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Time to Attend TPIE: Start 2012 with a Tropical Escape A MONTHLY PUBLICATION FOR FNGLA MEMBERS. DIGITAL MONTHLY ISSUE LOCATED AT HTTP://GREENLINE.FNGLA.ORG January 2012 | Volume 33, Issue 1 It’s the only tropical foliage event in the United States and you haven’t missed it! There’s still time to attend the Tropical Plant Industry Exhibition, which takes place January 18-20 at the Broward County Convention Center in Fort Lauderdale, FL. It’s January’s coolest trade show in the warmest destination! One of FNGLA’s signature events, TPIE is a tremendous business value. For just a $30 trade show badge, you receive access to the 800+ booths on the show floor and more than 400 companies as your business resources; complimentary admission to the TPIE Opening Session featuring consumer retail expert Doug Stephens, president of Retail Prophet, complimentary admission to the TPIE Happy Hour; and, complimentary demonstrations on the show floor. Now that’s a great deal! “TPIE is the best way to start 2012,” noted Charlie Martin, Harold B. Martin, Inc., chairman of the show. “Companies are reinventing themselves and being more creative than ever to serve customers and offer valuable products. TPIE is an amazing resource for information and ideas that inspire, and education and vendor resources which motivate. Even if you only have a day to spend at TPIE, the return will be invaluable.” TPIE’s Opening Session gets you ready for the future! At 9 a.m. on Wednesday, January 18, Doug Stephens will share what to expect in consumer trends for the next several years and how that applies to your business -- whether it’s retail or wholesale. Use the information immediately as you visit the trade show floor and throughout the year as you make decisions for your business’ future. This will be valuable information no matter what your type of business. Sponsors are Hermann Engelmann Greenhouses and SK - Soendgen Keramik. The first day of TPIE starts with a great educational program and ends with a lively Happy Hour. Anyone can throw a party in a ballroom. TPIE’s Happy Hour takes advantage of Ft. Lauderdale’s mild January temperatures and offers an indoor/outdoor setting. We will use the TPIE lobby space and spill out into the tropically landscaped exterior of the convention center and fountain plaza. There is no better place to end the busy first day of the show than at the TPIE Happy Hour, sponsored by Sun Parasol Suntory Collection. The TPIE Short Course offers a unique opportunity to take a pre-show Road Trip with fellow industry professionals visiting FNGLA-member nurseries in Homestead on Tuesday, January 17. Wednesday offers a full- day, two-track program with an Interiorscape focus. Everyone benefits by the entertaining and educational luncheon presentation Creating a World Class Service Organization by former Walt Disney World executive Dennis Snow. On-site registration will be available for the TPIE Short Course classes and luncheon, but not the TPIE Road Show. Online registration will be available throughout the show, 24/7. Onsite registration opens on Wednesday, January 18 and each show day beginning at 8 a.m. TPIE is sponsored by FNGLA, the Florida Nursery, Growers & Landscape Assocaition, as a benefit to its members and the industry-at- large. The proceeds from FNGLA’s trade shows support the many key programs and services which FNGLA offers its members and industry. Whatever the issue, a strong association and industry benefit everyone! TPIE reflects the strength of FNGLA and Florida’s nursery and landscape industry.

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Page 1: Greenline, January 2012

Time to Attend TPIE:Start 2012 with a Tropical Escape

A M O N T H L Y P U B L I C A T I O N F O R F N G L A M E M B E R S . D I G I T A L M O N T H L Y I S S U E L O C A T E D A T H T T P : / / G R E E N L I N E . F N G L A . O R G

January 2012 | Volume 33, Issue 1

It’s the only tropical foliage event in the United States and you haven’t missed it! There’s still time to attend the Tropical Plant Industry Exhibition, which takes place January 18-20 at the Broward County Convention Center in Fort Lauderdale, FL. It’s January’s coolest trade show in the warmest destination!

One of FNGLA’s signature events, TPIE is a tremendous business value. For just a $30 trade show badge, you receive access to the 800+ booths on the show floor and more than 400 companies as your business resources; complimentary admission to the TPIE Opening Session featuring consumer retail expert Doug Stephens, president of Retail Prophet, complimentary admission to the TPIE Happy Hour; and, complimentary demonstrations on the show floor. Now that’s a great deal!

“TPIE is the best way to start 2012,” noted Charlie Martin, Harold B. Martin, Inc., chairman of the show. “Companies are reinventing themselves and being more creative than ever to serve customers and offer valuable products. TPIE is an amazing resource for information and ideas that inspire, and education and vendor resources which motivate. Even if you only have a day to spend at TPIE, the return will be invaluable.”

TPIE’s Opening Session gets you ready for the future! At 9 a.m. on Wednesday, January 18, Doug Stephens will share what to expect in consumer trends for the next several years and how that applies to your business -- whether it’s retail or wholesale. Use the information immediately as you visit the trade show floor and throughout the year as you make decisions for your business’ future. This will be valuable information no matter what your type of business. Sponsors are Hermann Engelmann Greenhouses and SK - Soendgen Keramik.

The first day of TPIE starts with a great educational program and ends with a lively Happy Hour. Anyone can throw a party in a ballroom. TPIE’s Happy Hour takes advantage of Ft. Lauderdale’s mild January temperatures and offers an indoor/outdoor setting. We will use the TPIE lobby space and spill out into the tropically landscaped exterior of the convention center and fountain plaza. There is no better place to end the busy first day of the show than at the TPIE Happy Hour, sponsored by Sun Parasol Suntory Collection.

