7/29/2019 Greenheart CS Executive Summary analysed

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STUDENT SAMPLE Greenheart CS Executive Summary analysed:

This report employs a sociological perspective to analyse the

decision-making framework of the food company Greenheart,

and its subsequent entity, Greenheart Plus.At Greenheart, decisions were made essentially by one

individual, whose rationality was, naturally, bounded. His

decision to create an environmental investment fund and to

initiate other environmentally responsible production methods

ultimately threatened the economic viability of the company.

From a sociological perspective, the CEOs authoritative

decision-making meant that the employees were not committed

to the decisions, and therefore the decisions were not

implemented successfully. The subsidiaries of the company didnot share the environment objectives, and this also resulted in

ineffective implementation of the objectives. A lack of

conformity among employees meant a lack of co-operation in

achieving the objectives.

This changed with the takeover in 2001 and the creation

of a new company, Greenheart Plus, which focused on

increasing sales rather than pursuing environment policies.

The decision-making process changed to become one of

consensus. From a sociological perspective, this is more

positive as it results in a greater commitment by employees to

the decision, and more effective implementation. The problem

of contradictory objectives was resolved as environmental

production methods were introduced slowly and

systematically.

However, there is a possible paradox in homogeneity in

that the lack of constructive conflict, which is necessary for

innovation and creativity, could become a weakness.

It is therefore recommended that to address the problems

of individual decision-making, as in Greenheart, and toenhance the consensus decision-making process of GreenheartPlus, a descriptive action-research model of decision-making

be adopted. It is further recommended that Greenheart Plus

recognize the phenomenon of paradox, and create an

environment that nurtures a heterogenous consensus approach

to decision-making

Purpose of report

Key points of

section 2

Key points of

Section 3

Section 3b

Recommendations

See the next page for the Introduction from the same report

7/29/2019 Greenheart CS Executive Summary analysed

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STUDENT SAMPLE Greenheart CS Introduction analysed:

1. INTRODUCTION

The purpose of this report is to analyse the decision-making frameworks of the

multinational food company Greenheart, which was subject to a takeover in 2001 and

subsequently became known as Greenheart Plus. Greenheart rated the pursuit of

environmental sustainability as the most important corporate objective, which

threatened the economic stability of the company. After the takeover, Greenheart

Plus paid less attention to environmental sustainability and more to economic

sustainability. The decision-making framework also changed with the advent of the

new company. This report utilizes a sociological perspective to identify two

significant issues of the company, and makes two recommendations to ensure

effective decision-making of the company in future.

Purpose

Context

Focus

A combination of outline and purpose

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