IndustrialTraining:

Proposal&ReportWritingGuidebook

SCCX3998PRACTICUMBachelorofCommunicationwithHonours

Dec2017

Editedandrevisedby:SuhainiMudaJamilahJamalSyarizanDalib

NikAdzriemanAbdulRahman

DepartmentofCommunicationSchoolofMultimediaTechnologyandCommunication

CollegeofArtsandSciencesUniversitiUtaraMalaysia

©AllRightsReserved

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Requests forpermissiontocopyormakeotheruseofmaterials inthisbooklet, inwholeor inpart,shouldbeaddressedto:SCHOOLOFMULTIMEDIATECHNOLOGY&COMMUNICATION,UUMCAS.

Views,opinions,conclusionsorotherinformationcontainedinthisbookletisnotrelatedtothebusinessofUNIVERSITIUTARAMALAYSIAandshallnotbetakenasreflectiveoforendorsedbyit.

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Content 1.0 INTRODUCTION 1 1.1GeneralInformationforUUMstudents 1

1.1.1IndustrialTrainingObjectives 1 1.1.2IndustrialTrainingRegulations 1 1.1.3 OtherIndustrialTrainingInformation 3 1.2 SpecificInformationforBachelorofCommunicationwithHonours students 3

1.2.1Objective(s)oftheCourse 3 2.0 SUPERVISIONANDVISITATIONTOORGANISATION 43.0 RESPONSIBILITIESOFSTUDENTANDSUPERVISORS 64.0 ASSESSMENT 8 4.1EvaluationComponents 8 4.2AssessmentFormsandDocument 85.0 LOGBOOKWRITING 9 5.1LogbookRequirements 9 5.2FormatofLogbookWriting 9 5.3SampleofLogbookWriting 9 5.4AdditionalInformation 106.0 PROPOSALANDREPORTWRITING 11 6.1 ReportProposal 11 6.2 FinalReportWriting 11 6.2.1ScopeofReport 11 6.2.2 LengthofReport 126.2.3ContentofReport 13 6.2.3.1Declaration(referAppendixE) 13 6.2.3.2Disclaimer(referAppendixF) 13 6.2.3.3Acknowledgement 13 6.2.3.4Abstract 13 6.2.3.5ListofTables 14 6.2.3.6ListofFigures 14 6.2.3.7ListofAbbreviations 14 6.2.3.8Chapter1:Introduction 15 6.2.3.9Chapter2:OrganisationBackground 15 6.2.3.10Chapter3:CommunicationAspectsinOrganisation 15 6.2.3.11Chapter4:AnalysisandDiscussion 15 6.2.3.12Chapter6:SuggestionandConclusion 15 6.2.3.13References 15

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7.0 PROPOSAL&FINALREPORTFORMAT 16 7.1 FontTypeandSize 16 7.2 Margin 16 7.3 HeadingandSubHeading 17 7.4 Spacing 17 7.5 Pagination 17 7.6 TableandFigure 178.0 REFERENCEFORMATANDSTYLE 19 8.1 CitationintheText 19 9.0PROPOSAL&FINALREPORTSUBMISSIONPROCEDURES 21 9.1 ProposalSubmission 21 9.2 FinalReportSubmission 21 9.3.1FinalReportSubmission(AdditionalInfo) 21BIBLIOGRAPHY22APPENDIXA:COVEROFTHEPROPOSAL23APPENDIXB:COVEROFFINALREPORT(SOFTCOVER)B.COMM24APPENDIXC:PATIO(FRONT)PAGE25 APPENDIXD:DECLARATION26 APPENDIXE:DISCLAIMER27

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1.0 INTRODUCTION

Industrial Training (Practicum) is designed as a platform for students (or interns) toadapttotheworkenvironment. Industrial Training is also intended for students toapply what they have learned. Recognising the importance of IndustrialTraining, School ofMultimediaTechnologyandCommunication (SMMTC),Collegeof Arts and Sciences (CAS), Universiti Utara Malaysia (UUM), provides theopportunitiesforstudentsofallprogrammestoundergoIndustrialTraining.

1.1GeneralInformationforUUMstudents

This section consists of the general information about industrial training that isimportantforUUMstudents.

