GrayMatter Corporate Presentation & AA+_V1a

© 2014 GrayMatter All Rights Reserved

Overview of Airport Analytics (AA+ 4.0)

A GrayMatter Product

© 2014 GrayMatter All Rights Reserved 2

Airport Analytics & Decision Making Platform“Improving Profitability and Customer Experience at Airports using Analytics”

Built with…- Over 100 man years of in-house Domain Experience.- Over 500 man years of in-house BI Experience


3

AA+ Overview

• AA+ is Airport vertical specific pre-built business analytics and decisionmaking platform

• ‘Out-of-box’ full range of dashboards, reports and analytics designedspecifically to promote best practices in an airport organization acrossall departments

• ‘Out-of-box ‘ complete statistical model for predictive analysis

• ‘Out-of-box’ data integration approach with all major airport systems

• Single unified architecture: covering all elements of BI system likeReporting, Dashboards, Ad-hoc Analytics, OLAP/Cube Multidimensionalanalytics, ETL Tools, Data Mining, Pre-built data model and pre-built BIcontents along with planning and budgeting capabilities


4

• A holistic analytics and decision-making platform to manage airports, no such solution exists in market

• Simple, risk-free deployment– The ‘pre-built’ proposition of the product radically alters the traditional

deployment lifecycle for BI and hence make it more predictable and risk free.

• Faster time to deployment– Maximum 4-6 months to deploy, In comparison, any alternative approach will

take an extensive effort of 12-18 months, to reach even a fraction of AA+ business value

• Dramatically lower TCO ( Total Cost of Ownership)– Customers no longer need to appoint multiple external vendors – management

consultants, SI organizations and tool-technology vendors - and put together elaborate project management investments to manage the 'define-design-customize-deploy-maintain' lifecycle.

AA+ Product Promise


5

• In Less than 2 years, 4 Airports has selected AA+– Montreal Airport, Canada

– Stuttgart Airport, Germany

– Queen Alia International Airport, Amman , Jordan

– GMR Airport Group(Handling and Operating Indira Gandhi International Airport, New Delhi and Rajiv Gandhi International Airport, Hyderabad

• AA+ R&D has been further strengthened by €10 million investment by Tekes, a publicly funded expert organization for financing research, development and innovation in Finland

• A well defined roadmap and investment plan for next 3 years for AA+

AA+ Customers and Investment Plan


Solution Content of Airport Analytics

“Improving Profitability and Customer Experience at Airports using Analytics”


7

BI Content Type Remarks

Dashboards

Highly Intuitive clickable dashboards with story board defined for each

role – an average of 7-9 inter related portlets with graphs and tabular

reports

Reports Highly formatted function specific online or distributable reports.

OLAP Analysis Views

Delivers a full range of analytical functions with multidimensional

(Slice-and-Dice) data interactively.

What-if Scenarios

Statistically forecasting data by considering several parameters with

the current year data for revenue projections scenarios

Live Office Integration Management Dashboard presentation automatically created every

month

Overall BI Content

Comparisons for key metrics in any time period (Weekly, Monthly, Quarterly, Yearly)• Against last year performance• Against plans• Against competing or ‘like for like’ airports• Interlinked data analysis across operations and finance


8

User Navigation Approach – Dashboard to decision


Screenshots


Operations_ATM


Operations_Leaderboard


Airport Finance Overview


13

DFS Dashboard


14

Store Productivity


15

Flight Revenue Optimizer


Thank You

Documents

GrayMatter Corporate Presentation & AA+_V1a