GROWING YOUR BUSINESSADVANCED STRATEGIC PLANNING

BUILDING YOUR BUSINESS CHOOSE EVENTS CAREFULLY OFFER SIGNATURE ITEMS STAY TRUE TO YOUR IDENTITY FAIR PRICING

TOOLS

MISSION STATEMENT BUSINESS NAME REPUTATION BUSINESS GROWTH PLAN STRATEGIC VISION SWOT ANALYSIS MARKETING

BROCHURES BUSINESS CARD

MISSION STATEMENTS

THE COMPASS- THE W’S BUILDS COMPANY CULTURE SEPARATES CO. FROM COMPETITION GUIDES DECISIONS IDENTIFIES CAPABILITIES COMMUNICATES

PURPOSE GOALS VALUES BELIEFSTIPS

SAMPLE

Facebook’s mission statement seems simple: “Facebook’s mission is to give people the power to share and make the world more open and connected.”

SQUAN CATERER'S MS CATERER'S MS2

BUSINESS NAME

CATCHY SIMPLE EFFECTIVE

IDENTITY SERVICE SPECIALTY

REPUTATION

ASSET OR LIABILITY HOW ARE YOU’RE KNOWN

WILL AFFECT FUTURE REFERRALS

ALWAYS MANAGE IT

BUSINESS GROWTH PLAN ESSENTIAL TO FISCAL HEALTH ADVANCED STRATEGIC PLAN CONTROLLED MANAGMENT

QUESTIONS TO ANSWER

WHAT ARE THE SALES PROJECTIONS? HOW CAN WE SATISFY CUSTOMER NEEDS? HOW WILL YOU DIVERSIFY? HOW WILL NEW CUSTOMERS BE ATTRACTED? WHAT IS THE MENU AND SPECIALTY STRATEGY? HOW WILL MULTIPLE EVENTS BE HANDLED? HOW CAN WE IDENTIFY SUSTAINABLE TRENDS?

MARKETING

SURVEY PRESENCE NETWORK ADVERTISE

STRATEGIC VISION

CREATES A MAP TO REACH LONG TERM GOALS

DEMANDS & PRESSURES OF THE INDUSTRY

PROJECTS GROWTH HIGHLIGHTS RESOURCE

NEEDS

SWOT ANALYSIS

INTERPRETS AN OVERALL BUSINESS POSITION.

USED TO MATCH STRENGTHS WITH MARKET OPPORTUNITIES

IDENTIFIES COMPETITIVE STRATEGIES