1.1.1 IndustrialTrainingObjectives

IndustrialTrainingisimplementedtomeetthefollowingobjectives:

i. toexposetheinternstotherealworkingenvironmentbeforegraduating.ii. to provide opportunities for interns to relate the theoretical and practical

understanding through industrial training programmes in organisationswhereinternsareplaced.

iii. to provide opportunities for private organisations, statutory bodies,government departments and non-governmental organisations to transferexperience and expertise to interns working towards the creation ofprofessionalhumanresources.

iv. toestablish and strengthen bilateral relations between UUMand the organisation or firm involved in the industrial training programme for mutualbenefit.1.1.2 IndustrialTrainingRegulations

During Industrial Training, intern is subjected toUUMregulations.The followingarethemainmatterstobeawareof:

a) ConfirmationofIndustrialTraining

Studentneedstoconfirmhis/her reportdutystatusat theorganisationbyreturningtheReportDutyform1totheofficeofStudentDevelopmentandAlumni(PPA) -CAS.Student is also required to inform his/her supervisor regarding the aforementionedstatus.

Please refer“Item5.0Regulations forUUM IndustrialTrainingProgramme” formoreinformation.

1 Downloadable at http://ppacas.uum.edu.my/

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b)PostponementofIndustrialTraining Postponement of Industrial Training is not allowed except for student who hasserioushealthissues.

Please refer“Item7.0Regulations forUUM IndustrialTrainingProgramme” formoreinformation.

c)ChangeofOrganisationStudentsarenotallowedtoapply forachangeofpracticumlocationdirectly fromthesupervisor of the organisation. Students are also notallowed to make any changes,exceptwithacceptablejustificationfortheapprovalfromtheDeanofPPA.Thepenaltyrate for theapplicationof changeof industrial trainingplacement (approveornot) isRM500.d)TakingLeaveStudentsarenotallowedtotakeanyannualleaveduringtheirpracticum,notevenforweddings. Studentswhoare marriedandexpected to deliverduring the practicumperiodareadvisedtodefertheirpracticumandregisterinthefollowingsession.

e)ReportPreparation

In preparing report, student is subjected to Act and Regulations of AcademicTreachery from paragraph 12 UUM Act (Examination) 1988. Academic treacheryincludes any acts that break any examination rules and plagiarizing project paper,academicpractice,oranyassignmentsandcourses.Iffoundguilty,StudentsDisciplineBodycanexecuteoneormoreofthefollowingpunishments:

Warning. FinenotmorethanRM200.00. SuspensionfromanyorallUniversity’sfacilitiesinacertaindecided

periodoftime. ExclusionfromanypartsofUniversityinacertaindecidedperiodoftime. ExpulsionfromUniversity.

f) IncompleteGrade(TidakLengkap-TL)

IncompleteGrade (Tidak Lengkap - TL) can be applied by student if he/shehas notcompletedanyspecificcomponentssuchasthefinalreport.Thisapplicationneedstobe submitted to theDean of Student Development and Alumni through the ReportSupervisor(SMMTC).

Please refer “Item 12.0 Regulations for UUM Industrial Training Programme” formoreinformation.

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g) DisciplinesduringIndustrialTraining StudentwhoseinternshiphasbeenterminatedduedisciplinaryissuesasconfirmedbythesupervisorisentitledtogetFgrade.

Please refer “Item16.5Regulations forUUM IndustrialTrainingProgramme” formoreinformation.

1.1.3OtherIndustrialTrainingInformation

OtherinformationaboutIndustrialTrainingcanalsobeobtainedfromtheCentreforUniversity Industry Collaboration (CUIC) website (http://cuic.uum.edu.my) andPPACASwebsite(http://ppacas.uum.edu.my).

1.2 SpecificInformationforBachelorofCommunicationwithHonoursstudents

ThePracticum(IndustrialTraining)coursecodeforB.Comm.(Hons)isSCCX3998withcredit valueequivalent to8 credits. Students have to fulfil16weeks (4months)ofIndustrialTrainingat thechosenorganisation.B.Comm. (Hons) students are eligibleto undergo Industrial Training course after accumulating at least 121 credit hours(i.e.,onthe6thsemester).