The TPIE Short Course offers a unique opportunity to take a pre-show Road Trip with fellow industry professionals visiting FNGLA-member nurseries in Homestead on Tuesday, January 17. Wednesday offers a full-day, two-track program with an Interiorscape focus. Everyone benefits by the entertaining and educational luncheon presentation Creating a World Class Service Organization by former Walt Disney World executive Dennis Snow. On-site registration will be available for the TPIE Short Course classes and luncheon, but not the TPIE Road Show.

Online registration will be available throughout the show, 24/7. Onsite registration opens on Wednesday, January 18 and each show day beginning at 8 a.m.

TPIE is sponsored by FNGLA, the Florida Nursery, Growers & Landscape Assocaition, as a benefit to its members and the industry-at-large. The proceeds from FNGLA’s trade shows support the many key programs and services which FNGLA offers its members and industry. Whatever the issue, a strong association and industry benefit everyone! TPIE reflects the strength of FNGLA and Florida’s nursery and landscape industry.

Page 2: Greenline, January 2012

Every year at the end of the year, I enjoy sitting down and reflecting over the last 12 months. One of my reflecting moments involves pulling out a tattered folder in my filing system that says leadership/motivation articles. I peruse this manila folder every year about this time and read over some of my favorite articles, clippings, and sayings I have collected over the years. There are three in my office where I can see them

daily. Two are on the front of two cards given to me the last two years and one is on a business card I took from a restaurant nine years ago. Because they are my favorites, they occupy some of the precious space of my small office and tack board (along with my other favorite collection of Sunday comics and the most recent artwork of three little girls…). I wish to share them with you:

• “Courage is being scared to death…and saddling up anyway.” -John Wayne

• “The highest reward for a person’s toil is not what they get for it, but what they become by it.” -John Ruskin

• “The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than education, than money, than circumstances, than failures, than success, than what other people think or say or do….I am convinced that life is 10% what happens to me and 90% how I react to it…” -Chuck Swindoll

I will not write out a long lengthy dissertation on the profoundness of each of these statements. (For the complete saying from Chuck Swindoll, simply Google> Chuck Swindoll; Attitude). To each his own and these three speak to me. They are here for each of you to read and share. Most everyone has heard these three sayings. They

continue to inspire me daily. I share them with you in hopes that maybe they will inspire or help someone.

For everyone who is fatigued, tired, frustrated or searching for answers, just know that your attitude can help improve the situation. No, it will not sell more plants, services or goods. It will not make a payment at the bank. It will not make the decision any easier to let go of those longtime employees because you do not need them. It will not find you that perfect job nor change the one you are in. But it can change your outlook and your focus and reenergize you to come up with a new or different plan to move forward. Having the courage to do this, to make a change, in spite of the adversity you may face from this economy and other challenges ahead will help define you. In the end, the reward you gain from accomplishing your goals you set in the New Year will be greater than any tangible benefit you may gain. The reward is what you accomplish, how it defines you, and what you have become by setting a goal and seeing it through in spite of being scared to death to try.

2012 will be different than 2011, this is certain. Your attitude towards the change that lies ahead can affect the outcome of the year. Good luck to all of our members and thank you for continuing to support FNGLA. I wish each and every member, a Happy and prosperous New Year in 2012.

Very Respectfully,

Halsey W. BeshearsFNGLA [email protected]

Halsey BeshearsFNGLA 2011-2012 PresidentPRESIDENT’S LETTER

COME CELEBRATE WITH US!Save The Date for FNGLA’s 60th Anniversary Convention & Annual Meeting: June 29 – 30, 2012, Jacksonville, FL

Friday, June 29: • Welcome to Jacksonville Tour, hosted by FNGLA’s Northeast Chapter• FNGLA’s 60th Anniversary Party at historic Glen St. Mary’s Nursery (Florida’s oldest nursery still in operation)

Saturday, June 30• FNGLA Annual Meeting & Membership Luncheon (includes FNGLA Industry Awards presentation, FNGLA Year in Review and Election and Installation of 2012-2013 Offi cers

Page 3: Greenline, January 2012

FNGLA HAPPENINGSThe Florida Legislature Convenes!Typically, Florida’s Legislature convenes in March and meets for 60 days. However, every ten years the Legislature meets in January to redraw state and federal legislative district boundaries. So, the Florida Legislature convenes on January 10th and will be in session until March 8th. As you might expect, the debate and dialogue over how districts are drawn and where the lines ultimately end up will be the main focus and debate during the 2012 session. Yet, FNGLA expects -- and is prepared for -- other issues to hit the radar screen before the Legislature adjourns.

FNGLA’s legislative muscle is focused on the following nursery and landscape issues:

Fertilizer: FNGLA is working with the Florida Pest Management Association (FPMA) and other green industry allies to exempt licensed and trained professionals from the confusing and confl icting patchwork of local government fertilizer ordinances. Th e bill does not preempt a local government from adopting a fertilizer use ordinance. However, it does establish the Green Industries Best Management Practices (GI BMP) as the standard by which lawn and landscape maintenance professionals must be judged statewide. Th is change will allow lawn and landscape professionals to conduct work in multiple jurisdictions using practices and techniques based on sound horticultural and agronomic science -- without being subject to local nuances and the agendas of those who support well-intended, yet misguided, fertilizer use ordinances.

