Greetings Potential Ultimate Chicago Sandblast Event … · Our event has also been listed on the 103.5 KISS FM event calendar. • UPGRADE #1 - Official Event Keepsake Item ($1,000)

Ultimate Chicago Sandblast XX Page 1

Greetings Potential Ultimate Chicago Sandblast Event Sponsorship Partner,

From creating brand awareness and increasing sales, Ultimate Chicago Sandblast is the ideal marketing platform for reaching a unique and lucrative community of ultimate Frisbee players. The upcoming edition of this high-profile beach ultimate frisbee event weekend will attract more than 1,000 participants, volunteers and spectators between the ages of 21 and 41, an average age of 28 and 40% female. We feature two evening activities, sponsorship village of promotional booths, medical treatment professionals, and a blue-chip list of national & regional sponsor partners that has included Coca-Cola, Anheuser-Busch, MillerCoors, Chipotle Mexican Grill, Whole Foods, Potbelly Sandwich Works and more. Our event also focuses on philanthropy with an extended relationship with Chicago-based Imerman Angels to raise awareness and funds for their efforts providing mentorship for cancer fighters, survivors and caregivers. They service the entire country with more information available at www.imermanangels.org. The event activities will be hosted in JULY 2020 at Montrose Beach on the north side of downtown Chicago during the days and an evening celebration with beverages, music and games hosted in Wrigleyville in 2019. Based on our success, we have earned an increasing amount of past media exposure on-line, in-print and targeted promotions inside our partners’ facilities at Potbelly’s, Fitness Formula Clubs and NovaCare Rehabilitation Centers. Promotional samples in the appendix of this document include past coverage in Sports Illustrated, Yelp.com, Kiss 103.5, Time Out Chicago, RedEye and The Onion among others.

Ultimate Chicago Sandblast has more than 2,000 Facebook likes, a growing Instagram presence and 20,000+ views of our event website in the 60 days around our weekend.

Event surveys show that more than 97% of our event attendees are engaged with social media

AT LEAST ONCE, 70% multiple times in a day with Facebook as primary source for 60%.

Event surveys also have shown that participants are 23% MORE LIKELY (as high as 44%) to support our sponsoring partners immediately after the event.

A 100-day post-event survey showed a 12% INCREASE (as high as 30%) in ACTUAL purchase/consumption of sponsoring partners’ products and services.

Sponsor Program Details and Options

The General Event Sponsorship level of product donations for sampling includes the following benefits:

• Goody Bags. Opportunity to share samples and/or promotional items with our attendees. 1,000 Units.

• Champion Prizes. Three teams of 15 are crowned champions of the Elite, Game & Spirit of the Game Divisions. Opportunity to share product and/or promotional items with a select group. 50 Units.

• Staff Shirt Branding. Logo displayed on back of the staff shirts worn over weekend. 40 Units.

• Online Promotions. References on website and in social media posts leading up to event weekend.

The Premier Event Sponsorship level starting with financial support of $1,000 includes the following:

• Beachside Sampling Presence. Everything is better on the beach! Gather your sampling team and join our player participants with designated tent space starting at 10’x10’ with access to power, infalatables

http://www.imermanangels.org/


and supporting marketing banners. Our valuable demographic is excited to learn more about your brand and how you will help maximize their performance and experience.

• Website Home Page Recognition. Offers highest-level exposure and visibility on the home page for direct access every time anyone hits the website, 10k and counting in months leading to event.

• Prominent Print Materials Representation. The Premier level offers special cover page call-outs on and advertising in the program, inclusion on posters and postcards shared inside Chicagoland area partners.

• Advertising and Promotional Opportunities. We have confirmations and opportunities for several prominent promotional opportunities to drive awareness of our event and your support of it. In recent years, this has included display in the Chicago-area Potbelly’s, NovaCare Rehabilitation Centers and Fitness Formula Club locations. Our event has also been listed on the 103.5 KISS FM event calendar.

• UPGRADE #1 - Official Event Keepsake Item ($1,000). Each summer, we provide a co-branded keepsake item to our attendees to remember our event and display in Chicago and other cities for years to come. Past items have included beach towels, sunglasses & drink koozies, dry-erase boards, draw-string backpacks, Igloo cooler lunch bags, and Nalgene water bottles. Feedback and ideas are welcome!

The PRESENTING Event Sponsorship level starts with financial support of $6,500 that includes the

following AND all the benefits of Premier and General level support:

• Co-branded Logo. The Ultimate Chicago Sandblast event logo will be designed with your integrated brand logo. Please see samples in the appendix of this document as this joint logo will be included and prominently displayed in the following areas:

o 100% of Sandblast-branded merchandise and frisbees (approximately 1,000 pieces) o Social Media channels of event website header and Facebook pages

• Full-page promotional advertisement in cover of event program

• Open for other ideas and promotions Ultimate Chicago Sandblast creates the perfect experiential marketing vehicle for you to build brand awareness; strengthen your community profile and increase sales within a unique and untapped demographic. As a community event, Ultimate Chicago Sandblast is going to be positioned and priced to encourage participation by businesses of all sizes. We would appreciate your early interest and participation in fully designing the right plan for your company and your specific marketing budget. I look forward to your comments and will contact you to follow up on the opportunity to be a part of Ultimate Chicago Sandblast this coming summer and for many to come in the future! Sincerely,

Adam J. Levy Event Director, Ultimate Chicago Sandblast TARGET Saturday, July 11th and Sunday, July 12nd http://www.chicagosandblast.com [email protected] (773) 447-8022

Check out the action! http://tinyurl.com/UCSB14Trailer

http://youtu.be/rTH_tkmBk9o

http://www.chicagosandblast.com/

mailto:[email protected]

http://tinyurl.com/UCSB14Trailer

http://youtu.be/rTH_tkmBk9o


Win/Win Marketing…Ultimate Chicago Sandblast Delivers! Heightened Communication. With Sandblast, you’ll be speaking with your targets and not at them. Unlike a commercial interruption or no commercials at all (37% percent own DVR), your message is woven into the action, reaching consumers while they are engaged. And, rather than a standard 30-second spot, you have an entire weekend to establish a key relationship with your audience as you support their recreational lives.

