Guide to the Sandra and Gary Baden Collection of …sirismm.si.edu/EADpdfs/NMAH.AC.0611.pdf · cigarettes, beauty products and electronic equipment predominating. The bulk of the

Archives Center, National Museum of American HistoryP.O. Box 37012Suite 1100, MRC 601Washington, D.C. [email protected]://americanhistory.si.edu/archives

Guide to the Sandra and Gary BadenCollection of Celebrity Endorsements

in Advertising, circa 1897-1979NMAH.AC.0611

Franklin A. Robinson, Jr.

August 1999

http://americanhistory.si.edu/archives

Table of Contents

Collection Overview ........................................................................................................ 1Administrative Information .............................................................................................. 1Arrangement..................................................................................................................... 2Biographical / Historical.................................................................................................... 2Scope and Contents........................................................................................................ 2Names and Subjects ...................................................................................................... 2Container Listing ............................................................................................................. 4

Series 1: Performing Arts......................................................................................... 4Series 2: Business/Politics..................................................................................... 72Series 3: Sports...................................................................................................... 82Series 4: Society, Fashion, Royalty....................................................................... 99Series 5: Writers, Musicians, Artists, Singers...................................................... 128

Sandra and Gary Baden Collection of Celebrity Endorsementsin Advertising

NMAH.AC.0611

Page 1 of 147

Collection Overview

Repository: Archives Center, National Museum of American History

Title: Sandra and Gary Baden Collection of Celebrity Endorsements inAdvertising

Identifier: NMAH.AC.0611

Date: circa 1897-1979

Extent: 2 cubic feet

Creator: Baden, GaryBaden, Sandra

Language: English

Administrative Information

Acquisition InformationThe collection was donated to the Archives Center of the National Museum of AmericanHistory by Gary and Sandra Baden, of Chevy Chase, D.C., in 1997.

Other Finding AidsInventory available.

Processing InformationCollection processed by Franklin A. Robinson, Jr., volunteer, August, 1999, supervised by MimiMinnick.

Preferred CitationThe Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979,Archives Center, National Museum of American History.

RestrictionsCollection is open for research.

Conditions Governing UseCollection items available for reproduction, but the Archives Center makes no guaranteesconcerning copyright restrictions. Other intellectual property rights may apply. Archives Centercost-recovery and use fees may apply when requesting reproductions.

http://amhistory.si.edu/archives/d7611.htm


NMAH.AC.0611

Page 2 of 147

Biographical / Historical

The use of celebrities for promoting a product is an advertising device that has been used with increasingfrequency since the latter part of the 19th century. Personalities from all walks of life, society, sports, andentertainment have regularly lent their image for product endorsement. These products have ranged fromalcohol to moth crystals to cigarettes and a variety of other products. The trend continues to grow andrefine itself expanding from the realm of print media into television, radio, motion pictures, and the internet.

Scope and Contents

A wide-ranging collection of over 1,000 celebrity advertising endorsements, ca. 1897-1979. Theendorsements were culled by a collector/hobbyist from high-end magazines publications such as Fortune,McCalls, Playbill and Vogue. They feature a wide range of celebrities from the fields of performing arts,sports, business, politics and "society." The products endorsed vary greatly with heavy concentrations ofcigarettes, beauty products and electronic equipment predominating. The bulk of the collection covers the1920s-1970s with an especially high concentration of material from the 1930s-1940s. The majority are incolor.

Advertisements are filed according to the profession or background of the endorser Thereunder, ads arearranged alphabetically by the last name of the endorser. Where more than one endorser is featured, theadvertisement is filed under the last name of the endorser most prominently featured in the advertisement.If they are all of equal status within the advertisement, the advertisement is filed under the last nameappearing earliest in the alphabet.

Arrangement

The collection is arranged into five series.

Series 1: Performing Arts

Series 2: Business/Politics

Series 3: Sports

Series 4: Society, fashio, Royalty

Series 5: Writers, Musicians, Artists, Singers

Names and Subject Terms

This collection is indexed in the online catalog of the Smithsonian Institution under the following terms:

Subjects:

CelebritiesEndorsements in advertisingadvertising


NMAH.AC.0611

Page 3 of 147

Types of Materials:

Magazines (periodicals) -- 20th centuryTear sheets

Series 1: Performing Arts Sandra and Gary Baden Collection of Celebrity Endorsementsin Advertising

NMAH.AC.0611

Page 4 of 147

Container Listing

Series 1: Performing Arts

Box 1, Folder 1 Abbott & Costello

Product BrandTums

Box 1, Folder 1 Margaret Adams with/Image(s)

Product BrandLux soap

Box 1, Folder 1 Vera Allen


Box 1, Folder 1 June Knight


Box 1, Folder 1 Eleanor Powell


Box 1, Folder 1 Benay Venuta


Box 1, Folder 1 Beryl Wallace


Box 1, Folder 1 Ben Alexander with

Product BrandChesterfield cigarettes

Box 1, Folder 1 Jack Webb

http://edan.si.edu/slideshow/slideshowViewer.htm?eadrefid=NMAH.AC.0611_ref16


NMAH.AC.0611

Page 5 of 147


Box 1, Folder 1 Fred Allen

Product BrandMaxwell House Coffee

Box 1, Folder 1 Fred Allen (2 ads)

Product BrandPersona Blades

Box 1, Folder 1 Fred Allen with

Product BrandHeublein Cocktails

Box 1, Folder 1 Fred Allen

Product BrandRCA Radiotron

Box 1, Folder 1 Maurice Evans

Product BrandRCA Radiotron

Box 1, Folder 1 Gracie Allen with

Product BrandBlackstone Cigars

Box 1, Folder 1 George Burns


Box 1, Folder 1 Gracie Allen with

Product BrandSpam


Product BrandSpam

Box 1, Folder 1 June Allyson (2 ads)


NMAH.AC.0611

Page 6 of 147

Image(s)


Box 1, Folder 1 June AllysonImage(s)

Product BrandMax Factor

Box 1, Folder 1 June Allyson

Product BrandLipton Tea

Box 1, Folder 1 Don Ameche


Box 1, Folder 1 Don Ameche

Product BrandBlackstone cigars

Box 1, Folder 1 Adrienne Ames

Product BrandSeaforth for Men

Box 1, Folder 1 Judith Anderson

Product BrandLucky Strike cigarettes

Box 1, Folder 1 Judith Anderson

Product BrandFrances Clyne

Box 1, Folder 1 Ann Andrews w/

Product BrandWhite Rock beverage

Box 1, Folder 1 Beatrice Lillie




NMAH.AC.0611

Page 7 of 147


Box 1, Folder 1 Ina Claire


Box 1, Folder 1 Paul Draper


Box 1, Folder 1 Prince Ferdinand of Liechtenstein


Box 1, Folder 1 Mrs. Roy E. Larsen


Box 1, Folder 1 Nancy Hamilton


Box 1, Folder 1 Robert Bruce


Box 1, Folder 1 Mrs. Paul Flato


Box 1, Folder 1 Dana Andrews


Box 1, Folder 1 Dana Andrews

Product BrandAmer-Overseas Airlines

Box 1, Folder 1 Richard Arlen (2 ads)


NMAH.AC.0611

Page 8 of 147

Product BrandLarvex

Box 1, Folder 1 Fred AstaireImage(s)


Box 1, Folder 1 Fred & Adele Astaire


Box 1, Folder 1 Mary Astor (2 ads)


Box 1, Folder 1 Argentinita & Massine

Product BrandGeneral Electric

Box 1, Folder 1 Lauren Bacall

Product BrandFortunoff

Box 1, Folder 1 Lauren Bacall

Product BrandWPAT radio, NY

Box 1, Folder 1 Pearl BaileyImage(s)

Product BrandOlivetti typewriters

Box 1, Folder 1 Lucille BallImage(s)


Box 1, Folder 1 Lita Baron





NMAH.AC.0611

Page 9 of 147


Box 1, Folder 1 Gracie Barrie with/Image(s)


Box 1, Folder 1 Shirley Booth


Box 1, Folder 1 Phyllis Brooks


Box 1, Folder 1 Dennie Moore


Box 1, Folder 1 Edith Van Cleve


Box 1, Folder 1 Mona Barrie w/


Box 1, Folder 1 Elissa Landi


Box 1, Folder 1 Lynn Barri

Product BrandRC Cola

Box 1, Folder 1 Diana Barrymore (2 ads)

Product BrandArrid



NMAH.AC.0611

Page 10 of 147

Box 1, Folder 1 Ethel Barrymore with/


Box 1, Folder 1 the cast of "The Paradine Case"Image(s)


Box 1, Folder 1 Ethel Barrymore

Product BrandMilgrim

Box 1, Folder 1 John Barrymore with/Image(s)

Product BrandMurad cigarettes

Box 1, Folder 1 the cast of "When a Man Loves"

Product BrandLux Soap

Box 1, Folder 1 Barbara Bedford with/


Box 1, Folder 1 Joyce Compton


Box 1, Folder 1 Frances Dade


Box 1, Folder 1 Noel Francis


Box 1, Folder 1 Jean Harlow




NMAH.AC.0611

Page 11 of 147


Box 1, Folder 1 Laura LaPlante


Box 1, Folder 1 Anita Stewart


Box 1, Folder 1 Lois Wilson


Box 1, Folder 1 David Belasco


Box 1, Folder 1 Ralph Bellamy

Product BrandLord Calvert whiskey

Box 1, Folder 1 Ralph Bellamy

Product BrandNescafe

Box 1, Folder 1 William Bendix


Box 1, Folder 1 Joan Bennett (2 ads)

Product BrandCalox tooth powder

Box 1, Folder 1 Joan Bennett

Product BrandRoyal Crown Cola



NMAH.AC.0611

Page 12 of 147



Product BrandWoodbury cold cream


Product BrandAmerican Airlines




Product BrandSitrue tissues

Box 1, Folder 1 Jack Benny


Box 1, Folder 1 Mary Livingstone Benny w/ Joan Benny

Product BrandOlympic radios

Box 1, Folder 1 Edgar Bergen & Charlie McCarthyImage(s)

Product BrandCoca-Cola

Box 1, Folder 1 Polly Bergen

Product BrandOil of the Turtle

Box 1, Folder 1 Ingrid Bergman

Product BrandUS Savings Bonds



NMAH.AC.0611

Page 13 of 147

Box 1, Folder 1 Edna Best


Box 1, Folder 1 Janet Blair

Product BrandSchaefer Beer

Box 1, Folder 1 Janet Blair


Box 1, Folder 1 Gloria Blondell with/


Box 1, Folder 1 Helen Gahagan


Box 1, Folder 1 Jean Rouverol


Box 1, Folder 1 Kay Strozzi


Box 1, Folder 1 Eleanor Boardman with/


Box 1, Folder 1 Clara Bow


Box 1, Folder 1 Sue Carol


NMAH.AC.0611

Page 14 of 147


Box 1, Folder 1 June Collyer


Box 1, Folder 1 Maria Corda


Box 1, Folder 1 Marion Davies


Box 1, Folder 1 Billie Dove


Box 1, Folder 1 Corinne Griffith


Box 1, Folder 1 Merna Kennedy


Box 1, Folder 1 Mae Murray


Box 1, Folder 1 Mary Philbin


Box 1, Folder 1 Aileen Pringle


Box 1, Folder 1 Lupe Velez


NMAH.AC.0611

Page 15 of 147


Box 1, Folder 1 Hazel Bofinger


Box 1, Folder 1 Mary Boland


Box 1, Folder 1 Mary Boland with/


Box 1, Folder 1 Nancy McCord


Box 1, Folder 1 Ona Munson


Box 1, Folder 1 Beatrice de Neergaard


Box 1, Folder 1 Barbara Robbins


Box 1, Folder 1 John Boles


Box 1, Folder 1 Ray BolgerImage(s)




NMAH.AC.0611

Page 16 of 147

Box 1, Folder 1 Ray Bolger

Product BrandWilliams Shaving Cream

Box 1, Folder 1 Charles Boyer & wife

Product BrandBeech-Nut coffee

Box 1, Folder 1 Charles Boyer & wife

Product BrandUnited States Lines

Box 1, Folder 1 Charles Boyer

Product BrandMagnavox

Box 1, Folder 1 Alice Brady

Product BrandEnna Jetticks Shoes

Box 1, Folder 1 Gloria Braggiotti w/


Box 1, Folder 1 Alfred DeLiagre, Jr.


