G R E G L A T T E R— S e l e c t e d m a r k e t i n g M a t e r i a l s —

GLATTS@GMAIL.COM 508.524.8014

T A B L E O F C O N T E N T S

3 ................ Life Quality BMW — Various digital marketing examples4 ................ Kyu Mélange — Logo design, direct mail and fashion-show related marketing collateral5 ................ FiRE+iCE — Leave-behind piece for local marketing6 ............... FiRE+iCE — Social Media7 ................ FiRE+iCE — Website8 ............... FiRE+iCE — Guerrilla Marketing9 ............... FiRE+iCE — Out of Home posters10 ............. FiRE+iCE — Direct Mail11 .............. FiRE+iCE — Email12 ............. FiRE+iCE — Menu descriptions13 ............. Tony Rivero — Political flyers and leave-behinds14 ............. Mike Grimm — Political yard signs15 ............. H360 — RFP Response to AT&T Youth22 ............. TraderPsyches — Posters, brochures and social media posts promoting speaking engagements23 ............. USAA — Digital Asset - Site Skin24 ............. Vineyard Vines — Magazine Ads26 .............Armani Exchange — Magazine Ads

This Brooklyn-based BMW dealership hired me to shoot and edit photographs that they would use for their various digital and off-line marketing needs. While BMW corporate provided the majority of their marketing materials, they needed me to create the more personally and localized marketing materials such as local print ads and their online presence across Google, Yelp, Facebook, Twitter and online dealership sites like Cars.com, Autotrader, DealerRater and NewCars.

Photos were organized and edited first in Adobe’s Lightroom and then further edited as needed in Adobe Photoshop. This included the composite image I created of their headquarters, to allow potential customers a more complete idea of the view of the building from the street.

L I F E Q U A L I T Y B M W

Google search results using image composites I created

Life Quality BMW Website

Online presence across various car-buying websites such as Autotrader and Cars.com—3—

Working with Wharton MBA candidate, Kesi Gibson, I developed the logo and various marketing materials for her upstart global-conscious luxury fashion line, KYU Mélange. Beyond just the logo creation, this included creating Red Carpet backdrops, slideshows for runway presentations, website development and direct mail pieces.

I designed the logo per the client’s request based on her signature, keeping it thick enough so that it could be embossed into their leather goods. The logo was designed in Adobe Illustrator. Red Carpet backdrops were laid out in Adobe InDesign. The Website was sketched out in Adobe Photoshop. The runway presentations were designed in Apple’s Keynote. Direct mailing utilized a combination of Adobe Creative Suite software.

K Y U M E L A N G E

Logo

Direct Mailings

Runway Slideshows

Red Carpet Backdrops—4—

As part of our marketing outreach to local businesses and hotels, I created a leave-behind that not only allowed potential customers to interact with our brand in a relevant way, it also prompted them to come into our establishment.

Working immediately as a greeting card, the right side of the card was perforated and scored by a die cut printer, which allowed for the holder of the card to easily punch out and fold the piece that would then turn into a paper shot glass. The heavy duty card stock combined with the origami-like folds enabled the “glass” to hold liquid.

I designed these using a combination of Adobe Photoshop, Illustrator and InDesign.

F I R E + I C E

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Social Media is an important part of today’s online marketing space. Especially for local businesses. For FiRE+iCE, I created all of our social pages. I’ve been utilizing Hootsuite to manage our accounts. And I have been responsible for sending out timely and relevant posts to both our followers and to our sister company to gain followers.

All photo editing and social media content has been created through Adobe Photoshop where necessary.

F I R E + I C E

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Working with our web developer, I created the concept for underFiRE’s responsive website. Beyond just concepting and developing mocks in Photoshop, I also put together all artwork and was responsible for writing all copy — including the About Us section, which also serves as the Google Search Description.

You can check it out at the URL below:http://underfire.bar/

F I R E + I C E

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Trying to capture the lunchtime crowd and to promote our new burgers, we created a “Clockburger” promotion. The premise was simple: your burger would be ready within 12 minutes or it’s free. We wanted to communicate that we could provide a quicker option than our customers may have been used to.

I created various stencils that were chalked onto the nearby sidewalk using a spray-on chalk. This gave it the appearance of spray paint, without the legal issues. It was a quick, effective guerrilla marketing tactic.

In conjunction with the on-street marketing, we tweeted more information with the hashtag #clockburger. This tied our communication together for an integrated marketing promotion.

