Green Heart Fair Sponsor Proposal October 2014 & May 2015

7/21/2019 Green Heart Fair Sponsor Proposal October 2014 & May 2015

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Sponsorship Opportunities


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SUNDAY 12 OCTOBER 2014

CARINDALE RECREATION RESERVECADOGAN & BEDIVERE STREET, CARINDALE 9am2pmThe Green Heart Fair is Brisbaneslargest free community event, promoting innovative

green living in a free, fun, family-friendly environment. Two Green Heart Fairs are held

each year to educate and engage Brisbane residents on leading a more sustainable lifestyle

through smarter energy use, rethinking waste, being water smart, cleaner transport

alternatives, helping to protect Brisbanesnative plants and animals and encouraging

sustainable food choices. This growing community event is organised by CitySmart on

behalf of Brisbane City Council and Lord Mayor Graham Quirk, in line with the Lord Mayor's

vision of creating a clean, green city.

Sunday 12 October 2014, Carindale Recreation Reserve, Carindale

Sunday 31 May 2015 at 7thBrigade Park, Chermside

Join us for both and receive a discount!

WHO COMES ALONG?Each Green Heart Fair attracts between 12,000 - 20,000 Brisbane residents:

Families with children, couples and single person households

Home-owners, mortgage holders and renters

They live in houses, townhouses and apartments

Catchment extends across the wide Brisbane community, attracting visitors

from far beyond the immediate neighbouring suburbs


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EXCITING & ENGAGING PROGAM

We make sure there is something for everyone to appeal to and

attract the broad spectrum of the local community

Sustainability exhibitors, community groups and Gourmet food vendors

a large Brisbane City Council display featuring green living programs and initiatives

Family fun bike ride to the event with a free breakfast for all riders

3000 free native plants to give away

Sustainable cooking demonstrations with celebrity chefs

Informative interactive discussions with gardening gurus including Annette McFarlane and local experts

All day entertainment and live music on the main stage by Peppa Pig and George and local Brisbane bands

All day kids hub featuring dirtgirlworldactivity centre, planting herbs and veggies with live appearances,

rock climbing, face painting, Australian wildlife, eco-entertainment, obstacle course, drumming and

musical instrument groups, reverse garbage workshops

Local TV personalities

Healthy, active, kids sports area with: Queensland Reds Rookies2Reds

Brisbane Roar soccer rapid field with a visit from Roary the team mascot

Brisbane Paralympic Football program

Little Kickers - soccer and rugby drills for kids under 5

Peter Hackworth produce and craft markets


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WHY SPONSOR?

The Green Heart Fair is Brisbane's premier sustainability event reaching an

audience of over 15,000 people on the day, and more in the pre and post eventmarketing and coverage.

As a sponsor of the Green Heart Fair, you'll have the unique opportunity to:

Be an exclusive sponsor of a specific area within the event

Engage with Brisbane's local community

Showcase your products and services to a captive audience of more than 10,000+ people

Expand your customer database

Align your business with Brisbane City Council

Enhance your sustainability credentials through partnering with Brisbane's sustainability event

Generate brand awareness through inclusion in all event marketing

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SPONSORSHIP OPPORTUNITIES

Sponsor the Green Heart Fair and strengthen your brand and align withBrisbane's largest free community sustainability event.

The Green Heart Fair is a Council event, however we give each sponsor exclusivity and ownership of their area. There

are five main areas we have highlighted however we are open to new ideas that will work with your business objectives.

CHANNEL 7 MAIN STAGE (not available October)

WESTPAC GROW. EAT. LIVE. STAGE (not available October)

- Package for two Fairs - $11,000 (+GST)

- Package for one Fair $6,000 (+GST)

KIDS' HUB



HEALTHY AND ACTIVE SPORTS ZONEincludes bike ride



SUPPORTER SPONSORS**NEW**


- Package for one Fair - $2,000 (+GST)

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SPONSOR BENEFITS - MAJOR

Through our marketing and PR efforts we generate over $250k in value

showcasing our sponsors and some exhibitors and their exciting new products.

As a Major sponsor your logo would be included on all our marketing material including;

80,000 A5 flyers letterboxed delivered to local area and handed out at Westfield shopping centre

promotions on busy Saturday mornings

A2 posters to local cafs, restaurants, shopping centres, convenient stores, libraries and schools

TVC community service announcement produced by our media partners Channel 7 and 4BC

Online advertising and news articles with our sponsor BrisbaneTimes.com.au

Quest newspaper advertising

Large onsite banners and large directional signage

Green Heart Fair also promoted through;

Radio announcements

Local newspaper PR coverage including Courier-Mail,Sunday Mail and Quest Newspapers

Online, digital and social media marketing

Extensive online promotion and on Council website

Included in Lord Mayors newsletter Living in Brisbane

that is letterboxed delivered to all Brisbane residents,

school and community newsletters to all schools

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GROW.EAT.LIVE. STAGE

One of the most popular activities at the Green Heart Fair happen in the GROW.EAT.LIVE marquee with cookingdemonstrations and interactive discussions with local experts on a range of topics that can include local community

services, gardening, livestock, recycling etc. The marquee is an open and easily accessible 10x10 metre marquee with a

stage, Bosch and Siemens cooking station and lots of opportunities to make the area fun and engaging.

