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8/14/2019 Green Chemicals & Materials Unravelling the Myths and Creating Opportunities - Oct08
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Green Chemicals & Materials Unravelling the Mythsand Creating Opportunities
A panel discussion with Frost & Sullivan's leadingChemicals & Materials analysts:
Robert Outram, Leo Dokos
Brian Balmer, Hari Ramasubramanian
29 October 2008
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Focus Points
Key Industry Trends
Green Sourcing
Green Processes / Sustainability White Biotechnology
Legislation
Case Studies / Examples
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Key Industry Trends
Putting "Green" in Context
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Trends Impact on the Chemicals Industry
Projected
Impact on theChemicals
Industry
High Impact
Low Impact
CertaintyLow High
2007 2020
EnvironmentalLegislation
By-products/wastemanagement
WhiteBiotechnology
Forwards/backwards Integration
Super Chemical Companies
LogisticsExcellence
Biorenewables
Recycling
PowerCustomer
InternetAuctions
Nanotechnology
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Performance Materials Market: Impact of Key Industry Trends
(Europe), 2008
Supply chain
Expansion
Sustainable
production
Innovation
SecurityEnergy-saving
Lifestyle
Safety
Differentiation Functionality
0
5
10
0 5 10
Internal Impact
Market
Impact
Materials Industry Trends
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Performance Materials Market: Impact of Key Industry Trends
(Europe), 2008
Supply chain
Expansion
Sustainable
production
Innovation
SecurityEnergy-saving
Lifestyle
Safety
Differentiation Functionality
0
5
10
0 5 10
Internal Impact
Market
Impact
Materials Industry Trends
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What is Green?
BiodegradableSustainably
Sourced
Bio-enabling
Chemicals& Materials
DetergentsBioplasticsNatural fibre
Biorenewable building blocksBioplastics
OleochemicalsBiofuels (?)
Recycled
Oxy-biodegradableplastic additives
Composites for wind
turbines
Solar cell chemicals
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Materials Industry Trends - Focus on Green
Top 10 Trends
Production
Enabling tech.
Renewable materials
Energy efficiencyCleaner processesWaste reduction / re-useWorker safety
Biopolymers
Natural fibres
Thermoplastics
Coating resins
Energy efficiencySafetySecurity
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Materials Industry Trends - Focus on Green
Top 10 Trends
Production
Enabling tech.
Renewable materials
Energy efficiencyCleaner processesWaste reduction / re-useWorker safety
Biopolymers
Natural fibres
Thermoplastics
Coating resins
Energy efficiencySafetySecurity
Spec Chem as an enabler of green Materials: Chemtura Polybond improves blending of
wood fibres with PP in WPC DuPont Biomax Strong at 2wt% greatly
improves properties of PLA
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The chemical industry has cut its energy intensityannually while reducing greenhouse gas emissions
Between 1990 and 2005energy consumption
remained flat
Between 1990 and 2005energy consumption
remained flat
Between 1990 and 2005production has increased
Between 1990 and 2005production has increased
Between 1990 and 2005greenhouse gas emissions
declined
Between 1990 and 2005greenhouse gas emissions
declined
Time
Index
Source: Cefic
100
160
106
73
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Bio-sourcing materials - Can analogies be drawn with oil-based chemistry?
Chart 5.1
High Performance Plastics Market: Chemistry of C9 Monomers for Polyamides (Europe), 2007
Natural Fatty Acids Oleic Acid:
O
OH
O
OH
O
HOO
OH
+
NH2H2N
PA 6,9
PA 9,T
C9 Chemistry Commodity C6 Chemistry
Adipic Acid
HMDA
(old technology,largely superseded) PA 6,6
Note the similarity of chemistries
used to generate diamines for bothniche C9 and commodity C6
polyamides
NH2
H2N
O
O
OHHO
Azelaic Acid
Pelargonic acid by-
product:Used in alkyd resins,synthetic lubricant baseoils and plasticizers
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Legislation
Lack of harmonisation?
