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Assets and GuidelinesGSMA Event Brands
2019.08
The Event Brand describes the set of standardised elements that are combined to create a cohesive look, tone and feel across all event communications and experiences.
Brand assets are locked-up and do not change year-to-year.
The Event Theme is the focus of our event’s offerings for the calendar year. Each year, a new set of assets are created specifically to support that theme.
Theme assets support – and do not replace - the brand assets.
Event Brand v. Event Theme
Overview
1. Logos2. Fonts3. Messaging4. Colours5. Icons6. Images7. Design Elements8. Templates
Event Brand Assets
Logos
The primary visual representation of the GSMA Event Brands; the most recognisable and important element of an event’s brand
Colours
The palette of approved primary and accent colours for the GSMA and for each event
Fonts
The approved font families and typographic styles for use in GSMA Event marketing materials
Icons
Standardised sets of graphics that represent general ideas and concepts
Images
Approved photography and illustrations of events, cities, and people using technology
Messaging
Style guidelines, common terminology, and event descriptions
Templates
PowerPoint, Letterhead, Infographics, Base Venue Map templates
GSMA REDHEX: #DE002B
Aa Bb
Design Elements
Patterns, hashtags, logo containers, and other graphic elements
Event Theme Assets
SMART CYANHEX: #4CBBEC
Theme Logo
The primary visual / graphic representation of the theme, combining a central graphic with the tagline
Theme Palette
The colour palette specific to the theme, including a primary colour and accents
It might overlap with the brand palette
Templates
Branded templates and documents that include the theme tagline:
• PowerPoint• Letterhead• Signage
Theme Title
The primary text treatment of the theme
Sub-Theme Icons
GSMA Event Brand icons specifically selected to represent the sub-themes of the event
May be paired with text treatment of sub-theme label, and filled in theme colours
OurPlanet
External parties and vendors may request access to download brand assets by sending an email to [email protected]
Download Assets
GSMA employees have access to the SharePoint Event Brand Portal where they can download the latest assets, review guidelines, and submit comments. Send us an email if you have trouble accessing.
GSMA EventsLogos
Full Colour Logos
Placed on white or light backgrounds
Reversed Logos
Placed on dark, non-competing colour backgrounds
White Text Logos
For use on dark backgrounds that compete with logo colours1-colour (‘Mono’) versions are only available by request: [email protected]
For digital applications > 50px high
For print applications > 10mm high
10mm
50px
Minimum Size
Recommended space on all sides equal to size of the GSMA black square
Minimum space equal to size of largest GSMA red square
Clear Space
All logo files are locked up and must not be altered, edited, or changed in any way without approval from Event Marketing
Do NotAlter the proportionsAlter any elementsAlter the coloursAlter the fonts or wordingRotate the graphicApply any effectsCombine with other elementsPlace on a complex background that impacts readabilityRemove the GSMA or CTIA logos
BARCELONAMWC
Notes
Partner Events & Programmes
Usage of partner event and event programme logos (such as those shown below) must also adhere to the same guidelines as GSMA event logos
Overview
Sponsor/Partner Logos
The event logo must always be the largest logo displayed, in all instances
When sponsor/partner/host logos are included, they must not exceed a width greater than 50% of the event logo displayedConsult Event Marketing for specifics on approved sizing tiers for different levels of involvement
Attribution text in Gotham Medium, all caps, above logo or group of logos
Review the Logo Submission Guide for more information about how third-party logos are used in GSMA Event marketing materials
GOLD SPONSOR
100% width < 50%
Bitmap & VectorEvery GSMA event logo is provided in both bitmap (aka raster) and vector file formats.
Bitmap images are composed of pixels that become blurry or pixelated as they are scaled up to larger sizes. Bitmap images are saved as JPEG and PNG formats.
Vector images are composed of lines, shapes, and dots that infinitely remain sharp as they are scaled up to larger sizes. Vector images are saved as AI and EPS formats.
For more information on Bitmap and Vector file types, click here.
RGB & CMYKEvery GSMA event logo is provided in both RGB and CMYK colour spaces.
RGB colours are intended for digital/screen displays and many inkjet or similar printers. Most applications will use this format.
CMYK process colours are intended for commercial offset printed applications only.
*Pantone colour values are available in the colour palettes as needed by vendors.
For more information on RGB and CMYK colour spaces, click here.
