leo. Aenean ut pretium massa, vitae dictum lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ipsum erat, euismod nec eleifend et, hendrerit quis tellus. Donec venenatis consequat interdum. Ut vel eleifend nulla. Pellentesque sit amet dictum eros. Aenean nunc mi, blandit sollicitudin erat vel, convallis posuere sapien.

Praesent ultrices consectetur velit quis elei-fend. Ut at libero vel arcu facilisis venenatis et id diam. Phasellus dignissim, augue non consectetur mattis, dolor orci lacinia diam, ut elementum dolor sem id velit. Lorem ipsum

Pellentesque habitant moru

dolor sit amet, consectetur adipiscing elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque venenatis quis libero suscipit egestas. Sed ut effi citur elit. Proin tellus diam, pulvinar quis magna in, condimentum bibendum est. Vestibulum effi citur, ipsum vitae dignissim gravida, ante ipsum tincidunt quam, vitae convallis enim justo at purus. Nullam nunc mauris, tincidunt et neque id, imperdiet iaculis felis. Etiam varius gravida diam, ac commodo dui dignissim nec. Cras quis aliquam ligula, in suscipit mi.

Suspendisse a aliquet Maecenas sed velit vitae quam egestas inter-dum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Interdum et malesuada fames ac ante ipsum primis in faucibus. Integer eget erat dapibus, faucibus leo nec, laoreet lacus. Donec augue est, feugiat a hendrerit egetvel sagittis in, ullamcorper vitae sem. Sed est felis, vehicula id scelerisque eu, hendrerit at lacus. Ut imperdiet tellus sed aliquet faucibus. Phasellus euismod elit quis nibh volutpat, at volutpat quam viverra. Phasellus dictum ut

felis cursus congue.Pellentesque urna nunc, pretium at quam a, pellentesque laoreet nulla. Pellentesque feugiat pharetra varius. Nam nibh quam, pulrpis egestas.


Sed at quam sed diam laoreet cursus non sagittis erat. Donec sit amet blandit dui. Etiam et interdum lorem. Phasellus pretium.

ŠKODA V MÉDIÍCH

Pellentesque sit amet dictum? Aenean nunc mi, blandit sollicitudin erat vel, convallis posuere sapien. Hluak biub iougslv kijhdser nbelakus.

4

UDÁLOSTI

Suspendisse a aliquet mi, ut gravida arcu. Nullam turpis nulla, ultricies ac consequat id, tristique quis ante. Ut non lectus pharetra, facilisis nunc et, euismod ipsum. Donec solli-citudin, urna a dignissim ullamcorper, purus odio rutrum nisl, eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis rhoncus, mauris urna fringilla metus, in interdum tellus tortor non diam. Nunc nec rhoncus risus, sed suscipit leo. Aenean ut pretium massa, vitae dictum lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ipsum erat, euismod nec eleifend et, hendrerit quis tellus. Donec venenatis consequat interdum. Ut vel eleifend nulla. Pellentesque sit amet dictum eros. Aenean nunc mi, blandit sollicitudin erat vel, convallis posuere sapien. Praesent ultrices consectetur velit quis eleifend. Ut at libero vel arcu facilisis venenatis et id diam. Phasellus

Suspendisse a aliquet Nullam turpis nulla, ultricies ac consequat id, tristique quis ante. Ut non lectus pharetra, facilisis nunc et, euismod ipsum. Donec solli-citudin, urna a dignissim ullamcorper, purus odio rutrum nisl, eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis rhoncus, mauris urna fringilla metus, in interdum tellus tortor non diam. Nunc nec rhoncus risus, sed suscipit leo. Aenean ut pretium massa, vitae dictum lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ipsum erat, euismod nec eleifend et, hendrerit quis tellus. Donec venenatis consequat interdum. Ut vel eleifend nulla. Pellentesque sit amet dictum eros. Aenean nunc mi, blandit sollicitudin erat vel, convallis posuere sapien. Praesent ultrices consectetur velit quis eleifend. Ut at libero vel arcu facilisis venenatis et id diam. Phasellus dignissim, augue non consectetur mattis, dolor orci lacinia diam, ut elementum dolor sem id velit. Lorem ipsum dolor sit

dignissim, augue non consectetur mattis, dolor orci lacinia diam, ut elementum dolor sem id velit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per incep-tos himenaeos. Pellentesque venenatis quis libero suscipit egestas. Sed ut effi citur elit. Proin tellus diam, pulvinar quis magna in, con-dimentum bibendum est. Vestibulum effi ci-tur, ipsum vitae dignissim gravida, ante ipsum tincidunt quam, vitae convallis enim justo at purus. Nullam nunc mauris, tincidunt et neque id, imperdiet iaculis felis. Etiam varius gravida diam, ac commodo dui dignissim nec. Cras quis aliquam ligula, in suscipit mi.