Florida Department of Transportation (FDOT) Landscape Program: Since 1999, Florida law requires FDOT to utilize 1.5% of the dollars allocated for construction projects for the purchase on Florida-based nursery trees and plants. Th is program has received some negative attention over the past couple of years and FNGLA clearly expects a fi ght to protect the program this year. Much of the consternation about the program stems from FDOT’s lack-luster support, coupled with shrinking state budget dollars these past four years. We have an uphill battle to demonstrate the many benefi ts of plants to the state, its businesses, visitors, residents and the environment as opposed to the perception that plants are only frivolous and ancillary items. Attempting to off set the negative perception of the program, FNGLA asked UF/IFAS to identify the tangible dollar benefi ts the FDOT landscape program provides. See a copy of this fact sheet at http://www.fngla.org/members-only/PROS/FDOTlandscapeprogram.pdf. Th e FDOT landscape program sorely needs support from FNGLA members around the state. FNGLA encourages each FNGLA member who benefi ts from this program to take a moment to contact your FL state representatives and senator in Tallahassee to express your support for the program. If you are unsure who your elected offi cials are, please visit FNGLA’s Legislative Action Center and enter your zip code. It’s that easy and your elected offi cials will then be displayed on the screen. If you choose to reach out to your elected offi cials, let FNGLA staff know how your discussion went.

Immigration: Labor is one of the single most important issues to every FNGLA member. Many of you are all too familiar with

how close Florida came last session to adopting an immigration law similar to those which have been passed in Arizona, Alabama, Georgia and South Carolina. We absolutely dodged a bullet in 2011. Unfortunately, Congress continues to fall short of passing the necessary immigration policy reforms needed so there is a stable, consistent and legal workforce.

FNGLA continues to meet with state legislative leaders and early indications are they do not have the appetite to address immigration in the 2012 session. While this is early positive news, FNGLA is not celebrating because we recognize issues as emotionally charged and volatile as immigration can quickly be elevated to a top priority overnight. FNGLA will communicate any movement on this issue

Budget: State budget projections continue to bounce up and down like children in a bounce house. In August, the revenue projections were above estimates, however the December numbers were back in the red by almost $2 billion. As a result, legislative leaders have been hedging their bets, holding off on plugging in budget numbers until the later projections are released. Regardless of the numbers, FNGLA is working hard to protect the University of Florida/IFAS budget, as well programs within the Florida Department of Agriculture & Consumer Services (FDACS) which benefi t FNGLA members and allow you to sell and move your plants and products.

UF/IFAS: FNGLA is working on securing an appropriation need for the UF/IFAS budget -- $1.3 million funding for the Center for Landscape Conservation & Ecology (CLEC) and the Center for Public Issues Education (CPIE). If funded, these two critically important centers will develop and disseminate educational material to the general public and policymakers on critical landscape issues. While a catalyst for this initiative is to address the explosion of fertilizer ordinances, the CPIE/ CLEC connection has the potential to provide information on new pests and diseases, new plant and turf varieties, new irrigation techniques and technologies, as well as other critical landscape issues which arise.

Other Issues: Anytime the Legislature is in session, the opportunity arises for many good and bad ideas to be debated. FNGLA is watching bills relating to water, energy policy, sales-tax exemptions, economic development and environmental regulation just to name a few. FNGLA expects the session to be a non-stop sprint as we fl y through the fi rst 60 days of 2012.

As always, we welcome your comments, questions and thoughts on the issues FNGLA works to protect the bottom-line of your business. Th ank you for being an FNGLA member!

COME CELEBRATE WITH US!Save The Date for FNGLA’s 60th Anniversary Convention & Annual Meeting: June 29 – 30, 2012, Jacksonville, FL

Page 4: Greenline, January 2012

FNGLA HAPPENINGS2012’s Floriculture Field Days & Performance Trials at Epcot® 2012 Floriculture Field Days and Performance Trials on May 9-11, 2012 will feature some of the Floriculture Industry’s fi nest speakers: Jimmy Turner, Dr. Charlie Hall and Felder Rushing and others as part of the 2012 conference speaker line-up!

Jimmy Turner is Senior Director of Horticulture at the Dallas Arboretum. He is a native-born Texan. He grew up in Lone Oak, TX and currently resides in the Oak Cliff section of Dallas. He received a B.S. in Horticulture from East Texas State University and a Master’s degree in Horticulture from Th e Pennsylvania State University. Turner’s southern charm had the audience glued to their seats at the 2011 conference and he has agreed to come back to Florida to share more of his creative talents and unique ways that he is using plants in Texas.

Dr. Charlie Hall is a native of North Carolina. He received his B.S. in Agricultural Economics from the University of Tennessee in 1984 and his Master’s Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee. He is currently a professor at Texas A&M University as Professor and holds the distinguished title of Floriculture’s Ellison Chair. Dr. Hall has built a national reputation for providing a down to earth understanding of today’s economic challenges and tomorrow’s opportunities.