Box 1, Folder 1 Mrs. Henry Field


Box 1, Folder 1 Mrs. George Howard


Box 1, Folder 1 Gifford Cochran


NMAH.AC.0611

Page 17 of 147


Box 1, Folder 1 Miss Myra Kingsley


Box 1, Folder 1 Katharine Halle


Box 1, Folder 1 Ruth Weston


Box 1, Folder 1 Yul Brenner

Product BrandAir France

Box 1, Folder 1 George Brent with/

Product BrandChesterfield

Box 1, Folder 1 the cast of "Wings of the Navy"

Product BrandChesterfield

Box 1, Folder 1 George Brent


Box 1, Folder 1 Dee Dee BridgewaterImage(s)

Product BrandBlackglama mink

Box 1, Folder 1 Helen Broderick w/

Product BrandMaxwell House coffee



NMAH.AC.0611

Page 18 of 147

Box 1, Folder 1 Jessica Dragonette

Box 1, Folder 1 Henry Hull

Box 1, Folder 1 Victor Moore

Box 1, Folder 1 Barbara Britton

Product BrandWestmore's Overglo

Box 1, Folder 1 Paula Britton

Product BrandBlatz Beer

Box 1, Folder 1 Leslie Brooks with/ the cast of "The Scar"Image(s)

Product BrandTotebrush

Box 1, Folder 1 Leslie Brooks

Product BrandW.C. Ritchie & Co.

Box 1, Folder 1 Louise BrooksImage(s)

Product BrandMilgrim

Box 1, Folder 1 Phyllis Brooks

Product BrandRheingold Beer

Box 1, Folder 1 Virginia Bruce


Box 1, Folder 1 Gabrielle Brune w/Image(s)






NMAH.AC.0611

Page 19 of 147

Box 1, Folder 1 Marcy Wescott


Box 1, Folder 1 Patricia Morison


Box 1, Folder 1 Frank Buck

Product BrandArmour & Co.

Box 1, Folder 1 Billie Burke with/


Box 1, Folder 1 Joyce Compton


Box 1, Folder 1 Billie Burke

Product BrandCutex

Box 1, Folder 1 Carol Burnett



Product BrandTeacher's whiskey

Box 1, Folder 1 Louis Calhern

Product BrandWilliams shaving cream

Box 1, Folder 1 Judy Canova


NMAH.AC.0611

Page 20 of 147


Box 1, Folder 1 Eddie Cantor (2 ads)

Product BrandStratford pens

Box 1, Folder 1 Eddie Cantor

Product BrandOld Gold cigarettes

Box 1, Folder 1 Art Carney

Product BrandColumbia "360"

Box 1, Folder 1 Madeleine Carroll

Product BrandCerto

Box 1, Folder 1 Irene Castle

Product BrandCutex

Box 1, Folder 1 Irene Castle

Product BrandLastex

Box 1, Folder 1 Dick Cavett

Product BrandTeacher's whiskey

Box 1, Folder 1 Sid Cesar and wife


Box 1, Folder 1 Sid Cesar


Box 1, Folder 1 Sid Cesar w/ (2 ads)


NMAH.AC.0611

Page 21 of 147

Product BrandTDC Stereo

Box 1, Folder 1 Imogene Coca

Box 1, Folder 1 Sid Cesar

Product BrandSegram's Gin

Box 1, Folder 1 Marge & Gower Champion

Product BrandTWA Airlines

Box 1, Folder 1 Jeff Chandler

Product BrandFosta-Grantly sunglasses

Box 1, Folder 1 Jeff Chandler

Product BrandAfter Six clothing

Box 1, Folder 1 Cyd Charisse

Product BrandLady Baltimore luggage

Box 1, Folder 1 Ilka Chase with/

Product BrandCusenier liquers

Box 1, Folder 1 Elizabeth Hawes

Product BrandCusenier liquers

Box 1, Folder 1 Ilka Chase

Product BrandScripto pencils

Box 1, Folder 1 Ilka Chase w/


NMAH.AC.0611

Page 22 of 147


Box 1, Folder 1 Linda Watkins



Product BrandTalon Slide Fastner


Product BrandArrid deodorant

Box 1, Folder 1 Francis Grover Cleveland

Product BrandAqua Velva

Box 1, Folder 1 Imogene Coca with/


Box 1, Folder 1 Luella Gear


Box 1, Folder 1 Marion Pierce


Box 1, Folder 1 George M. Cohan


Box 1, Folder 1 Claudette Colbert (2 ads)


Box 1, Folder 1 Claudette Colbert


NMAH.AC.0611

Page 23 of 147




Box 1, Folder 1 Claudette Colbert with/


Box 1, Folder 1 Joan Crawford


Box 1, Folder 1 Roberta Peters


Box 1, Folder 1 Leontyne Price


Box 1, Folder 1 Rosalind Russell


Box 1, Folder 1 Barbara Stanwyck








NMAH.AC.0611

Page 24 of 147

Product BrandAvon cosmetics



Box 1, Folder 1 Claudette Colbert with/


Box 1, Folder 1 the cast of "Sign of the Cross"



Product BrandRed Cross Shoes




Product BrandDuraglas containers


Product BrandCherriots

Box 1, Folder 1 Claudette Colbert w/

Product BrandRayon fabrics

Box 1, Folder 1 Ray Milland

Box 1, Folder 1 June Collyer


NMAH.AC.0611

Page 25 of 147


Box 1, Folder 1 Ronald Coleman

Product BrandCook's Champagne

Box 1, Folder 1 Ronald Coleman w/


Box 1, Folder 1 Mrs. Coleman

Box 1, Folder 1 Betty Compson


Box 1, Folder 1 Antoinette Concello

Product BrandCamels

Box 1, Folder 1 Peggy Conklin


Box 1, Folder 1 Gary CooperImage(s)


Box 1, Folder 1 Gary Cooper with family

Product BrandUS Lines

Box 1, Folder 1 Gary Cooper


Box 1, Folder 1 Gladys Cooper



NMAH.AC.0611

Page 26 of 147

Image(s)


Box 1, Folder 1 Laura Cowie

Product BrandPond's Cream

Box 1, Folder 1 Broderick Crawford



Product BrandKellogg's All-Bran




Product BrandEvans


Product BrandRCA Victor


Product BrandStereo Realist Camera


Product BrandCalifornia lemon juice

Box 1, Folder 1 Constance Cummings with/



NMAH.AC.0611

Page 27 of 147


Box 1, Folder 1 Gloria Dickson


Box 1, Folder 1 Tony CurtisImage(s)

Product BrandVan Heusen shirts

Box 1, Folder 1 Dan Dailey


Box 1, Folder 1 Linda Darnell


Box 1, Folder 1 Bette Davis w/


Box 1, Folder 1 Martha Scott


Box 1, Folder 1 Jeanne Dante


Box 1, Folder 1 Bett Goodrich


Box 1, Folder 1 Doris Day




NMAH.AC.0611

Page 28 of 147

Box 1, Folder 1 Arden Young


Box 1, Folder 1 Janice Hanford


Box 1, Folder 1 Barbara Barton


Box 1, Folder 1 Frances Harison


Box 1, Folder 1 Peggy French


Box 1, Folder 1 Lyn Swann


Box 1, Folder 1 Hassoldt Davis


Box 1, Folder 1 Joan Davis w/


Box 1, Folder 1 Jack Haley

Box 1, Folder 1 Joan Davis




NMAH.AC.0611

Page 29 of 147

Image(s)


Box 1, Folder 1 Lorraine Day


Box 1, Folder 1 Yvonne DeCarloImage(s)


Box 1, Folder 1 Yvonne DeCarlo


Box 1, Folder 1 Olivia de Haviland


Box 1, Folder 1 Olivia de Haviland

Product BrandCatalina swim suits

Box 1, Folder 1 Dolores Del RioImage(s)

Product BrandKnox the hatter

Box 1, Folder 1 Dolores Del RioImage(s)


Box 1, Folder 1 Irene Delroy

Product BrandGlyco Thymoline






NMAH.AC.0611

Page 30 of 147

Box 1, Folder 1 Marlene Dietrich


Box 1, Folder 1 Marlene Dietrich


Box 1, Folder 1 Walt Disney

Product BrandMissouri travel

Box 1, Folder 1 The Dolly Sisters

Product BrandSavon Cadum

Box 1, Folder 1 Brian Donlevy


Box 1, Folder 1 Kirk Douglas


Box 1, Folder 1 Kirk Douglas

Product BrandPlymouth coats

Box 1, Folder 1 Faye Dunaway


Box 1, Folder 1 Irene Dunne

Product BrandCapehart Radio-Phonograph

Box 1, Folder 1 Irene Dunne with/


NMAH.AC.0611

Page 31 of 147

Product BrandMallinson's

Box 1, Folder 1 Chrystal Herne


Box 1, Folder 1 Mary Nash


Box 1, Folder 1 Lenore Ulric


Box 1, Folder 1 Ada May Weeks





Product BrandElizabeth Arden


Product BrandStuart Hall stationery

Box 1, Folder 1 Nancy Dussault


Box 1, Folder 1 Dan Dunyea


Box 1, Folder 2 Patricia Elliott


NMAH.AC.0611

Page 32 of 147


Box 1, Folder 2 Mary Ellis


Box 1, Folder 2 Madge Evans

Product BrandTru-Poise Shoes


Product BrandHammond Organ

Box 1, Folder 2 Maurice Evans w/ (on reverse)

Product BrandOld Angus Scotch

Box 1, Folder 2 Randolph Scott


Box 1, Folder 2 Clifton Fadiman


Box 1, Folder 2 Douglas Fairbanks


Box 1, Folder 2 Frances Farmer with/Image(s)


Box 1, Folder 2 Claire Luce




NMAH.AC.0611

Page 33 of 147

Box 1, Folder 2 Alice Faye

Product BrandWoodbury's Cold Cream

Box 1, Folder 2 Betty Field w/


Box 1, Folder 2 Juliet Forbes


Box 1, Folder 2 Sidney Fox


Box 1, Folder 2 Violet Heming


Box 1, Folder 2 Geraldine Fitzgerald

Product Brand1847 Rogers Bros.

Box 1, Folder 2 Louisa Flaningam


Box 1, Folder 2 Errol Flynn

Product BrandWaterman Lektrolite Dest Set

Box 1, Folder 2 Henry Fonda

Product BrandCamels



NMAH.AC.0611

Page 34 of 147



Product BrandNunn Bush Shoes

Box 1, Folder 2 Joan Fontaine


Box 1, Folder 2 Joan Fontaine


Box 1, Folder 2 Glenn Ford (2 ads)


Box 1, Folder 2 Ruth Ford with/


Box 1, Folder 2 Julie Haydon


Box 1, Folder 2 Doris Nolan


Box 1, Folder 2 Vivian Vance


Box 1, Folder 2 Kay Francis


Box 1, Folder 2 Vinton Freedley


NMAH.AC.0611

Page 35 of 147


Box 1, Folder 2 Mona Freeman


Box 1, Folder 2 Alice Frost with/


Box 1, Folder 2 Katherine Locke


Box 1, Folder 2 Claudia Morgan


Box 1, Folder 2 Peggy Simpson


Box 1, Folder 2 Jane Sterling


Box 1, Folder 2 Eva Gabor

Product BrandCamels

Box 1, Folder 2 Ava Gardner

Product BrandWoodbury Cold Cream

Box 1, Folder 2 Ed Gardner


Box 1, Folder 2 Janet Gaynor


NMAH.AC.0611

Page 36 of 147


Box 1, Folder 2 Janet Gaynor

Product BrandLarvex

Box 1, Folder 2 Mitzi GaynorImage(s)

Product BrandLustre-Creme Shampoo

Box 1, Folder 2 Virginia Gilmore

Product BrandCinema Sable lipstick

Box 1, Folder 2 Lillian Gish


Box 1, Folder 2 Paulette Goddard

Product BrandAyds diet candy





Box 1, Folder 2 Arthur Godfrey (3 ads)


Box 1, Folder 2 Arthur Godfrey

Product BrandJamaca



NMAH.AC.0611

Page 37 of 147

Box 1, Folder 2 Samuel Goldwyn

Product BrandDouglas Aircraft

Box 1, Folder 2 Betty Grable (2 ads)Image(s)


