Brief:• Taj Hotels Resorts and Palaces is a worldwide chain of luxury

hotels and resorts providing ROYALTY in modern times.• A part of the Tata Group, one of India's largest business

conglomerates, Taj Hotels Resort and Palaces comprises 76 hotels, 7 palaces, 6 private islands and 12 resorts and spas, spanning 52 destinations in 12 countries across 5 continents.

• The brand promises to build your connection with tradition, culture, romance, nature and most importantly the inner you.

• The essence of the brand is truly captured in the line ‘It stays with you.’

Target audience:• Taj targets the upper upscale segment of the market.• The brand TAJ attract the most premium customers who live

life to fullest and don’t mind spending their money for lavish accommodation and well-equipped business and banquet facilities.

• By serving royalty & heads of state, Taj has been able to set unique standards.

Concept: Revive your old memories and create new ones.

• Taj holidays share a strong connection of emotions, expressions, memories with their customer.

• This webpage would encourage the people and compel them to visit the ‘Taj’ again and relive the whole new experience of sophistication and leisure what ‘Taj’ promises and provides.

• White is a significance of superiority. It’s a blend of simplicity and sophistication.

• Also personifies royalty and authenticity.• Gold symbolizes wealth and is the color of richness and

extravagance.• White and gold in each page of the the website creates an

atmosphere which makes the customers feel valuable and attracts them as well as positioning it as a high class service delivering brand with luxury.

The color scheme:

Web page

Emailer

• Ishita Panchal • Kushal Birari• Chandrashekhar Kocharekar• Jalpa Shah• Apeksha Dolani

• Saniya Gaikwad• Shloka Shah• Shraddha Bhaip• Sneha Nirmal• Yashodha Deshpande

Creators:

Thank you.

2011