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Green With EnvyFirst Class, Sustainable Events
Nancy J. Zavada, CMPCo-Founder, Green Meeting Industry CouncilPrincipal, MeetGreen
IMEX & APEX:Blazing trails for a sustainable events industry
Michael LuehrsSustainability AdvisorPresident, GMIC
Welcome
Your Text here
Title
Transportation
On-SiteOffice
MeetingVenue
Food & Beverage
Exhibits
Destinations
Communications
Accommodation
Audio Visual
APEX/ASTMEnvironmentally
Sustainable Event Standards
APEX/ASTM
Overview
• Background• Inside• Outside• Legacy
Background
- Since 2007- IMEX Frankfurt- Raise Awareness- Integrate into education sessions
Inside
Areas of Focus
• Waste management• Food & Beverage• Social Responsibility
Objectives
1. APEX: comprehensive review & gap analysis2. Measure sustainability footprint of event3. Measure sustainability procurement
practices
KPIs
KPIs80% waste diversion
MeetGreen Score
% of compliant
hotels
% of local items on
menu
CO2 emissions
% of recycled content in
signage
Actions
1. Leadership commitment2. Set goals, learn APEX3. Train team
Outside
Actions
1. Connect with NGOs2. Engage suppliers3. Communicate
• Brand value• Market visibility• Competitive Advantage• ‘Organizational Citizenship’
Why?
Trails Blazed!
Industry engagement• Gap analysis required 10 separate companies
to review closely the APEX standard• Influence behavior• Improve strategies• Professional development
Food & Beverage
• Local products on expo menus• Re-vamp of exhibitor menu options (2013)• Menu analysis and measurement • Food donation initiative
Legacy
Influence Positive Change• Composting• Donations• Industry development• Better business• Social responsibility, NGO partners
Pro Tip
Have a plan!• Policies• Request for proposals• Contracts• Reports
Tell Your Story
• Measure and report to key stakeholders• Articles for industry publications• Web & social media
Resources
• MeetGreen® www.meetgreen.com• Green Meeting Industry Council www.gmicglobal.com• Convention Industry Council
http://www.conventionindustry.org/StandardsPractices/APEXASTM.aspx • IMEX: http://www.imexamerica.com/sustainability.html