Felder Rushing is a 10th-generation American gardener whose pioneer ancestors settled across the Southeast, bringing many plants with them. Rushing’s overstuff ed, quirky cottage garden has been featured in many TV programs and magazines (including a cover of Southern Living), and includes a huge variety of weather-hardy plants along with a collection of folk art. According to Rushing, there is no turfgrass, just plants, yard art, and “people places.”

Held in conjunction with the Epcot® International Flower & Garden Festival at Disney’s Yacht and Beach Club Resort, the conference is a well-balanced blend of education sessions from top-notch speakers and glimpses into how leading breeders’ new varieties perform in Florida’s tough growing conditions. Breeder representatives will be on-hand to interact with attendees and provide individualized information on their plants & products. Attendees will also have the opportunity to tour the Epcot Flower & Garden Festival with members of Disney’s horticulture team.

From fl oriculture industry trends to new plants and ideas; growers, landscape professionals and garden center retailers will fi nd new and innovative concepts to take back to their businesses. Watch for more information on this upcoming 2012 event on FNGLA’s website!

An Opportunity for ExposureLooking for ways to bring more exposure to your company’s products or services? Great Sponsorship Opportunities are now available. Do you have something vital to the fl oriculture segment of the nursery and landscape industry? Choose to have an exhibit table to display information on your products and services or become one of the exclusive luncheon sponsors. Exclusive session sponsors have the opportunity to address attendees and introduce that session’s speaker. Some sponsorship options also include complimentary registrations for your company’s representatives. For more information on sponsoring, or for conference details, visit FNGLA’s website: www.fngla.org and look under “Events” for continued updates!updates!

May 9 - 11, 2012 at the Epcot International Flower & Garden Festival

Page 5: Greenline, January 2012

FNGLA HAPPENINGSFNGLA Industry Awards Nominations Now Being AcceptedDo you know someone who is an FNGLA Superstar? Who has impressed you with his or her service to FNGLA and our industry? Is there someone you have thought about and said, “(S)he deserves an award!” Now is the time to let us know about these special FNGLA members. Nominations are now being accepted for the FNGLA Industry Awards program with a submission deadline of March 1, 2012.

Each year through it’s Industry Awards Program, FNGLA honors a distinct group of individuals who contribute time and energy into enhancing, protecting and serving Florida’s nursery and landscape industry.

FNGLA’s Industry Awards Program acknowledges both FNGLA and industry service -- with varying criteria for each award as well as a variety of awards for varying types of involvment. Nominations are now being accepted from FNGLA members and the industry-at-large. Winners will be selected by a committee of industry peers.

Th e Wendell E. Butler Award and the FNGLA Hall of Fame are recognized as FNGLA’s most prestigious awards. Th e Wendell E. Butler Award is given for service to FNGLA, while the FNGLA Hall of Fame Award is a lifetime achievement award. Visit the FNGLA website for a complete list of the industry awards as well as access to nomination forms. Winners of all awards will be recognized at the FNGLA Annual Meeting, June 30, 2012 in Jacksonville, FL.

For more information contact Linda Adams, [email protected], or contact FNGLA at 800.375.3642.

FNGLA Honored with National Agriculture Education AwardIn recognition of FNGLA’s director of industry certifi cations and career development, Merry Mott was honored with a National Association of Agricultural Educators (NAAE) Outstanding Cooperation Award during the NAAE annual convention in November 2011. NAAE is the nation’s professional association for agricultural educators.

Mott manages the link between FNGLA and Florida agricultural education programs to deliver FNGLA’s Certifi ed Horticulture Professional (FCHP) program. FCHP is approved by both Workforce Florida and the Florida Department of Education as it conforms to the 2007 Florida Career and Professional Education Act (CAPE). Th is act seeks to improve secondary academic performance via rigorous, relevant coursework that can be assessed through outlets such as industry certifi cation exams. CAPE aims to meet Florida’s work-force needs of access to high-wage and high-demand careers.

In representing FNGLA, Mott participates in the Florida FFA State Convention, FFA Ca-reer Development Events and Florida Association of Agricultural Educators (FAAE) pro-grams to promote the FCHP program and FNGLA membership. Students further explore the horticulture career fi eld by engaging with FNGLA’s professional members through the

association’s Horticulture Career Fairs.

Th e FCHP program is also recognized by the Florida Department of Environmental Protection for its water conservation and best management practices for Florida’s green industry. FCHP continues to gain popularity as one of the leading and most ef-fective tools in Florida’s agricultural education programs.

FNGLA’s Merry Mott.

Page 6: Greenline, January 2012

FNGLA HAPPENINGS

Get in the Game for 2012 with Exciting New FNGLA OpportunitiesIf you listen to the pundits, 2012 is geared to be a great year compared to the past few. Players in this industry have kept heads low and learned to steer a lean and mean operation if they wanted to survive. In the struggle to keep businesses above water, many have cut their marketing and promotions budgets. Now is the time to undo that business no-no and put yourself back into the game. Get ahead of the crowd and stand out to your customers with one of FNGLA’s many advertising opportunities.