File Types
GSMA EventsFonts
Black 900 Aa Bb Cc 123Bold 700 Aa Bb Cc 123Medium 500 Aa Bb Cc 123Book 300 Aa Bb Cc 123
Use Gotham Black and Bold for headings and titles (h1, h2)
Use Gotham Book for body copy
Gotham Narrow can be used in approved scenarios or where space is limited
Never use all-caps unless specifically approved by GSMA Event Marketing
Gotham
Bold 700 Aa Bb Cc 123Medium 500 Aa Bb Cc 123Regular 300 Aa Bb Cc 123
Used for digital channel body copy only
Set “sans-serif” as fallback
Never use all-caps unless specifically approved by GSMA Event Marketing
Roboto
思源⿊体 Source Han Sans SC
Bold Aa�Bb�Cc�123Regular Aa�Bb�Cc�123
Used only for Mandarin Simplified Chinese text
Use Bold weight for headings
Use Regular weight for body copy
When paired with English, lead with CN text first (either above or on left)• Use Gotham for the English text when possible. For large blocks of text, this is not necessary.
Notes
• Always refer to and utilize the grammar, spelling, and writing style guidelines provided by GSMA Event Marketing. These rules apply to all GSMA Events communication across all channels.• If you encounter a scenario not covered in the guidelines, contact
[email protected] for assistance• You may use Arial in applications such as Word, PowerPoint,
Outlook, and emails when Gotham and Roboto are not available
Downloads
• Gotham (paid*)• Roboto (free)• Source Han Sans SC (free)
*GSMA has purchased a license for the Gotham font family that may only be used by the GSMA and its employees. External parties must purchase a font license themselves. GSMA cannot provide or share its license due to legal constraints.
GSMA EventsMessaging
Always include and spell out full city name after 'MWC’ (never ‘LA’)
Only use 4-digit year format
Do not append 2-digit year to ‘MWC’
Do not spell out ‘Mobile World Congress’, always use ‘MWC’
Do not include a line break in between ‘MWC’ and the city name
Do not alter the capitalisation of any words
First mention:
• Include ‘GSMA’ before event name• When necessary, include year first
GSMA MWC BarcelonaGSMA MWC Los Angeles, in Partnership with CTIA 2020 GSMA MWC Shanghai
Subsequent mentions:
• Remove ‘GSMA’ and ‘CTIA’ mentions• Move year (4-digit) after name
MWC BarcelonaMWC Los AngelesMWC Shanghai 2020
Event NamesMWC Barcelona MWC Shanghai MWC Los Angeles
Use format ‘Mobile 360 – Event’ for specific events in the series. Always remove ‘Series’ in those instances.
Always spell out full event name
Only use 4-digit year format
Never shorten to ‘M360’ in any instance
Do not include a line break in between ‘Mobile’ and ‘360’
Do not alter the capitalisation of any words
First mention:
• Include ‘GSMA’ before event name• When necessary, include year first
GSMA Mobile 360 SeriesGSMA Mobile 360 – Africa 2020 GSMA Mobile 360 Series
Subsequent mentions:
• Remove ‘GSMA’• Move year (4-digit) after name
MWC BarcelonaMWC Los AngelesMWC Shanghai 2020
Mobile 360 SeriesMobile 360 – AfricaMobile 360 – Digital Societies
Mobile 360 – EurasiaMobile 360 – Latin AmericaMobile 360 – MENA
Mobile 360 – Security for 5GMobile 360 – West Africa
Style Guide
MWC Barcelona MWC Shanghai Mobile 360 Series MWC Los Angeles
UK English Mandarin (Simplified Chinese) + UK English
UK EnglishOR regional languages
as necessaryUSA English
Formal = Day, XX Month YYYYTuesday, 26 February 2019
Shortened = Day XX MonTue 26 Feb
Formal = Day, Month XX, YYYYTuesday, February 26, 2019
Shortened = Day Mon XXTue Feb 26
24-hour clock (always 2-digit hour)07:45
09:00 - 13:30
DATE + TIMETue 26 Feb at 09:00
Tue 26 Feb from 09:00 - 13:30
12-hour clock + AM/PM7:45 AM
9:00 AM - 3:30 PM
DATE + TIMETue Feb 26 at 9:00 AM
Tue Feb 26 from 9:00 AM - 1:30 PM
Notes (Dates):Never express dates solely in numbers (26/2/2019)No two-digit years (19, ‘19)No ordinal numbers (2nd, 26th)
• You do not always have to include the day-of-week or the year;their inclusion depends on the context
Notes (Times):Always use a colon between minutes and hoursAlways insert 'space-hyphen-space' between times to indicate a rangeWhen using AM/PM, always use capital letters and no periods
Common Signage Notes
Location Format • Sequence runs smaller to larger location. Include 'space-comma-space' between locations, or separate onto two lines depending oncontext. 'Auditorium' can always be shortened to 'Aud' if space requires.