1.2.1Objective(s)oftheCourseUponcompletionofthecourse,studentsareexpectedto:

i. developsoftskillsinthecontextoforganisationalcommunicationii. relateknowledgeandorganisationalcommunicationstructureiii. applytheoreticalknowledgeandpracticaltechniquesinthefieldof

communicationiv. studytheorganisationalphenomenaincommunicationcontext

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2.0 SUPERVISIONANDVISITATIONTOORGANISATION ThepurposeofIndustrialTrainingsupervisionistoensurethestudent isgivenpropertasks based on his/her industrial training project/research scope. Thesupervisionisconductedby:

1) ReportSupervisor(SMMTC)2) OrganisationalSupervisor(Employer)3) VisitingSupervisor(UUM)

Report Supervisor play the role of supervising and monitoring student’s tasksstartingfromthedatetheyregisterattheorganisationuntil theendofthe IndustrialTraining. TheparticularReport Supervisorwill consult the student from the stageofwritingtheproposaltothestageofcheckingthefinalreport.Meanwhile,theVisitingSupervisor act as the link between UUM and organisation in order to establishgood relationship and future cooperation. Visiting Supervisormay be the samewiththeReportSupervisorordifferentbasedontheappointmentbyPPACAS.The following is the listofactionsthatmustbe takenbyall studentsandsupervisors(studentsareadvisedtokindlyremindthesupervisorsregardingactionsthatmustbetaken).Entity ActionsStudent a)SubmitaproposaltoReportSupervisor(optional).

b) PreparetherelatedformsforOrganisationalSupervisorandReportSupervisor.

d) Submitlogbook,reportdraft,andfinalreporttotheReportSupervisor.

e)SubmitCDtotheProgrammeCoordinatorofCommunicationProgramme.

f)RemindtheOrganisationalSupervisortocompletetheEmployerConfidentialReporttobesubmittedtotheReportSupervisor.

f) SubmittheattendanceformtotheReportSupervisor.ReportSupervisor(UUMCAS)

a)Responsibleforthestudent’ssupervisionduringtheentireIndustrialTrainingduration.

b) ThemainlinkbetweenUUMCASandOrganisationalSupervisor.c)Monitorstudent’sworkperformance.d) Monitorstudent’sprojectreportprogress.e)Evaluatestudent’sprojectreportusingtheReportSupervisor

EvaluationForm.VisitingSupervisor(UUM)

a)ActasthelinkbetweenUUMandorganisationinordertoensuregoodrelationshipandfuturecooperation.

b) ObservethesuitabilityoftheorganisationforIndustrialTrainingplacement.

c)Evaluatestudent’sperformanceduringtheindustrialtrainingvisit/telephonecall2usingtheVisitingSupervisorEvaluationForm.

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OrganisationalSupervisor(Employer)

a)Assignsuitabletask/projecttotheinternandsupervisetheinternthroughouttheindustrialtrainingperiod.

b) Reviewandendorsethelogbookandattendance.c)SubmittheEmployerConfidentialReporttotherespective

ReportSupervisor(SMMTC).

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3.0 RESPONSIBILITIESOFSTUDENTANDSUPERVISORSStudentandrespectivesupervisorsatSMMTC/UUMandorganisationhavetobeawareoftheIndustrialTrainingactivitiesandphasesasfollows:

Phase Items Actionby Notes

Be

fore

Indu

stria

lTraining

1)StudentregistersatCUIC Student Eligiblestudentmustbealertoftheimportancedates

2)StudentattendsIndustrialTrainingworkshop(CAS&SMMTC)

Student Compulsoryforregisteredintern

3)StudentisassignedtotheReportSupervisor(SMMTC)

PPACAS Checkportal/announcement

4)StudentmeetstheReportSupervisor(SMMTC)andprovidetheReportSupervisorEvaluationFormtotheirrespectivelecturer.