Box 1, Folder 2 Betty Grable

Product BrandMotorola radios

Box 1, Folder 2 Cary Grant w/


Box 1, Folder 2 Mr. & Mrs. Charles Hamilton

Box 1, Folder 2 Hon. & Mrs. Jacques LeClercq

Box 1, Folder 2 Bonita Granville

Product BrandArrid

Box 1, Folder 2 Bonita Granville


Box 1, Folder 2 Jane Greer


Box 1, Folder 2 Cynthia Gregory


Box 1, Folder 2 Alan Hale



NMAH.AC.0611

Page 38 of 147


Box 1, Folder 2 Barbara Hale


Box 1, Folder 2 Ruth Hammond w/


Box 1, Folder 2 Dorothy Stickney

Box 1, Folder 2 Carol Wheeler

Box 1, Folder 2 Oliver Hardy

Product BrandHotel Del Monte

Box 1, Folder 2 Jack Haley


Box 1, Folder 2 Margaret Hamilton w/

Product BrandSafety Plate glass

Box 1, Folder 2 Abby Westman

Product BrandSafety Plate glass

Box 1, Folder 2 Ruth Hammond w/


Box 1, Folder 2 Dorothy Stickney


Box 1, Folder 2 Carol Wheeler


NMAH.AC.0611

Page 39 of 147


Box 1, Folder 2 June Haver


Box 1, Folder 2 June Haver

Product BrandLustre-Creme shampoo

Box 1, Folder 2 Stirling Hayden

Product BrandBahama Passage

Box 1, Folder 2 Helen Hayes


Box 1, Folder 2 Rita Hayworth (2 ads)Image(s)


Box 1, Folder 2 Rita HayworthImage(s)


Box 1, Folder 2 Rita Hayworth

Product BrandBryan hosiery

Box 1, Folder 2 Rita Hayworth


Box 1, Folder 2 Wanda Hendrix




NMAH.AC.0611

Page 40 of 147

Product BrandPepsodent

Box 1, Folder 2 Sonja Henie (2 ads, one in color)

Product BrandWrigley's Double Mint Gum

Box 1, Folder 2 Audrey Hepburn

Product BrandL'Interdit perfume

Box 1, Folder 2 Charlton Heston

Product BrandStero Realist Camera

Box 1, Folder 2 Hugh Herbert w/

Product BrandBlackstone Cigar

Box 1, Folder 2 Ann Savage

Box 1, Folder 2 Edwin C. Hill

Product BrandHeublein's Cocktails

Box 1, Folder 2 William Holden

Product BrandKeystone cameras

Box 1, Folder 2 Celeste Holm

Product BrandAvon

Box 1, Folder 2 Celeste Holm with/


Box 1, Folder 2 Joan Roberts


NMAH.AC.0611

Page 41 of 147


Box 1, Folder 2 Betty Garde


Box 1, Folder 2 Jack Holt


Box 1, Folder 2 Bob Hope (2 ads)


Box 1, Folder 2 Bob HopeImage(s)

Product BrandHart, Schaffner & Marx taylors

Box 1, Folder 2 Bob Hope

Product BrandRemington Shaver




Product BrandCanada Dry Cordials


Product BrandSonic Industries





NMAH.AC.0611

Page 42 of 147


Product BrandRolex


Product BrandNBC


Product BrandEagle clothes


Product BrandNorelco 83

Box 1, Folder 2 E. Mason Hooper


Box 1, Folder 2 Hedda Hopper


Box 1, Folder 2 Hedda Hopper

Product BrandServel gas appliances

Box 1, Folder 2 Leslie Howard


Box 1, Folder 2 Rock Hudson


Box 1, Folder 2 Walter Huston


NMAH.AC.0611

Page 43 of 147

Product BrandSun-Kraft lamp

Box 1, Folder 2 Betty Hutton



Product BrandBriskin 8 Camera


Product BrandPrim Hosiery




Product BrandHarper beauty salons

Box 1, Folder 2 Leila Hyams with/

Product BrandDaggett & Ramsdell cosmetics

Box 1, Folder 2 Faye Copeland


Box 1, Folder 2 Anita De Vries


Box 1, Folder 2 Virginia Snyder


Box 1, Folder 2 Ann Jillian


NMAH.AC.0611

Page 44 of 147


Box 1, Folder 2 Jinx & Tex

Product BrandIpana toothpaste

Box 1, Folder 2 Van Johnson w/


Box 1, Folder 2 Viscountess Furness

Box 1, Folder 2 Mrs. Reginald C. Vanderbilt

Box 1, Folder 2 Shirley Jones

Product BrandSunbeam

Box 1, Folder 2 Louis Jourdan

Product BrandChristian Dior

Box 1, Folder 2 Jumbo the elephantImage(s)


Box 1, Folder 3 Boris Karloff

Product BrandTums

Box 1, Folder 3 Danny Kaye (2 ads)


Box 1, Folder 3 Ruby Keeler


Box 1, Folder 3 Gene Kelly



NMAH.AC.0611

Page 45 of 147

Image(s)


Box 1, Folder 3 Grace KellyImage(s)

Product BrandLustre-Creme Shampoo

Box 1, Folder 3 Evelyn Keyes (2 ads)


Box 1, Folder 3 Evelyn Keyes


Box 1, Folder 3 Evelyn Keyes

Product BrandUnion Pacific Railroad

Box 1, Folder 3 Alan Ladd


Box 1, Folder 3 Alan Ladd (2 ads)

Product BrandCalifornia Sportswear Co.

Box 1, Folder 3 Alan Ladd

Product BrandCamp Hosiery

Box 1, Folder 3 Alan Ladd (2 ads)


Box 1, Folder 3 Bert Lahr


http://amhistory.si.edu/archives/images/d7611-2.jpg


NMAH.AC.0611

Page 46 of 147

Product BrandPersonna blades

Box 1, Folder 3 Veronica LakeImage(s)


Box 1, Folder 3 Veronica Lake





Product BrandFrederica Tru-Curl


Product BrandBexel vitamins

Box 1, Folder 3 Hedy Lamarr


Box 1, Folder 3 Hedy Lamarr


Box 1, Folder 3 Dorothy LamourImage(s)


Box 1, Folder 3 Dorothy Lamour




NMAH.AC.0611

Page 47 of 147

Image(s)

Product BrandYolande


Product BrandThe Shamrock Hotel






Product BrandCalox toothpowder




Product BrandJohnson shoes

Box 1, Folder 3 Elissa Landi (2 ads)


Box 1, Folder 3 Elissa Landi

Product BrandCrown rayon

Box 1, Folder 3 Angela Lansbury



NMAH.AC.0611

Page 48 of 147

Product BrandWPAT radio, NY

Box 1, Folder 3 Harry Lauder


Box 1, Folder 3 Gertrude Lawrence (2 ads)


Box 1, Folder 3 Lila Lee


Box 1, Folder 3 Mervyn LeRoy


Box 1, Folder 3 Li'l Abner (3 ads)

Product BrandCream of Wheat

Box 1, Folder 3 Beatrice Lillie


Box 1, Folder 3 Margaret Lindsay

Product BrandNorth Star Blankets

Box 1, Folder 3 Harold LloydImage(s)


Box 1, Folder 3 Carole Lombard




NMAH.AC.0611

Page 49 of 147






Product Brand1847 Rogers Bros.

Box 1, Folder 3 Sophia Loren


Box 1, Folder 3 Anita Louise

Product BrandWrigley's gum

Box 1, Folder 3 Claire Luce

Product BrandPeggy Sage cosmetics

Box 1, Folder 3 Paul Lukas

Product BrandCamels

Box 1, Folder 3 Paul Lukas (2 ads)


Box 1, Folder 3 John Lund


Box 1, Folder 3 Alfred Lunt


NMAH.AC.0611

Page 50 of 147

Product BrandParker pens

Box 1, Folder 3 Alfred Lunt


Box 1, Folder 3 Diana Lynn

Product BrandL&M cigarettes

Box 1, Folder 3 Diana Lynn


Box 1, Folder 3 Ralph Lynn

Product BrandKensitas cigarettes

Box 1, Folder 3 Shirley MacLaine


Box 1, Folder 3 Fred MacMurry

Product BrandPuffed Wheat

Box 1, Folder 3 Fred MacMurry with/




Box 1, Folder 3 Adele Mara

Product BrandLiquid Liptone

Box 1, Folder 3 Margot


NMAH.AC.0611

Page 51 of 147

Product BrandFrank Bros. shoes

Box 1, Folder 3 Herbert Marshall


Box 1, Folder 3 Mary MartinImage(s)


Box 1, Folder 3 Mary Martin

Product BrandGE radios


Product BrandElmo cosmetics


Product BrandPan-Am Airlines

Box 1, Folder 3 Peter Martins


Box 1, Folder 3 Groucho Marx





Product BrandTeacher's Whiskey



NMAH.AC.0611

Page 52 of 147

Box 1, Folder 3 Ilona Massey


Box 1, Folder 3 Ilona Massey (2 ads)


Box 1, Folder 3 Raymond Massey (2 ads)

Product BrandSchenley Whiskey

Box 1, Folder 3 Raymond Massey

Product BrandBromo Seltzer

Box 1, Folder 3 Mitzi Mayfair w/


Box 1, Folder 3 Louise Chaffee


Box 1, Folder 3 Audrey Christie


Box 1, Folder 3 Tamara


Box 1, Folder 3 Virginia Mayo (4 ads)


Box 1, Folder 3 Virginia Mayo


NMAH.AC.0611

Page 53 of 147


Box 1, Folder 3 Virginia Mayo

Product BrandDrene shampoo

Box 1, Folder 3 Guthrie McClintic


Box 1, Folder 3 Joan McCracken


Box 1, Folder 3 Joel McCrea


Box 1, Folder 3 Joel McCrea & wife


Box 1, Folder 3 Fibber McGee & Molly (2 ads)

Product BrandJohnson's Wax

Box 1, Folder 3 Maggie McNellis


Box 1, Folder 3 Adolphe Menjou (2 ads)


Box 1, Folder 3 Adlophe Menjou with/

Product BrandLord Calvet whiskey

Box 1, Folder 3 Russell Patterson


NMAH.AC.0611

Page 54 of 147


Box 1, Folder 3 Robert F. Six


Box 1, Folder 3 Sir Hubert Wilkins


Box 1, Folder 3 Adolphe Menjou

Product BrandPersona blades

Box 1, Folder 3 Burgess Meredith

Product BrandOld Angus scotch

Box 1, Folder 3 Burgess Meredith (2 ads)

Product BrandAqua-Velva

Box 1, Folder 3 Ethel Merman with/


Box 1, Folder 3 the cast of "Anything Goes"


Box 1, Folder 3 David Merrick

Product BrandTeacher's Scotch


Product BrandServal refrigerators



NMAH.AC.0611

Page 55 of 147

Product BrandBelber luggage

Box 1, Folder 3 Marilyn Miller (2 ads)Image(s)


Box 1, Folder 3 Liza Minelli


Box 1, Folder 3 Tom Mix

Product BrandRalston Purina

Box 1, Folder 3 Robert Montgomery


Box 1, Folder 3 Victor Moore with/

Product BrandWhite Rock water

Box 1, Folder 3 Mary Lewis


Box 1, Folder 3 Guy Lombardo


Box 1, Folder 3 Sigrid Lassen


Box 1, Folder 3 Rosie Moran with/




NMAH.AC.0611

Page 56 of 147

Box 1, Folder 3 Jane Wyatt


Box 1, Folder 3 Mary Jane Walsh


Box 1, Folder 3 Martha Scott


Box 1, Folder 3 Patricia Morison


Box 1, Folder 3 Zero Mostel

Product BrandTeacher's scotch

Box 1, Folder 3 Arthur Murray

Product BrandWest Mill Tuxedo

Box 1, Folder 3 Nazimova


Box 1, Folder 3 Gertrude Niesen

Product BrandGE clocks

Box 1, Folder 3 Lucille Norman


Box 1, Folder 3 Merle Oberon (4 ads)


NMAH.AC.0611

Page 57 of 147

Image(s)


Box 1, Folder 3 Merle Oberon


Box 1, Folder 3 Maureen O'HaraImage(s)


Box 1, Folder 3 Maureen O'Hara

Product BrandCamels

Box 1, Folder 3 Maureen O'Hara


Box 1, Folder 3 Dennis O'Keefe

Product BrandCamels

Box 1, Folder 3 Our Gang

Product BrandPep Bran flakes

Box 1, Folder 3 Janis Paige

Product BrandUS Trunk Co.

