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Grow Your Business with the Norton Partner Program

Collaborate and Grow with the Market Leader Partner Program Guide for Norton Resellers and System Builders SYMANTEC CONFIDENTIAL

Norton Partner Program Guide Page 2 Symantec Confidential Information

Table of Contents

Norton Partner Program Overview ................................................................................................. 3

About the Partner Program Guide for Norton Resellers and System Builders ............................. 4

Becoming a Norton Partner ............................................................................................................. 5

Reseller Membership Tiers and Requirements .............................................................................. 6

Moving to a higher tier in the Norton Partner Program ............................................... 7

Program Benefits for Resellers by Tier ............................................................................................ 8

Registered Partners ...................................................................................................... 8

Silver tier ....................................................................................................................... 9

Gold tier ........................................................................................................................ 9

Platinum tier ................................................................................................................. 9

Partner Program Descriptions ....................................................................................................... 10

Norton Not-for-Resale (NFR) Program ....................................................................... 10

System Builder Program ............................................................................................. 11

Value-Off-Rebate Program ......................................................................................... 12

Mail-In-Rebate Program ............................................................................................. 13

Reseller Volume-Incentive-Rebate (‘VIR’) Program .................................................... 14

Further Information on Partner Programs ................................................................. 14

Marketing Collateral and Other Assets ......................................................................................... 15

Code of Conduct ............................................................................................................................. 15

About Symantec Corporation ........................................................................................................ 16


Norton Partner Program Overview

Partners are essential to our business and this is why, at Norton, we strive to execute a shared,

focused and intentional strategy to continuously provide the best value to you, our partners. And

we’re making investments in our Norton Partner Program to ensure you’re properly equipped to

deliver unrivaled value to our mutual customers.

The Norton Partner Program helps you to increase your visibility and profitability in the marketplace

by extending your expertise across our portfolio of product offerings and enabling you to deliver an

exceptional customer experience. The Norton Partner Program is committed to your partnership

with Norton—and empowers you to prosper by doing what you do best.

“Norton is one of the most trusted consumer security brands in the world and our partners play a vital role in building that trust by working with consumers and small business owners to help them protect their data and information. Today’s threat landscape represents a lucrative opportunity for partners as consumers require security software that is easy to manage and protects multiple devices, regardless of the operating system. Our partner program is designed to incentivize and reward partners who see the value in our products and services and help Norton maintain its position as a leader in consumer security.”

Fran Rosch, Executive Vice President, Norton Business Unit


About the Partner Program Guide for Norton Resellers and System Builders

The Norton Partner Program Guide is intended for partners applying for, or participating in, the

Norton Partner Program (“NPP”), and is part of the Norton Partner Program Agreement (“NPP

Terms”). Norton may post or otherwise publish supplements to the Partner Program Guide,

providing more information or terms on Program requirements and benefits, which are also part of

the NPP Terms. Some supplements and other information may be specific to certain regions and/or

partner groups. Norton reserves the right, in our sole discretion, to decide when posted fact sheets

and program information may supplement or modify this Program Guide.

Please review this Partner Program Guide carefully, along with the other supplements to the Norton

Partner Program, posted on Norton PartnerNet. Together with the NPP Terms, this Program Guide

and the supplements provide the terms of your participation in the NPP. Please visit Norton

PartnerNet frequently for the most updated information and version of this Partner Program Guide.

If you represent yourself or your employer as a NPP member, or if you request access or use any

benefits associated with the NPP, you are agreeing to the terms, definitions and policies as defined

in the current Program Guide, supplements and NPP Terms.

This guide, including the programs herein, is aimed at two defined Norton partner types: resellers

and system builders. The guide may also be of use to Norton distributors who wish to understand

the nature of reseller and system builder programs available, but note there are no specific

programs for distributors. Likewise, this document does not address programs for other partner

types, such as digital partners (including affiliates, trialware distributors and demand generation

partners), OEM or service providers.


Becoming a Norton Partner

New partners should apply for the Norton Partner Program by completing the online application on

the Norton PartnerNet portal, https://partnernet.norton.com.

When applying for partnership, you will be asked to indicate your partner type. If your core business

is as an IT System Builder and nothing else, we recommend you enroll using partner type “System

Builder.” However, if you wish to take advantage of other partner programs, you should enroll using

partner type “Reseller.” For further information on programs, see the Partner Program Descriptions

section.