Student

Durin

gtheIndsutria

lTraining

5)Studentregistersattheorganisation

Student Day1

6)Studentsubmitsconfirmationofregistrationform (i.e.,ReportDutyForm)toPPACASoffice

Student Week2

7)StudentreportstheorganisationenvironmenttotheReportSupervisor

Student Week1

8)StudentdiscussestheprojectwithOrganisationalSupervisor

Student Week1

9)StudentsubmitstheproposaltoReportSupervisor

Student Week2

10)Studentstartstheproject/research

Student Week4

11)Studentreportstheproject/researchprogress

Student Fortnightly

12)VisitingSupervisor(UUM)arrangesadateforvisitation/telephoneinterviewwiththeorganisationalsupervisor

VisitingSupervisor

13)VisitingSupervisor(UUM)visitstheorganisation/conductatelephoneinterviewwithorganisationalsupervisor

VisitingSupervisor

Atleast2weeksbeforetheindustrial

trainingends

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11

After

Indu

stria

lTraining

14)Studentssubmitthedraftofthereport.

Student AmonthbeforeIndustrial

Trainingends15)ReportSupervisor(SMMTC)

checks thedraft reportandgivesfeedbacktostudent

ReportSupervisor

Twoweeksafterstudent

submission

16)OrganisationalSupervisor Organisatio OneweekaftersubmitsEmployer nal IndustrialConfidentialReportto Supervisor TrainingendsReportSupervisor(SMMTC)

17)Studentconfirmsthat Student EmployerConfidential Reporthasbeenaccepted

bytheReportSupervisor

18)StudentsubmitsarevisedfinalreportandCD,logbookandattendancesheettoReportSupervisor

Student TwoweeksafterIndustrial

Trainingends

19)ReportSupervisorcompletesReportSupervisorEvaluationFormandPracticumScoringForm,andkey-inthecompletemarksinthePracticumSystem

Report Two–threeweeksafterstudent’ssubmission

Supervisor

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4.0 ASSESSMENTInternisassessedbasedonthespecificevaluationcomponentsusingthecriteriainthespecificassessmentformsanddocument.4.1EvaluationComponents

IndustrialTrainingassessmentisdividedintoTWO(2)components:

1) Report/VisitingSupervisor(SMMTC/UUM)Evaluation

- Report(ProposalandFinal)(Form4) 30% - VisitingSupervisor(Form2) 10%

2) OrganisationalSupervisor(Employer)Evaluation

- EvaluationofOrganisationalSupervisor(Form1)

40% - Logbook(Document5) 10% - Attendance(Form3) 10%

4.2AssessmentFormsandDocument

FOUR(4)formsandONE(1)documentarerequired2:

Ref.No ColourCode NameofForm/Document

1 Yellow EmployerConfidentialReport2 Pink VisitingSupervisorEvaluation

Form3 Blue Attendance4 White ReportSupervisorEvaluation5 Green Logbook

Note:

a) Form 1 needs to be filled up by the Organisational Supervisor and thensubmittedtotheReportSupervisor(SMMTC).

b) Form 2 needs to be filled up by the Visiting Supervisor (UUM) and thensubmittedtotheReportSupervisor(SMMTC).

c)Form3andDocument5needtobefilledupbytheinternandendorsedbytheOrganisationalSupervisor.

d) Form4needstobefilledupbytheReportSupervisor(SMMTC).e) Pleaseensurethefrontpageinformationofeachform/documentiswritten

completelyandclearly.

2 Downloadable at http://ppacas.uum.edu.my

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5.0 LOGBOOKWRITINGThis section includes the logbook writing’s requirements and format. The sample oflogbookwritingandadditionalinformationarealsoprovidedtobetterguidetheinterntorecordhis/heractivitiesduringtheindustrialtraining.5.1LogbookRequirementsDuring Industrial Training, intern is required to record his/her daily activities at theorganisation.Internisadvisedtoalwayskeeptherecordupdateddaily.Logbookmust beendorsed by the Organisational Supervisor by signing each sheet of thebook.

The logbook will be reviewed by the Visiting Supervisor (UUM) during the IndustrialTrainingvisit.Hence,studentsneedtopreparetheirlogbookduringthevisits.