Maecenas sed velit vitae quam egestas inter-dum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Interdum et malesuada fames ac ante ipsum primis in faucibus. Integer eget erat dapibus, faucibus leo nec, laoreet lacus. Donec augue est, feugiat a hendrerit eget, ultricies non velit. Vestibulum neque felis, posuere vel sagittis in, ullamcorper vitae sem. Sed est felis, vehicula id scelerisque eu, hen-drerit at lacus. Ut imperdiet tellus sed aliquet faucibus. Phasellus euismod elit quis nibh volutpat, at volutpat quam viverra. Phasellus dictum ut felis cursus congue.Pellentesque urna nunc, pretium at quam a, pellentesque laoreet nulla. Pellentesque feugiat pharetra varius. Nam nibh quam, pulrpis egestas.


Sed at quam sed diam laoreet cursus non sagittis erat. Donec sit amet blandit dui. Etiam et interdum lorem. Phasellus pretium tellus tortor, sed dapibus tellus ultricies in. Praesent bibendum justo ut magna venenatis porttitor. Sed in varius mi, a suscipit arcu. Mauris quis posuere odio, eget molestie elit. Phasellus ornare nisi eget luctus dapibus. Duis feugiat, odio ac tempus luctus, metus lacus feugiat orci, eu vestibulum risus purus vestibulum orci. Mauris tempor sem ac dolor congue, quis rhoncus ex lobortis. Aliquam.

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Pellentesque habitant mor tristique senectus...

Lorem ipsum consectetur adipiscing

amet, consectetur adipiscing elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque venenatis quis libero suscipit egestas. Sed ut effi citur elit. Proin tellus diam, pulvinar quis magna in, condimentum bibendum est. Vesti-bulum effi citur, ipsum vitae dignissim gravida, ante ipsum tincidunt quam, vitae convallis enim justo at purus. Nullam nunc mauris, tincidunt et neque id, imperdiet iaculis felis. Etiam varius gravida diam, ac commodo dui dignissim nec. Cras quis aliquam ligula, in suscipit mi.

Maecenas sed velit vitae quam egestas inter-dum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Interdum et malesuada fames ac ante ipsum primis in faucibus. Integer eget erat dapibus, faucibus leo nec, laoreet lacus. Donec augue est, feugiat a hendrerit egetvel sagittis in, ullamcorper vitae sem. Sed est.

ŠKODOVÁK

6


ŠKODOVÁK

Suspendisse a aliquet mi, ut gravida arcu. Nullam turpis nulla, ultricies ac consequat id, tristique quis ante? Ut non lectus pharetra, facilisis nunc et, euismod ipsum. Donec sollicitudin, urna a dignissim ullamcorper, purus odio rutrum nisl, eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis rhoncus, mauris urna fringilla metus, in interdum tellus tortor non diam. Nunc nec rhoncus risus, sed suscipit leo. Aenean ut pretium massa, vitae dictum lacus. Lorem ipsum dolor sit amet, consec-tetur adipiscing elit. Ut ipsum erat, euis-mod nec eleifend et, hendrerit quis tellus. Donec venenatis consequat interdum. Ut vel eleifend nulla. Pellentesque sit amet dictum

eros. Aenean nunc mi, blandit sollicitudin erat vel, convallis posuere sapien. Praesent ultrices consectetur velit quis eleifend. Ut at libero vel arcu facilisis venenatis et id diam. Phasellus dignissim, augue non consectetur mattis, dolor orci lacinia diam, ut elementum dolor sem id velit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit?Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque venenatis quis libero suscipit egestas. Sed ut effi citur elit. Proin tellus diam, pulvinar quis magna in, condimentum bibendum est. Vestibulum effi citur, ipsum

vitae dignissim gravida, ante ipsum tincidunt quam, vitae convallis enim justo at purus. Nullam nunc mauris, tincidunt et neque id, imperdiet iaculis felis. Etiam varius gravida diam, ac commodo dui dignissim nec. Cras quis aliquam ligula, in suscipit mi.