Upon approval of the application and subject to acceptance of the NPP Terms, you may use the

Norton PartnerNet to further explore the provided resources and benefits of being a Norton

partner. The portal is also where you will find the program descriptions and requirements associated

with partnership and competency achievement.

Note, the Norton PartnerNet portal is currently available only to partners in the U.S., Canada, and

most countries in Europe, the Middle East and Africa.

http://partnernet.norton.com/


Reseller Membership Tiers and Requirements

The Norton Partner Program offers resellers four membership tiers:

Registered

Silver

Gold

Platinum

Assignment to one of the four tiers is based on a reseller’s annual spend on Norton products1. Each

tier provides additional partner programs: the higher the tier, the greater the benefit as more

programs are made available. All accepted partners begin as “Registered” partners, for which there

is no minimum bookings requirement.

Note that tiers apply only to Resellers, and do not apply to pure System Builder partners.

1 This is an approximate calculation based on Norton’s sales to distributors during the previous financial year, which runs from early April to late March / early April of the following year.


Moving to a higher tier in the Norton Partner Program

At the start of each new financial year (currently in April), Symantec will review tier status for all

approved partners on Norton PartnerNet. Partners who increase their yearly Norton bookings to a

level that matches a higher tier will qualify for an upgrade in their tier status.

The following examples provide an illustration:

Financial year

Partner bookings2

Norton Partner Program Status

Partner A

FY15 April-14 to March-15 $1,400 Registered

FY16 April-15 to March-16 $2,100 Silver

Partner B

FY15 April-14 to March-15 $34,000 Silver

FY16 April-15 to March-16 $51,000 Gold

Partner C

FY15 April-14 to March-15 $220,000 Gold

FY16 April-15 to March-16 $270,000 Platinum

Conversely, partners who do not meet the minimum spend requirements for the tier in which they

were previously assigned may be downgraded to a lower tier.

Partners will be notified by email when a change in tier status occurs, and will be requested to

accept the new terms and conditions that accompany the change. In exceptional circumstances

Symantec will permit an upgrade of tier status mid-year, rather than waiting until a new financial

year has begun.

2 Please note that all references to $ refers to US dollars. For transactions made in GBP or EUR, calculations for the sales year FY15 are based on an exchange rate of 1 x USD = 0.62 GBP and 1 x USD = 0.735 EUR.


Program Benefits for Resellers by Tier

As partners advance to higher tiers within the Norton Partner Program they get access to additional

programs and benefits. This section outlines the programs and benefits by tier.

Please note partner programs vary by region, and not all programs are available in all countries. See

the Summary of Reseller Partner Benefits by Tier table below, or the following section describing the

programs in detail, for more information.

Summary of Reseller Partner Benefits by Tier

Registered Partners

This is the entry-level tier for reseller partners, with core benefits including product samples,

training and chat support to help you build the knowledge and solutions-expertise you need to

address your customers’ unique challenges. Registered partners will be able to access the following:

A collection of Norton collateral including product images, fact sheets, Norton logos,

banner ads and a product comparison chart.

Not-for-Resale (NFR) copy of Norton Security Deluxe (license for 3 devices)3

System Builder4 product

Norton Partner Technical Support Portal

Advance notification of promotions and new product releases

3 Distributors should contact their local account manager to request supplies of NFRs 4 System Builder program is available to partners enrolled as partner type “Reseller” or “System Builder” who meet specific eligibility criteria


Reminder: there is no requirement for a minimum spend on Norton products to become a

“Registered” partner.

Silver tier

As a Silver tier partner, you have progressed beyond the Registered tier by meeting sales objectives.

You retain access to all of the benefits provided to Registered partners, but now gain access to

additional partner programs to help extend your market reach. Partners must have purchased in the

region of US$2,000 of Norton product in the previous financial year to qualify as a Silver partner.

Additional programs available at Silver tier include the following:

Value-Off-Rebate Program

Mail-In-Rebate Program

Gold tier

The key benefit of Gold tier is access to an additional program: “Reseller Volume-Incentive-Rebate

Program (‘VIR’)”. To qualify for Gold tier, partners must have purchased in the region of US$50,000

of Norton product in the previous financial year.