Logbookmustbefilledeachdaybythestudents.Thepurposesofwriting a logbookareto:i. facilitatethestudentstoreflectontheactivitiesthathavebeencarriedoutii. enablethestudentsto learnandimprovetheirperformancebasedontheirgiven

tasksintheorganisationiii.enablesupervisorstomonitorthestudent’slearningactivitiesandtoadvisehim/her

whenevernecessary5.2FormatofLogbookWritingAmongthethingsthatneedtoberecordedinthelogbookare:i. Date, day and time of the activities - it should be clearly stated and in correct

sequence.ii.Location,typeandpurposeoftheactivity.iii. Personnelwhodealwiththestudents-whetherfromtheorganisationorclient.iv.OrganisationalSupervisor(Employer)remarksonthereportedactivities.

5.3 SampleofLogbookWriting

Day/Date:Monday,11December,2017:8:00am-5:00pm

Venue:MarketingDepartment,EquityUnit,MalaysianNationalNewsAgency(BERNAMA)Activities:Entertainnewclientwhoisinterestedinequityservice,andbrieflyexplaintotheclientabouttheservice.Gatherinformationofclient’sbackgroundandorganisationtobereportedtotheMarketingManagerofEquityService.

Client:Individualinvolvedwithstockmarket,corporatesector,financeandbanking.Note:Manyclientsdealthroughtelephone,andsomedealdirectlywiththestaffattheservicedemonstrationroom.Mostcustomerserviceexecutivesservefivetotenclientsinadaybasedonthestockmarketperformanceoftheday.Ifthestockmarketisinfavourableconditions,manyclientswilldealwiththisunit

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Additionalnotes:Thepreparationof logbookmustbe insequenceandnotonlydependsontheday,but incasetheeisthedaystudentisrequiredtobe inaseparateunit, itshouldberecordedintheunit'sactivities.

5.4 AdditionalInformation

i. Logbook’stemplatecanbedownloadedfromPPACASwebsite.ii. Studentisrequiredtoalwaysbringthelogbooktowork.ii. Student is required to submit hardcopy of logbook for Organisational

Supervisorendorsementpreferablyonadailybasis,orattheendofeachweek.

iii. Studenthastoensuretheactivitiesrecordedinthelogbookarewrittenneatly.iv. StudentmustshowthelogbooktotheVisitingSupervisorduringthevisit.Failureto

dosomayresulttothedecreasedofmarkoflogbookwriting.

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6.0 PROPOSALANDREPORTWRITINGIngeneral,studentsareallowedtodoanyprojects/studieswhicharerelatedtothefield of communication. The students may propose the projects/studies to theReportSupervisor(SMMTC)forapproval.

6.1ReportProposalStudentundergoingIndustrialTrainingisencouragedtoproduceawrittenproposalwithinTWO(2)weeksofitscommencement.Aproposalisproducedbythestudentto explain about future project in the organisation. The proposal must be clear,concise, neat and written in either English or Bahasa Malaysia. Proposalcomponentsareasfollows:

i. Introductionii. Organisationalbackgroundv. Goalsandobjectivesofinternshipiii.Descriptionofjobscopesiv.Summaryvi.References(usingAPAstyle)vii.Appendix(ifany)

In meeting this goal, studentmay discuss with both Report Supervisor (SMMTC)andOrganisationalSupervisoronthescopeoftheproject.However,theproductionofproposalisnotmandatory.Rather,itissubjectedtotherequestfromsupervisor.Thus, it is recommended for student to confirm requirement of proposal byconsultinghis/herrespectiveReportSupervisor.6.2FinalReportWriting The Industrial Training final report is one of the required components. The reportmust follow thedefined specifications. The reportmustbepreparedby the studentbasedonhis/herproject/studyandexperienceduring Industrial Training.The reportwillbeevaluatedbytheReportSupervisor (SMMTC). Studentwhofail tosubmitthefinal report within the timeframe will be given Incomplete Grade (TL). Anyapplication for TL grademust get the Report Supervisor’s approval. After 8 weeks,studentwillbegivenFgradeifhe/shefailstosubmitthefinalreport(pleaserefertogeneralIndustrialTrainingregulationforTLgrade). 6.2.1ScopeofReport Eachstudentisrequiredtoproduceareportafter thecompletionofIndustrialTraining. Students undergoing Industrial Training should take a serious view ofreports being prepared. Industrial Training report covers 30% of the overallmarks.Students are advised to conduct studies or Strength, Weakness, Opportunity andThreat(SWOT)analysisrelatedtocommunicationaspectsofrespectiveorganisationssuch as organisational communication, communication for social change, andinformationandcommunicationtechnology.