• If signage piece is in the same venue as the event, do not include the venue name. If signage is in different venue than event, include full venue info. Use common sense for content: if signage is only being displayed on one day, no need to include day/date info. Consider context to decided if time/date/location are needed.
• Examples: ‘Auditorium 1, Hall 4’; ‘Grand Shanghai Ballroom, Kerry Hotel’; ‘Room 411, Concourse Level 2’
Capitalisation• For session/programme titles always capitalise the first letter of important words (Title Case).
• May only use All Caps in special circumstances for headings (must get Marketing approval).
Sponsor / Partner / Host Attribution
• When paired with logo, attribution must be centred above logo, in all caps, using Gotham Medium font. Do not include a colon at end of line. When using two languages, include attribution only once per piece - with both languages side-by-side.
• If attribution does NOT include logo, simply follow standard style rules, ensuring that the third party is spelled and capitalised correctly. When using two languages in this scenario, you will have two attributions, each grouped with any other items in that language.
• All third-party logos are placed in 2:1 ratio boxes, and must adhere to the sizing tiers approved by the Sales and Marketing teams for that event.
Sequence for Directional Signage
Directional Arrow ( + Venue Icon if relevant)
Text List (1 item per line)
Service/Amenity/Venue Icons (up to 4 icons per line)
Sequence for Sessions
Directional Arrow
Session/Programme Title
Date/Time/both
Location
Sponsor/Partner/Host Attribution
Common Style Notes
Bulleted lists • Start each point with a capital letter but do not use a full stop (period) at the end - not even at the end of the final point. Only use full stops when a bulleted item includes multiple sentences.
Commas
• When you’re listing more than three items, always use the comma before the ‘and’ (‘Do this for A, B, C, D, and E’).
• If there’s an ‘and’ in one of the items you’re listing, always use a comma before the ‘and’ (‘Use a fork and knife when eating apples, bread, chicken and biscuits, and lollipops.’). Most importantly, insert a comma when it helps make things clearer.
• Example: MWC features an exhibition, conference programmes, and networking gardens.
Courtesy titles • For UK English do not add full stops to the end of courtesy titles (Mr, Mrs, Dr). Include full stops when using US English (Mr., Mrs., Dr.)
Currency • US Dollars = $250 USD ; Euros = 250€; Yen = ¥250; British Pounds = £250
Measurements • Use lower case for standard measurements: kg; km; lb; mph. Spell out ‘metres’ to prevent confusion with abbreviation for million (M). Do not include a space between the number and unit: 20km; 50kph; Never add an ‘s’: 20km, not 20kms.
Numbers
• Spell out all numerals at the beginning of a sentence. Spell out whole numbers from zero to nine and use figures for 10 and above. Numbers between twenty-one and ninety-nine written in words should be hyphenated. Numbers larger than three figures require a comma: 1,000; 20,500. Never use ‘over’ or ‘under’ when referring to a number. Use ‘more than’, ‘less than’, ‘fewer’ or ‘greater’. Ex: One, five, nine, 12, 100, and greater than 3,200.
Web addresses • Never include 'http://' or 'www.' at the beginning of a website/URL reference. Do not include a forward slash at the end, unless also including the name of a sub-page. For example, you would only say mwcbarcelona.com OR mwcbarcelona.com/about
Event Programmes
4YFN ‘4 Years From Now’. GSMA programme for entrepreneur, investor, and startup community taking place at Fira Montjuïc. Use acronym only. Has own independent brand.
Asia Mobile Awards (AMO Awards)
GSMA's annual industry awards platform in Asia, recognising the best in mobile. May shorten to 'AMO Awards' or 'AMOs' after first reference, or when low on space. Has own independent brand.
