GUIDE TOPROMOTIONAL

SPACES

Sheffield City Centre

INTRODUCTION

Sheffield is England’s fourth largest city and easily accessible from M1, A1, M18 or M62. It is also England’s greenest city and home to one of the wealthiest areas in England and Wales outside of London and the South East.

Sheffield is a Purple Flag City - the award for excellence in the night-time economy - and also holds the Green Flag status for quality of green space management. The city centre is home to 16,000 residents and our universities teach around 56,000 students each year.

Our city centre is unique as not only do we have several spaces for you to promote your brand, we also have spaces where members of the public can sit and relax during a long day’s shopping.

The beautiful, award winning Peace Gardens, adjacent to the Town Hall, Winter Garden, Millennium Square and the 4* Mercure Hotel is one such area and is on the main thoroughfare between the Fargate, Barker’s Pool and Pinstone Street areas. Spectacular dancing fountains, water features and

elegant lawns make this an oasis for locals and visitors alike. Adjacent retail and leisure includes Brown’s, Café Rouge and Café Nero.

In amongst the shops and nightlife of Division Street and Devonshire Street is the oasis known as Devonshire Green located in one of the trendiest parts of the city centre favoured by students, and plays host to the Tramlines music festival. Combining a massive, banked lawned area, with a skate park, the Green is a popular place to meet.

On a summer’s day the easy access to the heart of the city centre makes Devonshire Green an ideal place to recharge your batteries before getting back into some hard-core shopping.

Both sites can also be used as promotional spaces for exclusive events only.

As well as being available for large or small-medium businesses, we also encourage interest and have special rates for local independents, community groups and schools.

Why not use Sheffield city centre as a venue to promote brand awareness

for your product or business?

Peace Gardens

Devonshire Green

> Introduction

> Which space?

> Spaces at a glance

> Roaming Sampling

> Promoting at large events

> Distribution of Free Printed Matter

> How to book a space

> Policy and Procedures

CONTENTS

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2 3Sheffield City Centre Guide to Promotional Spaces

City Centre Management will support you throughout your event and our award-winning city centre Ambassadors are also on hand to provide help and support throughout the day between 8.00am and 6.00pm.

If required we can also promote your event via Facebook and Twitter extending your reach to over 18,000 followers, and include promotional material and/or links to your own social media pages.

FargateFargate is the main focus for high street retail in Sheffield City Centre which is home to Marks and Spencer, Pandora, Next, River Island and Paper Chase to name a few. It also has the highest footfall of 45,000 per day on average and around 56,000 on Saturdays. The pedestrian precinct runs from High Street to Barker’s Pool and Town Hall Square. There are four main activity areas within the precinct:

• Site A (22m x 20m) – close to the Town Hall, adjacent to H&M, River Island and Footlocker

• Site B (14m x 9m) – an area in the shape of an eye situated at the head of Norfolk Row, close to Next, 3 Mobile and WH Smith.

• Site C (10m x 4m) – a smaller, semi-circular area outside Marks & Spencer and close to Top Shop, Pandora and Lush.

• Site D (7m x 7m) – an oval shaped area close to Starbucks, Boots and Paper Chase.

Barker’s Pool (10m x 15m)Large square and gateway that links the Devonshire Quarter – the hub of city’s independent retail and bars, popular with students – with John Lewis, Patisserie Valerie, Mothercare, Early Learning, the City Hall concert venue and the Fargate retail area.

Howard Street (8m x 4m)Part of Sheffield’s award winning Gold Route, it is the main walking gateway from the train station to the city centre, and hosts Sheffield Hallam University. The space is situated at the top, flatter part of the street outside the main entrance to the University.

Tudor Square (10m x 10m, minimum)In the heart of Sheffield’s cultural quarter, surrounded by four theatres, five art galleries, café bars and the stunning

WHICH SPACE?

We offer a selection of venues in prime city centre pedestrianized locations, providing your business with the opportunity to reach a large and varied audience.

Howard StreetTudor Square

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Fargate, Site A > Barker’s Pool>

Continued overleaf >

4 5Sheffield City Centre Guide to Promotional Spaces

Winter Garden. Throughout the year it is a platform for the many events held in the City Centre and is home to the World Snooker Championship.

Located on the main walking route from Sheffield Station, Sheffield Hallam University to the city centre and within easy access of the city’s major retail areas.

