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Group 20 – We Are Going To Make Millions Presentation. 18. ETHICALLY. MOST. OVER. DIVERSE. western nation. by. 2050. million. MUMS. in the UK. 1/3. nearly. MUMS. of children. CAN FEEL. have one. vunerable. foreign parent. AND ISOLATED. HOW DO. mums connect. in a. NEW. - PowerPoint PPT Presentation
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Group 20 – We Are Going To Make Millions Presentation
OVER
millionin the UK
18 MUMS
1/3have one
foreign parent
nearly
in amums connect
COUNTRY?
NEW
HOW DO
2Group 20 – Module 2 Presentation
by
ETHICALLY
western nation
MOST
AND ISOLATED
vunerable
MUMS CAN FEEL
DIVERSE
2050
of children
3Group 20 – Module 2 Presentation 3Group 20 – Module 2 Presentation
A free mobile platform, built on a freemium model that connects mums on the go, creating local communities with global connections.
Location technology
Making connections
Search filters
Exclusive features
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Who’s it for?
all mums
Localisation based social platforms
Expat communities
5
We are unique!
Mum communities and forums
Group 20 – Module 2 Presentation
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It’s party time!
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and our brand partners
Headline sponsor
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FINANCIAL SUPPORT
customer service
IT SUPPORT
SALES FORCE
cloud space
software
marketing Platform build
hardwaredesign
maintenance
9Group 20 – Module 2 Presentation
How will we market?
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Lets make money!
EXPENSES YEAR 1 YEAR 2 YEAR 3
Operation Costs 443,969 834,105 1,143,309 Depreciation 71,100 71,100 71,100Promotion 1,000,000 1,000,000 500,000Sales and Marketing 244,407 403,462 587,044R&D 355,500 586,853 853,882
Total Operating Expenses2,114,97
6 2,895,520 3,155,335
cost structure
start up costs
CAPITAL STRUCTURE £ SHARE
Operation Costs 100,000 80%Kickstarter 100,000 20%
Total Expenses 200,000 100%
11Group 20 – Module 2 Presentation
Our revenue streams
REVENUES YEAR 1 YEAR 2 YEAR 3
Total users 500,000 1,500,000 3,000,000
No. of visitors per month 2,500,000 7,500,00015,000,000
No of visitors per year30,000,00
090,000,000180,000,00
0
O2 Headline Sponsor 1,000,000 1,000,000 500,000Advertising revenue - Partner Brands 300,000 300,000 300,000
Affiliate Program - Amazon 60,000 180,000 360,000
Other affiliate programs 150,000 450,000 900,000
Premium Revenue(subscriptions) 525,000 1,575,000 3,150,000
Total Sales 2,035,000 3,505,000 5,210,000
Credit Card Fees (Direct Costs) 13,123 37,168 73,235
GROSS PROFIT 2,021,878 3,467,833 5,136,765
PROFIT / LOSS YEAR 1 YEAR 2 YEAR 3
Profit/loss before interest and taxes -93,099 572,313 1,981,430
Charity Contributions 57,231 198,143NET PROFIT BEFORE INTEREST / TAXES -93,099 515,081 1,783,287
IRR 148%
‘
‘
Premium Revenue (subscriptions)
Other affiliate programs
Affiliate Program - Amazon
Advertising revenue - Partner Brands
O2 Headline Sponsor
year 1
year 2
year 3
6000000
5000000
4000000
0
3000000
2000000
1000000
Gro
ss
pro
fit
With special thanks to all the members of group 20 for their fantastic joint effort in building Mumeet.
Attila Raskó – Marketing, Research, CopyDesmond Ho – Marketing, Research, CopyJustin Cunnew – Marketing, Research, CopySam Tierney – Marketing, Research, Copy
Gabrielle Grant – Founder, Marketing, CopyClaudine Hanks – Creative, MarketingAshwin Gupta – Financial, CopyVesna Baros – Financial, Copy
