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Company information Gudrun Sjödén: Monica Ekervik Hedman 08-505 280 64, monica.hedman@gudrunsjoden.se Press agent: VARG PR – Joanna Kelly, +44 20 7242 0042 joanna@varg.co.ukGUDRUN SJÖDÉN DESIGN AB Box 47 633, Upplagsvägen 1, SE- 117 94 Stockholm, SwedenTel: +46 8 505 280 80, Fax: +46 8 505 280 81, www.gudrunsjoden.com

GUDRUN SJÖDÉN’S WINTER 2017UNDERSTATED URBAN, COLOURFUL IN BERLIN & PONGO SPOTS FOR DOGSGudrun Sjödén’s Winter 2017 collection is inspired by urban winter wonders and colourful graffiti in Berlin, and includes a collection for dogs and their owners in cheery pongo spots.

“My winter collection offers a broad choice, with luxurious fabric blends of mohair and linen in muted shades, a rich mix of patterning in bright colours, a coat made of recycled down and a NEW collection for all dog lovers. In other words, something for all colourful, style-conscious women,” says CEO and founder Gudrun Sjödén.

THE WINTER CAMPAIGN AND COLLECTION WILL BE AVAILABLE TO GUDRUN SJÖDÉN’S CUSTOMERS FROM 26 SEPTEMBER 2017.

Gudrun Sjödén Design currently has customers in 52 countries. The brand is retailed via the distinctive catalogues, a webshop and own-label stores in Sweden, Norway, Finland, Denmark, Germany, the UK and the US. Gudrun’s webshop is celebrating 20 years in 2017 and accounts for almost 70% of the company’s global sales.

LUXURIOUS MOHAIR, ALPACA & LINEN IN MUTED SHADESVarious shades of grey, natural and black in nubby alpaca, fluffy mohair and woven linen. This luxurious and understated collection of clothes crafted from opulent-feel fabrics is ideal for urban living.

WOOF WOOF - GUDRUN’S NEW DOGGIE COLLECTIONWe’ve created a range of practical, fun and cool clothing for all dog lovers to wear so they match their dogs when out walking, plus a quilt, pillow, bowl and towel for our pooches.

73% OF OUR ESSENTIALS STYLES ARE MADE FROM SUSTAINABLE MATERIALSCombine the winter collection with Gudrun’s large essentials collection and all the unique accessories in a wide range of colours. 73% of Gudrun Sjödén’s products are now made from sustainable materials. This year we’re celebrating 25 years of organic cotton production in Greece – Hurray!

PRESS RELEASE WINTER 2017

“GUDRUN SJÖDÉN 40 YEARS OF COLOUR & DESIGN”Gudrun Sjödén opened her first store on Regeringsgatan in Stockholm in 1976. The brand concept is still comfortable, colourful clothes crafted from natural fabrics and with a Nordic design. But so much has happened over the years. Gudrun Sjödén has long been committed to using more sustainable and eco-friendly materials. And the customer base continues to expand. Today, the clothes are sold via the webshop and catalogues to customers in 52 markets, of which Germany, the UK and US are the fastest-growing. Over the years, Gudrun Sjödén has received many accolades as a designer and entrepreneur, including the King of Sweden’s Litteris et Artibus Medal and ELLE Sweden’s sustainability award, and has been the no. 1 Swedish fashion label export for several years.

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All the wonderful WINTER shawls...

Handicrafts Woof woofout with the

dog

GRAPHIC MOTIFS

Colourful in Berlin

RusticGudrun’s super

sustainableRECYCLED DOWN

COLOURFUL