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Introduction 5% OrganizationalBackground 10% CommunicationAspectsinOrganization 20% Analysis&Discussion 30% Suggestion 20% Summary 5% FormatandPresentation 10%

Marksdistributionisasfollows:In order to fulfil the requirement, the students need to discuss with ReportSupervisors (SMMTC) regarding the report scope. Theyalsoneed todiscusswith theOrganisationalSupervisorregardingthescopesuitability. Thepurposesofthekeyreportscopesareto:

i.avoid fromusing the company’s annual report as final IndustrialTrainingreport;

ii. encouragestudentstothinkcreativelyandcriticallyonthescopeofresearchundertaken;

iii.exposestudentstothereportwritingprocess;iv. strengthen students' understanding on the application of the

theories learned and how they could be practiced in the real settingsespeciallyinrelationstoadministrationandmanagement;

v. increasestudents'understandingofthescopeofthestudyi.e.,communicationandmanagementaspects.

It is advisable for students toprepare themselveswithappropriate report scope inorder to ensure the smooth flow of the writing process. The scope needs to berelevanttothecommunicationareas.6.2.2LengthofReport

The lengthof Industrial Training final report isbetween30 to50 typedpageswithintervalof two lines (doublespacing).Consent shouldbeobtained fromtheReportSupervisor(SMMTC)ifexceedsthenumberofpagesspecified.

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6.2.3ContentofReport Thefinalreportshouldincludeatleastthefollowing:

PageDeclaration iDisclaimer iiAcknowledgement iiiAbstract ivListofTables vListofFigures viListofAbbreviations vii

CHAPTER1INTRODUCTION.............................................................CHAPTER2ORGANISATIONALBACKGROUND.................................CHAPTER3COMMUNICATIONASPECTSINORGANISATION...........CHAPTER4ANALYSISANDDISCUSSION..........................................CHAPTER5SUGGESTION&CONCLUSION…………………………………….References.......................................................................................Appendices......................................................................................

6.2.3.1Declaration(referAppendixE)

Thispageconsistsofthefollowingitems:

i.Shortdeclarationstatementandcoursecode(atthetoppage)ii.Student’snameandmatricnumber(inthemiddleofthepage)

6.2.3.2Disclaimer(referAppendixF)

Thispagecontainsstatementtoclaimvalidityandcopyrightofthereportcontents.Studentneedstowritedownthestudent’snameandmatricnumber.

6.2.3.3Acknowledgement

This page contains the acknowledgement to all parties (individuals or institutions)whoassistintheprojectimplementation.Theacknowledgementmustbesimpleandconcise.

6.2.3.4Abstract

Abstractistheessenceofthewholereportandneedstobegivenaspecialattentionasmain text.References shouldnotbe cited in theabstract,but if it isnecessary,use footnote. Avoid using any abbreviations or acronyms.

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Abstract shouldnot exceed 300words. Itmust contain fact-specific issues, a briefexplanationof theproject;main findings including the facts that are significant (ornot) and conclusion. This summary should be typed in single spacing in only onepage,andoneparagraph.

6.2.3.5ListofTables

Thislistcontainsalltabletitlesexactlylikeinthetext. Informationthatneedstobeincludedistablenumber,titleandpagenumber.

Example:

List of Tables

Table No. Caption Page Table 1.1 List of computer 2 Table x.x … …

6.2.3.6ListofFiguresThis list includes graphs, figures, maps and other illustrations. The title of figuresmust followthecaptionsof figures inthereport.The informationmusthavefigurenumber,titleandpagenumber.

Example:

List of Figures

Figure No.

Caption

Page

Figure 1.1 Figure x.x

Organisation Chart …

5 …

6.2.3.7ListofAbbreviations

Thislistincludesalltheabbreviationsusedinthereport.Theinformationmusthavetheabbreviationandthemeaningoftheabbreviation.

