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GOODMORNING

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Green Marketing

By:

Shashi Kant Pandey

Reg. No. 10802259

Roll No. A 27

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Introduction

The marketing efforts to produce, promote, distribute

and reclaim products or services which are

environmentally safe or has environmental benefits.

Such a product or service may be environment friendly

or produced and/ or packaged in an environment

friendly way

The assumption of this marketing is that the potential

consumers will view a product or services GREENNESS

as a benefit and make their buying decision accordingly.

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Products are not green/ecofriendly if

Its raw materials are scarce or hard to get.

Its design or manufacturing cause pollution or excess

power usage.

It is non-disposable.

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History

The AMA held the first workshop on Ecological

marketing in 1975.

The proceedings of this workshop resulted in one of thefirst books on Green Marketing entitled Ecological

Marketing byJacquelyn Ottman in late 1970s.

The term Green Marketing came in to picture in the late1980s and early 1990s.

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Importance of green marketing

What is it?

What are the benefits?

How do we do it?

Examples

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What is it?

Corporate Social Responsibility

Triple Bottom Line Accounting

New ProductInnovation

Company Ethos

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Corporate(social) responsibility

Term is new, practice is not.

CSR is about sustainability of profits, the company, its

people and the environment.

Its now about how a company EARNS its money, not

how it SPENDS it.

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Green marketing ideas for business

Get Your Brand out there

Sustainable Packaging

Transportation

Give Local Love Receive Local Love

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Challenges

Consumers awareness (education and knowledge).

Variety of products.

Price of green products are slightly more.

People does not want to stop consuming but want

to buy ways that does not harm the environment.

To construct a consumer society that accommodatesless waste and lower emission.

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Benefits

Reputation

Gaining and retaining customers

Cost savings (CNG)

Innovation in products and operations

Staff Developments

Energy, Enthusiasm and Openness

Supplier Contracting

Electronics sector

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acts and figures

The UK green economy is expected to be worth 30

billion by 2010.

When you recycle 1 glass bottle, you save the amount ofenergy needed to light a 100 watt bulb for 4 hours.

The use of bulbs cause emission of carbon-di-oxide, so

replace bulbs by CFL (Compact Fluorescent Light) lamps.

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Companies with green marketing

Philips

Aveda

Long Hog

Unilever

Marks and Spencer

Canon

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NGO-Greenpeace

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Solar products

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Recycled/ecofriendly products

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Hybrid/Electrical cars

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Thank you