PowerPoint Presentation

Presented By-

Sumit Kaushik14020541056Tanvi Godbole14020541057Ula Javed14020541058Utkarsh Nalgundwar 14020541059Vedant Singh 14020541060Tarun Kanade14020541061Nagendra Battala14020541064Value Chain System

A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market.

Value-chain analysis looks at every step a business goes through, from raw materials to the eventual end-user. The goal is to deliver maximum value for the least possible total cost.

The way in which value chain activities are performed determines costs and affects profits, so this tool can help you understand the sources of value for your organization.

PORTERS VALUE CHAIN

VALUE CHAIN MODEL(FISH BONE DIAGRAM)

PRIMARY ACTIVITIES

INBOUND LOGISTICS - concerned with receiving, storing, distributing inputs. (e.g. handling of raw materials, warehousing, inventory control)

OPERATIONS - comprise the transformation of the inputs into the final product form (e.g. production, assembly, and packaging)

OUTBOUND LOGISTICS -involve the collecting, storing, and distributing the product to the buyers . (e.g. processing of orders, warehousing of finished goods, and delivery)PRIMARY ACTIVITIES

MARKETING AND SALES -identification of customer needs and generation of sales. (e.g. advertising, promotion, distribution)

SERVICE -involves how to maintain the value of the product after it is purchased. (e.g. installation, repair, maintenance, and training)PRIMARY ACTIVITIES

SUPPORT ACTIVITIES

FIRM INFRASTRUCTURE- The activities such as Organization structure, control system, company culture are categorized under firm infrastructure.

HUMAN RESOURCE MANAGEMENT- Involved in recruiting, hiring, training, development and compensation.

TECHNOLOGY DEVELOPMENT- These activities are intended to improve the product and the process, can occur in many parts of the firm.

PROCUREMENT- Concerned with the tasks of purchasing inputs such as raw materials, equipment, and even labour.SUPPORT ACTIVITIES

The value chain is a tool for systematically examining the activities of a firm and how they interact with one another and affect each others cost and performance.

Profits depends on how well firms execute these activities in the value chain

A firm gains a competitive advantage by performing these activities better or at lower cost than competitors.

Competitive advantage is gained through cost advantage & through product differentiation. Why this matters? (Utility)

Anand Milk Union LimitedType-CooperativeIndustry-Dairy/FMCGFounded-1946 A.D.Headquarters-Anand ,Gujrat.Revenue-US $ 3.1 billion.Market share Butter : 85% Choclates : > Carrying and forwarding agent >> Distributor >> Dealer / Retailer / Amul Shoppe >> CustomerAmul >> Modern retail

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MarketingGujrat Cooperative Milk Marketing Federation Partners with Ogilvy and Mather for thoughtful advertisements. Amul has one of the longest running add campaign in the world with Amul girl as their mascot. Advertising and Sales PromotionsTo be simple, fresh and innovative.Emotion based adds on current affairs.

Brand Amul is already present in over 50 countries.In India, it has more than 7,000 exclusive parlours.16

ServicesCensus of all retail outlets (over 5 lacs) to evaluate customer perceptions and distribution efficacy of their network. Amul relief trust.Customer feedback for quality management.

ProcurementMilk Collection (Total - 2013-14)-4.79 billion litresMilk collection (Daily Average 2013-14)- 13.18 million litresSource-2.79 million farmersHierarchical systemGujrat -biggest sourcing point of milk Other states contributing towards Amul : Maharashtra, Karnataka, AP, MP, Rajasthan, Orissa, West Bengal ,J&K and Punjab

Technology DevelopmentAMCUS automatic milk collection system units to automate milk production logistics and to capture member information , fat content , volume collected and amount payable to each member electronically

Application and utilization of GIS (Geographic Information System)

DISK (dairy info system kiosk) provided by IIM Ahmedabad to facilitate data analysis and decision support in improving milk collection

VATS network between all levels of distribution network and GCMMF.

