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Presentation to INSEAD Healthcare Summit:
Social Media
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Communications Timeline
Fewer Voices More Voices
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Social Bookmarks
Video Communities
Networking Sites
Wikis & Social Search
Semantic Web
Blogs & MicroblogsPhoto
Communities
Social Ranking Sites
Sharing Links to
New Content
Sharing Media
SharingThoughtsConnecting
the Dots
Who Uses It?
Nearly 25% of adults in Europe and the US use social media sites
Even greater percentage of adults in many Asian markets
Facebook alone has 300 million users
Social networks are visited by 67% of the global online population
Will undoubtedly transform the lives of the next billion internet users
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Who Uses It?
Women 55+ remain the fastest growing user group
More users between the ages of 45-65 than there are between 13-17
Time spent on social sites is growing at 3x the overall internet rate
Accounts for almost 10% of all time spent online
36% of consumers are looking for health information online
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Source: Nielsen
Is every type of patient connecting?
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HCPs are Also Using Social Media
About 90% of U.S. physicians report that the Internet was essential to their practice
Only about a fifth of physicians felt this way in 2001
2/3 online European physicians use Wikipedia as a medical resource monthly or more often – and they’re even recommending it to patients.
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Why should you care about the social web?
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Consumerization of Health Care
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What can I do with it?
Monitor conversations
Engage with patients
Bring content to the places where your patients spend time
Contribute to patient conversations
Build online communities to address patient needs where they are unmet
Foster conversations about your brand to drive awareness and interest
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Who’s doing it well?
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Who could be doing better?
If your “insights” are off-base you’re likely to hear about it
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Thank You!
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