Quisque venenatis quam augue

Maecenas sed velit vitae quam egestas interdum?Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Interdum et malesuada fames ac ante ipsum primis in faucibus. Integer

Phasellus vel interdum urna, at bibendum metus. Etiam quis ex eu ante suscipit vulputate in at magna. Interdum et malesuada fames ac ante ipsum primis in faucibus. Nam magna risus, rhoncus ut sollicitudin sed, fi nibus at ex. Quisque iaculis turpis non risus e� citur, at dictum eros tempor. Donec risus nibh, convallis vel venenatis eu, dictum ut diam. Quisque venenatis quam augue, id placerat dui eleifend non.

Etiam varius gravida diam, ac commodo dui dignissim nec. Cras quis aliquam ligula, in suscipit mi.

ROZHOVOR

8.9Company Magazine


OThEr priNTED MaTErialS9

(65)

Presentation folders are used for inserting documents of the A4 size and smaller, they combine elements of the visual style (see Chapter 5 Visual Style).

They use the logo in the basic colour or basic negative design, a text in the allowed styles of the basic font Klavika, lines, image photographs (see 5.3 Photobank, versions A, B) and colour fields.



9.1Presentation Folders

9 OThEr priNTED MaTErialS


(66)

The folder cover is made in one of the basic colours. The spine of the folder is fitted with a label showing the logo in the basic colour design and with light blue lines.

9.2File Folders and Labels


(67)

The notepad cover is printed with an image photograph (see 5.3 Photobank, versions A, B) or with one of the basic company colours. The cover is fitted with the logo in the basic colour or basic negative design or with the symbol.

The inside pages of the notepad bear the basic colour design of the logo in the heading and in the footer they have the company name and the website address. The notepad can have lines in the basic company colour range.

9.3Notepad



(68)

A photograph of an employee is located in the left part of the card, personal data are situated in the right part under the basic colour design of the logo. Contact details are written in one line at the bottom of the card.

9.4Employee Card


Jméno Příjmení

Osobní číslo

Název a kontaktní údaje společnosti

0123456

Jméno Přijmení

Jméno Příjmení

Osobní číslo


0123456

Jméno Přijmení

4 39 42 81

04

1722

3240

46

5046

0

(69)

A name badge is prepared similarly as an employee card (see 9.4 Employee Card) except that it does not use a photograph and the textual part is therefore distributed across the entire width of the format. Contact details are written in one line at the bottom of the card.

9.5Name Badge



Jméno Přijmení


Jméno Přijmení

4 81

04

2217

5046

0

(70)

A visitor card follows similar principles like a name badge (see 9.5 Name Badge). It uses a basic background colour and the negative design of the logo. Contact details are written in one line at the bottom of the card.

9.6Visitor Card



NÁVŠTĚVAČíslo karty

000


NÁVŠTĚVAČíslo karty

000

4 81

04

5046

0

2217

USE iN MUlTiMEDia10

(72)

An email signature is aligned to the left flag with the basic colour design of the logo in the footer. Any other information (e.g. certification marks) are placed under the logo and they are separated by a light blue line.

The additional corporate font Arial was used for technical purposes (the text of the report can be found in the cross-cut of the Regular, the Narrow Bold and Narrow Regular).

10.1Email Signature

10 USE iN MUlTiMEDia

oslovení,

vlastní text zprávy písmem arial regular, 10 b., řádkování normální dle e-mailového klienta.etiam in mauris est. Donec massa est, accumsan malesuada fringilla ac, eleifend id libero. cras mollis odio eu odio dignissim, vel sodales justo sodales. curabitur vitae mauris tincidunt, imperdiet risus sed, viverra nibh. pellentesque dignissim elit sed sem ultricies, id pretium sem rutrum. vestibulum adipiscing congue porttitor. cras sit amet massa diam.

s pozdravem

tit. jméno příjmenífunkční zařazení

název společnostinázev ulice 123/45123 45 městočeská republika

t: +420 123 456 789m: +420 987 654 [email protected]

oslovení,

vlastní text zprávy písmem arial regular, 10 b., řádkování normální dle e-mailového klienta.etiam in mauris est. Donec massa est, accumsan malesuada fringilla ac, eleifend id libero. cras mollis odio eu odio dignissim, vel sodales justo sodales. curabitur vitae mauris tincidunt, imperdiet risus sed, viverra nibh. pellentesque dignissim elit sed sem ultricies, id pretium sem rutrum. vestibulum adipiscing congue porttitor. cras sit amet massa diam.

s pozdravem

tit. jméno příjmenífunkční zařazení

název společnostinázev ulice 123/45123 45 městočeská republika

t: +420 123 456 789m: +420 987 654 [email protected]

(73)

A newsletter combines elements of the visual style (see Chapter 5 Visual Style).

