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GS1 Industry & Standards EventMarch 21-25, 2011 – Brooklyn, NY
Creating value together with global standards
How GSMP Technical Standards are Working Together to Enable Visibility
March 21st, Starting at 9:00 am EST until 10:45 am
Who May Attend: Open to All Event Participants
Speaker name: Ken Traub, Bob Celeste, Ali Rezafard, Mark Harrison, and Melanie Kudela
Sponsored by
© 2011 GS1Creating value together with global standards 2
Anti-Trust Caution
GS1 and the GSMP operate under the GS1 anti-trust caution. Strict compliance with anti-trust laws is and always has been the policy of GS1.
The best way to avoid problems is to remember that the purpose of the committee is to enhance the ability of all industry members to compete more efficiently.
This means:– There shall be no discussion of prices, allocation of customers, or
products, etc. – If any participant believes the group is drifting towards an impermissible
discussion, the topic shall be tabled until the opinion of counsel can be obtained.
– The full anti-trust caution is available in the Community Room if you would like to read it in its entirety
© 2011 GS1Creating value together with global standards 3
Meeting Etiquette
Meetings will begin promptly at designated start times
Avoid distracting behaviour:• Place all mobile devices on silent mode
• Avoid cell phones
• Avoid sidebar conversations
Speak in turn and be respectful of others
Be collaborative in support of the meeting objectives
© 2011 GS1Creating value together with global standards
Agenda for Today’s Session
Topic Time Speaker(s)Introduction to PR, Traceability, and Other Initiatives
9:00 Ken Traub-Ken Traub Consulting
Food Traceability 9:15 Bob Celeste-GS1 USProduct Recall (PR) 9:35 Melanie Kudela-GS1 GO
Intro to DS and EPCIS Features that Help these Programs
9:55 Mark Harrison of Cambridge Auto-Id Lab
Badge Demo 10:15 Ali Rezafard-Afilias
Questions and Answer session 10:30 All
Preview of Tuesday's Session-More Coverage 10:40 Mark Frey-GS1 GO/EPCglobal
End of Session 10:45 All
4
© 2011 GS1Creating value together with global standards
More Coverage on This Topic on Tuesday Afternoon
Agenda for March 22 from 1:30 until 5:30 pm EST
5
Topic Time Speaker(s)
Introduction to PR, Traceability, and other initiatives 1:30 PM Ken Traub-Ken Traub Consulting
Food Traceability and Demo 1:50 PM Bob Celeste-GS1 US
Food Traceability 2:40 PM Ali Rezafard-Afilias
Break 3:15 PM All
"Augmented Traceability": 100% Freshness Guarantee for seafood products
3:35 AM Nicolas Pauvre-GS1 France
Product Recall 2:45 PM GS1 Canada
Intro to DS and EPCIS Features that Help these Programs and Update on Current DS Development
3:15 PM Mark Harrison of Cambridge Auto-Id Lab
Demo on Visibility 4:15 PM France Telecom Orange
Panel/ Question and answer 5:00 PM All
© 2011 GS1Creating value together with global standards
INTRODUCTION TO TRACEABILITY, PRODUCT RECALL, AND OTHER INITIATIVES
6
Ken Traub
Independent Consultant
21 March 2011
© 2011 GS1Creating value together with global standards
Global Visibility of Physical Assets
Physical Asset -- any object or thing in the physical world whose whereabouts can be tracked. Examples:
• trade items (products),
• reusable assets (such as totes, shipping containers, etc),
• fixed assets (including computers, machinery, etc),
• documents,
• aggregations (such as cases wrapped together on a pallet, etc),
• work in progress,
• others.
Visibility -- knowing exactly where a given asset is at any point in time, and why. (What, when, where, why) May also include physical condition of the asset, physical relationship to other assets, other information
Global Visibility -- not just having visibility within a company’s own four walls, but everywhere in the supply chain where a company has a legitimate interest and right to know
© 2011 GS1Creating value together with global standards
Visibility into the Physical World
Business decisions are made here, in the company headquarters data center
…but there’s an awful lot of important actionhere, in the real world.