Custom Programme GSMA-led consultancy service ensuring you and your company meet your objectives while onsite. Has own logo for each MWC event. Named ‘Custom Program’ at MWC Los Angeles.
Digital Planet MWC Barcelona Hall 8.1, formerly called 'App Planet'. Has its own icon and logo. Tagline = ‘The Connected Experience’
Global Mobile Awards (GLOMO Awards)
GSMA's annual awards competition at MWC Barcelona. May shorten to 'GLOMO Awards' or 'GLOMOs' after first reference, or when low on space. Has own independent brand.
NEXTech Exhibition stands, tech pavilions, theatres, and networking space focusing on emerging and next-generation technology. Has own brand.
Meet & Eat Programme at MWC Barcelona in partnership with L’Hospitalet City Council, offering daily networking and food options outside the venue. Always use ampersand. Has own independent brand.
Ministerial Programme
Programme at MWC Barcelona located in Hall 4, GSMA’s government programme targeted at senior government and industry representatives. Has own logo and colour palette.
Smart City Expo Co-located event at MWC Shanghai focusing on the construction and development of smart cities. Has own independent brand.
Topic Tours GSMA programme of guided tours around the venue, led by an industry expert where you visit exhibitors that will educate you on the topic of your choice, provide insights, and inspire your thinking. Has own logo for each MWC event.
xside Joint programme between MWC Barcelona, 4YFN, and Sonar. Always lowercase and one word. Do not use as a noun, always as an adjective: 'xside Event' and not simply 'xside'. Never use in possessive form or in plural form. Has own independent brand.
YoMo Name of kids programme taking place offsite. Open to kids ages 6 to 16. If additional description is needed in text, say ‘YoMo: The Youth Mobile Festival’, though note the official name is simply ‘YoMo.’ Has own independent brand.
Event Features
Broadcast Village Dedicated area where official media partners record, film, interview, and develop live broadcasts. At MWC Barcelona this area also contains the Mobile World Live TV studios and the MWL Networking Lounge.
Conference Refers to the sessions organised by the GSMA Content team. This includes keynotes and other sessions. Often used mistakenly whenreferring to the event as a whole.
GSMA Innovation City GSMA's immersive exhibition showcase of the latest innovations in mobile. Normally includes GSMA Membership Pavilion and stand.
GSMA Sales Office Onsite working office and meeting space for GSMA sales teams. Called ‘GSMA Event Enquiries Office’ at MWC Barcelona.
GSMA Forums, Seminars & Summits GSMA-hosted sessions designed to provide insights and updates on key GSMA and industry initiatives.
Information Point Do not use ‘Visitor Information’, ‘Info Point’, ‘Information Desk’. Called ‘Information Counter’ at MWC Los Angeles.
Media Village Includes working facilities and press conferences spaces used by the press and industry analysts. Called ‘Media Center’ at MWC Los Angeles.
Meeting Rooms These are rented meeting spaces booked through Sales prior to arrival on site. The rooms are reserved for the exclusive use of the renter for the entire show. Executive Meeting Rooms may be shortened to ‘EMRs’.
Networking Lounge Indoor networking spaces for attendees. VIP Networking Lounge access is reserved for designated pass holders.
Networking Garden Outdoor networking areas where attendees can network, eat, and relax. When sponsored, garden name includes the sponsor name: Android Garden, Citi Garden, etc.
Partner ProgrammesA session completely led and managed by our event partners, where they present new programme initiatives, market trends, productdevelopment, and make important announcements. In most cases attendance is free to interested parties, though the partner must approve a guest’s attendance. Called ‘Partner Programs’ at MWC Los Angeles.
Speaker SuitePreparation area for Conference speakers, managed by our Content Team. Also includes a technical room where Conference speakers submit and change their presentations. Do not use ‘Speaker Preparation Area’, ‘Speaker Preparation Suite’, ‘Speaker Technical Room’ or ‘Speaker Room’.
Super Hall Featured exhibition hall at MWC Shanghai where you will find the most cutting-edge, leading products and solutions from a select group of international service providers.
VIP Pick-Up &Drop-Off Point
VIP access point, located at CC3. May shorten to ‘VIP Drop-Off Point’ or 'VIP Pick-Up Point' after first reference -- depending on context. Be sure to use the hyphens, capital letters, and ampersand as shown.