Box 1, Folder 3 Nigel Patrick

Product BrandCurtis gin

Box 1, Folder 3 John Payne




NMAH.AC.0611

Page 58 of 147


Box 1, Folder 3 Drew Pearson

Product BrandBromo-Seltzer

Box 1, Folder 3 Gregory Peck w/ (on reverse)


Box 1, Folder 3 Lanny Ross


Box 1, Folder 3 Gregory Peck (2 ads)


Box 1, Folder 3 Gregory Peck (2 ads)


Box 1, Folder 3 Susan Peters


Box 1, Folder 3 Mary Pickford (2 ads)

Product BrandMary Pickford cosmetics

Box 1, Folder 3 Dick Powell

Product BrandCamels


Product BrandBuick



NMAH.AC.0611

Page 59 of 147

Product BrandSwank jewelery


Product BrandKeystone cameras

Box 1, Folder 3 Jane Powell

Product BrandChromcraft

Box 1, Folder 3 Tyrone Power

Product BrandTWA airlines

Box 1, Folder 3 Tyrone Power


Box 1, Folder 3 Yvonne Printemps


Box 1, Folder 3 Irene Pucell

Product BrandCusenier Liquers

Box 1, Folder 3 Ernie PyleImage(s)


Box 1, Folder 3 Ernie Pyle

Product BrandNestles choclate

Box 1, Folder 3 Anthony Quayle




NMAH.AC.0611

Page 60 of 147

Box 1, Folder 3 Ella Raines


Box 1, Folder 3 Albertina Rasch Dancers

Product BrandCamels

Box 1, Folder 3 Basil Rathbone (2 ads)Image(s)


Box 1, Folder 3 Ronald Reagan

Product BrandJeris hair tonic

Box 1, Folder 3 Sir Carol Reed


Box 1, Folder 3 Ray Rennahan with/

Product BrandPittsburgh Paints

Box 1, Folder 3 Jennifer Jones

Product BrandPittsburgh Paints

Box 1, Folder 3 Carl Reiner (2 ads)

Product BrandKahlua liquer

Box 1, Folder 3 Debbie Reynolds

Product BrandLustre-Cream shampoo

Box 1, Folder 3 Marjorie Reynolds



NMAH.AC.0611

Page 61 of 147


Box 1, Folder 3 Alicia Rhett

Product BrandCamel cigarettes

Box 1, Folder 3 Sarah Rice


Box 1, Folder 3 Irene RichImage(s)

Product BrandMaybelline

Box 1, Folder 3 Lyda Roberti

Product BrandLastex yarn

Box 1, Folder 3 Lyda Roberti


Box 1, Folder 3 Dale Robertson


Box 1, Folder 3 Ginger Rogers (2 ads)Image(s)


Box 1, Folder 3 Ginger RogersImage(s)

Product BrandClairol

Box 1, Folder 3 Ginger Rogers





NMAH.AC.0611

Page 62 of 147

Product BrandLady Baltimore luggage

Box 1, Folder 3 Ginger Rogers


Box 1, Folder 3 Ruth Roman


Box 1, Folder 3 Billy Rose

Product BrandDisc Edison

Box 1, Folder 3 Jane Russell

Product BrandCorocraft jewelry

Box 1, Folder 3 Rosalind RussellImage(s)


Box 1, Folder 3 Rosalind RussellImage(s)


Box 1, Folder 3 Rosalind Russell (2 ads)








NMAH.AC.0611

Page 63 of 147

Product BrandElgin watches

Box 1, Folder 3 Robert Ryan

Product BrandPhoenix clothes

Box 1, Folder 3 George Sanders (2 ads)


Box 1, Folder 3 Lizabeth Scott


Box 1, Folder 3 Randolph Scott

Product BrandCorling's Ale

Box 1, Folder 3 Ann Sheridan (2 ads)


Box 1, Folder 3 Ann Sheridan





Product BrandVelva Simulated Pearls

Box 1, Folder 3 Alexis Smith


Box 1, Folder 3 C. Aubrey Smith


NMAH.AC.0611

Page 64 of 147

Product BrandWilliams shaving cream

Box 1, Folder 3 Ann Sothern (2 ads)


Box 1, Folder 3 Ann Sothern

Product BrandDeVilbiss perfume atomizers

Box 1, Folder 3 Ann Sothern


Box 1, Folder 3 Barbara StanwyckImage(s)





Product BrandDictaphone






Product BrandDuncan Glass



NMAH.AC.0611

Page 65 of 147


Product BrandRonson cigarette lighters

Box 1, Folder 3 Barbara Stanwyck (2 ads)


Box 1, Folder 3 Barbara Stanwyck (3 ads)



Product BrandLustre-Creme shampoo

Box 1, Folder 3 Leni Stengel w/


Box 1, Folder 3 Margot Stevenson


Box 1, Folder 3 Dorothy Stone


Box 1, Folder 3 Jan Sterling


Box 1, Folder 3 K.T. Stevens

Product BrandAmpro Tape Recorder

Box 1, Folder 3 Dorothy Stone


NMAH.AC.0611

Page 66 of 147


Box 1, Folder 3 Preston Sturges

Product BrandScripto

Box 1, Folder 3 Margaret Sullavan (2 ads)


Box 1, Folder 3 Margaret SullavanImage(s)


Box 1, Folder 3 Ed Sullivan


Box 1, Folder 3 Ed Sullivan

Product BrandSchenley whiskey

Box 1, Folder 3 Gloria Swanson

Product BrandWrigley's Double Mint Gum

Box 1, Folder 3 John Cameron Swayze

Product BrandFram Filters

Box 1, Folder 3 Sylvia

Product BrandWamsutta sheets

Box 1, Folder 3 Elizabeth Taylor & Mike Todd

Product BrandTWA airlines



NMAH.AC.0611

Page 67 of 147

Box 1, Folder 3 Estelle Taylor

Product BrandChermay cosmetics

Box 1, Folder 3 Robert Taylor and wife

Product BrandSS Matsonia

Box 1, Folder 3 Robert Taylor


Box 1, Folder 3 Joan Tetzel


Box 1, Folder 3 Shirley Temple (3 ads)Image(s)

Product BrandQuaker Puffed Wheat

Box 1, Folder 3 Lowell Thomas (2 ads)

Product BrandKaiser automobiles

Box 1, Folder 3 Gene Tierney


Box 1, Folder 3 Gene Tierney

Product BrandRonson cigarette lighters

Box 1, Folder 3 Arthur Treacher

Product BrandWalker's Bourbon

Box 1, Folder 3 Claire Trevor



NMAH.AC.0611

Page 68 of 147

Product BrandLemon Rinse

Box 1, Folder 3 Lana Turner (4 ads)Image(s)


Box 1, Folder 3 Peter Ustinov (2 ads)

Product BrandGallo Wine

Box 1, Folder 3 Lupe Velez


Box 1, Folder 3 Martha Vickers

Product BrandStauffer System Inc.

Box 1, Folder 3 Cheryl Walker

Product BrandWoodbury face cream

Box 1, Folder 3 Polly Walters


Box 1, Folder 3 David Warfield


Box 1, Folder 3 John WayneImage(s)


Box 1, Folder 3 John Wayne




NMAH.AC.0611

Page 69 of 147

Product BrandCamels





Box 1, Folder 3 Clifton Webb


Box 1, Folder 3 George White


Box 1, Folder 3 Alice White

Product BrandBlue-Jay

Box 1, Folder 3 Richard Widmark


Box 1, Folder 3 Cornel Wilde

Product BrandKuppenheimer clothes

Box 1, Folder 3 Esther Williams with/Image(s)


Box 1, Folder 3 Peter Lawford




NMAH.AC.0611

Page 70 of 147

Box 1, Folder 3 Esther Williams

Product BrandCole bathing suits

Box 1, Folder 3 Earl Wilson


Box 1, Folder 3 Walter Winchell


Box 1, Folder 3 Jane Withers

Product BrandRoyal Gelatin

Box 1, Folder 3 Teresa Wright

Product BrandWoodbury face cream

Box 1, Folder 3 Jane Wyman






Box 1, Folder 3 Ed Wynn (2 ads)

Product BrandPlymouth automobiles

Box 1, Folder 3 Loretta Young (3 ads)


NMAH.AC.0611

Page 71 of 147


Box 1, Folder 3 Loretta Young

Product BrandSure-Fit slip covers

Box 1, Folder 3 Loretta Young (3 ads)Image(s)


Box 1, Folder 3 Loretta Young

Product BrandDexdale stockings

Box 1, Folder 3 Robert Young


Box 1, Folder 3 Lin Yutang


Box 1, Folder 3 Pia Zadora

Product BrandDubonnet wine

Return to Table of Contents


Series 2: Business/Politics Sandra and Gary Baden Collection of Celebrity Endorsementsin Advertising

NMAH.AC.0611

Page 72 of 147

Series 2: Business/Politics

Box 2, Folder 1 W.S. Anderson with/


Box 2, Folder 1 M.W.V. Ash


Box 2, Folder 1 Harry S. Truman


Box 2, Folder 1 E.P. Baker

Product BrandPlymouth automobiles

Box 2, Folder 1 Ray Baker with/

Product BrandCamels

Box 2, Folder 1 Mrs. & Mrs. James P. Baxter, III w/


Box 2, Folder 1 Mr. & Mrs. Dryden R. Reid


Box 2, Folder 1 King Paul & Queen Frederika


Box 2, Folder 1 Bill Cook

Box 2, Folder 1 Fernando Berckemeyer w/



NMAH.AC.0611

Page 73 of 147

Box 2, Folder 1 Mrs. H. Q.H. Frelinghuysen


Box 2, Folder 1 Mr. & Mrs. Fred Billups


Box 2, Folder 1 Mr. & Mrs. Stanley Woodward


Box 2, Folder 1 Charley Belden with/

Product BrandCamels

Box 2, Folder 1 Judy Ford

Product BrandCamels

Box 2, Folder 1 Frank Hawks

Product BrandCamels

Box 2, Folder 1 Erwin Jones

Product BrandCamels

Box 2, Folder 1 Lucius Boomer

Product BrandWamsutta Mills

Box 2, Folder 1 Joe L. Brown w/

Product BrandFreeman Shoes

Box 2, Folder 1 Hank Greenberg


NMAH.AC.0611

Page 74 of 147


Box 2, Folder 1 Barron Hilton


Box 2, Folder 1 Kyle Rote


Box 2, Folder 1 Herbert Barnet




Box 2, Folder 1 Lucius D. Clay


Box 2, Folder 1 Arthur Concello w/

Product BrandAlfred of New York

Box 2, Folder 1 John Ringling North

Product BrandAlfred of New York

Box 2, Folder 1 D. Donald Dallas (2 ads)


Box 2, Folder 1 Judge Day


Box 2, Folder 1 Elizabeth R. Dessez


NMAH.AC.0611

Page 75 of 147

Product BrandDaggett & Ramsdale cosmetics

Box 2, Folder 1 Charles A. Duchateau


Box 2, Folder 1 Carolyn Edmundsonw/

Product BrandChrysler Airflow

Box 2, Folder 1 Norman Bel Geddes


Box 2, Folder 1 Grantland Rice


Box 2, Folder 1 Alexander Woolcott


Box 2, Folder 1 Maj. George Fielding Eliot

Product BrandAqua-Velva after shave

Box 2, Folder 1 Maurice Evans w/

Product BrandFreeman shoes

Box 2, Folder 1 Joe L. Brown

Box 2, Folder 1 Hank Greenberg

Box 2, Folder 1 Barron Hilton

Box 2, Folder 1 Kyle Role

Box 2, Folder 1 Herbert Barnet

Box 2, Folder 1 James A. Farley


NMAH.AC.0611

Page 76 of 147


Box 2, Folder 1 Mr. & Mrs. Thom Fogarty w/


Box 2, Folder 1 Mr. & Mrs. Gwilym A. Price


Box 2, Folder 1 Raymond Greilsamer


Box 2, Folder 1 Mr. & Mrs. George Morrison


Box 2, Folder 1 Vinton Freedley


Box 2, Folder 1 R.J.Gilbreath

Product BrandBellanca Aircraft Corp.