Visibility into the physical world improves business processes
Factory DistributionCenter Retail
Store
© 2011 GS1Creating value together with global standards
Visibility-driven Business Processes
Tracking• “Where is my product now?”• Most recent observation of given physical asset(s)
Tracing• “What is the history of where has my product has been?”• Multiple observations of given physical asset(s) through time and space
Pedigree• Who has handled or had ownership of this product?
Product Authentication• Is this product real or could it be a counterfeit?
Product Recall• Notify a product’s current custodians of a potential product• Ensure that all instances are returned
© 2011 GS1Creating value together with global standards
The Visibility Landscape
Track Trace
Pedigree Product Authentication
Physical Events
Business Transactions
Master Data
Data
Interfaces
Identification
Visibility-Driven Business Processes Visibility Technology
Visibility Data Standards
Inventory Returnables
etc
Business processes that rely upon, or are enhanced by, knowing where things are
Technology that provides to business processes knowledge of
where things are
© 2011 GS1Creating value together with global standards
Topics Addressed in GSMP Working Groups
Serialization• Uniquely identify each instance of a product with a GTIN + serial
number
• Business processes for assigning unique serial numbers
Visibility Data• Definition
• Business processes to capture visibility data
• Business processes to share visibility data with partners
Business Applications• Integrating the technical components to achieve some business
value (product recall, pedigree, etc)
© 2011 GS1Creating value together with global standards
Topics Addressed in GSMP Working Groups
Topic Area Question Working Group / Standard
Serialization Definition of serialized product identifiers
GS1 General Specs
EPC Tag Data Standard
Assignment of serialized identifiers
Serial Number Replacement and Supply WG
Visibility Data
Definition of visibility data
EPC Information Services (EPCIS)
Core Business Vocabulary
Sharing visibility data across supply chain
Discovery Services WG
ONS WG
Business Applications
Food Traceability
Product Recall
Network-centric ePedigree
Product Authentication
© 2011 GS1Creating value together with global standards
Visibility Data
Required data for visibility-driven business processes includes:
Physical Event Data• Observations of “what, when, where, why”• Often triggered by Auto-ID read: bar code or RFID• Not necessarily connected with any business transaction (e.g., movement of
product from back room to sales floor)
Transaction Data• Evidence of completion of a business transaction• Not necessarily connected with a physical observation• May serve as a surrogate for actual observation
Master Data• For assets & asset classes• For locations• For parties
© 2011 GS1Creating value together with global standards
Visibility Data and Sharing Standards
Data Standards• define content and meaning of visibility data
Interface Standards• define means to exchange visibility data
Identification Standards• foundation for the above
Visibility Data Type Data Standards Interface Standards
Physical Event Data EPCIS schema
EPC Core Business Vocabulary
EPCIS Capture
EPCIS Query
Discovery Services
Transaction Data eCOM AS2
Master Data Item BMS
Party BMS
GDSN
EPCIS Master Data Query
• Identification Standards• GS1 General Specifications• EPC Tag Data Standard
© 2011 GS1Creating value together with global standards
Visibility Standards: GS1 Identification Keys
Visibility depends on knowing what you are looking at!
Serialized GS1 Keys provide the answer
SGTIN(GTIN + serial)
SSCC
GIAI
GRAI (w/ serial)
GDTI (w/ serial)
GLN + Extension
© 2011 GS1Creating value together with global standards
Visibility Data Standards: EPCIS
EPCIS Data consists of physical events; each records something that happened in the real world.
Often, though not necessarily, triggered by reading an RFID tag or bar code.