It uses the logo in the basic colour design, a text in the allowed styles of the basic or complementary fonts, lines, photographs and colour fields.

10.2Newsletter


Waspid mod ulla audant at lios ascius maximpepre nonsequam dipsant moluptia nusda audant aut digenderovit dolupta tioritae ne con cusapicient ommolor ehende ilia int omnimint, sitaten torumquo et quat es quiasi que quam faciis esci aut que eium litatur, omnienia enimin rehendu citior res estium lilaboriam sim repellet dolupta disquod igenimporro velitem alibus esequiditi unduntiis aut es ut fugiquae non eatur, eaturiae accab ilicta coriatu santur.

REHENDU CITIORTasarchit et opti ofu ptur sum era que la parum, quatquo explabore, tem volo blaut modis pratiur emquia dciunt di occae cullab il im fugit a sit aut quis ex eos ariore. více >

MOLUPTIA NUSDA AUDANTTasarchit et opti ofu ptur sum era que la parum, quatquo explabore, tem volo blaut modis pratiur emquia dciunt di occae cullab il im fugit a sit aut quis ex eos ariorecea voluptatiore volo consenet fugiaest aut alicia debitem incipsunt quo tioritae ne con cusapicient ommolor ehende ilia int aut modicabo. Pientur Quisqui totatem enis velliqui omnimint, sitaten toru mquo et quat es quiasi que quam faciis esci aut que eium litatur, omnienia enimin rehendu citior res estium lit duzelys meictem ut aut ut unti atiisi nim esciditatis ea sa ne verferem quate posa as pratio coreperfero te milibus qui di cooditat arupta et aut late vollissitati tectist, unto quitas. více >

TRAMVAJ ForCity Alfa

TRAMVAJ ForCity Classic Miskolc

LOKOMOTIVA ŠKODA 109 EEmil Zátopek

Máte problémy se zobrazeníme-mailu? Podívejte se on–line

NEWSLETTER12/2014

24. 10. 2014Pars nova zmodernizuje 62 osobních vozů pro vlaky ICSpolečnost Pars nova podepsala smlouvu s Českými drahami na modernizaci 31 osobních vozů řady Bpza jednu miliardu korun. Součástí této smlouvy je i opce na obnovu dalších 31 vozů. více >

10. 09. 2014Škodovka dodala 50 nových trolejbusů do bulharské metropole SofiePlzeňská společnost Škoda Electric úspěšně dokončila dodávku nových kloubových trolejbusů pro bulharské hlavní město Sofie. Firma v září... více >

05. 09. 2014Škodovka se představí na veletrhu InnotransŠkoda Transportation bude hrát opět významnou roli mezi tisícovkami vystavovatelů na světovém železničním veletrhu Innotrans, který bude letos v září tradičně hostit německý... více >

MOLUPTIA NUSDA AUDANTTasarchit et opti ofu ptur sum era que la parum, quatquo explabore, tem volo blaut modis pratiur emquia dciunt di occae cullab il im fugit a sit aut quis ex eos ariorecea voluptatiore volo consenet fugiaest aut alicia debitem incipsunt quo tioritae ne con cusapicient ommolor ehende ilia int aut modicabo. Pientur Quisqui totatem enis. více >

NOVINKY TROLEJBUS 27 Tr



Design © Dynamo design | Programování © XYZ

KARIÉRAPojďte s námi cestou úspěchu!Seznam volných pozic zde >

(74)

Web pages (A) combine elements of the visual style (see Chapter 5 Visual Style).

They use the logo in the basic colour design, a text in the allowed styles of the basic font Klavika, lines, pictograms, photographs and colour fields.

A mobile version of a web page (B) should try to achieve the clearest form possible and the most intuitive communication possible with a user. It should not contain any redundant elements.

