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Green Chemistry CampusInnovating in a triple helix environment
Biobased Economy / Circular Economy
2
Fossil route:1.000.000 year
Oil & gasRefinery
Polymers or chemicals
Bio route:1 to 2 year
Agro productsBio refineryModification
Polymers of chemicals
Conference Business Models in the Circular Economy | 12 december 2012
Green Chemistry Campus in a nutshell
• Increasing the success rate of
entrepreneurs in the biobased
economy by offering housing, lab
facilities and incubator services
• Business to business companies in
an “agro meets chemistry” setting
• Focus on performance chemicals,
coatings and performance materials
• Part of the Biobased Delta
3 Conference Business Models in the Circular Economy | 12 december 2012
Biobased development in Biobased Delta
4
• Meeting of the Minds
• PPP Investment: 50K Euro
• Start joint Biobased projects
• PPP Investment:2.000K Euro
• Biobased Delta (towards 2020)
• PPP Investment:600.000K Euro
• Biobased West-Brabant program
• PPP Investment:13.500K Euro
Early 2009 Late 2009 End 2010 End 2011
Private investments up to now: 400.000K Euro
Conference Business Models in the Circular Economy | 12 december 2012
From 50K Euro to 600M Euro
• Meeting of the minds to get a joint
agenda
• Projects to kick-start developments,
to get to know each other and to
build trust in each other
• Business plan to transform projects
into a long term program
• Biobased Delta to gain critical mass
on a national and international level
5 Conference Business Models in the Circular Economy | 12 december 2012
Key characteristics developments
• Focus, focus, focus
• Agro meets chemistry
• Chosen spot on the biobased
pyramid: “blue ocean” vs. “red sea”
• Market pull vs technology push
• Business driven triple helix
• Business: Work in the sweet spot of
the business
• Government: No initiatives without a
proper business plan
• Education: Incorporate the human
capital agenda (current & future)
6 Conference Business Models in the Circular Economy | 12 december 2012
Key characteristics developments
• Sense of urgency
• Choose it or lose it
• Ambition
• No easy targets but…
• …believable and achievable
• Trust
• It is still a people business
• Use strength of people and
organizations
7 Conference Business Models in the Circular Economy | 12 december 2012
Key challenges
• Build & maintain successful
partnerships
• Resolve IP issues related to open
innovation
• Grow community / ecosystem
• Support companies in transforming
from “technology based” to “market
driven”
• Safeguard investments for future
growth
• Focus, focus, focus
8 Bijeenkomst FI-SCH | Brussels | 6 december 2012
Ambitions
1. A leading and distinctive position
in the biobased economy in the
field of agro meets chemistry on
European level
2. Realization of 2,500 jobs in 2020
3. Realization of 600M Euro
additional GNP
9 Conference Business Models in the Circular Economy | 12 december 2012
How to “stay ahead”?
1. Green Chemistry Campus to act as
a Center of Open Chemical
Innovation
2. Embed business into the long term
strategy
3. Continuously (try) closing the value
chain
4. Business person to lead Biobased
Delta
5. Start joint R&D program with TNO
6. Cooperate in Topsectors / TKIs
7. Cooperate in EU programs and
PPPs
8. Cooperate with Flanders, France,
Germany and of course regional
clusters in Netherlands
10 Conference Business Models in the Circular Economy | 12 december 2012
What is needed to stay ahead?(goes for the BV Netherlands as a whole)
Further increase R&D effort, but…
… hardly any R&D funds available
… hardly any “cross sector” programs
Provide proof of concept, but…
… no funds available for demo or pilot facilities or testing
Vibrant SMEs needed, but…
… SME support under Topsectors / TKI unclear
… useful tools not available any more
Public opinion…
11 Conference Business Models in the Circular Economy | 12 december 2012
12 Conference Business Models in the Circular Economy | 12 december 2012
Green Chemistry CampusInnovating in a triple helix environment
Dennis van der Pas
+31 6 5135 9994
www.greenchemistrycampus.com
Twitter: @GreenChemCampus
LinkedIn: Green Chemistry Campus
Green Chemistry Campus
Plasticslaan 1
Bergen op Zoomwww.rewin.nl
www.biobaseddelta.nl
A presentation for:
Conference on Business models in
a circular economy
Hosted by:
VNO-NCW, MKB Nederland, FME,
The Ministeries of Economic
Affairs, Infrastructure and the
Environment, Foreign Affairs,
TNO, The Hague Centre for
Strategic Studies
All cooperating in Platform Material
Scarcity