F I R E + I C E

The finished application on the sidewalk

Stencil examples

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FiRE+iCE’s new bar, underFiRE, was launching a new expedited lunch, including a taco bar, that would allow customers to sit down, while still being served their food quickly. This would allow us to serve an under-served audience: people on their lunch-break from work. We had plenty of window space that was begging for some marketing materials, especially along the interior hallway the bar shared with a busy office building in Back Bay,

I designed these posters to line our windows and alert all of the business professionals, who had typically passed over the restaurant for lunch, that we would be a great choice. I maintained the overall brand’s fun and flirty tone of voice while touting the new benefits we were offering.

These were designed using a combination of Adobe InDesign and Illustrator.

F I R E + I C E

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Prior to our official opening, we held a soft-launch event that catered to local influencers such as food and nightlive bloggers, journalists and media members to help build up some buzz. To market to these key individuals, I built out some direct mail packets that included an invitation with a VIP Pass and a handful of food and drink tickets.

The event was an astounding success and I later leveraged some of the coverage we received as part of our marketing communications.

These were designed using a combination of Adobe InDesign and Illustrator.

F I R E + I C E

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I created a couple of email blasts to help market FiRE+iCE’s new bar, underFiRE. This email example was the first email we sent and was done to introduce the sister brand to the FiRE+iCE mailing list.

To avoid coming on too strongly, I incorporated one of the reviews from the soft-launch VIP event we had run a few nights prior. This also helped lend some authenticity to our messaging. Prominent buttons to our website and social media pages helped us quickly gain relevant followers.

These were designed in Adobe Photoshop.

F I R E + I C E

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One of the final touchpoints in marketing bars and restaurants lies in the menu. A good menu not only provides a description of the items, it entices you to order and does so while maintaining the brand’s voice.

I wrote the descriptions for every food and drink item for the new underFiRE menu, as well as all of the appetizers and drink descriptions for FiRE+iCE. Here’s an example of our early underFiRE menu.

For the drinks, I kept it simple and let all of the ingredients speak for themselves. This also helps clear up confusion, after all, most people know what chicken tenders are, but they probably don’t know all the ingredients in our Pepino Diablo. The food items, being a little more simpler, allowed for more creativity and really let me bring out the brand’s voice.

F I R E + I C E

BUFFALO CALAMARI 11 Fried and spicy, just enough to be a little naughty while being oh so nice.

TUNA TARTARE 13 An elegant dish of the highest quality tuna hand cut into morsels of gorgeousness.

CHIPS + GUAC 7 Made to order with perfectly ripened avocados, prepared as hot as you want it.

BLT SLIDERS 8 Made with succulent rich pork belly, this ain’t the BLT from your daddy’s diner.

HUMMUS PLATTER 8 A good healthy dip just makes me want to dance. Served with Feta, flat bread, zucchini, olives, carrots and pepperoncinis.

CHICKEN TENDERS 8 One of the best things you’ll put in your mouth all day, extra juicy and fried to perfection.

WINGS 9 Just like a little black dress, always appropriate, very versatile and surprisingly spicy.

CHICKEN + GORGONZOLA QUESADILLA 11 You’ve grown up and so has your quesadilla.

SWEET POTATO TOTS 6 Made with sweet potatoes, so it has to be healthy.

Appetizers

CHOP HOUSE 8 These crispy veggies tossed in a blackberry vinaigrette makes eating healthy easy. Grilled chicken is optional.

CAESAR 10 You can never go wrong with a classic. Anchovies available on request, grilled chicken is optional.

SESAME 10 Gorgeous for lunch, gorgeous for dinner, let this zesty, bright, Asian-inspired salad liven up your day.

SALADSadd chicken $4 / shrimp $6

205 BERKELEY ST. BOSTON, MA | 617-482-3473 | UNDERFIRE.BAR

#fireandicegrill #underfire

CARNITAS 7 / 10 Slowly cooked pulled pork, queso fresco, onion-cilantro-lime salsa wrapped in a corn-wheat tortilla.

CHIMI-RIB 10 / 13 Braised beef short rib, Chimmichurri sauce, queso fresco, pico, grilled scallions, house-style sour cream, wrapped in a flour tortilla.

THE CLUB 9 / 12 Peruvian-style grilled chicken, braised pork belly, cheddar cheese, pico, guacamole with a Jalapeño-Garlic Aioli wrapped in a flour tortilla.