Common Terminology
Proper spelling for GSMA event communications:
• 24-hour
• 3D
• access point
• artificial intelligence (AI)
• attendee, pass holderNever ’delegate’ or ‘visitor’
• augmented reality (AR)
• Call for SpeakersNo longer Call for Papers
• ConferenceIncludes keynotes and sessions
• FAQ
• healthcare
• internet of things (IoT)
• log in v. loginLog in = verb; login = noun/adjective
• online
• opt in v. opt-inOpt in = verb; opt-in = adjective
• X Pass holderGold Pass holder, VIP Pass holder, etc.
• Programmes v. Programs‘Programs’ when using USA English
• Senior-Level
• startup
• virtual reality (VR)
• website
• Wi-Fi
GSMA EventsColours
RED 2RGB: 206/ 0/ 40HEX: #CE002BCMYK: 0/ 100/ 100/ 10
RED 3RGB: 168/ 0/ 29HEX: #A8001DCMYK: 0/ 100/ 100/ 30
RED 4RGB: 102/ 0/ 0HEX: #660000CMYK: 0/ 100/ 100/ 55
GSMA REDRGB: 222/ 0/ 43HEX: #DE002BCMYK: 0/ 100/ 100/ 0Pantone 185 C
GSMA TEALRGB: 153/ 204/ 204HEX: #99CCCCCMYK: 40/ 0/ 20/ 15Pantone 5493 C
GSMA GREYRGB: 128/ 130/ 133HEX: #808285CMYK: 0/ 0/ 0/ 60Pantone Cool Gray 9 C
BLACKRGB: 0/ 0/ 0HEX: #000000CMYK: 0/ 0/ 0/ 100Pantone Black C
GSMA Primary Palette
CYANRGB: 0/ 166/ 201HEX: #00A6C9CMYK: 100/ 0/ 15/ 0
BLUERGB: 0/ 86/ 143HEX: #00568FCMYK: 110/ 50/ 0/ 30
PURPLERGB: 149/ 34/ 108HEX: #95226CCMYK: 45/ 100/ 30/ 10
MINTRGB: 0/ 161/ 130HEX: #00A182CMYK: 90/ 0/ 60/ 0
GREENRGB: 156/ 178/ 39HEX: #9CB227CMYK: 30/ 0/ 100/ 20
YELLOWRGB: 252/ 187/ 44HEX: #FCBB2CCMYK: 0/ 30/ 90/ 0
ORANGERGB: 255/ 102/ 0HEX: #FF6600CMYK: 0/ 72/ 100/ 0
PINKRGB: 235/ 55/ 114HEX: #EE3772CMYK: 0/ 90/ 30/ 0
GSMA Secondary Palette
LOS ANGELES CYANRGB: 76/ 187/ 236HEX: #4CBBECCMYK: 64/ 5/ 0/ 0Pantone 306 C
GSMA REDRGB: 222/ 0/ 43HEX: #DE002BCMYK: 0/ 100/ 100/ 0Pantone 185 C
PRIMARY
MWC Barcelona Base Palette
MWC DARK NAVYRGB: 9/ 3/ 41HEX: #090329CMYK: 100/ 85/ 0/ 85Pantone 2768 C
MWC PURPLERGB: 79/ 50/ 138HEX: #4F328ACMYK: 85/ 92/ 0/ 0Pantone 267 C
SHANGHAI ORANGERGB: 255/ 150/ 0HEX: #FF9600CMYK: 0/ 52/ 100/ 0Pantone 137 C
PRIMARYMWC MAGENTARGB: 230/ 0/ 126HEX: #E6007E CMYK: 0/ 100/ 0/ 0 Pantone Hexachrome Magenta C
MWC DARK NAVYRGB: 9/ 3/ 41HEX: #090329CMYK: 100/ 85/ 0/ 85Pantone 2768 C
MWC PURPLERGB: 79/ 50/ 138HEX: #4F328ACMYK: 85/ 92/ 0/ 0Pantone 267 C
MWC Shanghai Base Palette
LOS ANGELES CYANRGB: 76/ 187/ 236HEX: #4CBBECCMYK: 64/ 5/ 0/ 0Pantone 306 C
PRIMARYLOS ANGELES GREENRGB: 134/ 188/ 37HEX: #86BC25CMYK: 55/ 0/ 100/ 0Pantone 375 C
MWC Los Angeles Base Palette
MWC DARK NAVYRGB: 9/ 3/ 41HEX: #090329CMYK: 100/ 85/ 0/ 85Pantone 2768 C
MWC PURPLERGB: 79/ 50/ 138HEX: #4F328ACMYK: 85/ 92/ 0/ 0Pantone 267 C
GSMA GREYRGB: 128/ 130/ 133HEX: #808285CMYK: 0/ 0/ 0/ 60Pantone Cool Gray 9 C
SERIES NAVYRGB: 20/ 60/ 109HEX: #143C6DCMYK: 100/ 80/ 30/ 15Pantone 3597 C
GSMA REDRGB: 222/ 0/ 43HEX: #DE002BCMYK: 0/ 100/ 100/ 0Pantone 185 C
PRIMARY
Mobile 360 Series Base Palette
MWC DARK NAVYRGB: 9/ 3/ 41HEX: #090329CMYK: 100/ 85/ 0/ 85Pantone 2768 C
