WOW Berlin 2013

Group 7

Secure. Fun. Unforgettable.We bring your family members closer together!Mission: High-quality family stays for fair prices.

Company 1

• High-quality with reasonable prices• Eco- and family-friendly• Bonding activities• Wellness• Natural and cultural mixture

We are the only ones who create family tours for Germans to JAPAN.

Company 2 Unique Selling Points

The competitionKoyama Japanreisen

Asia for Families

Japanveo, France

Omni Links, Belgium

Price

Quality

Asia for Families provides fair prices for high-quality services.

Main competitors are Omni Links, Japanveo, Koyama Japanreisen based on the kind of services provided as well as the target group. Belarus and Poland don't specialise in tours in Asia, whereas France and Germany have a lot of companies specializing in Asia. Not many of them provide tours to Japan.

TARGET GROUP

Needs to satisfy:

Vacation in Japan Relaxing, family bonding holidays Adventurous elements Unforgettable experience Stress-free stay

Nationality: German

Type: Family

Children: 1-3

Age of children: 5-12

Income: min. Moderate

 

 

14-days trip to Tokyo and Kyoto:• Flight with Lufthansa• Hiton Tokyo Bay Hotel & Gion Maifukan

Hotel• Nature experience (Ueno Zoo, Arashiyama

Monkey Park)• Children places (Disneyland Tokyo, Legoland

Tokyo, Sony Showroom, etc.)• Several museums (Tokyo Science Museum,

International Manga Museum, etc.)

The product Japan Family Tour

• Educational activities (KidZania, Ninja activities)

• Cultural places (Imperial Palace, Harajuku, etc.)

• Bonding activities (Sushi course, Karaoke, etc.)

• Shinkansen “Bullet train” ride• Wellness

The product

Approximate EUR 2.500 for one family member including the accomodation, activities and transportation in Japan.

The cost

We know the market!We know what our customers

want!*

*is based on the servey made in Berlin 07.03.2013

Come & check us out!

• Aya Watanabe (Kinki Nippon Tourist Co. Ltd.)• Booking.com• Fumihiko Okamura (Hotel Chinzanso Tokyo)• Japan National Tourist Organization• Japan Railways Group• Japan.Endless Discovery• Japanican.com• Japanische Fremdenverkehrszentrale• Josef G. Beuth (Nippon Travel Agency Co. Ltd.)

References