Grow your Business Online through Content Marketing - Presented by Peter Bolgann Copyright Think Aspects Promotions (PTY) Ltd, 2012

Grow your Business Online through Content Marketing

- Presented by Peter Bolgann

Copyright Think Aspects Promotions (PTY) Ltd , 2012

The world has changed!

And so has the way it does business


Why this Social Media revolution?

• Relationships• Sharing• Venting• Opinion• Making a Difference• Being part of Something• I MATTER !!!


Traditional Website:

OUR Website

About USContact US

OUR Social Media OUR Services

OUR BlogOUR Products

Tell your friends about US

OUR photo album

Buy OUR stuff!


The Gap


How to bridge the gap:

• Target Market• Unique Selling Points (USP)• Problems• Value• Share• Educate• Make it Easy


Exercise:How can YOUR business bridge the gap?


Plumber:Target Market?


Households in Roodepoort

Plumber:Unique Selling Points?


• We stay in touch AFTER the job• Free inspection of typical issues• Reward for referrals

Plumber:Problems you solve?


• Not getting around to fixing the toilet• Geyser has burst and water everywhere• Terrible smell from outside drain

Plumber:Value you add?


• Free 20 point check• Complimentary water meter form• Help with insurance claims

Plumber:What can you share?


• How to fix a leaking toilet• How to unblock a drain• Plumbing standards and basic tools

Plumber:How can you educate?


• Basics of solar heating• How to maintain your geyser• How to save on your water bill

Plumber:How can you make it easy?


• Stay in touch regularly• Available to answer individual questions• Checklists and tips on website

Your Turn:

10 minute exercise


2

Relationships

• Like• Trust• Respect


We do business with people we:

2

Relationships

• Spam• Newsletters• SMS• Massmailers• Telesales


We don’t respond well to:

2

Develop Relationships

YouCopyright Think Aspects Promotions (PTY) Ltd , 2012

2

Content is King

• Worthwhile sharing• Entertaining• Educational• Practical• Value Adding• Cool


Make your content:

2

Connect with Content


Not interested

One day maybe

Doing research

Shopping around

Ready to buy

2Website

Articles

Blogs

Business Card

Pamphlets

Roll Up BannersPosters

Signage

Email Signature

Photo Galleries

Discussion ForumsBusiness Listing Services

Affiliates Websites

Make Your Website a Hub


2

QR Codes

• iPhone• Blackberry• Nokia• Samsung• HTC• etc....


2

Functionality• Shop• Training• eBooks• Discussion Forum• How To• List• Club


2

Functionality

What have YOU seen?


2

Mobile ComputingEstimated Smart Phones in South Africa:

500.000?1.000.000?2.000.000?

10.000.000December 2012


2

Responsive Design


2

Conclusion• It’s not about you• It’s about your customer• Bridge the gap by engaging• Build relationships• Content is king• Your website is your hub• Offer functionality• Go mobile


Connect with Think [email protected]

083 284 1269

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linkedin.com/in/peterbolgann

youtube.com/thinkaspects


www.grow-your-business-online.co.za

mailto:[email protected]

http://www.minman.co.za/

Documents

Grow your Business Online through Content Marketing - Presented by Peter Bolgann Copyright Think Aspects Promotions (PTY) Ltd, 2012