10.3Principle of Web Development


DOMŮ

NOVINKY VĚDĚLI JSTE ŽE...další novinky >

Lokomotiva Emil Zátopek Tramvaj ForCity Alfa Praha Tramvaj ForCity Classic Miskolc

Trolejbus 27 Tr Jednopodlažní jednotka RegioPanter

O SPOLEČNOSTI PRODUKTY INOVACE KARIÉRA PRESS ROOM KONTAKTY

Hledaný výraz...

24. 10. 2014Pars nova zmodernizuje 62 osobních vozů pro vlaky IC

Společnost Pars nova podepsala smlouvu s Českými drahami na modernizaci 31 osobních vozů řady Bpza jednu miliardu korun. Součástí této smlouvy je i opce na obnovu dalších 31 vozů. více >

KARIÉRAPojďte s námi cestou úspěchu!

Seznam volných pozic zde >

KariéraNaše filozofieAktuální seznam pozicPro studentyProjekty ESF

Informace o webu | Právní ujednání | RSS | Mapa stránek | © ŠKODA TRANSPORTATION a.s. Design © Dynamo design | Programování © XYZ

O násProfil společnostiSpolečenská odpovědnostHistorieInovace

KontaktySeznam společnostíTisk

ŠKODA TRANSPORTATION a.s.Borská 2922/32301 00 PLZEŇČeská republika

10. 09. 2014Škodovka dodala 50 nových trolejbusů do bulharské metropole Sofie

Plzeňská společnost Škoda Electric úspěšně dokončila dodávku nových kloubových trolejbusů pro bulharské hlavní město Sofie. Firma v září... více >

05. 09. 2014Škodovka se představí na veletrhu Innotrans

Škoda Transportation bude hrát opět významnou roli mezi tisí-covkami vystavovatelů na světovém železničním veletrhu Innotrans, který bude letos v září tradičně hostit německý... více >

Na vývoji bezpilotních vozidel pro město Incheon v Jižní Koreji se podílí také Škoda Electric?

Elektrická jednotka RegioPanter

facebookkalendář akcí CZ EN DE RU

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Informace o webu | Právní ujednání | RSS | Mapa stránek | © ŠKODA TRANSPORTATION a.s. Design © Dynamo design | Programování © XYZ




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Vývoj pro nás znamená nejen kompletaci technických systémů, ale též zpracovávání kreativních prostorových konceptů. Jednoduše řečeno chceme, aby naše výrobky nebyly jen 100 % funkční a moderní, ale aby si je lidé oblíbili a zapadly do prostředí, ve kterém se pohybují.V roce 2008 představila Škoda Transportation v Praze první zcela nízkopodlažní tramvaj ForCity Alfa. Revoluční technické řešení zajišťuje pohodlný nástup a výstup i v okamžicích dopravní špičky, nebo když ji chtějí použít osoby se sníženou pohyblivostí.

Vnitřek FCŘešení konstruktérů vznikalo ruku v ruce s návrhy designu exteriéru: „Design je integrální součást koncepce každého výrobku nebo dopravního prostředku. Mělo by se na něm pracovat ve stejnou dobu jako na konstrukčním řešení s tím, že mu design nebude podřízen ani nadřazen,“ řekl designér modelu ForCity Alfa, Patrik Kotas.

Škoda Transportation se snaží neustále zlepšovat komfort cestujících. Jedná se zejména o snadnou dosažitelnost sedadel, rovnoměrný a rychlý přístup osob do vozidla, snadný pohyb osob uvnitř vozidla, dostatek místa pro cestující a vhodně umístěný zádržný systém. Vyvíjíme také moderní způsoby informování pasažérů, ať už se jedná o doby dojezdů, polohu vozidla na lince nebo o jednotlivé parametry linek.

VÝZKUM A VÝVOJ

ŠETRNÁ DOPRAVA

DESIGN

TechnologieDesignHomologace

Udržitelný rozvojÚsporná dopravaVyrábíme ekologicky

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KARIÉRAPojďte s námi cestou úspěchu!

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Plzeňská společnost Škoda Electric úspěšně dokončila dodávku nových kloubových trolejbusů pro bulharské hlavní město Sofie. Firma v září... více >

Na vývoji bezpilotních vozidel pro město Incheon v Jižní Koreji se podílí také Škoda Electric?