Platinum tier

Platinum tier reseller partners benefit from all lower tier programs (Registered, Gold and Silver). In

place of the Technical Support portal, Platinum partners have the services of a dedicated Norton

account manager. To qualify for this tier, partners must have purchased in the region of US$250,000

of Norton product in the previous financial year.


Partner Program Descriptions

Norton Not-for-Resale (NFR) Program

Availability: Global

Partner tier: Registered tier or higher

Get Norton Security Deluxe for 3 Device—for Free

Each one of our registered partners has earned the right to test-drive Norton Security Deluxe for 3

Device. We’re confident you’ll be better able to match your customers with the right security

product once you see how well our flagship products protect PCs and Macs against viruses, spyware

and malware helping to keep customers’ personal information and financial data secure.

Reminder: NFRs are provided strictly for evaluation purposes on a not-for-resale basis and do not

qualify for any upgrades, special offers or refunds.

To qualify for the Norton NFR Program and receive your free, 180-day evaluation copy of Norton Security Deluxe for 3 Device, partners must:

Be enrolled in the NPP

Agree not to resell any downloaded products from this program

Further information about the Norton NFR Program:

Norton Security Deluxe covers 3 devices per user (either a PC, Mac or mobile device)

Evaluation copies will be allocated to reseller partners on the following basis:

Registered – 1 per email domain

Silver – 5

Gold - 15

Platinum – 25

Note for Distributors

Please contact your local Norton account manager to arrange provision of NFRs.


System Builder Program

Availability: EMEA (excluding Nordics, Benelux and Africa) and North America

Partner tier: Registered tier or higher

Description:

This program is designed for resellers offering System Builder / Tech Bench services and who would

like to integrate or bundle a discounted Norton Security product with computer systems. Such

computer systems could be new or, in the case of Tech Bench service providers, older systems that

are being repaired following either hardware or software failure. System Builder products may be

purchased only from approved distributors, a list of which is posted on Norton PartnerNet.

System Builders can be registered in the Norton Partner Program as either a Reseller or as a System

Builder:

Partner Type Partner Program Restrictions Advantage

Reseller (hybrid System Builder)

All reseller programs are available, subject to tier status.

Access to multiple programs. 2-step approval process.

System Builder (pure)

No access to any other Partner Program.

Simple, one-step registration process

If your core business is as an IT System Builder and nothing else, you are recommended to enroll

using partner type “System Builder.” However, if you wish to take advantage of other partner

programs, you should enroll using partner type “Reseller.”

Whichever option selected, approval in the System Builder Program is subject to approval by

Norton/Symantec. Applicants to this program must have a website that demonstrates their

capability.

System Builder Program Benefits:

Norton Security product for system builders is sold at a significant discount to

comparable offerings available from retailers or online.

The program has been enhanced to allow partners to fully load software on to the

consumer’s device. The only task for the consumer is to accept the EULA.

The product is supplied with a 1 Device license (Norton Security Standard edition)

To qualify for System Builder Program, resellers must:

Be registered and approved on Norton PartnerNet.

Be able to demonstrate they are either bona-fide resellers of PC, Mac, tablet or other

hardware relevant to the Norton marketplace, or that they provide a break/fix service to

computer users.

Ensure that each system builder product sold is bundled with a PC or personal device,

such as a tablet or laptop.

Bundle Norton product with at least 100 computer systems (new or repaired), annually.

Accept the terms and conditions of the System Builder Program and be accepted by

Symantec into the program

Partners who enroll in the Norton Partner Program as System Builders rather than as Resellers still

have access to NFRs, support and all online marketing materials.

Value-Off Rebate Program

Availability: EMEA only

Partner tier: Silver tier or higher

Increase Sales with Popular Seasonal Promotions

Resellers that have reached the Norton Silver level are eligible to participate in the Value-Off-

Rebate Program, which works to increase overall sales by offering discounts to customers. These

promotions typically run for two to three weeks at a time and often coincide with important annual

dates, such as Back to School and Christmas.

At the beginning of each month Norton provides its distributors with a list of resellers approved to

participate in the current program and thereby qualify for rebate once the promotion is finished.

Resellers continue to purchase Norton products from distributors at standard rates, and then after

the promotion ends, they submit a claim for rebate payment directly to Symantec.

As with any rebate program, these promotions help stimulate sales by encouraging customers to

buy now, and our partners receive the benefit of higher unit sales.