Box 2, Folder 1 William Purnell Hall

Product BrandBlue Cross

Box 2, Folder 1 Marcus Harbs with/

Product BrandCamels

Box 2, Folder 1 Capt. Joseph H. Hart

Product BrandCamels

Box 2, Folder 1 Frank Hawks


NMAH.AC.0611

Page 77 of 147

Product BrandCamels

Box 2, Folder 1 Arthur M. Hill


Box 2, Folder 1 Conrad Hilton

Product BrandDouglas Aircraft Corp.

Box 2, Folder 1 Conrad Hilton

Product BrandRolex

Box 2, Folder 1 Duncan Hines

Product BrandCalifornia wines

Box 2, Folder 1 L.J. Horowitz


Box 2, Folder 1 Dewey Huffine


Box 2, Folder 1 Gen. Hugh Johnson

Product BrandPullman Co.

Box 2, Folder 1 Teddy Kenyon


Box 2, Folder 1 Dr. Henri Labbe

Product BrandFleischmann's Yeast

Box 2, Folder 1 Arthur Little, Jr.


NMAH.AC.0611

Page 78 of 147


Box 2, Folder 1 Raymond Loewy


Box 2, Folder 1 Alice Roosevelt Longworth


Box 2, Folder 1 Miss Nela R. Mann w/


Box 2, Folder 1 Isabella Manor

Box 2, Folder 1 Stefan Neumann

Box 2, Folder 1 Marquis/Marquise de Pins

Box 2, Folder 1 Fletcher H. Montgomery


Box 2, Folder 1 Richard Moulton w/ US Antarctic Expedition

Product BrandCamels

Box 2, Folder 1 John Ringling North

Product BrandAnsco Film

Box 2, Folder 1 Charles A. Nugent

Product BrandNorthwestern Mutual Life

Box 2, Folder 1 Warren Lee Pierson

Product BrandRonson Lighters


NMAH.AC.0611

Page 79 of 147

Box 2, Folder 1 F.A. Ready

Product BrandLouis Sherry ice cream

Box 2, Folder 1 Capt. Eddie Rickenbacher

Product BrandFruit of the Month

Box 2, Folder 1 Eddie Rickenbacher

Product BrandDusenberg Motors Corp.

Box 2, Folder 1 Ripley


Box 2, Folder 1 Eleanor Roosevelt (2 pg. ad)Image(s)

Product BrandAir Transport Assoc.

Box 2, Folder 1 Elizabeth Arden


Box 2, Folder 1 Helen Hayes


Box 2, Folder 1 Edwin C. Hill


Box 2, Folder 1 Roy Howard


Box 2, Folder 1 James D. Mooney



NMAH.AC.0611

Page 80 of 147




Box 2, Folder 1 Ruth Bryan


Box 2, Folder 1 Owen Rohde


Box 2, Folder 1 Carmel Snow


Box 2, Folder 1 Theodore Roosevelt

Product BrandABA certified cheques



Box 2, Folder 1 Adlai E. Stevenson

Product BrandGreat Books

Box 2, Folder 1 Margaret Truman w/


Box 2, Folder 1 Mr. & Mrs. Thomas j. Deegan, Jr.

Box 2, Folder 1 Mrs. John McLean

Box 2, Folder 1 John I. Wagner


NMAH.AC.0611

Page 81 of 147

Product BrandCamels

Box 2, Folder 1 James Walker



Series 3: Sports Sandra and Gary Baden Collection of Celebrity Endorsementsin Advertising

NMAH.AC.0611

Page 82 of 147

Series 3: Sports

Box 2, Folder 2 Red Barber with/


Box 2, Folder 2 Connie Desmond


Box 2, Folder 2 Red Barber


Box 2, Folder 2 James Bausch w/ {2 ads one w/o Cross}

Product BrandCamels

Box 2, Folder 2 Bruce Barnes

Product BrandCamels

Box 2, Folder 2 J.A. Brooks

Product BrandCamels

Box 2, Folder 2 Rip Collins

Product BrandCamels

Box 2, Folder 2 Edward Cross (farmer)

Product BrandCamels

Box 2, Folder 2 Willie Macfarlane

Product BrandCamels

Box 2, Folder 2 Jennie Rooney


NMAH.AC.0611

Page 83 of 147

Product BrandCamels

Box 2, Folder 2 Rex Beach

Product BrandCamels

Box 2, Folder 2 Walter Beaver

Product BrandCamels

Box 2, Folder 2 William Bendix w/


Box 2, Folder 2 D.J. McLawhorn (farmer)


Box 2, Folder 2 Ewell Blackwell w/ (2 ads)


http://amhistory.si.edu/archives/images/d7611-3.jpg

Box 2, Folder 2 Joe DiMaggioImage(s)


Box 2, Folder 2 Bob Elliott


Box 2, Folder 2 Bucky Harris


Box 2, Folder 2 Stan Musial



NMAH.AC.0611

Page 84 of 147


Box 2, Folder 2 Ted Williams


Box 2, Folder 2 Frank Boucher



Product BrandGoodrich tires



Box 2, Folder 2 Crawford Burton W/

Product BrandCamels

Box 2, Folder 2 Rex Beach

Product BrandCamels

Box 2, Folder 2 Mrs. Charles Daly

Product BrandCamels

Box 2, Folder 2 Billy Casper

Product BrandWilson Staff balls

Box 2, Folder 2 Florence Chadwick

Product BrandUS Howland Swim Caps

Box 2, Folder 2 G. Chevrolet w/


NMAH.AC.0611

Page 85 of 147

Product BrandRudge-Whitworth wire wheels

Box 2, Folder 2 L. Chevrolet


Box 2, Folder 2 De Palma


Box 2, Folder 2 Durant


Box 2, Folder 2 Howard


Box 2, Folder 2 Lewis


Box 2, Folder 2 Milton


Box 2, Folder 2 Mulford


Box 2, Folder 2 Resta


Box 2, Folder 2 Toft


Box 2, Folder 2 Vail


NMAH.AC.0611

Page 86 of 147


Box 2, Folder 2 Wilcox


Box 2, Folder 2 Mickey Cochrane


Box 2, Folder 2 Ely Culbertson


Box 2, Folder 2 Dizzy Dean w/

Product BrandCamels

Box 2, Folder 2 Harry Miller

Product BrandCamels

Box 2, Folder 2 Dizzy Dean (4 ads)

Product BrandGrape Nuts cereal

Box 2, Folder 2 Jimmy Demaret

Product BrandMacGregor Golf balls

Box 2, Folder 2 Jack Dempsey

Product BrandBromo-Seltzer

Box 2, Folder 2 Bill Dickey w/ (2 ads)


Box 2, Folder 2 Mel Ott


NMAH.AC.0611

Page 87 of 147

Product BrandChesterfield Cigarettes

Box 2, Folder 2 Arthur Donovan

Product BrandRheingold beer

Box 2, Folder 2 Leo Durocher






Box 2, Folder 2 Eugenia Falkenburg

Product BrandCamel

Box 2, Folder 2 Johnny Farrell


Box 2, Folder 2 Jane Fauntz w/

Product BrandCamels

Box 2, Folder 2 Tommy Armour

Product BrandCamels

Box 2, Folder 2 James Bausch

Product BrandCamels

Box 2, Folder 2 Buster Crabbe


NMAH.AC.0611

Page 88 of 147

Product BrandCamels

Box 2, Folder 2 Pete Desjardins

Product BrandCamels

Box 2, Folder 2 Lou Gehrig

Product BrandCamels

Box 2, Folder 2 Helen Hicks

Product BrandCamels

Box 2, Folder 2 Josephine McKim

Product BrandCamels

Box 2, Folder 2 Mel Ott

Product BrandCamels

Box 2, Folder 2 Gene Sarazen

Product BrandCamels

Box 2, Folder 2 Harold Smith

Product BrandCamels

Box 2, Folder 2 Bill Tilden

Product BrandCamels

Box 2, Folder 2 Susan Vilas

Product BrandCamels

Box 2, Folder 2 Whitey Ford


NMAH.AC.0611

Page 89 of 147

Product BrandSeven Seas Slax

Box 2, Folder 2 Walt Frazier

Product BrandColgate

Box 2, Folder 2 Commander Gatti


Box 2, Folder 2 Lou Gehrig w/ (2 ads)

Product BrandCamels

Box 2, Folder 2 Tommy Armour

Product BrandCamels

Box 2, Folder 2 Betty Bailey

Product BrandCamels

Box 2, Folder 2 George Barker

Product BrandCamels

Box 2, Folder 2 Bruce Barnes

Product BrandCamels

Box 2, Folder 2 Bobby Walthour, Jr.

Product BrandCamels



Box 2, Folder 2 Frank Gifford


NMAH.AC.0611

Page 90 of 147

Product BrandJantzen

Box 2, Folder 2 Charles Goren


Box 2, Folder 2 Rocky Graziano

Product BrandDakin

Box 2, Folder 2 Walter Hagen


Box 2, Folder 2 Tom Harmon

Product BrandCatalina Sportswear

Box 2, Folder 2 Frank Harrigan w/

Product BrandO'Shea knitting Mills

Box 2, Folder 2 Bennie Oosterbaan

Product BrandO'Shea Knitting Mills

Box 2, Folder 2 Russ Hodges

Product BrandJohn C. Roberts shoes

Box 2, Folder 2 Mr. & Mrs. Ben Hogan w/


Box 2, Folder 2 Donald Burr

Box 2, Folder 2 Billie Worth

Box 2, Folder 2 Francis Parkinson Keyes


NMAH.AC.0611

Page 91 of 147

Box 2, Folder 2 Rear Admiral Tully Shelly

Box 2, Folder 2 Ben Hogan w/

Product BrandMacGregor Golf Co.

Box 2, Folder 2 Louise Suggs

Product BrandMacGregor Golf Co.

Box 2, Folder 2 Lamar Hunt

Product BrandRolex

Box 2, Folder 2 Harmon Killebrew

Product BrandNorthcool Vycott

Box 2, Folder 2 Edward Kent w/

Product BrandCamels

Box 2, Folder 2 Betty Chase

Product BrandCamels

Box 2, Folder 2 Jack Shea

Product BrandCamels

Box 2, Folder 2 Ray F. Stevens

Product BrandCamels

Box 2, Folder 2 Paul Thompson

Product BrandCamels

Box 2, Folder 2 Anton LeKang


NMAH.AC.0611

Page 92 of 147

Product BrandCamels

Box 2, Folder 2 Sid Luckman

Product BrandPabst Blue Ribbon beer

Box 2, Folder 2 Mr. & Mrs. Sal Maglie

Product BrandOlympic Luggage

Box 2, Folder 2 Mickey Mantle

Product BrandViceroy

Box 2, Folder 2 Mickey Mantle

Product BrandHaggar Slacks

Box 2, Folder 2 Rocky Marciano

Product BrandNational Car Rental

Box 2, Folder 2 Jimmy McLarnin


Box 2, Folder 2 Lillas Moriarty

Product BrandWoodbury cream

Box 2, Folder 2 Stan Musial w/ (2 ads)


Box 2, Folder 2 Ted WilliamsImage(s)




NMAH.AC.0611

Page 93 of 147

Box 2, Folder 2 Joe Namath

Product BrandLaz-Z-Boy

Box 2, Folder 2 Bennie Oosterbaan

Product BrandBradley Knitting co.