Latam PinkRGB: 238/ 55/ 114HEX: #EE3772CMYK: 0/ 90/ 30/ 0Pantone 191 C
MENA GreenRGB: 175/ 203/ 8HEX: #AFCB08CMYK: 40/ 0/ 100/ 0Pantone 3507 C
Security TurquoiseRGB: 0/ 162/ 162HEX: #00A2A2CMYK: 80/ 15/ 40/ 0Pantone 2235 C
West Africa PurpleRGB: 178/ 90/ 158HEX: #B25A9ECMYK: 35/ 75/ 0/ 0Pantone 2352 C
Eurasia RedRGB: 193/ 39/ 45HEX: #C1272DCMYK: 25/ 100/ 100/ 0Pantone 711 C
Societies OrangeRGB: 255/ 102/ 0HEX: #FF6600CMYK: 0/ 72/ 100/ 0Pantone 165 C
Africa PurpleRGB: 154/ 27/ 92HEX: #9A1B5CCMYK: 40/ 100/ 35/ 10Pantone 7648 C
Mobile 360 Primary Event Colours
Notes
• When an expanded number of colours are needed (such as for agenda tracks), opt for tints/shades of event colours or use the secondary GSMA palette • Adobe Swatch Exchange (.ASE) files are provided for all palettes
as part of event brand file packages. Click here for more information on how to import and manage swatches in Adobe design applications.• If more colours or tints are needed, send your request to
GSMA EventsIcons
We Have Three ComprehensiveIcon Sets:
In certain cases, a custom icon may need to be designed and added to the GSMA Solid icon set. You may request a design by emailing your needs to [email protected].
Font AwesomeSolid
Font AwesomeBrands GSMA Solid
Font Awesome Solid
View Cheatsheet
These are examples from the Font Awesome Solid set.
Font Awesome Brands
View Cheatsheet
These are examples from the Font Awesome Solid set.
GSMA Solid
View Cheatsheet
Sometimes we have to create our own icons in-house for event-specific purposes. These are examples from that set.
Notes
Only use icons provided in the three provided icon setsEmail [email protected] to request a new custom iconOnly use colours from approved GSMA and event palettesOnly fill with solid colours. Do not use multi-colour gradients, outlines, or masks over images.Do not contain icons within a solid filled circle or other shape*Please note some icons may already include a circle/shape as part of the graphic
Do not use a single icon to represent multiple or contradictory meanings; consistency across all channels is key
Usage Instructions
WebView Support Doc
1. Add Font Awesome and GSMA fonts to your CSS.
2. Refer to the cheatsheetsfor the appropriate glyphs to insert scalable vector icons that can be re-coloured as necessary.
Design SoftwareView Support Doc
1. Install the Font Awesome and custom GSMA font files and refer to the cheatsheets for the appropriate ligatures used to ‘type’ the icons.
OR
2. Insert SVG files into design file and scale, place, and re-colour as necessary.
Office 365View Support Doc
1. Insert or drag-and-drop the icon’s SVG file. Or copy/paste from the provided Word Doc.
2. Click on the icon and select Graphic Format in the ribbon, select Format Object under the Format menu, or double-click the icon to bring up the Format Graphic options.
