Great Value Classic Alfredo Package Redesign

8/10/2019 Great Value Classic Alfredo Package Redesign

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GREA T

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ALFREDOPASTA SAUCE


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TABLE OF CONTENTS

The Plan

Fonts

Color Scheme

Logo

Package Design

Photography

Advertisement

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REDESIGN PLAN

Product:Great Value Classic Alfredo Pasta Sauce

Target Audience:Adults (ages 20-40) with Children. The adultswill be buying the product to feed their families which mostlikely are larger and include children. This pasta sauce costs$1.50 at Wal-Mart Stores, which is a reasonable cost for familieswith children.

History:The Brand Great Value is the largest food label inthe country. It was launched in 1993. Great Value brands sellaround the world in countries including: Canada, Costa Rica,Nicaragua, Mexico, Argentina, Chile, Brazil, and some storesin China and India. In the summer of 2009, the brand wasredesigned with labels to be predominantly white. Aroundthat time they also changed formulas for 750 items. In 2013,they replaced some of their packaging with blue labels insteadof white. The wide range of items marketed under the GreatValue banner makes it Wal-Marts top-selling retail brand.


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Big Idea:Since Great Value is such a trusted and well knownbrand throughout Wal-Mart stores, redesigning the packaging tomake it more appealing will bring customers eyes to that product.When the customer sees how great the price is, they will purchasethe product. The goal is to re-design the packaging to create amore appealing choice when people are looking at their optionsat the store. Advertisements will be placed in magazine ads toencourage and inuence the target market to buy this product.


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This font is the bold font that contrasts andgoes nicely with Wisdom Script. It is clean andeasy to read but still with character. It shouldbe used no smaller than 11 point font and nolarger than 44 point font.

ANTONIO

This font will be used for the word Classic in

Classic Alfredo. It can be used as decorativefont when needed. It should be used in about44 point font when using it for Classic and nosmaller than 11 point font for the rest of the uses.

Wsdo Script

This font is for the copy written on the bottle

and the copy for this book. It is easy and cleanto read. It should be used between 5 pointfont and 11 point font.

Avenir Next

FONTS


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CMYK: 53, 17, 95, 1RGB: 135, 167, 76PANTONE: 576 CHEX: #87a74c

CMYK: 35, 13, 61, 0RGB: 173, 190, 131PANTONE: 577 CHEX: #adbe83

CMYK: 75, 68, 67, 90RGB: 0, 0, 0PANTONE: Black 5 CHEX: #000000

CMYK: 0, 0, 0, 0RGB: 225, 225, 225PANTONE: 663 CHEX: #ffffff

This color scheme is based on natural colors. The targetaudience is families and so making the colors calm andnatural will help show that this product is healthy and

good for you. Black and white are included to providecontrast on the packaging.

COLOR SCHEME

Leaf Green Deep Black

Perfect hiteCream Green


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LOGO REDESIGNG

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This logo is purposefully created in black and white inorder to stand out on packaging and also to keep itconsistent on all of our packaging in the store.

The logo should be placed in the center at the top ofevery food label. It should be 1/4 inch down, depend-ing on the packaging. The logo should be no biggerthan 1 inch and no smaller than 1/2 inch (from the topof the black circle to the bottom of the letters in thewords Great Value).


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PACKAGE DESIGN


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PHOTOGRAPHY

Here is a comparison of the two packages. They aredisplayed next to each other to show the changes that

were made to this product. These photos were takenon a light table in a photo studio to capture detail andfocus the images on the product.


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MAGAZINE ADVERTISEMENT

The most important message that customers need to hear isthat Great Value Classic Alfredo is a great tasting, low cost mealsolution that will save them money and feed their family.

Since the target audience is adults ages 20-40, this advertise-ment will be placed in Magazines. The call to action is to visit

Great Values website, which will drive trafc to and is connectedto Wal-Marts website.


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Documents

Great Value Classic Alfredo Package Redesign