Example:

List of Abbreviations

MOSTI Ministry of Science, Technology, and Innovation RTM Radio Televisyen Malaysia

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6.2.3.8Chapter1:Introduction Thissectiondescribestheobjective(s) and importance oftheproject/study.Abriefinformation on how data is collected for SWOT analysis is also included in thissection. 6.2.3.9Chapter2:OrganisationBackground

This section explains the organisation's profile, the history of the organisation, theorganisation logo, vision and mission of the organisation, organisational unit,organisationstaff,andorganisationalcharts.

6.2.3.10 Chapter3:CommunicationAspectsinOrganisation

Among the related communication aspects of organisations are organisationalcommunication and communication for social change. For instance, student canexplorefactorsaffectingwomenleadershipinanorganisation.Studentmayapply qualitative method such as observing the management practices at theorganisation inorder tounderstandthecommunicationaspectsandmakeaSWOTanalysis.

6.2.3.11Chapter4:AnalysisandDiscussion

This section requires student to describe SWOT analysis. Each dimension ofStrength,Weakness, Opportunity dan Threat (SWOT) needs to be elaborated indetails. Based on the defined objective(s), the analysis used to determine theinternal and external factors that may support or hinder the communicationaspect. Strengths and weaknesses represent the internal factors affecting anindividual or organisation, while opportunities and threats constitute external,environmentalfactors.

6.2.3.12 Chapter6:SuggestionandConclusion

This section requires student to list and elaborate on the recommendationsregardingtheorganisation’smanagementpracticesandfutureresearch.SinceSWOTanalysisconsidersbothinternalandexternalfactors,studentcantakeanhonestlookattheparticularaspectsthatorganisationcanhandle.Subsequently,thiswillleadtothe recommendations of the strategies or operations that need to be changed ormaintained.Theconclusionisasummarythatrecapthewholecontentofthereportbasedontheobjectivesofthestudy.

6.2.3.13 ReferencesThereference list isa listoftherecordsourcethatyouneedtorefer in thetext. Itshould appear after the final chapter of the report on a new page. The titleReference should be at the top of the page either on the left or middle.Referencesourceconsists of books, journal articles, magazines, newspapers andothers. The style of writing in the style of the reference list must be the latestAmericanPsychologicalAssociation(APA)edition.Refersection7.0.

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…………………

7.0 PROPOSAL&FINALREPORTFORMAT Industrial Training proposal and final report must be prepared and typed clearly.Writingformatforbothproposalandfinalreportmustbestandardisedbasedontheformatgiven.

7.1 FontTypeandSize

UseTimes New Roman. Specificationsinclude:

(i) Font size 12 for the text including themain topics. Themain topics

mustbewritteninuppercase(capitalletter)andshouldbebold.(ii) Thefontsizeforsubtopicsisalso12.Writethesubtopicsintitlecase

andbold.

Example:1.0 MAIN TOPIC

1.1 Subtopic

1.1.1 More Sub-subtopics

(iii) Fontsizeforcaptionsontablesandfiguresis10.(iv) Usewordprocessorthatcangiveyouastandardtypingformat.(v) Theusageofheadersandfootersisnotallowed.

7.2Margin Marginonthelefthandsideofthereportis40mm(1.58")and20mm(0.79")ontheright, topandbottomside;except for thebeginningof thechapter,where the topmarginmustbeatleast40mm(1.58").

40mm (1.58”)

40mm (1.58”)

………………… ………………… ………………… ……………….. ………………… ………………… …………………

20mm (0.79””)

20mm (0.79””)

40mm (1.58”)

20mm (0.79””)

………………… ………………… ………………… ………………..

20mm (0.79””) …………………

………………… ……………….… ………………

20mm (0.79””)

BeginningofChapter NextSection

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7.3 HeadingandSubheading Useaconsistentnumberingformat(refertotheexamplebelow).Thepositionofthesubtopicsmustalignwiththemaintopics(noindentationisneeded).

Example:

1.0 MAIN TOPIC … Level 1 1.1 Subtopic for 1.0 … Level 2 1.1.1 Proportion of Subtopic 1.1 … Level 3 a) Proportion for 1.1.1 … Level 4 i) Proportion for a) … Level 5

Note:PleaserefertotheTechnicalReportWritingtextbookoranyacademicwritingbooks.