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Elektrická jednotka RegioPanter

A B

(75)

The intranet uses the logo in the basic colour design, a text in the allowed styles of the company font, lines, pictograms, photographs and colour fields.

10.4Intranet


Info | Aplikace

Typ filtru:

Začíná

V čem hledat:

Telefonní seznam

eŠkodovák – aktuálně

úterý 30.09.2014 [273|40]Jeroným, zítra IgorINTRANET

ICT majetek uživatele | Metodická doporučení | www.skoda.cz

Přihlášený uživatelJan NovákŠkoda Transportation

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Obsahuje

Přesně

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DNES20/11 °C

eŠkodovákZakázky | Různé | Personalie

Pellentesque ut nulla in mi vehicula placerat.Duis sodales nulla vel dolor mollis sodales.Quisque semper magna ut est consequat, nec placerat.Sed nec turpis vitae sem tincidunt vestibulum.Fusce ornare urna scelerisque dolor semper elementum.Nulla tincidunt risus id ligula dignissim pulvinar.

Výběr z médiíPellentesque ut nulla in mi vehicula placerat.Duis sodales nulla vel dolor mollis sodales.Quisque semper magna ut est consequat, nec placerat.Sed nec turpis vitae sem tincidunt vestibulum.

PozvánkySed nec turpis vitae sem tincidunt vestibulum.Fusce ornare urna scelerisque dolor semper elementum.Nulla tincidunt risus id ligula dignissim pulvinar.

Předpověď počasí

ZÍTRA20/11 °C

POZÍTŘÍ20/11 °C


Společnost Pars nova podepsala smlouvu s Českými drahami na modernizaci 31 osobních vozů řady Bp za jednu miliardu korun. Součástí této smlouvy je i opce na obnovu dalších 31 vozů. více >


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Powerpoint combines elements of the visual style (see Chapter 5 Visual Style). It includes mainly information in the form of keywords separated by bullets. Furthermore, presentations also include charts, tables and photographs.

It uses the logo in the basic colour or basic negative designs, a text in the allowed styles of the complementary font Arial, lines, photographs and colour fields.

10.5Powerpoint Presentation


Název prezentacePodtitul prezentace

Název společnosti, Místo, Datum, Autor www.skoda.cz

Název prezentace

NADPIS KAPITOLY POWERPOINTUTYPOVÁ ŘADA XYZ

Perumquo excesciunt occaborro tota velenducien turedi nonseriam sollore hendaerspietur. Sendis non nus quia nobitata sunt vella consed quisis de sum fugia.

Sendis non nus quia nobit autia Quiaturissit ut dis nos Cus vollant litet facipidios samSendis non nus quiaQuiaturissit ut dis nollit quibusArcipsa erestia inimus, optibusExcesciunt occaborro tota Velenducien turediNonseriam sore hendaer spietur

6 400 kW200 km/h1435 mm3 kV DC274 kN

88,6 t18,0 m3,08 mBo'Bo'

UNIKÁTNÍ TECHNICKÉ PARAMETRY● Qui occus aspe perumquo excesciuntro tota velenducit● Sendis non nus quia nobit auta natatia quiaturit quibus ● Cus vollant litet facipidios sam endis nonnus quiaobit auta● Quiaturissit ut dis nos eius millit quibus● Arcipsa erestia inimus, optibus

Název prezentace

NADPIS KAPITOLY POWERPOINTU

● Qui occus aspe perumquo excesciunt occaborro tota velenducit, nierepudi nonseriamre hendaer spietur repero est quatiis enim fugia quia nobit auta natatia quiaturit quibus

● Sendis non nus quia nobit auta natatia quiaturissit ut dis llit quibus, idusame necepel enectasimi, sunt vella consed quisis de sum fugia.

Název grafu Název grafu

10

20

30

40

Ruioccus aspe Cus vollant litet facipidios Edusame necepel Mnectasimiella consed

Předělový list s prostorem pro psaní textu

Název společnosti, Místo, Datum, Autor

Název prezentacePodtitul prezentace

www.skoda.cz

Název prezentace


Perumquo excesciunt occaborro tota velenducien turedi nonse riam sollore hendaerspietur. Qui occus aspe perumquo excesciunt occaborro tota velenducit, nierepudi nonseriamre hendaer.