Ultimate Chicago Sandblast Attendee Profile

• 1,100 players, volunteers & spectators

• 59% of Attending Teams from Illinois

• Gender Breakdown: 60% Male, 40% Female

• Average Age of SB Participant: 28.2 years

• Relationships: 75% Single, 25% Partners (up 6%)

• 70% use Social Media more than once per day (down 6%) - 60% Facebook (down 8%), 19% Instagram (up 7%), 10% Twitter (up 1%)

• 90% college degree (up 2%), 39% post-college degree earned/enrolled, 10% enrolled in college

• 60% w/income greater than $50,000 (up 10%)

• 27% w/income greater than $75,000 (up 3%)

• 94% own computer, 34% a Mac (down 3%)

• 24% own their own homes (up 4%)

• 78% own an automobile (up 1%)

• 16% own DVR service (down 2%)

• 97% have medical insurance (down 1%)

• 54% belong to gym (up 4%), 3% cross-fit only

Sandblast Demographic Age Breakdown

• Having different sponsors is really cool because I think I am more likely to find things I haven't heard about yet and

am more likely to use them or purchase them in the future.

• One of the best parts of ultimate tournaments are the different companies that help sponsor the event and allow

for a better experience as a participant, which is what these sponsors were able to provide for me at sandblast.

• Sandblast wouldn't be the same without the sponsors. It's a big part of the appeal and overall I think I lean towards

supporting them with purchases due to their presence.

• People were kind, products were fun to try and many of them were delicious and new to me. I always enjoy

exploring TC to see what sponsors share with us.

• Having Sponsors at the event is great getting to try new things is great and it allows people to have energy for playing

throughout the tournament.

• I always try to support the sponsors of sandblast when making purchasing decisions. If a current sandblast sponsor

option is available, I will choose that one.

• The sponsors were super amazing and will to talk to you and give you information throughout the day when asked.

• I appreciate that the sponsors made this all possible, I'll remember who supports Sandblast.

• The sponsor presence is one of the things I look forward to each year! For those products I know pretty well, it's

great to try new items & flavors and I think it makes me more likely to continue to be a customer and not try similar

products. For other sponsors that I hadn't heard about, I enjoy trying products I've never even seen before.

“We had a great time and again, your players were all so appreciative of us being there and providing the food. It was a great event! I look forward to seeing the results of your survey and

hopefully working together again in the future.” – premier sponsor partner


Thanks for the (beach) memories...


Direct connections with your target market...


Come have fun in the sun with us...


Just another day at the beach…or is it?


Teams and Themes…


Chicago’s Most Popular Beach Ultimate Frisbee Event Who: Ultimate Chicago Sandblast What: Co-ed beach ultimate Frisbee tournament going into its eighth year bringing together

participants from across the United States and the globe to enjoy this ultimate Frisbee experience. Our experience brings participants together for athletic exhibitions, entertainment by performers and demonstrations by food purveyors and craftspeople.

Where: Montrose Beach, one of the largest beaches in Chicago, located East of Lake Shore Drive and

North of Irving Park Road When: Saturday – Tournament Action Begins, 8 am to 5:30 pm

Saturday – Tournament Party Begins, 7 pm to midnight Sunday – Tournament Action Resumes, 8 am to 3 pm Sunday – Tournament Championship, 3 pm to 5 pm

Attendance: Increased to 68 teams in 2015 and into the future 900 participants 64 teams in 2012-4 840 participants 60 teams 2011 720 participants 48 teams 2006-2010 595 participants 42 teams in 2005

466 participants and 35 teams in 2004 283 participants and 25 teams in 2003

Tickets: There is no charge for anyone to attend the event as a spectator. The teams pay a group

registration fee that includes participation, food and drinks on the beach, beverages at the party, player pack with official keepsake item.

Benefits: We are proud to support Imerman Angels as our charitable beneficiary that provides

personalized connections that enable 1-on-1 support among cancer fighters, survivors and caregivers.

Imerman Angels carefully matches and individually pairs a person touched by cancer (a cancer fighter or survivor) with someone who has fought and survived the same type of cancer (a Mentor Angel). Cancer

caregivers (spouses, parents, children and other family and friends of fighters) also receive 1-on-1 connections with other caregivers and survivors.

These 1-on-1 relationships inspire hope and offer the chance to ask personal questions and receive support from someone who is uniquely familiar with the experience. The service is absolutely free and helps anyone

touched by any type of cancer, at any cancer stage level, at any age, living anywhere in the world.

www.imermanangels.org


Integrated co-branding opportunities...


Ultimate Chicago Sandblast Promotional Appendix

Sports Illustrated – SI Summer Issue, July 11th, 2005 Promotional Poster Samples - displayed at NovaCare Rehabilitation Centers, Potbelly’s Sandwich and Fitness

Formula Clubs Radio Calendar Promotional Listings – 103.5 KISS FM

Party Postcard Drink Menu - displayed before and during event

**********************************************

Sports Illustrated – SI Summer Issue


UC Sandblast Promotional Posters


KISS 103.5 – Home Page and Co-branded landing page


Past Tournament Party and Drink Menu Promotions

Documents

Greetings Potential Ultimate Chicago Sandblast Event … · Our event has also been listed on the 103.5 KISS FM event calendar. • UPGRADE #1 - Official Event Keepsake Item ($1,000)