3. This will allow you to change the icon’s fill colour, as well as scale it to any size and remain sharp.
GSMA EventsImages
Event cities
People enjoying technologyGSMA Events
Full-colour
Black-and-whiteColour-washed in event palette
Representative and balanced: consider age, gender, region (developed/developing world), ethnicity, device, and lifestyle**Please note all subjects and devices in images must be brand-neutral and shouldn’t contain any logos unless discussing something specific to that organisation.
Image Selection
Download Images
ZenfolioAll event photography managed by GSMA is available via our Zenfolioaccount.
We encourage you to browse these folders and download what you need.Email [email protected] if you have trouble accessing Zenfolio or need account credentials.
Getty ImagesSometimes you may need a specific stock photo currently unavailable in our files.
We encourage you to browse Getty Images and send us a link and download request to [email protected]
GSMA LibraryApproved images for marketing use, including cities, people and technology, and events.
GSMA Events
Other Design Elements
Logo Container
Separate logo from central visual treatmentWhite or event colour fillAligned top-left or bottom-rightContain hashtag only when placed bottom-right
#MWC20
Connection Pattern
Fill white spaceAdd complex texture to backgroundEndlessly repeatable and scalablePlaced on white backgroundPlaced on colour background(set to Overlay)Placed over imagesPlaced over logosPlaced over or behind text
Fractal Pattern
Add texture to backgroundEndlessly repeatable and scalablePlaced on white backgroundPlaced on colour background(set to Multiply)Placed behind textPlaced over imagesPlaced over logosPlaced over text
Gotham BlackAll capsFilled in solid-colour or gradient from event paletteFor MWC events in year 20XX: #MWCXXFor Mobile 360 Series events: #MOBILE360
#MWC20
#MOBILE360
Hashtags
Lowercase lettersIn body copy: bold text, hyperlinkedAs graphic element: Gotham Black; hyperlinked as text or in rounded rectangle buttonInclude https:// or www.End with /
mwcbarcelona.com
mwclosangeles.com
For more information visit mobile360series.com/africa.
Web Addresses (URLs)
mwcshanghai.com
mwclosangeles.com
Social Media Icons
Font Awesome Brands icon setSquared versionsFilled in their brand colour/white/blackPlaced on rounded square shape (use standard non-squared icon)Equally sized when grouped togetherHyperlinked when possibleNever pull icons from company websites or other locations; contact us at [email protected] if you need one created or found
Social Media Colours
FacebookRGB: 24/ 119/ 242HEX: #1877f2
TwitterRGB: 24/ 119/ 242HEX: #1877f2
LinkedInRGB: 0/ 160/ 220HEX: #00a0dc
YouTubeRGB: 255/ 0/ 0HEX: #ff0000
InstagramRGB: 185/ 0/ 180HEX: #b900b4
FlickrRGB: 244/ 0/ 131HEX: #f40083
WeChatRGB: 26/ 173/ 25HEX: #1aad19
Sina WeiboRGB: 224/ 40/ 49HEX: #E02831
App Store Badges and QR Codes
Only use official badges from Apple and Google
Local language appropriate for audienceStacked or side-by-side
Never create your ownNever use obsolete versions
Never change the colours or text
QR codes in black or in event palette if provided by Event Marketing
Sized large enough to be easily scanned
GSMA Events
Templates & Other Files
Templates
We have provided a set of branded templates for each event meant to empower you to create your own effective communications pieces without needing outside assistance or approval:
• PowerPoint Presentation• Infographics Slide (PPT)• Word (Letterhead)• Venue Base Maps
These templates are now usable year-round, and do not require that you wait for the new theme to create your presentations.
Other Files & Needs
• The Brand and Messaging Team is always developing guidelines for design and communications to best evolve our brands, attendee experiences, as well as internal collaboration processes• If you have a specific pain point you feel our team can help
address, do not hesitate to contact us: [email protected]
Contact Us
Google It!Need help with PowerPoint? Not sure what RGB colour space is? Having trouble importing an icon into your document? The internet is full of quick, useful tutorials and answers that you can learn at your own pace. We recommend the following sites as starting points:
LinkedIn Learning
Adobe Help Center
Microsoft Office Support
Email Us!Still can’t find the answers you need? Shoot us an email and we’ll do our best to help you out: [email protected]
Questions & Answers
Request Download Link
If you need to download the GSMA Event Brand assets, send your request details to:[email protected]