TPIE: Th e TPIE show is just around the corner, January 18-20th to be exact at the Broward County Convention Center in Ft. Lauderdale. First, if you aren’t exhibiting, you should be. Second, if you are exhibiting, think hard about investing a little more money this year to get the attention of buyers and sellers coming from all around the globe. Th ere are opportunities that can put your business or products just inside the front door. Items like column wraps, as well as fl oor graphics, are great ways to show buyers your off erings before they experience any other booth on the fl oor. Additionally, window graphics on the glass walk-overs from the parking garage let anyone coming in from the self-park area see your business before any other exhibitors. Although it seems like a lifetime away, the 2012 Landscape Show, held in Orlando at the Orange County Convention Center September 27-29, off ers some of these same opportunities. If that show hits your target audience more squarely, sign-up early for full advantage!

Greenline: FNGLA’s popular member newsletter, Greenline, is one of the easiest and most aff ordable means to reach a broad audience of Florida’s nursery and landscape businesses. Starting this edition, Greenline is streamlined into the publication you are reading to keep FNGLA communications clear, concise and consistent.

Ben’s Bullets: Another exciting new opportunity is an exclusive advertising/sponsorship option on the most frequent and timely communication FNGLA provides its members: Ben’s Bullets. Written almost weekly by the Association’s CEO Ben Bolusky, this communication is sent out to our members via an electronic platform. Th is communication is well-read by FNGLA business owners and valued for its no-frills approach to industry topics and happenings. An opportunity exclusive to FNGLA members, you can reserve this opportunity in fi ve-week blocks for just $750 each block.

www.fngla.org: Loaded with relevant industry information and visited by the industry-at-large, FNGLA’s website is a technological hub of activity seeing 30,000+ page visits in the average month and more as each of FNGLA’s premier tradeshows approach. Th e site off ers a variety of exposure options including targeting the tradeshow areas.

Learn more about how FNGLA can help you eff ectively reach your target audience. Most advertising opportunities off er FNGLA members a substancial discount. Contact FNGLA’s Business Development Manager Clay Archey at [email protected] to learn more!

Page 7: Greenline, January 2012

FNGLA HAPPENINGS

FNGLA Presents Lifetime Honorary Membership Last fall, FNGLA’s Board of Directors voted to honor Harold Cardwell’s service to the industry with an FNGLA Honorary Lifetime Membership: an honor seldom given. In fact, only three individuals hold this distinction.

With 33 years of service to the Florida School for the Deaf and the Blind, Harold is a WWII veteran who started his horticulture career at the onset of his sight loss. As his involvement in the industry grew, he held a variety of chapter-level leadership positions including two terms as FNGLA Central East Coast Chapter President.

FNGLA President Halsey Beshears, FNGLA CEO Ben Bolusky and FNGLA Past President Rosemary Warner were among the 60+ people paying tribute to Harold at the Central East Coast Chapter’s November chapter meeting where he offi cially received his certifi cate of honorary membership.

Photo Couresty of Ron O’Connor, Farm Credit Associations of Forida.

FNGLA Returns to Kids’ Garden Concept for 2012 Epcot GardenWith an estimated attendance of over 2 million consumers, the Epcot International Flower & Garden Festival is a great venue for FNGLA to reach Florida’s gardening public and to promote key consumer messages.

As an offi cial festival partner, FNGLA will serve as the host organization to a 10,000+ square foot garden area focused on family gardening fun. Th e display sets a “backyard look and feel” and will incorprate a variety of fun gardening elements easily recreated by virtually any home gardener such as a green roof dog house, a topiary pet yard, a soup garden, pizza garden, pie garden, a planted bamboo tunnel, a vine-covered playhouse, and a variety of garden crafts such as stepping stones, bird baths and the like.

While many changes have been incorporated to allow for a reduced budget, FNGLA is excited to still off er FNGLA members and certifi ed professionals the opportunity to serve as garden hosts. As in years past, certifi ed professionals will receive CEUs for their service and all participants gain entrance into Epcot and the festival for the remainder of the day they volunteer.

Th e festival runs March 2 through June 1 with FNGLA volunteer times available each Th ursday, Friday, Saturday and Sunday throughout the 13-week festival in three-hour blocks. Contact Amy DiBella at [email protected] to schedule your time to host the garden!

Page 8: Greenline, January 2012

Leading Florida’s Green Industry

FNGLAFLORIDA NURSERY, GROWERSAND LANDSCAPE ASSOCIATION

®

Northeast Chapter FNGLA - Florida Nursery, Growers and Landscape Association • 904.292.1117 • www.nefngla.org

The Jacksonville Landscape Show

February 9 & 10, 2012JACKSONVILLE FAIRGROUNDS

Booths still available. Call (904)292-1117SEE THE TRENDS.BUILD RELATIONSHIPS.GROW YOUR BUSINESS.

NEFNGLA_GreenlineAd:Print 11/21/11 7:52 AM Page 1

Page 9: Greenline, January 2012

INDUSTRY/MEMBER Green Building on the RiseMany development leaders are predicting 2012 will bring more rebound globally for the building industry despite the commercial real estate slowdown and the end of many federal recovery funding projects. Top trends predicted for the U.S. embrace the USGBC (U.S. Green Building Council) LEED program as the new standard for high-end commercial construction. Domestic LEED project registration rose almost 40% in 2011 and this trend should continue for 2012.

Th e focus of the green building industry has shifted from new building design and construction to the greening of existing buildings and to the “living” that’s being done inside once construction has ceased. For the green industry across the U.S., this is welcome news. Also, look for leading building designers to take the further step of reduced water consumption by specifying rainwater recovery systems and the latest in water conservation irrigation systems and devices.

