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Contact 3 Group 7
15 October 2011
Vishal Master (Group Leader)
Subramoni Iyer
Rajnish Pandey
Shreyas Raut
Swati KediaSapna Modia
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Potential Customers Market(65%)
50%
35%
15%
Existing Customers Market(35%)
60%
20%
20%
Cabinets
Gadgets
Civil Work
70% Carpentry
30% Readymade
Retail Stores
Small TimeContractors
Gadget business goes to retail stores
People unhappy due to poor finish by small time carpenters &
civil contractor
People prefer to see photos & demos of kitchen supplied
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Market selection B2B of Potential NewCustomers Building
Contractors
Residential
P
Commercial
Corporate
Food chains
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Why B2B as a market B2B customers limited in numbers B2B
comparatively more organized market than B2C Entry comparatively
easier in B2B than in B2C
Bulk order can be received Cost of acquisition low %
acceptability is higher
Why new residential Larger market share for potential customers
Customization is easy as new People not happy with the local works
& carpenters
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End-to-end solution
Quality finish
Reliability
Competitive pricing
Personalized supervision during execution
3D model demo for decision making support
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Sales force
3 people (assumption) reportingto Aditya
Through Chimanbhais references
Promotional activities
tie-up with builders
ecommerce,
stalls in real estate & commercial expos
direct mailing of product catalogue with photos tobuilders
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Market construction industry Customer geographical
information
Price charged per square feet
Promotion strategy for kitchen furniture Competitors data
Financial data
Raw material sourcing
Manufacturing cost
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