Grimmway FarmsGrimmway Farms

Presentation By:Presentation By:Ben DieslBen Diesl

Sethi ChehalSethi ChehalMegan RodriguezMegan Rodriguez

Jeff WilsonJeff Wilson

MKTG 606MKTG 606

Grimmway Background Grimmway Background and Historyand History

1968: Brothers Rod and Bob Grimm set up 1968: Brothers Rod and Bob Grimm set up their first roadside produce stand in their first roadside produce stand in Anaheim.Anaheim.

The brothers had one promise, “Always The brothers had one promise, “Always take care of the customer.”take care of the customer.”

After more than three decades and After more than three decades and expansion into over twenty countries, expansion into over twenty countries, Grimmway still follows the same mission Grimmway still follows the same mission of its founders. of its founders.

HistoryHistory

1971-81

Rod and Bob Grimm began farming carrots and moved

their processing plant to Arvin, California.

1982-1991

Grimmway complete the frozen carrot processing plant, buys Belridge Farms and Premier

Citrus.

1992-1995

Grimmway opens baby carrot processing plant, opens facilities in

Colorado, and buys Mike Yurosek and Son (the baby carrot inventor) to

become the industry leader passing Bolthouse.

1996-2000

Grimmway opens 37,000 sq. ft. carrot juice concentrate plant

and expands the Malaga processing facility in food

service production.

2001-Present

Acquisition of King Pak potato division and Cal-Organic Farms- full line grower,

processor, shipper of certified organic produce.

New logo was created with Pride and Integrity as always.

Headquartered in Arvin, CaliforniaHeadquartered in Arvin, California Grows a diverse line of vegetablesGrows a diverse line of vegetables World’s leading carrot producerWorld’s leading carrot producer Kern County’s largest private employer Kern County’s largest private employer

with roughly 7,000 employeeswith roughly 7,000 employees Ships hundreds of thousands of tons of Ships hundreds of thousands of tons of

carrots to wholesale and retail grocers carrots to wholesale and retail grocers from its four plantsfrom its four plants

BackgroundBackground

Product OfferingsProduct Offerings Types of Carrots:Types of Carrots: TableTable BabyBaby CoinedCoined ShredShred BunchBunch JuiceJuice

Other Vegetables:Other Vegetables: Leafy GreensLeafy Greens PotatoesPotatoes OnionsOnions BeetsBeets MelonsMelons Many othersMany others

Field ObjectivesField Objectives

How does Grimmway get water?How does Grimmway get water? How is the water used? How is the water used? What happens with the water?What happens with the water?

How does Grimmway How does Grimmway get water?get water?

Inbound Logistics

Ranch Water SourcesRanch Water Sources

Grimmway grows on 100’s of ranchesGrimmway grows on 100’s of ranches Ranches have either wells or turnouts, Ranches have either wells or turnouts,

some have bothsome have both Many ranches have small (10 feet X 10 Many ranches have small (10 feet X 10

feet) reservoirs to store waterfeet) reservoirs to store water

Well vs. TurnoutWell vs. Turnout Closest in proximityClosest in proximity TimeTime CostCost

Contracts with the Water DistrictContracts with the Water District Wells can be costly due to energy cost and Wells can be costly due to energy cost and

installation costsinstallation costs Preference is to buy if possiblePreference is to buy if possible

Water in the FacilitiesWater in the Facilities

Either Municipal or WellEither Municipal or Well Municipal cost has increased 5 times since Municipal cost has increased 5 times since

last yearlast year Use of Municipal water can create Use of Municipal water can create

hardships for small townshardships for small towns Prefer to use well water for processing Prefer to use well water for processing

facilitiesfacilities

Water QualityWater Quality Before any water used, must meet the Before any water used, must meet the

following standards:following standards: ChemicalChemical MicrobiologicalMicrobiological RadiologicalRadiological

How is the Water Used?How is the Water Used?

Operations

Fallow Field

Beds

Irrigation

Harvest

Water

Plant in Mature Beds

Water 120-180 Days

The FieldThe Field

PlantingPlanting Water is applied to fallow land to prepare it Water is applied to fallow land to prepare it

for plantingfor planting Wet fields are listed – beds are made for Wet fields are listed – beds are made for

plantingplanting Carrot seed is mechanically plantedCarrot seed is mechanically planted

IrrigationIrrigation

Irrigation starts within the weekIrrigation starts within the week Ranch Managers determine the watering Ranch Managers determine the watering

scheduleschedule More water = shorter, fatter carrotsMore water = shorter, fatter carrots Less water = longer, skinnier carrots (more Less water = longer, skinnier carrots (more

desirable for Grimmway)desirable for Grimmway) Growing season continues 4 to 6 months Growing season continues 4 to 6 months

with water usage at a steadily decreasing with water usage at a steadily decreasing rate.rate.

ProcessingProcessingTrailer

Facility(Flume)

Processed

Water Washout

Water Transport

Incoming TrailersIncoming Trailers Trailers full of carrots are put under soaker Trailers full of carrots are put under soaker

sheds to keep the carrots wet and coolsheds to keep the carrots wet and cool Using a FIFO system, the carrots are Using a FIFO system, the carrots are

washed out into the facility flume systemwashed out into the facility flume system The washout process knocks most of the dirt The washout process knocks most of the dirt

off the carrotsoff the carrots

ProcessingProcessing Once the carrots enter the facility, they are Once the carrots enter the facility, they are

kept cold and wet the entire time, through kept cold and wet the entire time, through flumes or periodic rinsesflumes or periodic rinses Water is cooled to below 40Water is cooled to below 40°F°F

Carrots are sorted and processed – cut, Carrots are sorted and processed – cut, peeled, and polishedpeeled, and polished

Packaging & ShippingPackaging & Shipping

Baby carrots are baggedBaby carrots are bagged A small volume of water is injected into the A small volume of water is injected into the

bag along with the carrotsbag along with the carrots

What Happens with the Water?

Facility Water Reuse

Washout Water

Processing Water

Final Rinse Water

Direction of Carrot Processing

FreshWater

Washout Water

Settling Ponds

The settling pond allows all of the dirt, carrot pulp, and other sediment to naturally settle, leaving clean water

Facility Water Reuse

After treatment in a settling pond, the water is used for irrigation of crops not bound for human consumption (dairy feed, etc)

Facility Water Reuse

After the water has been used for After the water has been used for irrigation, it will seep through the dirt to irrigation, it will seep through the dirt to recharge the aquiferrecharge the aquifer

Traveling through the earth is an excellent Traveling through the earth is an excellent natural filter that will further purify the natural filter that will further purify the waterwater

Facility Water Reuse

Water-banking with District AgenciesWater-banking with District Agencies Constructed wetlands to further purify Constructed wetlands to further purify

wastewaterwastewater Water treatment to allow it to be used on Water treatment to allow it to be used on

crops for human consumptioncrops for human consumption

Other Wastewater Options