An event answers 4 questions:• What: what physical objects
were involved (EPC or other identifier)
• When: when the event took place (timestamp)
• Where: where the event took place (location identifier)
• Why: what business process step was being carried out
EPCIS Event----------------
urn:epc:id:sgtin:0400001.000001.2
2007-10-02 10:00:00
urn:epc:id:sgln:0400001.00300.0
urn:epcglobal:cbv:bizstep:receiving
© 2011 GS1Creating value together with global standards
EPCIS Events
EPC Capture Apps
EPCIS Data Capture
Palletizer Portal Portal Portal PortalShelving
Commission
Observe
Observe
Aggregate
Observe Observe ObserveDisaggregate
ObserveObserve
Doorway
Observe
Manufacturer Retailer
Dist Ctr Dist Ctr Store
Tagging Station
© 2011 GS1Creating value together with global standards
EPCIS Events
EPCIS Data – Full Supply Chain Visibility
Commission
Observe
Observe
Aggregate
Observe Observe ObserveDisaggregate
ObserveObserve Observe
Manufacturer Retailer
Dist Ctr Dist Ctr Store
Case #123 of Cherry Hydro
2/5 1:23pm Mfr DC #2 Shipping
2/7 4:28am Retail Store #5 back room
Receiving
2/8 5:23pm Retail Store #5 front room
Observe
MfrEPCIS
RetailerEPCIS
+
© 2011 GS1Creating value together with global standards
EPCIS-based Data Sharing: 2-party Example
Supplier Retailer
Factory Distribution Ctr Distribution Ctr
Retail Stores
EPCIS Database
EPCIS Database
1. EPC data collected during tagging and
shipping2. EPC observations collected as product moves
3. Retailer data shared with supplier via retailer’s network
4. Combined data used to gain business benefits
© 2011 GS1Creating value together with global standards
Key Considerations for Data Sharing
Each company keeps its own data, and chooses when and with whom to share.• EPCIS is not a single combined “DB in the sky”
EPCIS is a point-to-point standard• You have to know where the other EPCIS servers are
Challenging if three or more parties are involved.
EPC Discovery Services will provide the answer.
© 2011 GS1Creating value together with global standards
How does EPCIS Data Sharing work?
Manufacturer 3PL Customs Carrier Importer
EPCIS
Query
Capture
EPCIS
Query
Capture
EPCIS
Query
Capture
EPCIS
Query
Capture
EPCIS
Query
Capture
Each company controls their own data – share via EPCIS Query Interface, subject to access rights
EPCIS is a standard for point-to-point exchange of EPCIS data
• So… how do you find all the EPCIS services that have relevant data?
• Today, trading partners know each other through pre-arrangement
• Future: “discovery” services to find partners
© 2011 GS1Creating value together with global standards
What is Data Discovery?
“Discovery” is• Finding and obtaining all relevant visibility
data,• To which a party is authorized,• When some of that data is under the control
of other parties with whom no prior business relationship exists.
© 2011 GS1Creating value together with global standards
Visibility Standards : Discovery
Discovery is needed to exchange information along broader and different pathways than traditional e-commerce
Discovery Services Standard• Will enable trading partners to discover all of the resources who may have
information about things (who has data about EPC x? Where is their EPCIS located so I can ask about this data about EPC x?)
• Enables trading partners to exchange data in a secure way with parties that they may not have a prior direct business relationship
• Will ensure each party retains rights of ownership of its visibility data.