Sheaf Square Situated outside the Train Station this area is a beautiful landmark with fantastic water features; our ‘Welcome to Sheffield’ gateway.

Angel Street/Castle Square (8m x 4m) Open paved area situated at the lower end of High Street, close to Argos Extra, Sports Direct, Poundland, the Co-operative, Premier Inn and busy tramstops.

Winter Garden (evening corporate events only)A truly stunning space in the heart of Sheffield city centre the Winter Garden really is a venue unlike any other.

Situated in an enviable location, it is on

Sheffield’s Gold Route linking the train station with the Peace Gardens, the Millennium Gallery and the Mercure St Paul’s Hotel and Spa.

Close to Sheffield Hallam University and Sheffield Theatres and within walking distance of more than 1000 hotel rooms, the Winter Garden makes a great addition to a multi venue event or offers that wow factor for a standalone occasion.

The venue can be hired in conjunction with the Millennium Gallery or the Mercure St Paul’s Hotel, both of which are interlinked, to increase capacity or include an extra element to your event.

The Winter Garden’s forte is the pre-dinner drinks reception as well as gatherings for drinks and canapés and has been host to some of the city’s most prestigious events including the G8 meeting, the BBC World Snooker reception, the Vivienne Westwood exhibition and a host of other corporate clients.

Alternatively, why not use the venues superb subtropical planting and award winning architecture as a backdrop for commercial brochures, which will give an additional element to your brand or product?

A truly stunning space in the heart of Sheffield city centre, the Winter Garden

really is a venue unlike any other.

Sheaf SquareAngel Street >

Winter Garden>

Howard Street

Winter Garden

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6 7Sheffield City Centre Guide to Promotional Spaces

Roaming samplingWould you prefer to promote your brand or product to a wider audience rather than a static site? You could apply for a Roaming Sampling permit that – with the exception of the Winter Garden, Peace Gardens and private ownership areas – covers the entire city centre.

Promoting at large eventsWe hold a number of large events throughout the year which generate on average an extra 35,000 visitors throughout the city centre, in addition to the usual footfall numbers. You could reserve a site or promote on a roaming basis across the events, which include:

• April – Yorkshire Half Marathon• April/May – World Snooker

Championship• May – Sheffield Food Festival• June – International Documentary

Festival• July – SKY Bike Ride• July – Tramlines Music Festival• August – Sheffield by the Seaside• October – Halloween• November – Christmas Lights Switch

On and Market

Distribution of free printed matterIf you do not require a promotional site and are not handing out free samples or products, then you may prefer a license to distribute leaflets.

Free printed material includes:

