GSK FMCG

Data Warehouse Data Warehouse DesignDesign

GSK FMCG GSK FMCG industryindustry

10 October 20141

Pavan Kumar ManthaVinod TatiShourya Konda 2nd December2014

UK based GSK Plc, maker of popular FMCG products like Horlicks and Sensodyne, has been planning to raise its stake in its Indian unit GlaxoSmithKline Consumer Healthcare to 75 per cent.

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Which are our lowest/highest margin customers ?

Which are our lowest/highest margin customers ?

Who are my customers and what products are they buying?

Who are my customers and what products are they buying?

What product prom--otions have the biggest impact on revenue?

What product prom--otions have the biggest impact on revenue?

What impact will new products/services have on revenue and margins?

What impact will new products/services have on revenue and margins?

Which customers are most likely to go to the competition ?

Which customers are most likely to go to the competition ?

What is the most effective distribution channel?

What is the most effective distribution channel?

Business needsBusiness needsUser wants to know….User wants to know….

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Daily, Monthly, Quarterly, Yearly reports of sales and manufactured goods.

Strategic information to assess the products demand Which type of consumers to target Which products to promote Distributor wise reports Retailer wise reports Product wise reports And many more…

Business needs Business needs continued…continued…

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Fact constellation SchemaFact constellation Schema

• Two fact tables and for each dimension one dimension table has been chosen

• Fact Tables• CompanySalesFact• Distributor SalesFact

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• Dimension tables • Date• Product• Promotion• Retailer• Distributor

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DateTime_IDProduct_ID Promotion_IDRetailer_IDDistributor_IDQuantity soldSale amountDiscount_amount

Product_IDProduct_NameProduct_CategoryProduct_brandPrice_Per_Unit

Product Date

Retailer

PromotionPromotion_IDProduct_IDPromotion_NamePromotion_CategoryPromotion_brandPromotion_regionPromotion_discountPromotion_Desc

Retailer_IDRetailer_NameRetailer_RegionRetailer_PhNumRetailer_AddressRetailer_Type

DateTime_IDTime_MonthTime_DayTime_YearTime_Quarter

Distributor_SalesFact

Company_SalesFactDateTime_IDProduct_ID Promotion_IDDistributor_IDDistribution_typeDistribution_descDistribution_QtyDistribution_Amount

Distributor_IDDistributor_NameDistributor_addrsDistributor_PhNumDistributor_region

Fact Constellation schema

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Database import from MS Access using

SQL Server Management Studio

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Creation of Multi Dimensional Data Model using MS SQL Server – SQL Server Data Tools

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Multi-dimensional cubeFact Constellation Schemawith two fact tables

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After deploying the database we have generated few reports like:Monthly sales reportQuarterly sales reportProduct wise sales reportDistributor wise sales report…

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Distributor & Product wise monthly sales reportDistributor & Product wise monthly sales report

for the month of January 2014(Goods sold to distributor by company)Grand total of sales = Rs.80295Quantity sold = 1405 units

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Retailer & Product wise monthly sales reportRetailer & Product wise monthly sales reportfor the month of January 2014(Goods sold to retailer by distributor)Grand total of sales = Rs.18285Quantity sold = 385 units

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Product wise quarterly sales report Product wise quarterly sales report

for the second quarter 2014(Goods sold to distributor by company)Grand total of sales = Rs.240135Quantity sold = 4115 units

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Product wise quarterly sales report Product wise quarterly sales report

for the second quarter of 2014(Goods sold to retailer by distributor)Grand total of sales = Rs.170485Quantity sold = 3620 units

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Product wise overall promotion reportProduct wise overall promotion report

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Distributor & Product wise overall promotion reportDistributor & Product wise overall promotion report

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Thus by generating various reports and analyzing the trends in sale of different products in different regions and by different retailers, we can forecast and accordingly target a particular sector.

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