SPICY IDAHO 6 / 8 Chorizo, diced potatoes, queso fresco with a red cabbage slaw, wrapped in a corn-wheat tortilla.

POLLO AL PESTO 8 / 11 Fire-grilled chicken, sunflower-pesto, queso fresco, diced tomato, fresh basil, extra virgin olive oil, wrapped in a flour tortilla.

Tacos 2 / 3 tacos

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Hired by Lincoln Strategy, a political and public affairs management firm from Tempe, AZ, I created three separate political mailers that could also be used by grassroots organizers for canvassers leave-behinds. Each design needed to contain the same language on the back and adhere to strict design guidelines.

I designed these using a combination of Adobe Photoshop and InDesign.

T O N Y R I V E R O

Version 1 — Front

Version 1 — Back

Version 2

Version 3

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Working on a Get Out The Vote campaign initiative on Staten Island sponsored by a Super PAC, I hired and led a team of 15 canvassers to conduct door-to-door questionnaire research. After our first round of interviewing the public, I designed a series of posters for the candidate our Super PAC was sponsoring. Using a local print shop, I had them printed on corrugated plastic sign board and then had our canvassers distribute them to the households that indicated they would support our candidate.

These were all designed in Adobe InDesign.

M I K E G R I M M

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I created this marketing proposal for H360’s response to an RFP from AT&T Youth. The campaign was to target A16-35, and be centered around innovative executions that would drive engagement with AT&T and demonstrate that AT&T’s Network is an essential part of a Millennial’s life.

H360 is Harris Publication’s solutions factory that directly reaches our targeted, influential, cross-cultural young adult audience. In addition to a portfolio of premium sites reaching 20mm music, sports, style and auto enthusiasts monthly, but what helps set them apart are their integrated programs and events.

I focused primarily on the Sports and Music & Entertainment verticals. as they lent themselves to the goals and target of this campaign the best. This allowed me to develop custom integrated sponsorships for premier Millennial-centric events.

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Founded by Denise Shull, TraderPsyches (currently the ReThink Group) specializes in risk or trading psychology and alternative investment consulting. I was hired to create posters, emails, brochures and social media posts to promote various speaking engagements such as on CNBC or Bloomberg TV, various speaker conferences and book talks. These are some of the posters I designed that would go up in certain building lobbies of our target audience.

I designed these using a combination of Adobe Photoshop and InDesign.

T R A D E R P S Y C H E S

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My client, USAA, had a large integrated advertising campaign with the NFL, running across multiple platforms, and included a sponsorship of NFL.com’s online Fantasy Football Leagues. Part of this sponsorship included heavy SOV in digital media as well as site skins. This is one of the site skins I developed after concepting with our creative agency, USAA and the NFL. Typically this would be created by our creative agency, but they only had the ability to provide the approved artwork.

In this instance, our approved artwork was not created with the layout of the NFL.com Fantasy Site in mind. USAA had very stringent policies in place in regards to the depection of soldiers and the American flag. I combined the approved artwork with various other images so that it would work as our client intended. Once USAA approved, we were able to go live right away and avoid the crisis of a delay.

U S A A

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These are the a part of a series of print, 4-color ads for the Fashion Advertising Milestone program at the SI Newhouse School of Public Communications at Syracuse University. These print ads were created for use in magazines and various printed marketing collateral, such as catalogs for Vineyard Vines.

Working as my own creative agency, I concepted the ads to stay true to the existing brand style. I commissioned the photographer, scouted the location, found and hired models and props, provided wardrobe, and edited the photos and composed the ads. These ads were all shot in Rhode Island, over the span of a couple of days in late winter / early spring so they required a lot of editing to make them appear more seasonal. There was even snow on the ground nearby most of these shots.

V I N E YA R D V I N E S

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V I N E YA R D V I N E S

Like the Vineyard Vine Ads, these are the a part of a series of print, 4-color ads for the Fashion Advertising Milestone program at the SI Newhouse School of Public Communications at Syracuse University. These print ads were designed specifically for use in magazines.

Unlike the Vineyard Vine Ads, these were turned around on a much quicker timeframe and were shot locally around Syracuse, NY. Here we were paired with photographers and models from Syracuse University’s Fashion Design program, and had to turn these around in the span of 24 hours.

A R M A N I E X C H A N G E

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