• Will ensure that queries are authorized and authenticated
Product Recall IntroductionMelanie Kudela-GS1 GO
© 2011 GS1Creating value together with global standards
Product Recall Introduction
The Number & Complexity of Recalls are on a Rise
© 2011 GS1Creating value together with global standards
Product Recall Introduction
Product Recall standardizes and provides a level of automation between trading partners with a direct trade relationship
© 2011 GS1Creating value together with global standards
Product Recall IntroductionBusiness Justification
• Communicate important information to protect customers
Protect the brand and limit potential damage
• Support quality and safety of product
Comply with regulatory requirements
Achieve precision, demonstrate control, increase efficiency
• A manufacturer or retailer can be liable for failing to carry out a PR program in a proper manner
Decrease further liability and fines
Control costs of replace, repair, transport, extra facility, additional staffing
© 2011 GS1Creating value together with global standards
Product Recall Introduction
Business Opportunity and Need
End users and regulators need a common process to recall products from any point in the global supply chain
Trading partners need to quickly and efficiently
• Initiate a recall
• Track a recall’s progress
• Bring a recall to its conclusion
– the product is no longer available in the global supply chain
© 2011 GS1Creating value together with global standards
Product Recall Introduction
A recall process is managed between trading partners who have a direct commercial trade relationship
Product Recall Scope
Regulator
Commercial Trading Relationship
Issuing
Receiving
Receiving
One or More Recall Jurisdictions
Non-Trading Partner Entities (e.g. Third
Parties)
Non-Trading Party Entities (e.g. Media)
Out Of Scope
Consumers
The 6 Step Product Recall Model
© 2011 GS1Creating value together with global standards
The 6 Step Product Recall ModelIssuing a Product RecallAny trading partner, 3rd party and/or regulatory authority may identify
the need for a recall
A recall notification must apply to one or more:• Product
• Product + Batch / Lot Number
• Product + Serial Number
• Logistic Unit
• Shipment
• Each recall notification must be identified using a globally unique identifier
31
© 2011 GS1Creating value together with global standards
Six Steps of Product RecallStep Internal Process Initiator &
ApproverRecipient Internal
Process
1 Identify need to issue Product Recall
Approve Notification Issue Recall Notification
2 Receive Recall Notification
Records in database
Issues Acknowledgement
3 Receive Product Removal Confirmation
Issue Product Removal Confirmation
Stop forward logistics; execute reverse logistics
4 Draft and Approve Closeout
Issue Product Recall Closeout
5 Receive Product Recall Closeout
Acknowledge Recall Closeout
6 Record all data Record all data
© 2011 GS1Creating value together with global standards
The 6 Step Product Recall Model
33
Initial Product Recall Notification Business Process Model
Recipient
InternalInternal Initiator & Approver
Initiator Company Recipient Company
Identify Recall1. Issue Recall Notification (RN) a. Initiate draft recall notification b. Approve & Issue
2. Receive Recall Notification a. Receives and records internally b. Issue Acknowledgement Receipt
3. Product Removal a. Product removal from supply chain b. Product removal confirmation
3 i) Stop forward logistics ii) Reverse logistics iii) Define Success Criteria iv) Execute reverse logistics
4. Issue Product Recall Close Out a. Draft Close Out b. Approve & Issue
6. All Record Internally (internal process)
Yes
No
5. Product Recall Close Out a. Receive b. Acknowledge
© 2011 GS1Creating value together with global standards
The 6 Step Product Recall ModelRecall Notification Requirements: Steps 1Initiator:
Identify, isolate the products and segregate products from newer, defect free replacement products
The initiating party accesses information in their recordsUp-to-date database of retailer customers
Retailers stocking locations
Recent shipments of the recalled product
Standards for quickly identifying the specific products to be reclaimed
Standards for quickly identifying trading partners
Contacts with retailer identified authorities who can assist in the recall
© 2011 GS1Creating value together with global standards
The 6 Step Product Recall ModelRecall Notification Requirements: Steps 1
Inform product recall recipients of the recall communication plan• Product Identifier including serialized extension, batch/lot, relevant
dates, country origin of product, distinguishing characteristics
• Reason for the recall initiation
• Classification of the seriousness of the recall
• Handling Instruction for discontinuing product use, destruction or return
• Includes Initiator contact information
• Reimbursement details
– Press releases, direct mailings, advertising, flyers in retail stores, company web pages and consumer watchdog groups
© 2011 GS1Creating value together with global standards
The 6 Step Product Recall Model
Recall Notification Requirements: Steps 2
Recipient:
Removes product from supply chain
Issues Product Removal Confirmation
© 2011 GS1Creating value together with global standards
The 6 Step Product Recall ModelProduct Removal Requirements: Step 3
The objective is to recover as close to 100% of the Product from the Supply Chain and to report the PR dispensation back to the initiator
Confirmation that handling instructions from the manufacturer on the handling / retrieval of products were carried out
Contact information for individual at Recipient who executed the product recall handling instruction
Date instructions were executed
Monitor and manage the products progress back to the initiator – The team monitors successful completion of the recall
with barcode and EPC technology
© 2011 GS1Creating value together with global standards
The 6 Step Product Recall ModelRecall Closeout Requirements: Steps 4 and 5
Once the PR Initiator determines the Recall was completed as intended, the Initiator sends a Closeout message to all the Recipients• Signifies that the Recall is completed
Internal Recall Closeout : Steps 6
Initiator and Recipient update their internal databases recording the recall
© 2011 GS1Creating value together with global standards
Information Recovery in the Future
What if there is no direct trading partner relationship?