Forward-thinking nursery and landscape owners are re-examining their plant palettes focusing more on water-conservative crops that are well-suited for local landscape sites and foliage/interior plants that can sustain fewer waterings/longer times between servicing, as well as adapting their marketing programs to promote the water-wise characteristics of their off erings.

FNGLA partners with the National Foliage Foundation and Green Plants for Green Buildings each year promoting plants to the wide audience of green builders.

Women and Hispanic Farmer/Rancher Discrimination Claims ProcessTh e United States government is establishing a claims process to make available $1.3 billion or more to farmers who alleged discrimination by the U.S. Department of Agriculture (USDA) based on being female or based on being Hispanic, in making or servicing farm loans during certain periods between 1981 and 2000. If you qualify and submit a timely claim, you could receive an award up to $50,000 in cash. USDA will also provide a total up to $160 million in debt relief to successful claimants who currently owe USDA money for eligible farm loans. Successful claimants may also receive an additional amount, equal to 25 percent of the combined cash award plus debt relief, to help pay federal taxes that may be owed.

You can request a Claim Package, which will include forms and instructions for fi ling a claim,. Request a package online at www.farmerclaims.gov or by calling 1-888-508-4429.

Lowe’s Names It’s 2011 Top Outdoor Living VendorsCongratulations to the leadership and staff at Hermann Engelmann Greenhouses in Apopka, marketers of the Exotic Angel Plants. Th ey took home one of the top awards Lowe’s off ers to its vendors. Engelmann rose above 5,500 other vendors to earn the Supplier of the Year Award for Outdoor Living.

Page 10: Greenline, January 2012

CERTIFICATIONS2nd Florida Water StarSM Exam Scheduled for Lake CountyIndustry professionals who do business in and around the Lake County area are invited to Florida Water StarSM (FWS) training and testing February 7th & 8th in Tavares.

Th e Lake County Board of County Commissioners and the St. Johns River Water Management District (SJRWMD) have partnered to fund a series of FWS training sessions for irrigation contractors and landscape professionals.

Taught by nationally recognized instructors Joy Dorst and Kurt Th ompson, the training is a comprehensive water conservation program that focuses on Florida-friendlyTM landscape alternatives and irrigation requirements that can have a major impact on water usage. Participants who complete the training and accompanying examination, have the opportunity to become either a Florida Water StarSM Accredited Landscape or Irrigation Professional.

Continuing Education Units are available: Four CEUs for FNGLA certifi ed professionals, four CEUs for Registered Landscape Architects through DBPR, four Irrigation Association CEUs for IA certifi ed professionals and eight CEUs for licensed irrigation contractors in both Lake and Volusia counties.

To register, or for additional information, contact Steve Gladwell at 352-742-3968 or waterstarregistration@lakecountyfl .gov.

FNGLA Joins Orange County Utilities in Conservation TrainingSpring into your spring landscapes with FNGLA and the Orange County Utilities (OCU) Water Division at the “Landscaping for Today and Tomorrow” educational program on Th ursday, March 8th in Orlando.

Th is one-day seminar, designed for garden center retailers, landscape professionals and commercial maintenance pros and developers, brings the industry’s latest techniques and products to give a new look to your landscape – and make your irrigation more effi cient.

Th e cost is just $25 and provides 4 CEUs for FNGLA Certifi ed Professionals. Plan to attend for information you can provide to your customers, including:

• Spotting problems in your landscape before they get out of hand• Selling water conservation to your customers – and your boss• Stop over-watering while keeping a lush landscape• Selecting the best plants for a successful landscape with a push of the button

Th e goal of the training is to: (1) provide proper horticultural training (water conservation and BMPs) to garden center and landscape employees you will pass along to your customers – the public; (2) introduce these employees to FNGLA; (3) highlight advanced training and certifi cation, such as FNGLA Certifi ed Horticulture Professional and (4) enhance the working relationship between FNGLA and local agencies.

To register, or for additional information, contact Merry Mott at FNGLA at [email protected] or 407-295-7994.

Candidates for Florida Water StarSM Accredited Professional in Irrigation and Landscape prepare for their exams.

Attendees at the Florida Water StarSM training were provided additional information by sponsor RainBird.

FNGLA Joins Orange County Utilities in Conservation TrainingSpring into your spring landscapes with FNGLA and the Orange County Utilities (OCU) Water Division at the “Landscaping for Today and Tomorrow” educational program on Th ursday, March 8th in Orlando.

Th is one-day seminar, designed for garden center retailers, landscape professionals and commercial maintenance pros and developers, brings the industry’s latest techniques and products to give a new look to your landscape – and make your irrigation more effi cient.

Th e cost is just $25 and provides 4 CEUs for FNGLA Certifi ed Professionals. Plan to attend for information you can provide to your customers, including:

• Spotting problems in your landscape before they get out of hand• Selling water conservation to your customers – and your boss• Stop over-watering while keeping a lush landscape• Selecting the best plants for a successful landscape with a push of the button

Th e goal of the training is to: (1) provide proper horticultural training (water conservation and BMPs) to garden center and landscape employees you will pass along to your customers – the public; (2) introduce these employees to FNGLA; (3) highlight advanced training and certifi cation, such as FNGLA Certifi ed Horticulture Professional and (4) enhance the working relationship between FNGLA and local agencies.

