Group09_Health & Cereality

8/8/2019 Group09_Health & Cereality

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Group 9

Sudheera(59)

Jyothirmayi(33)

Kalyani(09)Vamsi Krishna(71)

Manasa(46)

Hanumanth Rao(22)


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Overviewy Health and wellness becoming mainstream in India with

impressive year-on-year growth experienced by the healthand wellness market.

y It was reflected in the ever increasing shelf space occupiedby health and wellness products in grocery stores.

y Increasing consumer awareness and a strong economyaccelerated the demand for such products in the country.

y Companies ranging from big multinationals such asPepsiCo or Nestl to small local manufacturers werefocused on creating products to promote health benefits.


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Size of Health & wellness industryy The global wellness industry is worth $500 billion and is

projected to touch $1 trillion by 2014.

y

Indias market for Health & wellness services at Rs.110billion ($2.2 billion)

y This industry to grow at an annual rate of 30-35 percent by2015.

y GDP Contribution - 5%

y FDI Limits - Raised from 26% to 51%


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Growth


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SectorsHealth and Wellness Industry is classified into 7 Core

Segments.

y Allopathy

y Alternative therapies

y Beauty

y Counseling

yFitness and Slimming

y Nutrition(Health Foods)

y Rejuvenation


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Major players

y Tara foods

yDr Batras

y 24 lettered Mantra

y Dabur

y Manipal group of companies

y ITC


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Trends of the industry

y Entry of global players

y Participation of allied industries.y Penetration in tier II and III cities.

y Increase in male clientele

y Introduction in in-house wellness products.

y Emergence of training academies


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Future trends of Health & wellnessy As the Industry is growing by 30% - 35% every year and the

recession is over and Retail Sector is booming theopportunities in the Health and Wellness sector is veryHigh.

y GDP is estimated to increase from currently 7% to 8% incoming years.

y Employment opportunities are increasing in the industry

due to increase in demand of the product and services.

y Growing awareness: As more people come to know aboutthe benefits of being pro-active about their health, themarket is posed to grow.


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Contdy Despite the size of the industry, the actuallymarket

penetration of wellness products and services is low.T

he market is therefore open for anyone who can crackthe penetration problem.

y The wellness industry is gradually shifting from loyaltyprogrammes to building relationships with its

consumers.y This is the best way to ensure that existing consumers

keep returning and also move up the value chain


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Markets & opportunitiesy The potential market of Health & Wellness foods at Rs

55,000 crore by FY 2015 up from the current Rs 10,150 crore.

y T

he growing awareness of lifestyle diseases in India,consumers are increasingly open to the benefits providedby H & W foods.

y Increasingly hectic lifestyles and lifestyle-related diseasesas well as paucity of time to cook at home will accelerate

the demand for health & wellness products

y Companies are expected to put more effort into consumereducation to increase the awareness of health and wellnessproducts among consumers.


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About Cereality: Business Ideay Cereality is more than just a place to get cereal, its a

new way of thinking about cereal! Customers can

create their own perfect bowl of hot or cold cereal orchoose from one of our delicious signature blendsfrom our menu.


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Market Analysis(STP)y Demographic segmentation considering the income

level.

ySegments(income)1) High level income group

2) Upper middle class

3)Mid middle class

4) low middle class

5) lower income group


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Targetingy As the amount of awareness about the health is

increasing, people are ready to change their lifestyles

and adapt a better ones.y So they are even ready to pay the premium to buy

products which facilitates good health.

y The target group is people belonging to upper middle

class and higher income level group.


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Marketing Plan:

y Product- Standard and customised menu of cereals,Oats, sprouts, booster juices, energy packed meals

according to requirement of customers.Examples: Muesli, Grape nut flakes, Cheerios,

Wheaties, Fruit & bran etc.

y Place- In vicinity of Corporate offices, colleges and

gyms.


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Contd.y Price: penetration price is employed as it is a premium

product.

y Promotion:

1. Posters in gyms, yoga centers and hospitals.

2. Educating customers about healthy lifestyle by

awareness campaigns.


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Management PlanyIts a partnership firm, of 6 partners

yThe organisation structure is:

1.Kalyani- Handles Operations2.Sudheera- Finance

3.Jyothirmayi- Takes care of Marketing

4.Manasa- Consultant

5.Vamsi Krishna- Store manager incharge

6.Hanumanth Rao- Sales

yThe company will Tie up with renewed nutritioniststo develop requisite products to the customers

Documents

Group09_Health & Cereality