GRSP Strategic Plan · 2020-06-19 · GRSP Strategic Plan Page 3 of 16 Vision: To develop leaders who promote understanding and peace around the world. Mission: GRSP provides scholarships

GRSPStrategicPlan Page1of16

StrategicPlan

July2018–June2021

08Fall

FacilitatedbyUGA’sJ.W.FanningInstituteforLeadershipDevelopment


PublishedbytheJ.W.FanningInstituteforLeadershipDevelopment,aPublicServiceandOutreachunitattheUniversityofGeorgiaJuly2018FacilitatedandCreatedby:JulieMeehan,PublicServiceFacultyMaritzaSotoKeen,PublicServiceFacultyLoriTiller,PublicServiceFaculty

1240S.LumpkinStreetAthens,GA30602706-542-1108

www.fanning.uga.edu

GeorgiaRotaryScholarsProgram


Vision:

Todevelopleaderswhopromoteunderstandingandpeacearoundtheworld.

Mission:

GRSPprovidesscholarshipstoadvanceculturalunderstandingandsocialexperiencesthroughfriendship,developspotentialgloballeaders,andexpands

theidealsofRotaryaroundtheworld.

Values:

Diversityofpeople,cultures,beliefsandperspectives

Leadershipdevelopmentlocally,nationallyandglobally

Integrityandthehighestofethicalstandards

Serviceaboveself

Fellowshipamongall

Respectofdifferentperspectives

Peaceandunderstandingamongpeopleandnations


GRSPStrategicPlanOverview

Goal2: BuildOrganizationalStructure&OperationalCapacityStrategies 2.1 Enhancecurrentstaffinglevels2.2 Defineroles&responsibilitiesforallinternalstakeholders2.3 Updatetechnologyandcybersecurity

Goal3: ExpandMarketing&CommunicationsStrategies 3.1RebrandGRSP3.2Redesignwebsite 3.3Developacomprehensivemarketingplan3.4Developasocialmediastrategy3.5DevelopanAlumniRelationsProgram

Goal5: EnsureDiverse,QualifiedStudentEngagementStrategies5.1Increasestudentdiversity5.2Enhanceunderstandingofstudentexpectations5.3Pilotprogramdevelopment

Goal4: ImproveTrainingtoAllStakeholdersStrategies4.1Expandstafftraining4.2ExpandTrusteetraining4.3Expandstudenttraining4.4Expandclubandhostfamilytraining

Goal1: ExploreChangestoProgramCostStructureStrategies1.1 Investigateopportunitiestomaximizeprograminvestment1.2 Determinegenerationofnewfunds 1.3 Reviewendowmentstrategy

Goal6: EnhanceStudentandClubExperienceStrategies6.1Enhancestudentweekends6.2Revisitannualprogramevaluation6.3IncreaseRotaryandclubengagement


Goal1:ExploreChangestoProgramCostStructureStrategy1.1:Investigateopportunitiestomaximizeprograminvestment

Task ResponsibleParty TargetDate1. Committeetoevaluateoptionsforreducingcosts,

including:a. Reducingscholarships(numberofstudents

orschools)b. Transferringsomecosttostudentsc. ConsiderPilotProgramd. Considercostsavingsateachschool(meal

plans,etc.)e. Considerstrategicpartnershipswithschools

fordecreasingfeesf. Considerchangestocorporate/VISA

structureg. Considerotheroptions

TerryGordon&MikeSweigart(co-

chairs)

CommitteeidentifiedbyendofAugust.

Goal1:ExploreChangestoProgramCostStructureStrategy1.2:Determinegenerationofnewfunds

Task ResponsibleParty TargetDate1. DeterminebudgetrequiredforExecutiveDirector

totakeonadditionalfundraisingresponsibilitiesandreorganizeofficestructure(SeeGoal2)

TerryGordon&MikeSweigart(co-chairs)

TBDoncecommitteehas

beenappointed.2. Considerincreasingendowmentthroughcharitable

giving

3. Reengineerbudgettosupportnewbusiness/operationalmodel

Goal1:ExploreChangestoProgramCostStructureStrategy1.3:Reviewendowmentstrategy

Task ResponsibleParty TargetDate1. Lookatresponsibilities,terms,andauthorityof

EndowmentTrusteesTerryGordon&MikeSweigart(co-chairs)–

ensurethatCommitteeincludesEndowmentTrustees

TBDoncecommitteehas

beenappointed.2. Revisitendowmentstrategyperiodicallyaccording

toeconomicconditions

3. ConsiderimplicationsofGDPRonendowment


Goal2:BuildOrganizationalStructureandOperationalCapacityStrategy2.1:Enhancecurrentstaffinglevels

Task ResponsibleParty TargetDate1. CreateproposedjobdescriptionforExecutive

Director,includingfundraisingandmarketingresponsibilities

LorriChristopher&BillSmith(co-chairs),

includingLynnClarke,Paige

Havens,andJimDrake

Completebyendof

September20182. Clarifyproposedjobdescriptionsfortwoexisting

staffpositionsinlightofExecutiveDirectorposition.Ensureseparationofdutieswithcross-training