Box 2, Folder 2 Mel Ott w/

Product BrandCamels

Box 2, Folder 2 Harold Schumacher

Product BrandCamels

Box 2, Folder 2 James (Rip) Collins

Product BrandCamels


Product BrandCamels

Box 2, Folder 2 Carl Hubbell

Product BrandCamels

Box 2, Folder 2 Arnold Palmer

Product BrandWilson Sporting Goods

Box 2, Folder 2 Peter Perkins

Product BrandTareyton cigarettes



NMAH.AC.0611

Page 94 of 147

Product BrandCarlings Ale

Box 2, Folder 2 "Vinnie" Richards


Box 2, Folder 2 Branch Rickey

Product BrandGray Audograph

Box 2, Folder 2 Gene Sarazan w/

Product BrandCamels

Box 2, Folder 2 Georgia Coleman

Product BrandCamels

Box 2, Folder 2 Jim Lancaster

Product BrandCamels

Box 2, Folder 2 Bill Miller

Product BrandCamels

Box 2, Folder 2 Melvin Ott

Product BrandCamels

Box 2, Folder 2 John L. Skillman

Product BrandCamels

Box 2, Folder 2 Gene Sarazan


Box 2, Folder 2 Gene Sarazan w/


NMAH.AC.0611

Page 95 of 147


Box 2, Folder 2 Ella Barnett


Box 2, Folder 2 Carl G. Triest



Product BrandLibby's Tomato Juice



Box 2, Folder 2 Jane Sharp w/

Product BrandCamels

Box 2, Folder 2 F.B. Fowler

Product BrandCamels

Box 2, Folder 2 Bill Stern

Product BrandCape Coral, Florida

Box 2, Folder 2 Bill Stern

Product BrandFlorida tourism

Box 2, Folder 2 Mrs. Louis J. Swift, Jr.

Product BrandCamels

Box 2, Folder 2 M.J. "Mike" Thompson


NMAH.AC.0611

Page 96 of 147

Product BrandCamels

Box 2, Folder 2 Bill Tilden w/

Product BrandCamels

Box 2, Folder 2 Mrs. J.B. Freeley

Product BrandCamels

Box 2, Folder 2 Dick Hungerford

Product BrandCamels

Box 2, Folder 2 C.A. Petersen

Product BrandCamels

Box 2, Folder 2 Eileen Tighe

Product BrandCamels

Box 2, Folder 2 Ellsworth Vines, Jr.

Product BrandPabst Blue Ribbon

Box 2, Folder 2 Ellsworth Vines w/

Product BrandWheaties

Box 2, Folder 2 Bernie Bierman

Box 2, Folder 2 Pepper martin

Box 2, Folder 2 Arnold Herber

Box 2, Folder 2 "Babe" Didrikson

Box 2, Folder 2 Ken Strong

Box 2, Folder 2 Joe DiMaggio


NMAH.AC.0611

Page 97 of 147

Box 2, Folder 2 Ellsworth Vines w/

Product BrandCamels

Box 2, Folder 2 Helen Hicks

Box 2, Folder 2 Ellsworth Vines, Jr.

Box 2, Folder 2 "Bucky" Walters w/

Product BrandGillette Razor

Box 2, Folder 2 Wilbur Shaw

Product BrandGillette Razor

Box 2, Folder 2 Lloyd Waner


Box 2, Folder 2 Paul Waner


Box 2, Folder 2 "Hub" Whiteman


Box 2, Folder 2 Lenore Kight Wingard w/

Product BrandCamels

Box 2, Folder 2 Ida Gray

Product BrandCamels

Box 2, Folder 2 L.E. Stemmler


NMAH.AC.0611

Page 98 of 147

Product BrandCamels

Box 2, Folder 2 Eddie Woods

Product BrandCamels


Series 4: Society, Fashion, Royalty Sandra and Gary Baden Collection of Celebrity Endorsementsin Advertising

NMAH.AC.0611

Page 99 of 147

Series 4: Society, Fashion, Royalty

Box 2, Folder 3 Mlle. Alix

Product BrandCutex

Box 2, Folder 3 Mlle. Alix w/

Product BrandCutex

Box 2, Folder 3 Lanvin

Product BrandCutex

Box 2, Folder 3 LeLong

Product BrandCutex

Box 2, Folder 3 Schiaparelli

Product BrandCutex

Box 2, Folder 3 Elizabeth Allemus


Box 2, Folder 3 Laurance Armour

Product BrandSimmon's mattresses

Box 2, Folder 3 Mrs. Robert W. Armstrong w/


Box 2, Folder 3 Mrs. John Jacob Astor


Box 2, Folder 3 Maj. & Mrs. George Astley


NMAH.AC.0611

Page 100 of 147

Product Brandtea

Box 2, Folder 3 Mrs. Ellen Tuck Astor w/


Box 2, Folder 3 Mrs. Nicholas R. duPont

Box 2, Folder 3 Mrs. John Jacob Astor (2 ads)


Box 2, Folder 3 Lady Violet Astor


Box 2, Folder 3 Mrs. Henry Barclay


Box 2, Folder 3 Pat Barnard w/ (on reverse)

Product BrandSweetheart soap

Box 2, Folder 3 Brynhild

Box 2, Folder 3 The Beadleston Sisters

Product BrandCamels

Box 2, Folder 3 Lucius Beebe

Product BrandLejon Brandy



Box 2, Folder 3 Joan Belmont


NMAH.AC.0611

Page 101 of 147

Product BrandCamels

Box 2, Folder 3 Fina Benenson w/

Product BrandGruen watches

Box 2, Folder 3 Hattie Carnegie


Box 2, Folder 3 Louise Barnes Gallagher

Product BrandGruen watchess

Box 2, Folder 3 Sophie Gimbel


Box 2, Folder 3 Andrew Goodman


Box 2, Folder 3 Orry-Kelly


Box 2, Folder 3 Philip Mangone


Box 2, Folder 3 Nettie Rosenstein


Box 2, Folder 3 Cordelia Biddle


Box 2, Folder 3 Margaret Biddle w/


NMAH.AC.0611

Page 102 of 147

Image(s)


Box 2, Folder 3 Tita Johnson


Box 2, Folder 3 Evalyn McLean


Box 2, Folder 3 Phebe Thorne


Box 2, Folder 3 Adelaide Weld


Box 2, Folder 3 Mrs. Livingston Biddle, Jr.Image(s)


Box 2, Folder 3 Sherman Billingsley w/

Product BrandSortilege perfume

Box 2, Folder 3 Morton Downey




Box 2, Folder 3 Steve Hannagan




NMAH.AC.0611

Page 103 of 147


Box 2, Folder 3 Sherman Billingsley/Stork Club

Product BrandCamels

Box 2, Folder 3 Sherman Billingsley

Product BrandBrewers' Best Beer

Box 2, Folder 3 Mrs. Alden S. Blodgett

Product BrandDorothy Gray cosmetics

Box 2, Folder 3 Martha BossImage(s)


Box 2, Folder 3 Prince Luis de Bourbon

Product BrandMelachrino cigarettes

Box 2, Folder 3 Prince Robert de Broglie


Box 2, Folder 3 John Mason Brown w/


Box 2, Folder 3 David B. Ortman


Box 2, Folder 3 Mr. & Mrs. Leslie Hills




NMAH.AC.0611

Page 104 of 147

Box 2, Folder 3 Marilyn Buferd

Product BrandEverglaze fabric

Box 2, Folder 3 Rose Caldwell

Product BrandPerfect Eze shoes

Box 2, Folder 3 Nancy Calhoun w/


Box 2, Folder 3 Susan Medlock


Box 2, Folder 3 Hattie Carnegie


Box 2, Folder 3 Mrs. Thomas M. Carnegie, Jr.

Product BrandCamels

Box 2, Folder 3 Mr. & Mrs. Igor Cassini

Product BrandCinzano

Box 2, Folder 3 Mrs. Igor Cassini

Product BrandTintain Hair Coloring

Box 2, Folder 3 Igor Cassini


Box 2, Folder 3 Olive Cawley w/


NMAH.AC.0611

Page 105 of 147

Image(s)


Box 2, Folder 3 Virginia Parker


Box 2, Folder 3 Peggy Patterson


Box 2, Folder 3 Jane Will


Box 2, Folder 3 Countess de Chambrun w/


Box 2, Folder 3 Mrs. Bob Considine

Box 2, Folder 3 Mr. & Mrs. Marvin Pierce

Box 2, Folder 3 Charles of London

Product BrandChrysler

Box 2, Folder 3 Princess Paul Chavchavadze

Product BrandNobility Plate

Box 2, Folder 3 Prince Paul Chavchavadze

Product BrandHiram Walker Liqueurs

Box 2, Folder 3 Princess Alphonse de Chimay

Product BrandLentheric Parfumeur



NMAH.AC.0611

Page 106 of 147

Box 2, Folder 3 Mrs. Howard C. Christy

Product BrandBlack Knight china

Box 2, Folder 3 Elisabeth Coffey w/


Box 2, Folder 3 Mrs. Anthony J. Drexel, III


Box 2, Folder 3 Lady Moira Combe

Product BrandSilvo Silver Polish

Box 2, Folder 3 Harry Conover

Product BrandScripto Pencil

Box 2, Folder 3 Grace Coolidge


Box 2, Folder 3 Mrs. J. Gardner Coolidge, III

Product BrandCamels

Box 2, Folder 3 Miss Rosalie de Forest Crosby w/


Box 2, Folder 3 Mrs. G. John L. Griswold


Box 2, Folder 3 Mrs. David I. Mackie, Jr.


NMAH.AC.0611

Page 107 of 147


Box 2, Folder 3 Mrs. Roderick Oakley


Box 2, Folder 3 Miss Mimi Richardson


Box 2, Folder 3 Mrs. Ely CulbertsonImage(s)

Product BrandPacquin's Hand Cream

Box 2, Folder 3 Galli Curci

Product BrandWinship

Box 2, Folder 3 Lady Georgiana Curzon w/

Product BrandPond's Tissues

Box 2, Folder 3 The Countess Howe

Product BrandPond's Tissues

Box 2, Folder 3 Viscountess Curzon


Box 2, Folder 3 Lilly Dache

Product BrandCamels

Box 2, Folder 3 Princess Guy DeFaucigny-Lucinge

Product BrandPeggy Sage polish



NMAH.AC.0611

Page 108 of 147

Box 2, Folder 3 Mlle. Lucienne Delahaye

Product BrandCadum soap

Box 2, Folder 3 Leon Desfosse

Product BrandPalmolive

Box 2, Folder 3 Dionne Quints

Product BrandQuaker Oats


Product BrandHinds Cream

Box 2, Folder 3 Dionne Quints (3 ads)

Product BrandKaro syrup


Product BrandMusterole

Box 2, Folder 3 Morton Downey w/


Box 2, Folder 3 Frazar Wilde


Box 2, Folder 3 Jerome Thor


Box 2, Folder 3 Sydna Scott


NMAH.AC.0611

Page 109 of 147


Box 2, Folder 3 Fernandel


Box 2, Folder 3 Mrs. George L. Wertenbaker


Box 2, Folder 3 Brig. Gen. David Sarnoff


Box 2, Folder 3 Mabel McIlvain Downs

Product BrandCamels

Box 2, Folder 3 Ann Drake


Box 2, Folder 3 Mrs. C. Dresselhuys

Product BrandYuban Coffee


Product BrandCamels



Box 2, Folder 3 Mrs. Anthony J. Drexel, III w/Image(s)




NMAH.AC.0611

Page 110 of 147

Box 2, Folder 3 Helen Steadman

Box 2, Folder 3 Audrey Druhonel


Box 2, Folder 3 Mrs. Anthony D. Duke


Box 2, Folder 3 The Viscountess Dunwich w/


Box 2, Folder 3 The Lady Barbara Gore


Box 2, Folder 3 The Countess Howe


Box 2, Folder 3 The Duchess of Leinster


Box 2, Folder 3 The Vicountess Milton


Box 2, Folder 3 The Lady Helena Fitzwilliam


Box 2, Folder 3 Mrs. Ernest DuPont, Jr.

Product BrandCamels

Box 2, Folder 3 Mr. & Mrs. William Dwight w/


NMAH.AC.0611

Page 111 of 147


Box 2, Folder 3 Fernandel


Box 2, Folder 3 Amelia M. Earhart


Box 2, Folder 3 Antonia Drexel Earle (2 ads)


Box 2, Folder 3 King Edward VII

Product BrandAngelus pianos

Box 2, Folder 3 Stephen B. Elkins, III

Product BrandCream of Wheat

Box 2, Folder 3 La Comtesse Maria Esterhazy

Product BrandCadillac

Box 2, Folder 3 Countess de La FalaiseImage(s)


Box 2, Folder 3 Mr. & Mrs. M. Firestone w/


Box 2, Folder 3 Mr. & Mrs. Robert Sherwood




NMAH.AC.0611

Page 112 of 147

Box 2, Folder 3 Mrs. Alexander C. Forbes w/


Box 2, Folder 3 Mrs. William Rhinelander Stewart


Box 2, Folder 3 Mrs. David C. Gamble, Jr. w/


Box 2, Folder 3 Mrs. Vanderbilt Phelps


Box 2, Folder 3 The Countess of Winchilsen


Box 2, Folder 3 Mrs. Kendall Lee Glaenzer

Product BrandListerine tooth paste

Box 2, Folder 3 Mrs. Charles J. GossnerImage(s)

Product BrandCamay soap

Box 2, Folder 3 Mrs. George Jay Gould, Jr.


