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Guesterize Your Church
• Give guests the best Attitude.
• Give guests the best Communication.
• Give guests the best Welcome.
Guest-er-ize (guest-er-ize), vt. to make a church more responsive to its guests and better able to attract new ones. syn see service, care, love, acceptance.
Guesterize Your Church
• Give guests the best Parking.
• Give guests the best Seating.
• Give guests the best Time.
• Give guests the best Service.
Guest-er-ize (guest-er-ize), vt. to make a church more responsive to its guests and better able to attract new ones. syn see service, care, love, acceptance.
How to Follow-Up Guests Appropriately
• The Principle of “Suspects and Prospects”– Suspects are guests who visit your church
one time.
– Prospects are guests who visit your church two or more times.
Five Principles of Follow-up• Visitor Follow-up is most effective when visitors
receive. . .– A FRIENDLY contact.
– A PERSONAL contact.
– A PROMPT contact.
– A NON-THREATENING contact.
– A CONTINUAL contact.
A Four-step Plan
• Step 1: Acknowledgment:– Call guests within 24 hours
– Ask guests for their opinions
– Send a thank you letter/email within 2 days
– Place guests on your mailing list
– Invite them to return
Phone Questionaire for VisitorsHello, I’m ________ from _____________Church. Is this
_____________? I understand you attended our service Sunday (date). I’m sorry I didn’t get a chance to meet you, but I wantto thank you for coming. Perhaps next time I’ll get a chance to meet you. Do you have the time to help meby giving your opinions on a few questions about thechurch?
--[Yes]? Great. [Go to survey]--[No]? When would be a good time for me to call back?[date and time] I’ll be looking forward to talking to youthen.
1. Did you have difficulty locating our church?
--Yes. What was most difficult?_________________________________________________________________--No. [Go to next question (GNQ)
2. Did you have difficulty finding parking?--Yes. What was most difficult?_________________________________________________________________--No. [GNQ]
Phone Questionaire for Visitors3. Were you greeted before the service?
--Yes. --No.
4. Did you enter from the street or parking lot?_____________________________________________________
5. Did you receive adequate directions prior to the serviceto meet your needs?--Yes.--No. What directions did you need?_____________________________________________________________
6. Did you have any problems finding a seat?--Yes. What happened?______________________________________________________________________--No. [GNQ]
7. Did you feel welcome?--Yes. What made you feel welcome?___________________________________________________________
--No. What made you feel unwelcome?___________________________________________________________
Phone Questionaire for Visitors8. What did you like most about the service?______________________________________________________
9. What suggestions could you give us to improve the service?___________________________________________________________________________________
10. How did you learn about our church?__________________________________________________________
11. Do you plan to attend our church again in the nearfuture?--Yes.
--No.
12. Do you regularly attend church anywhere? --Yes.
--No.
13. Would you like to know more about our church?
--Yes. What would you like to know?____________________________________________________________
--No. OK
Phone Questionaire for VisitorsI appreciate your willingness to help us out by answeringthese questions. You’ve been a big help. Thank you verymuch.
Additional Commments
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
A Four-step Plan
• Step 2: Enhancement:– Mail a special thank you card or email
– Ask about their interests or needs
– Deliver a gift to their home
A Four-step Plan
• Step 3: Appointment:– Call and ask about interests and needs
– Send special brochures or emails
– Invite to Pastor’s dessert
A Four-step Plan
• Step 4: Commitment– Invite them to attend your newcomers class
– Ask permission to place them in your church directory