3. IdentifyfundingforproposedExecutiveDirector

4. Implementannualperformancemeasureexpectationsandreviews

ExecutiveCommittee

TBD

Goal2:BuildOrganizationalStructureandOperationalCapacityStrategy2.2:Definerolesandresponsibilitiesforallinternalstakeholders

Task ResponsibleParty TargetDate1. Reviewbylawsregardingtermlimitsforofficers

(recommendnotmorethan3consecutiveoneyearterms,ratherthan5consecutive)

LorriChristopher&BillSmith(co-chairs),


Havens,andJimDrake

Completebyendof

December20182. CreatejobdescriptionsforTrustees,detailing

specificexpectationsregardingstudentcontact,marketingtoclubs,etc.(orupdatebylawstoreflecttheseexpectations)

3. Reviewbylawstoensurecommitteestructuremeetscurrentneedsoforganization.

4. UpdateHostFamilyHandbookandexpectations.(seestrategy4.4)

5. Updatejobdescriptions&expectationsforallstaff(seestrategy2.1)

6. Updatestudentexpectationscontract(seestrategy5.2)


Goal2:BuildOrganizationalStructure&OperationalCapacityStrategy2.3:Updatetechnologyandcybersecurity

Task ResponsibleParty TargetDate1. DeterminetechnologyandsoftwareneedsforGRSP

staffLorriChristopher&BillSmith(co-chairs),


Havens,andJimDrake

CompletebyendofOctober

20182. EstablishsecureproceduresfordistributionofstudentinformationtoTrusteesandClubs

3. Exploretechnology&cybersecurityneedsforonlineapplicationprocess


Goal3:ExpandMarketing&CommunicationsStrategy3.1:RebrandGRSP

Task ResponsibleParty TargetDate

1. Determinenamechange PaigeHavens&LynnClarke(co-chairs),includingGeorge

Siggins

July2018

2. Developpresentationonname/strategicplan/mission/vision/valuesforusebyTrustees

EndofSeptember

20183. Designnewlogo

4. Updateallbrandedmaterials(letterhead,cards,brochures,etc.

5. Developbrandstandards

6. Considerregistering/copyrightingnewmark

Goal3:ExpandMarketing&CommunicationsStrategy3.2:Redesignwebsite


1. Definegoalsandobjectives,operationalneeds,&audiences

PaigeHavens&LynnClarke(co-chairs),includingGeorge

Siggins

Phasedinwithcompletionby

July20192. Wireframe/outline–toincludecalendar,

fundraisingportal,mobilefriendly

3. Redesign

4. Ensuresecuritymeasuresareinplace

5. Test&launch


Goal3:ExpandMarketing&Communications

Strategy3.3:Developcomprehensivemarketingandcommunicationsplan


1. FormMarketing/CommunicationsCommittee PaigeHavens&LynnClarke(co-chairs),includingGeorge

Siggins

September2018

2. Developcommoncalendar CompletebyOctober2018

3. Definemarketingtoolsneededbyreviewingcurrentmarketingpiecesandmeetingwithcommittees

4. Clearlydefineaudiencesandkeymessaging

5. Defineexecutionstrategies&tacticsandcompileintoMarketingandCommunicationsPlan.(includemarketingtobroaderspectrumofcountries–seestrategy5.1)

6. Developonlineaccesstotemplatesandmaterials

7. Developmarketingrequestformfornewneeds

8. Evaluateannually


Strategy3.4:Developsocialmediastrategy


1. Defineaudiences PaigeHavens&LynnClarke(co-chairs),includingGeorge

Siggins

Completebyendof

November2018

2. Determineplatforms(Facebook,snapchat,newsletter,Twitter,YouTube,etc.)

3. Designpages

4. Contentdevelopment

5. Adcampaigns/Audiencedevelopment

6. ExploreRIpartnerships/collaborations



Strategy3.5:DevelopanAlumniRelationsProgram


1. Compileadatabaseofalumni PaigeHavens&LynnClarke(co-chairs),includingGeorge

Siggins

CompletebyendofMarch

20192. Createalumniannualgivingcampaign

3. Createmarketing/communicationchannelsforalumni

4. Capturealumnitestimonials

5. Createnewalumniengagementopportunitiesannually


Goal4:ImproveTrainingtoAllStakeholdersStrategy4.1:Expandstafftraining

Task ResponsibleParty

TargetDate

1. Ensurestaffistrainedontechnology,includingexcel,website,socialmedia,database

RobKellner,AlHoembrook,&PamLightsey(co-chairs)

PhaseintocompletebySpring20192. EnsurestaffaretrainedinDACDB

3. Stafftokeepcurrentonuniversity/collegeadmissionspoliciesandprocedures

4. Ensurestaffreceivetraininginpresentationskills/powerpointtocreateandexecutehighqualitypresentationsaboutGRSP

5. StafftovisitRotaryclubsonoccasion

Goal4:ImproveTrainingtoAllStakeholdersStrategy4.2:ExpandTrusteetraining


TargetDate

1. ImplementtrainingspecificallyfornewTrusteesatsummermeeting.Providepacketofinformation,includingchecklistofTrusteeroles&responsibilities(seestrategy2.2.),studentexpectations,hostfamilyinformation,studenttaxinformation,etc.


