Shampoo Market in India Hair Care Shampoo Penetrati on • Rs 70 Billion • Rs 30 Billion • Urban: 90% • Rural: 80 % Per annum consumption stands 13ml per capital, i.e., 1/10 th of other Asian countries. 48% 25% 19% 7% National Players in Shampoos HUL P & G Cavin Kare Dabur • HUL: Clinic Plus, Clinic All Clear, Sunsilk, Dove • P & G: Pantene, Head & Shoulders • Cavin Kare: Chik • Dabur: Vatika
Shampoo Market in IndiaPer annum consumption stands 13ml per
capital, i.e., 1/10th of other Asian countries. HUL: Clinic Plus,
Clinic All Clear, Sunsilk, Dove P & G: Pantene, Head &
Shoulders Cavin Kare: Chik Dabur: Vatika1Shampoo Market in
IndiaBenefit Based Segmentation:
CLASSIFICATIONPROMINENT BRANDSCosmeticSunsilk, Pantene, Clinik
Plus, ChikAnti-DandruffClinic All Clear, Head and
ShouldersHerbalVatika, Nyle, Meera2Stock Keeping Units
TypeSize PriceBottles25 500 mlRs 20 - 150Sachet5-8 ml50 p Rs
33Advertisements4Clinic Plus - HUL5Head and Shoulders P&G6Chik
CavinKare7
![[Exhibit A] [Exhibit B]. [Exhibit D] [Exhibit F]](https://img.pdfslide.net/doc/110x75/6294402616e6d749834caeff/exhibit-a-exhibit-b-exhibit-d-exhibit-f.jpg)