What if the initiating party’s records are not always up-to-date?
What if 3rd parties / distributors were needed to locate the product further up the supply chain?
• How can we supplement the information from known supply chain partners with information from unknown supply chain partners
Relevant Tuesday afternoon session ‘Far Reaching Business Benefits of Discovery Services’ – See You There!
© 2011 GS1Creating value together with global standards
BADGE DEMOAli Rezafard, Afilias
40
© 2011 GS1Creating value together with global standards
Discovery Services (DS)
“Discovery”=
Finding and obtaining all relevant EPCIS data…
…to which a party is authorized,…
…when some of that data is under control of other parties
with whom no prior business relationship exists
A shared indexing service helps each party find its data
Similar to Internet search engine...but with pro-active
publishing, authentication and granular access control
policies, so you keep control of your data
© 2011 GS1Creating value together with global standards
Comparison between the World Wide Web & EPC Network
Purpose WWW EPC NetworkPrimary key for searching for information
Keyword Identifiers
Provides detailed information Website EPCIS
Locates a particular information resource
Website address Address of EPCIS
Authoritative system that routes requests
DNS ONS
Retrieve and show human-readable information
Web Browser Applicationsoftware
Locates new sources of relevant information
Crawling/indexing by search engines
EPCIS ‘publish’ arecord to a DS
Source “High level design for Discovery Services” BRIDGE WP2 1.3
© 2011 GS1Creating value together with global standards 43
Discovery Services Modules
Authentication
(Identity Management)
Authorization
(Access Control)
Record Registry
© 2011 GS1Creating value together with global standards
Identity Assertion
44
GS1 Asserts
Bearer of this badge is Ali Rezafard
He is representing Afilias
He has the “SAG DS” attribute
Assertion only valid in Amsterdam between Sept 27th & Oct 1st 2010
© 2011 GS1Creating value together with global standards
Authentication
(Identity Management)
Authorization
(Access Control)
Record Registry
45
Discovery Services
© 2011 GS1Creating value together with global standards
Authentication
(Identity Management)
Authorization
(Access Control)
Record Registry
46
Discovery Services
© 2011 GS1Creating value together with global standards
Authentication
(Identity Management)
Authorization
(Access Control)
Record Registry
47
Discovery Services
© 2011 GS1Creating value together with global standards
EPCIS
(Event Repository)
Authentication
(Identity Management)
Authorization
(Access Control)
Record Registry
48
Discovery Services
© 2011 GS1Creating value together with global standards 49
Topic Time Speaker(s)
Introduction to PR, Traceability and other initiatives 1:30 PM Ken Traub
Food Traceability & Demo 1:50 PM Bob Celeste-GS1 US
"Augmented Traceability": 100% Freshness Guarantee for seafood products
2:30 PM GS1 France
Break 3:15 PM All
Food Traceability & Demo 3:45 PM Ali Rezafard-Afilias
Product Recall 4:15 PM Mike Sadiwynk-GS1 Canada
Intro to DS and EPCIS Features that Help these Programs and Update on Current DS Development
4:45 AM Mark Harrison of Cambridge Auto-Id Lab
Agenda for Tuesday’s Afternoon Session: Far Reaching Benefits of Discovery Services
Contact Details
GS1 Global Office
Avenue Louise 326, bte 10
B-1050 Brussels, Belgium
T + 32 2 788 78 00
W www.gs1.org