Box 2, Folder 3 Beatrice "Milo" Grey

Product BrandCamels

Box 2, Folder 3 Beatrice "Milo" Grey w/



NMAH.AC.0611

Page 113 of 147

Image(s)

Product BrandCamels

Box 2, Folder 3 Le Brun Rhinelander

Box 2, Folder 3 Peggy Stevenson

Box 2, Folder 3 Senorita Ana Rosa Martinez Guerrero w/


Box 2, Folder 3 Senhora Aimee Lopes de Sotto Maior


Box 2, Folder 3 Senora Pila Subercaseaux


Box 2, Folder 3 Isabelle, Duchesse de Guise


Box 2, Folder 3 Mrs. Alexander Hamilton


Box 2, Folder 3 Mrs. Pierpont M. Hamilton

Product BrandStudebaker

Box 2, Folder 3 Mrs. Ogden Hammond, Jr.

Product BrandCamels

Box 2, Folder 3 Lady Harmsworth




NMAH.AC.0611

Page 114 of 147

Box 2, Folder 3 Harris, butler to Lord Hamilton

Product BrandBenedictine

Box 2, Folder 3 The Marchioness of Milford Haven w/


Box 2, Folder 3 The Duchess of Rutland

Box 2, Folder 3 The Marchioness of Milford Haven


Box 2, Folder 3 Lord Milford Haven

Product BrandLockheed

Box 2, Folder 3 Edith Head

Product BrandFashion Plate Shoes

Box 2, Folder 3 August Heckscher


Box 2, Folder 3 Baroness Kathe Heine-Geldern

Product BrandWoodbury's soap

Box 2, Folder 3 Peter J. Hoguet, Jr.


Box 2, Folder 3 The Countess Howe w/Image(s)


Box 2, Folder 3 The Duchess of Leinster



NMAH.AC.0611

Page 115 of 147


Box 2, Folder 3 HRH Princesses Genevieve d'Orleans


Box 2, Folder 3 Mrs. Sherman Jenney

Product BrandWoodbury

Box 2, Folder 3 Miss Josephine Johnson


Box 2, Folder 3 Mr. & Mrs. George S. Kaufman


Box 2, Folder 3 w/ Mr. & Mrs. E.R. Cook

Box 2, Folder 3 Mr. & Mrs. George S. Farnsworth

Box 2, Folder 3 Mr. & Mrs. N.H. Heubeck

Box 2, Folder 3 Tennessee Williams

Box 2, Folder 3 Joan Kemp


Box 2, Folder 3 Mr. A. Atwater Kent

Product BrandPackard

Box 2, Folder 3 Kathy Knight


Box 2, Folder 3 Mrs. John P. Labouisse


NMAH.AC.0611

Page 116 of 147

Product BrandDorothy Grey

Box 2, Folder 3 Lafayette (restaurant)

Product BrandCamels

Box 2, Folder 3 Conutess Isabella de Lalaing

Product BrandMallinson's silks

Box 2, Folder 3 Eleanor Lambert

Product BrandAir India

Box 2, Folder 3 Mrs. Chiswell Dabney Langhorne

Product BrandCamels

Box 2, Folder 3 Mrs. Ring Lardner

Product BrandMartex

Box 2, Folder 3 Lanvin

Product BrandCutex

Box 2, Folder 3 Denise Lawson-Johnsto


Box 2, Folder 3 Duchess of Leinster


Box 2, Folder 3 Tina Leser

Product BrandKaiser/Frazier

Box 2, Folder 3 Dorothy Lewis w/


NMAH.AC.0611

Page 117 of 147

Product BrandCamels

Box 2, Folder 3 Mrs. Frank E. Smith

Product BrandCamels

Box 2, Folder 3 Mary Lewis

Product BrandCamels

Box 2, Folder 3 Mrs. John Davis Lodge w/


Box 2, Folder 3 Mrs. Alexander Hamilton

Box 2, Folder 3 Mrs. Adrian Iselin, II

Box 2, Folder 3 Mrs. Alister McCormack

Box 2, Folder 3 Mrs. John Davis Lodge


Box 2, Folder 3 Eugenia Loughlin


Box 2, Folder 3 Count Felix von Luckner (2 pgs.)

Product BrandLucky Strke cigarettes

Box 2, Folder 4 Mandel Brothers w/


Box 2, Folder 4 Carson Pirie Scott & Co.



NMAH.AC.0611

Page 118 of 147

Box 2, Folder 4 Martha Weathered


Box 2, Folder 4 Grand Duchesse Marie

Product BrandLord & Taylor

Box 2, Folder 4 Maximillian

Product BrandKaiser-Frazier

Box 2, Folder 4 Elsa Maxwell (2 ads, one color)

Product BrandUniversal Cook-a-matic

Box 2, Folder 4 Elsa Maxwell

Product BrandCandy of the Month

Box 2, Folder 4 Mrs. Francis H. McAdoo

Product BrandNobility Plate silver

Box 2, Folder 4 Claire McCardell


Box 2, Folder 4 Mrs. Alister McCormick


Box 2, Folder 4 Mary McHale w/


Box 2, Folder 4 Mrs. Rodman Wannamaker


NMAH.AC.0611

Page 119 of 147


Box 2, Folder 4 Mrs. William G. McKnight


Box 2, Folder 4 Lady Mendl


Box 2, Folder 4 Leslie Morris

Product BrandCamel

Box 2, Folder 4 Mrs. W. Forbes Morgan


Box 2, Folder 4 Lady Louis Mountbatten


Box 2, Folder 4 Miss Mary de Mumm


Box 2, Folder 4 Mrs. Orson Munn, Sr.

Product BrandRonson lighters

Box 2, Folder 4 Princess Murat


Box 2, Folder 4 Lady Elizabeth Murray


Box 2, Folder 4 Mr. & Mrs. DeLancy Nicoll, III


NMAH.AC.0611

Page 120 of 147

Product BrandRomanoff caviar

Box 2, Folder 4 Norman Norell


Box 2, Folder 4 Prince Alexis Obolensky, Jr.

Product BrandLanson Champagne

Box 2, Folder 4 HRH Princesse Genevieve d'Orleans

Product BrandProduits Bertie

Box 2, Folder 4 Lady Mary Pakenham


Box 2, Folder 4 Mrs. William Paley

Product BrandHattie Carnegie

Box 2, Folder 4 Miss Elinor Patterson


Box 2, Folder 4 Mrs. Nicholas G. Penniman, III

Product BrandCamels

Box 2, Folder 4 Peter Perkins


Box 2, Folder 4 Pierre's (restaurant)

Product BrandCamels

Box 2, Folder 4 Mrs. R.S. Pierrepont, Jr.


NMAH.AC.0611

Page 121 of 147


Box 2, Folder 4 Rosamond PinchotImage(s)

Product BrandHupmobile

Box 2, Folder 4 Patricia Plunkette


Box 2, Folder 4 Mrs. Langdon Post

Product BrandCamels

Box 2, Folder 4 Mr. Wiley Post

Product BrandBuick

Box 2, Folder 4 John Robert Powers

Product BrandLejon Vermouth

Box 2, Folder 4 John Robert Powers


Box 2, Folder 4 Powers Models

Product BrandGayla, Hold & Bob bobby pins

Box 2, Folder 4 Mrs. J.K. Mackenzie Pringle


Box 2, Folder 4 Marchioness of Queensbury (2 ads)




NMAH.AC.0611

Page 122 of 147

Box 2, Folder 4 Mrs. Paul Revere III


Box 2, Folder 4 Miss Le Brun Rhinelander, (2 ads)

Product BrandCamels

Box 2, Folder 4 Mme. La Comtesse Jaston de La Rochefoucauld

Product BrandLentheric Parfumerie

Box 2, Folder 4 Anne Rockefeller

Product BrandCamels

Box 2, Folder 4 Beveridge J. Rockefeller, Jr.


Box 2, Folder 4 Mrs. John W. Rockefeller, Jr. (2 ads)

Product BrandCamels

Box 2, Folder 4 Mrs. Morgan Rockefeller

Product BrandCamels

Box 2, Folder 4 Princesse Carlos de Rohan w/

Product BrandLentheric Perfumes

Box 2, Folder 4 Son Altesse Serenissime

Product BrandLentheric Perfumes

Box 2, Folder 4 Eleanor K. Roosevelt, 2 ads


NMAH.AC.0611

Page 123 of 147

Image(s)


Box 2, Folder 4 Mrs. John A. Roosevelt


Box 2, Folder 4 Princess Mara Ruspoli

Product BrandChanel #19

Box 2, Folder 4 Mrs. Jay Rutherfurd


Box 2, Folder 4 The Duchess of Rutland (2 pgs.)


Box 2, Folder 4 Mrs. Allan A. Ryan, Jr.

Product BrandCalibar Sun Glasses

Box 2, Folder 4 Dorothy Mcgill Scott


Box 2, Folder 4 Mrs. George H. Shaw

Product BrandYuban Coffee

Box 2, Folder 4 Mrs. Thomas Edison Sloane

Product BrandCamels

Box 2, Folder 4 Mrs. R.P. Spalding



NMAH.AC.0611

Page 124 of 147

Product BrandAnsco Film

Box 2, Folder 4 Mrs. Adolph B. Spreckels, Jr.


Box 2, Folder 4 Mrs. Howard Spreckels


Box 2, Folder 4 Miriam Stevenson

Product BrandSouth Carolina

Box 2, Folder 4 Elaine Stewart


Box 2, Folder 4 Duke & Duchess of Sutherland


Box 2, Folder 4 w/ Jacque Dupont

Box 2, Folder 4 US Woman's Squash Team

Box 2, Folder 4 Duchess of SutherlandImage(s)


Box 2, Folder 4 Mrs. Edward F. Swift

Product BrandSimmons Mattresses

Box 2, Folder 4 Pauline Trigere


Box 2, Folder 4 Cleon Throckmorton



NMAH.AC.0611

Page 125 of 147


Box 2, Folder 4 Cornelius Vanderbilt


Box 2, Folder 4 Mrs. Cornelius Vanderbilt, Jr. (2 ads)Image(s)


Box 2, Folder 4 Mrs.Oliver de Gray Vanderbilt, III

Product BrandCamels

Box 2, Folder 4 Mrs. B. VanRensselaer

Product BrandCamels

Box 2, Folder 4 Comtesse Robert de Veyrac

Product BrandNobility Plate silver

Box 2, Folder 4 Diana Vreeland (2 ads)

Product BrandBlackglama

Box 2, Folder 4 The Prince of Wales (Edward VII)

Product BrandHoff's Malt Extract

Box 2, Folder 4 Mrs. Rodman Wanamaker


Box 2, Folder 4 Evelyn Cameron Watts

Product BrandCamels



NMAH.AC.0611

Page 126 of 147

Box 2, Folder 4 Mrs. William T. Wetmore

Product BrandCamels

Box 2, Folder 4 Mrs. W.F. Whitehouse


Box 2, Folder 4 Mrs. Howard F. Whitney

Product BrandCamels

Box 2, Folder 4 Mrs. Howard F. Whitney, Jr. w/

Product BrandDodge

Box 2, Folder 4 Miss Miriam Tilden

Product BrandDodge

Box 2, Folder 4 Miss Margaret C. Whitney

Product BrandEugene Perm Wave

Box 2, Folder 4 Miss Nancy Whitney


Box 2, Folder 4 Prince Wilhelm of Sweden



Product BrandLord Calvert Whiskey

Box 2, Folder 4 Bob Williams


NMAH.AC.0611

Page 127 of 147

Product BrandCarstairs liquor

Box 2, Folder 4 Margery Wilson

Product BrandFrostilla lotion

Box 2, Folder 4 The Duke & Duchess of Windsor w/ Mr. & Mrs. Bob Trout


Box 2, Folder 4 Mr. & Mrs. H.D. Hodgkinson

Box 2, Folder 4 Geraldine Fitzgerald

Box 2, Folder 4 The Duchess of Windsor



Series 5: Writers, Musicians, Artists, Singers Sandra and Gary Baden Collection of Celebrity Endorsementsin Advertising

NMAH.AC.0611

Page 128 of 147

Series 5: Writers, Musicians, Artists, Singers

Box 2, Folder 5 Peter Arno

Product BrandRheingold

Box 2, Folder 5 Brooks Atkinson w/




Box 2, Folder 5 Phil Baker

Product BrandGE Radio






Product BrandCalobar Sunglasses

Box 2, Folder 5 Thomas Hart Benton

Product BrandParker "51" pen

Box 2, Folder 5 Leonard Bernstein

Product BrandJamaica

Box 2, Folder 5 George Biddle


NMAH.AC.0611

Page 129 of 147


Box 2, Folder 5 Vivian Blaine


Box 2, Folder 5 Pat Boone

Product BrandDickies Clothes

Box 2, Folder 5 Irene Bordoni


Box 2, Folder 5 Victor Borge

Product BrandJamica

Box 2, Folder 5 Victor Borge

Product BrandBostonian shoes

Box 2, Folder 5 Milton Caniff (2 ads)


Box 2, Folder 5 Hoagy Carmichael

Product BrandRheingold

Box 2, Folder 5 Enrico Caruso

Product BrandVictor records

Box 2, Folder 5 Caruso w/ (2 pgs.)