To register, or for additional information, contact Merry Mott at FNGLA at [email protected] or 407-295-7994.

Page 11: Greenline, January 2012

CERTIFICATIONS

FNGLA’s Certifi ed Landscape Maintenance Technician program will host two exam dates – in completely diff erent locations. Applications are now being accepted for the following exams:

February 23rd – Atlantis Resorts, Nassau, BahamasTh e Bahamas Landscape Association (BLA) developed this new test site to serve its members in the islands. With more than 60 FNGLA Certifi ed Professionals, 21 of them now Certifi ed Judges, BLA has worked for years to certify its members, either online or through trips to Florida for landscape exams. Th is exam will be the fi rst FNGLA certifi cation exam site established outside our state!

April 14th – SeaWorld Horticulture, OrlandoAfter a successful fi rst-time exam in 2011, SeaWorld will once again host the FCLMT exam at its horticulture offi ces in 2012. With outstanding support from SeaWorld staff , this site is centrally located and a perfect venue for the maintenance exam!

For more information on these exams, and to receive study materials, contact Merry Mott at FNGLA at 800-375-3642. A FREE study guide is included with your

registration that provides information on each exam section and the knowledge and skills you will be asked to demonstrate.

Th e FCLMT exam links closely to BMPs – Florida Friendly Best Management Practices for Protection of Water Resources by the Green Industries. Exam applications must hold either the FCHP certifi cation or the GI-BMP certifi cate and demonstrate profi ciency in:

• Plant Identifi cation• Integrated Pest Management• Fertilization• Vehicle Safety & Operation• Irrigation Maintenance & Repair• Pruning• Quality Control• Turf Equipment & Management

Complete information about the exam – and a short 10-minute video that describes FNGLA’s certifi cation programs – can be found on the certifi cation section of FNGLA’s website at http://www.fngla.org/certifi cations/index.aspx.

Seminar attendees learn how to have successful landscapes with effi cient irrigation.

Seminar attendees learn how to have successful landscapes with effi cient irrigation.

Landscaping for Today and Tomorrow attracts professionals from many aspects of the industry,

including retail, landscape and property management.

Two FNGLA Maintenance Certification Exams Scheduled

Page 12: Greenline, January 2012

CERTIFICATIONS

FNGLA Cultivates Students Through FFAWhen more than 350 students demonstrate their horticultural skills at the Florida FFA Career Development Events (CDEs) in Floriculture and Nursery/Landscape, they are preparing for a career in Florida’s nursery and landscape industry, as well as FNGLA’s Certified Horticulture Professional (FCHP) exam.

For the seventh year in a row, FNGLA’s Pinellas Chapter will host the FFA CDEs in St. Petersburg-- on Saturday, March 17, 2012. These events present real-life situations that can be found in the workplace, including plant identification, landscape management, customer assistance and Best Management Practices. They test problem-solving skills and horticultural knowl-edge.

FNGLA has worked with Florida’s Department of Education, industry professionals and FFA to assure a link among the principles taught and tested for horticulture students – whether on the high school level or for those new to the industry.

Be a part of these exciting events! There are many opportunities:• Volunteer to help (proctor exams or lead groups of students)• Be a sponsor (sponsorships start at just $100)• Exhibit at the event (meet students, parents & teachers)

Help us encourage the best and brightest to become part of our industry by providing an outstanding CDE experience. For information on FNGLA’s participation in Florida FFA, contact Merry Mott at FNGLA, call 800-375-3642.

Identification of tools, plants and pests are integral to the FFA Career Development Events.

350 FFA students from around Florida compete in Career Development Events in Floriculture and Nursery/Landscape.

Are You an FNGLA Certified Professional?Certification is a set of standards developed, maintained and administered by industry. These standards establish a minimum level of competency for industry professionals. Certification is voluntary - as opposed to state licensing - and not required by law to do business. However, certification helps regulate the industry by providing a means by which consumers can identify industry members who have demonstrated their skills and abilities. FNGLA certification provides a true mark of distinction and, overall, certification raises the standards, the professionalism and the image of our industry.

If you’re not certified, learn more today: http://www.fngla.org/certifications or contact FNGLA at [email protected]!

Page 13: Greenline, January 2012

NEW MEMBERS

ACTIONP & L Lawn Maintenance Inc.Larry Comas300 N Goldenrod RdOrlando, FL 32807-8208407-273-9123Referred by: Bruce Bachand, Carol King Landscape Maintenance

DADED’Bright ColorsChris Gonzalez14850 SW 184 StMiami, FL 33187786-486-7583

Rodriguez and Son LandscapingCarlos RodriguezPO Box 650930Miami, FL 33265305-207-2000

TRC Foam, LLCDaniel EngelmanPO Box 540301Greenacres, FL 33454-0301248-672-2490

FRONTRUNNERSMorton Buildings, Inc.Kenneth Zullo1901K NW 67th PlGainesville, FL 32653772-205-0361

Patricia Churnick, Supportive14251 NE 60th StWilliston, FL 32696-4912352-558-4151

LAKE REGIONBureau of Citrus Budwood Registration / DPIMike Kesinger, Supportive3027 Lake Alfred Road (Hwy 17)Winter Haven, FL 33881863-298-7712

NORTHEASTWesnicBill Gilbert6000 Bowdendale AveJacksonville, FL 32216-6042904-733-8444

INTERNATIONALG Sky Plantsystem, Inc.Debbie Kotalic601-318 Homer StVancouver, B C Canada V6B 2V2304-634-7004 Primiere Lawn Care & Gardening N.V.Randy PiperUnion Road #130Colebay, The Netherlands Antilles305-918-9424Referred by: Robert McDonough, Greenfingers N.V.