UNIKÁTNÍ TECHNICKÉ PARAMETRY● Qui occus aspe perumquo excesciuntro tota velenducit● Sendis non nus quia nobit auta natatia quiaturit quibus ● Cus vollant litet facipidios sam endis nonnus quiaobit auta ● Nierepudi nonseriamre hendaer ● Gon nus quia nobit auta natatia quiaturit

Název prezentace


● Qui occus aspe perumquo excesciunt occaborro tota velenducit, nierepudi nonseriamre hendaer spietur repero est quatiis enim fugia quia nobit auta natatia quiaturit quibus

● Sendis non nus quia nobit auta natatia quiaturissit ut dis llit quibus, idusame necepel enectasimi, sunt vella consed quisis de sum fugia.

Název grafu

10

20

30

40

Ruioccus aspe Cus vollant litet facipidios Edusame necepel

1 2 3 4 5 6 7 8 109


Děkuji za pozornost

www.skoda.cz


Název prezentace

● Qui occus aspe perumquo excesciunt occaborro tota velenducit ● Nierepudi nonseriamre hendaer ● Spietur repero est quatiis enim fugia quia nobit ● Auta natatia quiaturit quibus

● Sendis non nus quia nobit auta natatia quiaturissit ut dis llit quibus, idusame necepel enectasimi, sunt vella consed quisis de sum fugia

● Cus vollant litet facipidios sam dit as pro que electur quis dolorm is aut platem derro omnimet

● Idusame necepel enectasimi, sunt vella consed quis adis de sum fugia ● Nierepudi nonseriamre hendaer ● Epero est quatiis enim fugia quia nobit

Název prezentace


Název řádku 1

Tabulka Sloupec 1 Sloupec 2 Sloupec 3 Sloupec 4 Sloupec 5

Údaj 1 Údaj 2 Údaj 3 Údaj 4 Údaj 5

Název řádku 2 Údaj 6 Údaj 7 Údaj 8 Údaj 9 Údaj 10


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NÁZEV PREZENTACECD/DVD, formát, 123 MB

A CD/DVD is printed with an image photograph (see 5.3 Photobank, versions A, B) or with one of the basic company colours. The logo is used in the basic colour or basic negative design.

10.6CD/DVD



NÁZEV PREZENTACEDO DVOU ŘÁDKŮCD/DVD, formát, 123 MB







SpaTial applicaTiONS OF ThE lOgO11

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This page shows the options of placing the logo on products.

A – a plastic symbol in the basic colour design is fitted on means of transport (see 2.13 Spatial Design)

B – a printed or plotter-printed version of the logo in the single-colour design with the option of adding further information about the company (see 2.3 Single-Colour Design)

C – a metal or other sign of any size in the basic colour range in the positive or negative design (see 2.11 Single-Colour Logo on a Background)

D – an engraved or sanded version of the logo or a version processed using other technology in the single-colour design or the symbol on its own in the single-colour design

11.1Principle of Applying the Logo on Products

11 SpaTial applicaTiONS OF ThE lOgO


A

C D

B

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Designation of buildings must be carried out in a size which guarantees sufficient legibility from a reasonable distance.

This page shows ways in which it is possible to designate buildings. There is a range of other options, however, it is necessary to always observe the rules given in this manual.

11.2Designation of Buildings


NÁZEV SPOLEČNOSTIIČ: 012345678

(81)

The outdoor orientation system is used fororientation on the company’s premises, it uses elements of the visual style (see Chapter 5 Visual Style).

A pylon with the logo or the symbol in the basic colour or basic negative design on a basic colour background can be installed in front of a building.

Further navigation is more detailed, it includes the logo in the basic colour design, specific text information and pictograms.

11.3Outdoor Orientation System


NÁZEV SPOLEČNOSTIIČ: 012345678

NÁZEV SPOLEČNOSTI

NÁZEV DRUHÉ SPOLEČNOSTI

PODPŮRNÉ CENTRUMrealizace, technika, nákup, sourcing, jakostfinance, obchod, personalistika, GŘ a COO

BUDOVA 1.3.1.lakovna, zkušebna, technická kontrola, servisoborový výzkum, technologie

BUDOVA 1.3.2.