Product BrandVictrola

Box 2, Folder 5 Farrar


NMAH.AC.0611

Page 130 of 147


Box 2, Folder 5 Galli-Curci


Box 2, Folder 5 Gluck


Box 2, Folder 5 McCormack


Box 2, Folder 5 Paderewski


Box 2, Folder 5 Schumann-Heink


Box 2, Folder 5 Zimbalist


Box 2, Folder 5 Bennett Cerf


Box 2, Folder 5 Jan Clayton


Box 2, Folder 5 Perry Como (2 ads)


Box 2, Folder 5 Perry Como w/ (2 ads)


NMAH.AC.0611

Page 131 of 147




Box 2, Folder 5 Jo Stafford


Box 2, Folder 5 Perry Como w/


Box 2, Folder 5 Jo Stafford


Box 2, Folder 5 Dorothy Collins


Box 2, Folder 5 Bing CrosbyImage(s)

Product BrandCourtley, Ltd.

Box 2, Folder 5 Bing Crosby

Product BrandKnox hats

Box 2, Folder 5 Bing Crosby w/ (2 ads)






NMAH.AC.0611

Page 132 of 147

Box 2, Folder 5 Bing Crosby ( 2 ads)



Product BrandPhilco







Box 2, Folder 5 Salvador Dali




Box 2, Folder 5 Antal Dorati

Product BrandRolex

Box 2, Folder 5 Adrian Conan Doyle w/


Box 2, Folder 5 the Fitzgeralds


NMAH.AC.0611

Page 133 of 147


Box 2, Folder 5 Lord Ismay


Box 2, Folder 5 Princess Olga Koudacheff


Box 2, Folder 5 Bobby Riggs


Box 2, Folder 5 Helen Dryden

Product BrandCutex

Box 2, Folder 5 Deanna Durbin

Product BrandLa Tausca pearls

Box 2, Folder 5 Mischa Elman


Box 2, Folder 5 Mischa Elman

Product BrandVictor Talking Machine

Box 2, Folder 5 Bud Fisher


Box 2, Folder 5 Arthur Fiedler

Product BrandItalian wine

Box 2, Folder 5 Arthur Fiedler


NMAH.AC.0611

Page 134 of 147


Box 2, Folder 5 James Montgomery Flagg


Box 2, Folder 5 James Montgomery Flagg


Box 2, Folder 5 Eugene Fodor

Product BrandView-Master

Box 2, Folder 5 C. Selmer FougnerImage(s)

Product BrandCalifornia wines

Box 2, Folder 5 Susanna Foster


Box 2, Folder 5 Mary Garden (3 ads)


Box 2, Folder 5 Judy GarlandImage(s)


Box 2, Folder 5 Judy GarlandImage(s)

Product BrandRKO Television

Box 2, Folder 5 Gieseking





NMAH.AC.0611

Page 135 of 147

Product BrandBaldwin Piano

Box 2, Folder 5 Beniamino Gigli

Product BrandGreeting cards

Box 2, Folder 5 Oscar Hammerstein


Box 2, Folder 5 Moss Hart w/


Box 2, Folder 5 Kitty Carlisle Hart


Box 2, Folder 5 Jascha Heifetz


Box 2, Folder 5 Jascha Heifetz

Product BrandVictor Red Seal records

Box 2, Folder 5 Lillian Hellman


Box 2, Folder 5 Libby Holman


Box 2, Folder 5 Vladimir Horowitz

Product BrandSteinway

Box 2, Folder 5 VladimirHorowitz


NMAH.AC.0611

Page 136 of 147


Box 2, Folder 5 Marion Hutton (2 ads)


Box 2, Folder 5 Arthur Judson


Box 2, Folder 5 Albert Kahn

Product BrandGoodyear Flooring

Box 2, Folder 5 Dorothy Kilgallen


Box 2, Folder 5 Andre Kostelanetz

Product BrandLockheed Aircraft

Box 2, Folder 5 Serge Koussevitzky

Product BrandBaldwin pianos

Box 2, Folder 5 Serge Koussevitzky


Box 2, Folder 5 Fritz Kreisler (2 ads)


Box 2, Folder 55 Fritz Kreisler w/


Box 2, Folder 5 John McCormack


NMAH.AC.0611

Page 137 of 147


Box 2, Folder 5 Sergei Rachmaninoff


Box 2, Folder 5 Fritz Kreisler


Box 2, Folder 5 Snooky Lansen


Box 2, Folder 5 Mario Lanza

Product BrandCamels

Box 2, Folder 5 Kate Lawson

Product BrandImperial Wallpaper

Box 2, Folder 5 Peggy Lee


Box 2, Folder 5 William Lescaze


Box 2, Folder 5 Oscar Levant

Product BrandColumbia Records

Box 2, Folder 5 Mischa Levitzki


Box 2, Folder 5 Monica Lewis


NMAH.AC.0611

Page 138 of 147

Product BrandGE radio

Box 2, Folder 5 Liberace (note: on reverse is an ad with Tony Martin for After Six formals)

Product BrandAmpro tape recorder






Product Brandflower delivery

Box 2, Folder 5 Vincent Lopez

Product BrandMiller tires

Box 2, Folder 6 Jeanette MacDonald


Box 2, Folder 6 Tony Martin (2 ads)

Product BrandAfter Six formals

Box 2, Folder 6 Lauritz Melchoir

Product BrandLucky Strike

Box 2, Folder 6 Lauritz Melchoir

Product BrandRomanoff caviar

Box 2, Folder 6 Yehudi Menuhin (2 ads)


NMAH.AC.0611

Page 139 of 147

Product BrandCapehart phonograph/radio

Box 2, Folder 6 Ethel Merman

Product BrandCharbeat perfume

Box 2, Folder 6 Ethel Merman

Product BrandLibby-Owens-Ford Glass Co.

Box 2, Folder 6 Ethel Merman w/


Box 2, Folder 6 Polly Walters


Box 2, Folder 6 Mitch Miller (2 ads)

Product BrandScandinavian Air Lines

Box 2, Folder 6 Grace Moore

Product BrandPrince Matchabelli






Product BrandFlorist Del. Assoc.

Box 2, Folder 6 Helen Morgan (2 ads)


NMAH.AC.0611

Page 140 of 147

Product BrandKleenix

Box 2, Folder 6 Helen Morgan


Box 2, Folder 6 Charles Munch

Product BrandBaldwin pianos

Box 2, Folder 6 Patrice Munsel (2 ads)

Product BrandCamels

Box 2, Folder 6 Patrice Munsel

Product BrandHarvey's Sherry

Box 2, Folder 6 Ozzie Nelson

Product BrandAstor Roof

Box 2, Folder 6 Garrick Ohlsson

Product BrandDewar's whiskey

Box 2, Folder 6 Paderewski (2 ads)


Box 2, Folder 6 Russell Patterson


Box 2, Folder 6 Russell Patterson w/


Box 2, Folder 6 Adolphe Menjou


NMAH.AC.0611

Page 141 of 147






Box 2, Folder 6 Jan Peerce


Box 2, Folder 6 Brock Pemberton


Box 2, Folder 6 Roberta Peters w/


Box 2, Folder 6 Rudolph Nureyve


Box 2, Folder 6 Marguerite Piazza

Product BrandCamels

Box 2, Folder 6 Ezio Pinza (2 ads)

Product BrandCamels

Box 2, Folder 6 Ezio Pinza

Product BrandSchenley Whiskey

Box 2, Folder 6 Lily Pons


NMAH.AC.0611

Page 142 of 147

Product BrandLockheed

Box 2, Folder 6 Lily Pons

Product BrandFrench tourism

Box 2, Folder 6 Cole Porter (2 ads)


Box 2, Folder 6 Sergei Rachmaninoff


Box 2, Folder 6 Madame Rappold w/

Product BrandThe New Edison

Box 2, Folder 6 Spalding

Product BrandThe New Edison

Box 2, Folder 6 John Raskof

Product BrandAmpico

Box 2, Folder 6 Robert L. Ripley


Box 2, Folder 6 Norman Rockwell (2 ads)


Box 2, Folder 6 Norman Rockwell




NMAH.AC.0611

Page 143 of 147



Product BrandEastman Kodak

Box 2, Folder 6 Diana Ross


Box 2, Folder 6 Leon Robbins


Box 2, Folder 6 Arthur Rubenstein


Box 2, Folder 6 Arthur Rubenstein


Box 2, Folder 6 Arthur Rubenstein w/


Box 2, Folder 6 Dorothy Kirsten


Box 2, Folder 6 Yehudi Menuhin


Box 2, Folder 6 Tony Sarg


Box 2, Folder 6 George Bernard Shaw


NMAH.AC.0611

Page 144 of 147

Product BrandSimmons bedding

Box 2, Folder 6 Dinah Shore

Product BrandSchaefer beer





Box 2, Folder 6 Frank Sinatra (2 ads)Image(s)


Box 2, Folder 6 Frank Sinatra


Box 2, Folder 6 Kate Smith (2 ads)

Product BrandCalumet Baking Powder

Box 2, Folder 6 John Phillip Sousa w/

Product BrandVictorla

Box 2, Folder 6 Santelmann


Box 2, Folder 6 Pryor




NMAH.AC.0611

Page 145 of 147

Box 2, Folder 6 Phil Spitalny

Product BrandFlorist's Tele. Del.

Box 2, Folder 6 Rise Stevens (2 ads)


Box 2, Folder 6 Rise Stevens (2 ads)


Box 2, Folder 6 Igor Stravinsky

Product BrandStromberg-Carlson

Box 2, Folder 6 Mme. Sundelius

Product BrandEdison

Box 2, Folder 6 Gladys Swarthout

Product BrandHarvey's Sherry

Box 2, Folder 6 Booth Tarkington

Product BrandHiram Walkers & Sons

Box 2, Folder 6 Martha Tilton

Product BrandCamels

Box 2, Folder 6 Arturo Toscanini




NMAH.AC.0611

Page 146 of 147

Product BrandRCA Victrola




Product BrandVictor Red Seal records

Box 2, Folder 6 Rudy Vallee

Product BrandFleischmann's Yeast

Box 2, Folder 6 Paul Van Passen


Box 2, Folder 6 Danton Walker


Box 2, Folder 6 Andy Warhol

Product BrandPioneer Electronics

Box 2, Folder 6 Reinold Werrenrath

Product BrandGreeting cards

Box 2, Folder 6 Paul Whiteman


Box 2, Folder 6 Mrs. Paul Whiteman

Product BrandImperial wallpaper

Box 2, Folder 6 Tennessee Williams


NMAH.AC.0611

Page 147 of 147

Product BrandWPAT Radio


Documents

Guide to the Sandra and Gary Baden Collection of …sirismm.si.edu/EADpdfs/NMAH.AC.0611.pdf · cigarettes, beauty products and electronic equipment predominating. The bulk of the