Van Der Knaap Group of CompaniesLudo Van BoxemBovendijk 502295 RZ Kwintsheul, The Netherlands+31-174-296606

OUTSIDE FLORIDADan Schantz Farm & Greenhouses, LLCDenny Heilman, Full8025 Spinnerstown RdZionsville, PA 18092610-967-2181

Koppert Biological Systems, Inc.Cindy Tillett1502 Old US 23Howell, MI 48843810-632-8750

Longfield Gardens, Inc.Dave Strabo1245 Airport RdLakewood, NJ 08701732-905-8790

Ludvig Svensson, Inc.Stella Thomas535 Griffith RdCharlotte, NC 28217704-357-0457

Plant Pie CompanyGeorge Cluff638 Morsetown RdWest Milford, NJ 07480973-600-4792

Practical Software SolutionsGreg Lafferty452 Penny Ln NEConcord, NC 28025704-721-6800 x3019

Spectrum Technologies, Inc.Mike Thurow12360 S Industrial Dr EPlainfield, IL 60585815-436-4440

T & S Austram, Inc.Brent Barney1400 E Geer St Ste 8Durham, NC 27704225-229-3578

PALM BEACHIsland Oasis of Palm BeachBonnie JezowskiMike Jezowski, Associate MemberPO Box 2962Jupiter, FL 33468-2962561-743-5296

JaMar Group, Inc.Brian Snyder8352 154th Road NPalm Beach Gardens, FL 33418-7307561-351-4497

ROYAL PALMBrian’s Lawn CareBrian YocumPO Box 110914Naples, FL 34108-0116239-352-9628Referred by: John Schwind, Steele Truck Center, Inc.

George T. Sands, Inc.George SandsPO Box 10983Naples, FL 34101-0983239-793-0318Referred by: John Schwind, Steele Truck Center, Inc.

Pottery Express/Bamboo FarmJanice Schmidt25370 Zemel RdPunta Gorda, FL 33955-4116941-505-8400

Sam Mayes, Supportive19814 Beaulieu CtFt. Myers, FL 33908-4831239-671-1307

TAMPA BAYCargotec USA Inc.Joe Robles7810 Professional PlaceTampa, FL 33637813-628-4633

TREASURE COASTTown of Jupiter IslandWilliam R Hurst, Supportive2 Bridge RdHobe Sound, FL 33455-2100772-545-0171Referred by: Harold Jenkins, Jenkins Landscape

Welcome New FNGLA MembersThe following are new FNGLA members from October 22, 2011 - December 21, 2011

Page 14: Greenline, January 2012

Calendar of EventsFNGLAPhone: 407.295.7994Toll-free: 800.375.3642Fax: 407.295.1619E-mail: [email protected]: www.fngla.org

CEO/EXECUTIVE VICE PRESIDENTBen Bolusky

GREENLINE EDITORJennifer [email protected]

PresidentHalsey BeshearsSimpson NurseriesP.O. Box 160Monticello, FL 32345(850) 997-2516

Past PresidentCarolan MahrTed Mahr Supply, Inc.407A SW 2nd StCape Coral, FL 33991(239) 574-2214

President-ElectWes ParrishParrish Nursery5900 SW 185th WayFt. Lauderdale, FL 33332(954) 680-3544

Secretary/TreasurerMike MarshallMarshall Tree Farm17350 SE 65th StMorriston, FL 32668-4508(352) 528-3880

Contact UsSee and submit events at http://www.fngla.org under calendar

Calendar of EventsSee and submit events at

About FNGLA

Connect with us:

2011-2012 STATE OFFICERS

1533 Park Center Dr iveOr lando, FL 32835-5705

Read the latest FNGLA news inside & visitGreenline online at http://greenline.fngla.org

NON-PROFIT ORG.U.S. POSTAGE

PAIDORLANDO, FLPERMIT #2041

This publication is produced by the Florida Nursery, Growers and Landscape Association (FNGLA) as a service to its members. The statements and opinions expressed herein do not necessarily represent the views of the Association, its staff, Board of Directors, Greenline or its editors. Likewise, the appearance of advertisers or their identification as members does not constitute an endorsement of the products or featured services.

The mission of the Florida Nursery, Growers & Landscape Association is to promote and protect the success and professionalism of our members.

January6: Winter Pest Management Workshop, Orange County Extension

11-13: MANTS: Mid-Atlantic Nursery Trade Show, Baltimore

18-20: Tropical Plant Industry Exhibition (TPIE), Ft. Lauderdale

25-26: Florida Citrus Show, Ft. Pierce

26: Florida Cattleman’s Institute & Allied Trade Show, Kissimmee

27-28: Mid-States Horticultural Expo, Lousiville, KY

February1-2: Tampa Spring Expo, Tampa

9-10: Jacksonville Horticultual and Landscape Show, Jacksonville

Read the latest FNGLA news inside & visitGreenline online at http://greenline.fngla.org