• Leaflets, pamphlets or cards advertising your business

• Stickers

• Free Newspapers

• Documents

• Takeaway menus and other promotional material

SPACES AT A GLANCEFargate

Pinstone Street and Barker’s Pool

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Junction 4

Junction 5

Junction 6

Junction 7

ParkSquareJunction 2

Junction 1

Junction 8

Junction 9

Junction 10

Junction 3

Moo

r

VictoriaQuays

CorporationCorporation

Upper DonWalk

Upper DonWalk

FiveWeirsWalk

CanalWalk

ParadiseSquareParadiseSquare

SheffieldCathedralSheffieldCathedral

Sheffield & Tinsley Canal Towpath

Tram to Meadowhall, sports venues, cinema & retail park

DevonshireGreenDevonshireGreen

SkateboardPark

Crucible

LyceumLyceumThe Universityof SheffieldThe Universityof Sheffield

The Universityof Sheffield

Ponderosa

LeopoldSquareLeopoldSquare

NHS Walk-inCentre

SheffieldInterchangeSheffieldInterchange

Travel

SheafSquare

ArtsTower

Playground

InformationCommons

JessopWest

ButcherWorksButcherWorks

MoorfootBuildingMoorfootBuildingVelocity

Tower

Plug

Market

Market

The Moor Market

BBC

SheffieldChamber ofCommerceand Industry

SheffieldChamber ofCommerce and Industry

ScienceParkSciencePark

OrchardSquare

CementationFurnace

ParkHill

Porte

r Bro

ok

River Sheaf

VulcanHouseVulcanHouse

The LawCourtsThe LawCourts FamilyFamily

NewTestamentChurch of God

NewTestamentChurch of God

AizelwoodsMillAizelwoodsMill

SheffieldLaw CentreSheffieldLaw Centre

First PointFirstPoint

DigitalCampus& Electric Works

Cutlers’Hall

Norfolk Row

DigitalCampus& Electric Works

SouthStreetPark

SouthStreetPark

SheffieldStationSheffieldStation

Universityof Sheffield& TurnerMuseum of Glass

UpperChapel

MillenniumGalleryMillenniumGallery

NHS Walk-inCentre

Infirmary Road

Queen Street

Bailey Lane

Portobello Street

Rockingham Lane

Cavendish Street

Cumberland Street

Carver LaneBackfields

Furnace Hill

Hollis Croft

Milton Stre

et

Russell Street

Snow Lane

Thomas Street

Trippet Lane

Victoria Street

Young Street

Rd

Bridge Street

Broomhall Road

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4

Fitzalan Square/Ponds ForgeFitzalan Square/Ponds Forge

SheffieldStation/SheffieldHallamUniversity

SheffieldStation/SheffieldHallamUniversity

TheSheffieldCollege

Granville Road/The Sheffield CollegeGranville Road/The Sheffield College

VictoriaQuays

CanalWalk

Ri

A B C D E

A B C D E

1

2

3

4

5

1

2

3

4

5

0m

Scale

500m

1 – Fargate Site A

2 – Fargate Site B

3 – Fargate Site C

4 – Fargate Site D

5 – Barker’s Pool

6 – Howard Street

7 – Tudor Square

8 – Sheaf Square

9 – Angel Street, Castle Square

10 – Winter Garden

1

2

4

3

5

9

7

10

6

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8 9Sheffield City Centre Guide to Promotional Spaces

• In the first instance, we recommend you contact us by telephone to discuss your requirements and our fees. We can then suggest the most appropriate space depending on availability, your target audience and footprint of the activity, then provisionally hold the site for you.

• We will then email the application form and conditions of use document for completion, together with a map of the site giving directions and confirm the costs. We usually request a mock-up or photograph of your setup, and may need further information if your event is more complex.

• Once we have received all the relevant paperwork and a copy of your Public Liability Insurance, we can approve the booking and issue formal consent.

For further information please contact:Angela GowerSheffield City CouncilCity Centre Management & Major Events Town HallPinstone StreetSheffield S1 2HH

Direct Dial: 0114 2736003Email: angela.gower@sheffield.gov.uk

Helpdesk: 0114 2736895Email: citycentre.management@sheffield.gov.uk

• Any activities which take place should bring benefits to existing businesses and the public, and cause minimal disruption.

• The promotion will be subject to advance booking and suitability assessment. It will include commercial and other promotions and charitable or public activities.

• Promotions should help to improve the vitality and viability of the city centre.

• Use of spaces will normally be considered on a first come first served basis, providing the promotion meets the standard criteria.

• The specific area for the promotion will be determined by City Centre Management (CCM) in consultation with other relevant departments as appropriate.

• The nature of the promotion should not adversely affect pedestrian flows, public safety, the general environment or the interests of surrounding businesses services or residents. Structures which are deemed too large for the site and location will not be allowed.

• All promotions should comply with all relevant legislation including health and safety, environmental health, highways, and the Licensing Act 2003 (please contact Licensing General on 0114

273 4264 or email licensingservice@sheffield.gov.uk) and provide any necessary documentation required including public liability insurance. A risk assessment may be required for the promotion. If so, it is the responsibility of the organiser to produce these 7 days in advance of the promotion.

• All promotions must comply with the requirements of the Police and other emergency services and key agencies as appropriate.

• The direct selling of goods and services will not be permitted, unless a Street Trading License has been granted from Licensing, and submitted with the paperwork.

• All promotions must comply fully with the current Conditions of Use document.

• CCM is authorised to negotiate site fees where appropriate. The applicant must pay the appropriate fee in advance of the activity.

• Previous use does not guarantee future permission to be granted.

• CCM reserves the right to refuse permission for any promotion not deemed suitable, and the right to terminate any promotion where the applicant does not conform to the original agreement and conditions

POLICY AND PROCEDURESHOW TO BOOK A SPACE

Sheaf Square

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Peace Gardens(Both photos)

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10 11Sheffield City Centre Guide to Promotional Spaces

Sheffield City Council • Place • www.sheffield.gov.ukDP16331