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Agency Interview Report
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Interviewing a spokesperson of an ad agency
Interviewing a spokeperson of an ad agencyInstructed by:
T.M. Taufique Hossain Lecturer, School of BusinessNorth South UniversityDone By:
Saleh Amin Siyam 1230305630Sayed Sadi Mahmudul 1210635030About The InterviewVisited:
Grey Advertising Agency House: #06, Road: 137, Block: D Gulshan #1, Dhaka 1212 Interviewed:Manami Sunjia hossain Admin officer
DepartmentsCreative DepartmentAdministration DepartmentFinance DepartmentAccount Services Department Strategic Planning Department
Administration Department Dealing with Human Resource Management issues like managing employees and make them effective
Finance DepartmentMaintaining financial workDealing with money, cash inflow & outflowAudit
Account Services Department Maintain and service clients advertising accountMake the relation between creative department & clients
Client Service & Strategy department
Receive clients brief & relationship with the clientCreating and maintaining brand strategyDevelop initiative idea
Creative department
Concept development Communication Add value in existing idea
Major Clients
Other Clients GSKPranPollarUCB SBL
Flowchart of Grey
Most successful ad campaignThe Nokia, in local voice campaign was one of the successful campaign done by Grey Dhaka. It was a success because it showed what is actually possible only in Bengali not any other language. According to Gousul Alam Shaon, general manager of the agency, They tried to promote in local voice with the insight of a true Bengali at heart, which brought them the success. As a result they achieved international award, The Asia Pacific Effie award for it.
Nokia Advertisement Campaign Most successful ad campaign
Key PersonalGousul Alam ShaonStarted career with Redifusion DY&R, DelhiAt 2001, Joined McCann, Dhaka as Head of Strategic PlanningThen Creative & Planning Director at JWT, Dhaka2007 Responsibility- Strategic Planning, Creative Department as General Manager, GREY DhakaThen Managing Director Now
Constantine Clarence Chew
Group Creative Director Started working at Naga DDB as an Art Director in 2003Became a Creative Director at TBWA\Hakuhodo, China in 2006Worked as an Associate Creative Director, JWT, Kuwait, 2008Creative Director, Phibious, Vietnam in 2009Creative Group head, Vleo Burnett, Vietnam, in 2009Geometry Global, a company of Grey, Creative Director, Malaysia 2010Group Creative Head, Grey Global Group 2010Group Creative Head, Grey Dhaka from 2012
Key Personal