Green Marketing

• What’s green marketing? It’s the consequence of mixing the environmental factor in the

advertising campaigns that assures the consumer or client that his product is sustainable.

Green marketing came up because of the worry that people have today about the environmental deterioration of the

world (co2, deforestation, global warming ...)

• What are green products? We call green products all products that are

environmental friendly. Principally it is necessary to know that a green product

does not exist as such, they can be more or less ecological since it is impossible that a product is 100

natural %. This type of product supposes that it provokes minimal hurt in some phases of its production. Therefore it does not generate wastes, saves raw materials and energies, and helps not to generate so many pollution.

Design can change

• “Design can change" speaks about the significant change that designers can produce related to the climatic change and the environmental matters.

• It mentions that the industry of the production of paper is the third

most pollutant industry of the air, water and land in North America.

• That video is called “Story of Stuff”. It is a video that exposes the relations that exists between several social and environmental situations, so that it makes us aware of a more fair and sustainable world.

• http://reciclandoenespiral.com/blogreciclaje/2008/12/la-historia-de-las-cosas/