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Gravelpaving the way for organized travel

I got a free trip, even upgraded my room

three times and I would never do it again

-Charlie Greene

BROWN 13

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What is Gravel?

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What is Gravel?

DuringBefore After

sharing

reviews

instant needs

social media

change of plans

inspiration

planning

collaboration payments

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Booking has been mastered.Inspiration and planning have not.

- Joel Cutlerfounder of Kayak

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A Viable, Growing Market

percent of people who travel with at least

1 other person

percent of people who remain active

on social media while traveling

number of travel-related sites the

average traveller visits before booking

89%

70%

22

Budget Travel: Solo Travel by the Numbers

FunsherPa: Travel Industry Trends and Statistics

Google: Five Stages of Travel

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Catering to Multiple Demographics

The global youth traveller market is

worth an estimated US $136 billion.tnooz.com

Students Groups Moms

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Catering to Multiple Demographics

Group travel is a $31 billion market.tnooz.com

Students Groups Moms

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Marybeth Bond: The Gutsy Traveller

70% of travel decisions are made by women.

Catering to Multiple Demographics

Students Groups Moms

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Youll Hear About Us

Online Advertising

Influencer Marketing

Campus Representatives

Webinars

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Competitive User Metrics

Active Users in Year 5

Cost per Acquisition

Lifetime Value

$15 - $3

$300

5 million

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Growth to Corporate Travel

billion spent on group business travel in 2012

when Im traveling on someone elses nickel,my host requires to me use their travel agency

and its almost always a bad experience.

billion spent on business travel in 2012$246

$108U.S. Travel Association

- Larry Magid, Forbes

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Growth through Strategic Partnerships

booking

transportation insurance

payments

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Sound Revenue Model

Lead Generation

Freemium Plan

Targeted AdvertisingBidding for Sponsored Ads

Monthly/Yearly Subscription

Commission-based1

2

3

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Revenue of $110 mm in Year 5

ThousandsofU.S.D

ollars

$0

$30,000

$60,000

$90,000

$120,000

Year 1 Year 2 Year 3 Year 4 Year 5

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Profitable by Year 3

T

housandsofU.S.

Do

llars

-$5,000

$12,000

$29,000

$46,000

$63,000

$80,000

Year 1 Year 2 Year 3 Year 4 Year 5

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We are raising

$3 Million

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A-Team

travel enthusiasts

practiced entrepreneurs

skilled designers & engineers

business savvy & marketing expertise

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Years of Online Travel Experience

Joel Cutler

Gail Schwarzenbek President of Magical Holidays

Founder of Kayak, Founding Partner &

Managing Director at General Catalyst

serial entrepreneur, seasoned accountant

On board of over 22 organizations

Peter Boyce Investor at General CatalystCo-Founder of Rough Draft Ventures

Michael Hering CEO & Founder of skyauction.comnearly three decades of experience in travel & leisure

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Gravelpaving the way for organized travel