Requirements

To qualify for the Value-Off-Rebate Program, participating resellers must:


Have attained Norton Silver status or higher on NPP

Agree to the EMEA-only program terms and conditions online and be accepted by

Symantec into the program


Mail-In-Rebate Program

Availability: USA only

Partner tier: Silver tier or higher

Boost Overall Sales with the Norton Mail-In-Rebate Program

Available to resellers in the USA that have reached the Norton Silver level, the Mail-In-Rebate

Program provides consumers with great financial incentive to buy now with significant rebates on

purchases of Norton products. This cash-back program is very popular with consumers, which leads

to additional sales for our reseller partners.

There is no cost impact on the reseller, who will continue to buy Norton products at the standard

rate from distributors—and reap the benefits of increased volume sales as a result of the

promotion. In addition, participating partners may request a wide range of marketing collateral that

can be used to promote the program and drive in-store and online sales.

Requirements

To qualify for the Mail-In-Rebate Program, participating resellers must:


Have attained Norton Silver status or higher on NPP

Market to customers in the USA only

Agree to the program terms and conditions online and be accepted by Symantec into

the program


Reseller Volume-Incentive-Rebate (‘VIR’) Program

Availability: North America and EMEA

Partner tier: Gold tier or higher

Sell More and Earn More with Quarterly Rebates

For our reseller partners who have reached Norton Gold level or higher, we’ve built an incentive

program that rewards you for attaining a sales goal with an attractive quarterly rebate. The Reseller

VIR Program helps partners further incentivize the sales of Norton products, and gives you an

excellent opportunity to increase your total retained margin.

Requirements

To qualify for the VIR Program, participating resellers must:


Have attained Norton Gold status or higher on the NPP

Agree to the program terms and conditions online and be accepted by Symantec into

the program

Important note regarding System Builder Program

Resellers who sign up for the System Builder Program should note that purchases of system builder

product do not count towards Reseller VIR. Such purchases are therefore excluded from Reseller VIR

quarterly calculations.

Further Information on Partner Programs

For further information about any of the Norton Partner Programs, please contact your local

distributor.


Marketing Collateral and Other Assets

Norton PartnerNet provides downloadable collateral materials to all approved partners. Content

available includes the following:

Norton logos

Norton box-shots, taken from different angles

Web banners

Sales sheets for Norton products

Product comparison sheet

Competitive Information

Product Icons

Code of Conduct

Symantec appreciates your input and encourages you to report any business conduct concern. All

concerns are taken seriously and retaliation against anyone who raises an allegation in good faith is

prohibited. Symantec is committed to the highest standards of business conduct. Symantec offers

an alert line as a secure and independent resource for voicing or reporting a concern.

To report a concern: Within the U.S./Canada: 1-866-833-3430 Internationally: symantecethicsline.ethicspoint.com Email: [email protected]

If you need an interpreter to assist you during your call, please inform the Ethics Line specialist.

Global

Toll-free

24 hours a day

7 days a week

Confidential

mailto:[email protected]


About Symantec Corporation

Symantec Corporation (NASDAQ: SYMC) is an information protection expert that helps people,

businesses and governments seeking the freedom to unlock the opportunities technology brings –

anytime, anywhere. Founded in April 1982, Symantec, a Fortune 500 company, operating one of the

largest global data-intelligence networks, has provided leading security, backup and availability

solutions for where vital information is stored, accessed and shared. The company’s more than

20,000 employees reside in more than 50 countries. Ninety-nine percent of Fortune 500 companies

are Symantec customers. In fiscal 2014, it recorded revenues of $6.7 billion.

To learn more go to www.symantec.com or connect with Symantec at:

go.symantec.com/socialmedia.

Symantec Corporation Worldwide Headquarters 350 Ellis Street Mountain View, CA 94043 USA +1 (650) 527 8000 +1 (800) 721 3934

Copyright © 2016 Symantec Corporation. All rights reserved. Symantec, the Symantec Logo, and the Checkmark Logo are

trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names

may be trademarks of their respective owners. 08/2016 21356684

http://www.symantec.com/

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Grow Your Business with the Norton Partner Program · Grow Your Business with the Norton Partner Program ... Gold tier ... “Norton is one of the most trusted consumer security brands