NÁZEV SPOLEČNOSTI

NÁZEV DRUHÉ SPOLEČNOSTI

PODPŮRNÉ CENTRUMrealizace, technika, nákup, sourcing, jakostfinance, obchod, personalistika, GŘ a COO

VCHOD PRO ZAMĚSTNANCEEMPLOYEE ENTRANCE

VÝROBA / PRODUCTION

(82)

The indoor orientation system is used fororientation in the company building, it uses elements of the visual style (see Chapter 5 Visual Style).

A notice of the orientation system is located at the entrance and on every floor in order to facilitate easy orientation. The notice at the main entrance differentiates individual floors by colours.

The orientation system contains the logo in the basic negative design, specific text information and pictograms.

11.4Indoor Orientation System


LOGISTIKA

Titul Jméno Příjmení

Jméno Příjmení

Jméno Příjmení

funkční zařazení



1.29NÁZEV SPOLEČNOSTI

JEDNACÍ MÍSTNOST

1.22NÁZEV SPOLEČNOSTI

JEDNACÍ MÍSTNOSTI 1.21 — 1.25

1.NPNÁZEV SPOLEČNOSTI

JEDNACÍ MÍSTNOSTI 1.26, 1.28

LOGISTIKA 1.29 — 1.30

REALIZACE 1.32 — 1.33

GENERÁLNÍ ŘEDITELCOOPERSONALISTIKA

NÁZEV SPOLEČNOSTI

3.NP

NÁKUPSOURCINGJAKOSTFINANCE

2.NP

JEDNACÍ MÍSTNOSTILOGISTIKAREALIZACE

1.NP

1.31

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An exhibition stand can be fitted with a dominant sign on a pole showing the plastic symbol (see 2.13 Spatial Design). The walls of the presentation premises use colour fields, the logo and contact details.

11.5Rule for Designating an Exhibition Stand


NÁZEV SPOLEČNOSTIDELŠÍ NÁZEV SPOLEČNOSTINÁZEV SPOLEČNOSTISPOLEČNOSTI

www.skoda.cz

ŠKODA TRANSPORTATION a.s. ŠKODA ELECTRIC a.s.ŠKODA VAGONKA a.s.Pars nova a.s.

www.skoda.cz

(84)

Flags combine elements of the visual style (see Chapter 5 Visual Style).

The flags use the basic colour or basic negative design of the logo or the symbol, a text in the allowed styles of the basic font Klavika, lines, image photographs and colour fields.

Flag sizes can be changed and modified as needed, however, it is always necessary to observe the rules given in this manual.

11.6Flags


www.skoda.cz www.skoda.czwww.skoda.cz

(85)

Containers are produced in the basic company colour range, designated with the logo in the basic colour or basic negative design or with the symbol, with a text in the allowed styles of the basic font Klavika and with lines.

Due to the irregularity of the container surface it is necessary to pay attention to high quality execution of the printing.

11.7Designation of Containers


ŠKODA TRANSPORTATION a.s.

www.skoda.cz

(86)

Lorries use the logo in the basic colour or basic negative design or the symbol, a text in the allowed styles of the basic font Klavika and lines.

The logo is fitted on the driver’s doors and on the cover of the cargo space.

11.8Designation of Lorries


www.skoda.cz




(87)

Passenger cars of employees (A, B) can be designated with the logo in the basic colour or basic negative design, with a text in the allowed styles of the basic font Klavika and with lines.

Management cars (C) in black are without designation.

11.9Designation of Passenger Cars


NÁZEV SPOLEČNOSTI



NÁZEV SPOLEČNOSTI

A

B

C

(88)

Due to technological possibilities in the case of application on work clothing it is recommended to use the single-colour or negative design of the logo or symbol.

In the case of application on materials of various colours it is necessary to oserve the rules of using the logo on a background (see 2.11 Single-Colour Design of the Logo on a Background).

11.10Work Clothing



16 G

B

www.skoda.cz

(89)

Items which are used primarily as gifts for partners, customers or employees should be carefully chosen so that their quality and design will appropriately represent the Škoda Transportation Group.

This page shows examples of promotional items and the method of their designation. Company colours (see Chapter 3 Colour Range) or a background white colour are used.

There is a whole range of other options of designating promotional items, however, it is necessary to always observe the rules described in the manual.

11.11Rule for Designating Promotional Items



16 G

B

www.skoda.cz

www.skoda.cz

Documents

graphical MaNUal FOr ThE lOgO aND ViSUal STYlE OF ThE ... · The unified visual style consists of the logo, colours, font and visual style elements which are introduced on the following