TCS was hired by Amul for EIAS enterprise wise integrated Application systems for implementation for ERP

Amul also connected its zonal offices, regional offices and dairies through VSATs.

Amul actively pursues developments in embryo transfer and cattle breeding in order to improve cattle quality and increases in milk yields.

Benefits of Technology-Time reductionReduced human errorsOn the spot payment for farmersWastage is reducedTransparency of operation

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HR ManagementAll policies have been designed keeping the betterment of farmers in mindTraining for transformational leadership.Training for farmers emphasizing on need of good health care of cattleMedical Assistance Scheme to employees (full fledged dispensaries at factories),transport facility, meals at subsidized ratesHRIS Human Resource Information System.

HRIS AdvantagesReduction in the amount and cost of stored HR data.Availability of timely and accurate information about human assets.Developing of performance standards for the human resource division. More meaningful career planning and counselling

Reduction in the amount and cost of stored HR data.Availability of timely and accurate information about human assets.Developing of performance standards for the human resource division. More meaningful career planning and counselling

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Firm InfrastructureQuality Management

TQM Model (Total Quality Management) -improvement in quality of milk in term of acidity and sour milkMilk Union records show 2% reduction in the amount of the sour milk received from the unionImproved microbiological quality of upcoming raw milk to give better shelf life to the productRegular meetings to discuss various quality concerns.

Financial Management

Weekly forecast of funds in which requirement of each department is mentioned. Driven primarily by its desire to be self reliant and thus depend on internally generated resources for funding is growth and development.Amuls financial strategy may thus characterized by two elements Retention of surplus to fund growth and development Limited/no credit i.e all transactions are essentially cash only

General OverviewType :PublicIndustry type :AutomotiveFounded :1945 A.D.Founder :Jamsetji TataHeadquarter :Mumbai, Maharashtra, IndiaArea Served :WorldwideRevenue :USD $ 38.6 billion (FY 2013-14)Tata Motors entered the passenger vehicle market in 1991 with the launch of the Tata Sierra, becoming the first Indian manufacturer to achieve the capability of developing a competitive indigenous automobileIn 1998, Tata launched the first fully indigenous Indian passenger car, the Indica, and in 2008 launched the Tata Nano, the world's most affordable car.

Inbound

Logistics

Operations

Marketing

Service

Outbound

Logistics

Suppliers , ContractorsStrategic AlliancesTransporters, Convoy Drivers AssociationDealer Network, Marketing Research Firms, Vehicle FinancingRegional Warehouses, Dealer Workshops, Distributors, TASSValue Chain & Value SystemSAP , VCMSAP , CRM - DMS

Supported By

Industry: American multinational corporation specializing in Internet Service and Application Service ProviderGoogle was founded by Larry Page and Sergey BrinRevenue : US$ 66 billionHeadquarters : Googleplex, Mountain View, California, U.SMajor Sectors:- - Advertising - Search Engine - Cloud ComputingPrimary Revenue Source: Advertising (97%)

Google

Firm InfrastructureHuman ResourceTechnology DevelopmentProcurement

Clear Vision and Strong Industry Focus,Good Financing, Legal SupportGood R&D , Product Development and Innovations , Server Technology, Compression Technology, faster response TimeServers based in all over the globeFrom servers all over the globe, Google Database, Satellite imagesInboundLogisticsMultiskilled people, Ownership and Pride, Global Talent

Web,Mobile,DesktopIndexing,Compression,Storage,Retrieval,UpdationGood Brand ValueRelevantWeb pageto user OperationsOutboundLogisticsMarketingAndSalesServices

Googles Value chainPrimary ActivitySupport Activity

InterfaceOperating SystemBrowserInternet AccessWebsitesAdsAd TechnologiesAdvertiser RelationshipsGoogleOfferingsNexusChrome bookAndroidChrome OSGoogleChromeGoogleFiberSearchYouTubeMapsFinanceGoogle+DriveAdSenseAd WordsBanner AdsAd MobDouble ClickOn2 TechAardvarkGoogleAnalytics

Googles Advertising Value chain

Internet Value chain