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Voluntarily participationby the industry
The lack of harmonisation in legislation and standards slows down the
momentum required for global adoption of green chemicals and processes
Legislation
Legislation will play an increasingly important role in the future in alignment with a globalcarbon footprint of materials and chemicals
Environment
Ecology
Economy
Not harmonised globalregulatory framework
slow replacement of chemicalsunder consideration
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Europe is leading a global multifaceted effort to bring the chemicalsindustry in the 21st century
Things will speed up due to recently introduced legislation focusing on protecting theenvironment as well as human health
Change of the responsibilityfrom public authorities to
industry in demonstrating the
safe manufacture and use ofchemicals
Restriction of the use of certainhazardous substances in electrical
and electronic equipment
GHS
Identify hazardous chemicals andinform users through standard
symbols and phrases on the
packaging labels and throughsafety data sheets (SDS)
Global Good Managementof Chemicals & Materials
Global Good Managementof Chemicals & Materials
Industry responsible forprotecting human health
and the environment
Industry responsible forprotecting human health
and the environment
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Is bio a polished term for green products?
Is bio the next green for chemicals and materials?
BiofuelsState subsidies and EU directives
setting targets have been thedriving force for blending andusing biofuels. In the future
BioplasticsThese PLA, PHA's and starch-basedpolymers represent the future but
there is no specific legislationregulating the amount of renewablesourced material that needs to be
present in a plastic for it to be calledbioplastic. It is therefore open to
individual players in the market toassess this particular point.
Biolubricants
Although the last 10 years theseproducts have experienced a
market growth, this is due to aslow replacement. Legislation
mandating their use exists onlyin few European countries andsince 2008 in France as well.
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FAQs & Frost & Sullivan Solutions
Case studies from Frost & Sullivans research
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Frequently Asked Questions
What does "Green"actually mean?
What opportunities couldthere be for us in "energy
efficient" buildings?
What impact will the new PyramidTechnologies PLA plant have on
the bioplastics market?
What are the different options toenter the bioplastics market? Can you charge a
premium for a bio-
based product?Is there any opportunity forrecycling of advanced
composites?
Do you know what opportunitiesthere would be for [a new
material] to improve the thermalefficiency of buildings?
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Green Issues Coverage Up to datestudies on green initiatives in ourvarious end user segments
Examples of recent research Chinese Solar Power Markets Wood Plastic Composites
Renewable Chemicals Markets
Bespoke consulting work on GreenMarkets
Biofuels Market Entry Strategies forthe Hungarian Market
An Overview on Uses for Flare Gas
Analyst Briefings Such as this one on Green initiatives in
the Chemicals & Materials Market
White Papers Environmental Sustainability Initiatives
in the Performance Materials Industry
Constantly changing
market requires frequenttracking of the key trends
PLA Market: Volume Forecasts (Europe), 2003-2013
0.0
50.0
100.0
150.0
200.0
250.0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
kt
Old New
The European Bioplastics Marketforecasts had to be revised just in oneyear since we wrote the study, to accountfor the rapid changes that had takenplace in the market in 2008
An analysis of the 170 billion cubic metres offlare gas wasted every year, andidentification of technologies that will createviable markets for this precious source ofenergy
Frost on the Green Revolution
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Conclusions
Green initiatives must be self-funding - i.e. themselves sustainable
There is no one thing that counts as "green." It can be anything from:
emissions reduction or reduced usage of non-renewable raw materials
... to broader social responsibility considerations such as the worker'sworking conditions
Marketing is key
... But it is not just a marketing gimmick!
Important to be proactive and do it before legislation forces you to
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Your Feedback is Important to Us
Growth Forecasts?
Competitive Structure?
Emerging Trends?
Strategic Recommendations?
Other?
Please inform us by taking our survey.
What would you like to see from Frost & Sullivan?
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For Additional Information
Steve LeeStrategic Account Manager
Chemicals, Materials and Food, Asia Pacific(65) 6890 [email protected]