Summer2018&Summer2019,

ongoing2. ProvidetrainingforexistingTrusteesonnewinformation/data Ongoing

3. CreateincentiveprogramforTrusteestoearnpointsforanawardatdistrictconference

Conclave2019


Goal4:ImproveTrainingtoAllStakeholdersStrategy4.3:Expandstudenttraining


TargetDate

1. Provideonlinetraining(priortoConclave)-becertaintoemphasizepotentialscholarshiptaxation


CompletebySummer20192. ReconsidercurrentstructureofConclave.Rotatespeakers

andconductsmallersessionstoholdattention

3. Developtrainingcommitteeandregularlyreviewtraining

4. Developincentiveprogramforstudentstoearnawardsatdistrictconference

Goal4:ImproveTrainingtoAllStakeholdersStrategy4.4:Expandclubandhostfamilytraining


TargetDate

1. UpdateHostFamilyHandbook.(seestrategy2.2) RobKellner,AlHoembrook,&PamLightsey(co-chairs)

CompletebylateSpring

20192. Provideonlinetools(handbook,training,video)tosupport

club&hostfamilyrecruitmentandtraining,including:• Studentselectionprocess• Hostfamilyexpectations• Studentexpectations• Meeting/weekendschedules&details• AnticipatedCosts• Contacts–student,college,GRSP• Culturalappropriateness

3. ProvidetrainingatConclave,DistrictAssembly,&SummerMeeting

4. Considerincentiveprogramforhostfamilies


Goal5:EnsureDiverse,QualifiedStudentEngagementStrategy5.1:IncreaseStudentDiversity


TargetDate

1. Markettoabroaderselectionofcountries(seegoal3.3.5) IanBond&BillStrickland(co-

chairs),includingGeorgeSiggins

Conclave2018

2. Limitnumberofstudentspercountry

3. Encouragewiderselectionofstudentsbyclubs

4. Developschedule/listofprocessforapplicationandselectiontoensuretimelysubmissionofSATscores,etc.

Goal5:EnsureDiverse,QualifiedStudentEngagementStrategy5.2:Clarifyexpectationsforstudentsenteringprogram


TargetDate

1. Updatestudentcontracttoclearlydefineexpectationsandpolicies.(seealsostrategy2.2)

IanBond&BillStrickland(co-


CompletebyJanuary2019

2. EnsurestudentsreadandsigncontractbeforearrivingtoUS

3. ReviewstudentexpectationsatConclave(seestrategy4.3)

4. Reviewapplication,particularlyregardingpsychologicalhistory


Goal5:EnsureDiverse,QualifiedStudentEngagementStrategy5.3:Pilotprogramdevelopment


TargetDate

1. Identifypilotclubsandpostsecondaryeducationalinstitutionstobecomepilotsites

IanBond&BillStrickland(co-


GroundworkbyendofDecember2019;

Implementin2020

2. Developplantofind/interviewstudents

3. Evaluateabilitytomeetprogrammissionthroughpilotprogram

4.


Goal6:EnhanceStudentandClubExperienceStrategy6.1:Enhancestudentweekends


TargetDate

1. Incorporateserviceprojectintoeachweekend BillSt.Clair,GeorgeSiggins,&AlMyers(co-

chairs)

PhaseintobecompletebyendofDecember

2019

2. Incorporatealeadershipdevelopmentcomponentineachweekend

3. Alternatehostclubstoincreaseclubparticipation

4. Studentstoparticipateindistrictconferenceserviceprojects

Goal6:EnhanceStudentandClubExperienceStrategy6.2:Improveannualprogramevaluation


CompletionDate

1. Redesignstudentevaluation-Consideronlineformat BillSt.Clair,GeorgeSiggins,&AlMyers(co-

chairs)

Completebyendof

December2018

2. Implementhostfamilyevaluation(annual)

3. Implementclubevaluation(annual)

4. Identifyhowevaluationresultswillbeanalyzedandshared


Goal6:EnhanceStudentandClubExperienceStrategy6.3:IncreaseRotaryandclubengagement


CompletionDate

1. Rotateclubshostingweekends BillSt.Clair,GeorgeSiggins,&AlMyers(co-

chairs)

Completeplanby

December2018andpresentfor2019year

2. Hostclubsincludestudentsinallactivities

3. Usecollegesnomorethan45minutesfromhostclub,wheneverpossible

4. Studentsaccruepointsforservice,Rotaryattendance,GRSPweekends,etc.

Documents

GRSP Strategic Plan · 2020-06-19 · GRSP Strategic Plan Page 3 of 16 Vision: To develop leaders who promote understanding and peace around the world. Mission: GRSP provides scholarships