Additional Major sponsor benefits

exclusive naming rights of the GROW.EAT.LIVE marquee

the large marquee will include a stage and can incorporate further branding with banners, giveaways, competitions, offer product

samples and games

banks can supply mobile ATMs

introduction and photo opportunities with the Lord Mayor and other local Councillors on the day

company executive can assist in the cooking demonstrations throughout the day

interview with MC on the main stage

live read acknowledgements throughout the day on the main stage and throughout the Fair by MCs and spruiker

opportunity to provide a branded prize donation that will be advertised on the combined Fair competition form and promoted on

stage throughout the day. Names (first name, surname, email address and postcode) of entries will be supplied within one week

after the Fair

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KIDS HUB

The Kids' Hub is a fun and interactive space offering a range of kids activities that teach children about sustainability

and the environment in an entertaining way. This area is busy ALL day.

Additional Major sponsor benefits include

6mx6m exhibitor marquee including signage or have a branded marquee

exclusive naming rights of the KIDS HUB and can incorporate further branding with banners, giveaways, competitions, offer

product samples and games



live read acknowledgements throughout the day on the main stage and throughout the Fair by Lord Mayor, MCs and spruiker

opportunity to provide a branded prize donation that will be advertised on the combined Fair competition form and promoted on

stage throughout the day.

At the last Fair the Kids' Hub we offered FREE activities including

Native wildlife shows

Garden Art workshops

Marine animal displays

Rock climbing wall

Face painting

Jumping castle and obstacle course

Giant Slide

Interactive art installations


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HEALTHY & ACTIVE SPORTS ZONE

The day begins with an organised bike ride around the Green Heart Fair bike paths, where cyclists would then bewelcomed back at the event with a free breakfast. For the remainder of the day, the Sports Zone would be a fun and

interactive area where residents can receive expert advice from representatives about bike paths, safe cycling, bike

maintenance and all sporting equipment.

Additional Major sponsor benefits

manage cycle event registrations with a target of at least 150 registrations with promotion of the cycle event and Green Heart Fair

through stores across Brisbane exclusive naming rights of the Healthy and Active Sports Zone

6m x 6m marquee that can incorporate further branding with banners, giveaways, competitions, offer product samples and games

tables, chairs and shade umbrellas around the marquee

bike racks for parking of up to 150 bikes

opportunity to be positioned in a high traffic area near Rookies2Reds and Roar Rapid Fire field workshops



live read acknowledgements throughout the day on the main stage and throughout the Fair by Lord Mayor, MCs and spruiker

provide a branded prize donation to the value of $2000 that will be advertised on the combined Fair competition form and

promoted prior to the Fair as an incentive to sign up for the bike ride and announced on stage throughout the day. Names (first

name, surname, email address and postcode) of entries will be supplied within one week after the Fair

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SUPPORTER SPONSORS

Due to popular demand we have made available a limited number of SupporterSponsor Packages. Supporter Sponsors will benefit from great pre-event

promotions as well as awesome opportunities to engage the community,

showcase your brand or even promote specific products, services or specials on

the day.

Package inclusions:

6m x 3m marquee valued at $550 (including signage, table and chairs)

Your logo on 300 A2 posters distributed in public spaces, libraries, cafes and other

high-traffic areas throughout Brisbane

Your logo on onsite signage

Your logo on the Green Heart Fair website

Exclusive sponsor promotions on official CitySmart social media channels (Facebook,

Twitter, LinkedIn)

Green Heart Fair Supporter artwork to use on your own marketing

Acknowledgement throughout the day, including live announcements on the Main

Stage by Lord Mayor and MCs

SUPPORTER SPONSOR OPTIONS


- Package for one Fair - $2,000 (+GST)

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BROAD MEDIA COVERAGE

11www.citysmart.com.au/greenheartfair facebook.com/greenheartfair twitter.com/citysmart


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STRICT SUSTAINABILITY GUIDELINES

Green Heart Fair is a low impact event. We aim to minimise the environmental footprint of each and every event and we ask that yourespect and adopt our aims and values. We also actively measure our sustainability achievements including reductions in waste, water

and energy consumptionthrough the Sustainable Events Management System. Due to the ethos of the Fair, priority will be given to the

participants who best represent these environmental values and aspirations. CitySmart reserves the right to select participants

accordingly.

We require all vendors and stallholders to take steps to reduce the environmental impact of their attendance at the Green Heart Fair

and to adopt sound packaging and waste minimisation policies, as detailed below:

DO NOT bring the following items to the fair:

plastic bags

plastic plates, straws, knives, forks and spoons

polystyrene cups, plates

balloons

We request:

Rapidly biodegradable or recyclable materials for such items as cups, mugs, plates, cutlery, bags, etc.

No plastic wrapping on products wherever possible

Waste minimisation and appropriate management of any unavoidable waste during and after the event, including keeping your

area tidy and free of litter.

Please note: penalties will apply to vendors who do not comply with the above sustainability guidelines. Please contact us for advice if

you are unsure.

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WE LOOK FORWARD TO SEEING YOU!


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SECURE YOUR SPONSORSHIP NOW

CALL Lori Hogan at CitySmart to secure your Green Heart Fair Sponsorpackage today; or if youve got an idea for a tailored package well be

happy to talk to you about that too.

phone: 0488 771 344 or 07 3007 7011

email: [email protected]

Pictures, highlights and video of the Green Heart Fair

www.citysmart.com.au/greenheartfair

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Documents

Green Heart Fair Sponsor Proposal October 2014 & May 2015