7.4 Spacing

Proposalmustbetypedinsinglespacing,whereasthefinalreportmustbetypedin1.5spacing.Themainsection(chapter)mustbeginonanewpage.

Thefollowingitemmustbetypedinsinglespacinginthefinalreport:

(i) Footnote(ii)Quotationthatexceedsthreelines(iii) References(iv) Table(v) Appendices,e.g.questionaires,letters,etc.

7.5 Paging

(i) Page numbers must be continuously counted. It should be withoutanybrackets,hyphensorotherdecorations.

(ii) Pagenumberbeforethefirstchapterofthereportmustbewritten

using small Roman numbers. No numbering is needed for the TitlePage.

(iii) Thepagenumberingstartsfromthefirstpageofthefirstchapterof

thereport. 7.6 TableandFigure

Tablesshouldbelabelledinsequenceaccordingtothechapter/sectioninthereportandwrittenintitlecase.Thecaptionforatableiswrittenatthetopofthetable.Theformatisasfollows:

Table <Chap>.<Table No>:<Name/Table Topic>

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Example:

Table 5.1: Tabulation of Computer Users in Malaysia‟s Northern States

Perlis Kedah Penang 1995 1000 1200 2971 1996 1500 1800 3654 1997 1572 1890 3985 1998 1602 1906 4576 1999 1680 1950 4867 2000 1750 2103 6514 2001 1890 2500 7514 2002 1990 2530 8245 2003 2504 2641 9987

Basedontheaboveexample,thecaptionforthetablebeginswith"Table5.1"whichshowsthatthetableisthefirsttableinChapter5.The same goes for figures except that the caption for a figure is written at thebottomofthefigure.Theformatisasfollows:

Figure <Chap>.<Figure No>:<Name/Figure Topic>

Example:

Figure 1.2: Availability of Computers in Malaysia‟s Northern States Based on the above example, the caption for the figure begins with "Figure 1.2"whichshowsthatthefigureisthesecondfigureinChapter1.

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8.0 REFERENCEFORMATANDSTYLEAll references must be relevant, cited and placed afterthe final chapter of thereport. Each reference must be consistent and follow the writing practicesproceduresbelow:

Each entry must start at the left margin with the second line indented

fourspacesandinsinglespacing(referexample).

Iftherearemorethantwoworksbyoneauthor,therepetitionnamecanbeavoidedbyreplacingwithcontinuouslinethroughout8column(space)startatleftmargin.

If the author is unknown, the entries are arranged according

alphabetically(excluding“The”,”A”andothers). 8.1 CitationinText

Entries in the reference should follow APA format (6th Edition)(http://www.apastyle.org/).

TheexamplesofAPAstyleformatareasfollows:

Book,oneauthorMcKibben,B.(1992).Theageofmissinginformation.NewYork,NY:Random

House.

Book,multipleauthorsLarson,G.W.,Ellis,D.C.,&Rivers,P.C.(1984).Essentialsofchemical

dependencycounseling.NewYork,NY:ColumbiaUniversityPress.

Editedbook(editorinplaceofauthor)Inness,S.A.(Ed.).(1998).Delinquentsanddebutantes:Twentieth-century

Americangirls’cultures.NewYork,NY:NewYorkUniversityPress.

JournalArticle(continuouspaginationthroughoutvolume),morethansevenauthors:

Caselli,D.,Carraro,F.,Castagnola,E.,Ziino,O.,Frenos,S.,Milano,G.M.,...Aric,

M.(2010).MorbidityofpandemicH1N1influenzainchildrenwithcancer.PediatricBlood&Cancer,55,226-228.doi:10.1002/pbc.22619

JournalArticle(paginatedbyissue):

Klimoski,R.,&Palmer,S.(1993).TheADAandthehiringprocessin

organisations.ConsultingPsychologyJournal:PracticeandResearch,45(2),10-36.doi:10.1037/1061-4087.45.2.10

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MagazineArticle:

Bower,B.(2008,Feb.9).Dawnofthecity:Excavationspromptarevolutioninthinkingabouttheearliestcities.ScienceNews,173(6),90-92.Retrievedfromhttp://www.sciencenewsmagazine.org/

NewspaperArticle:

Heinlein,G.(2007,July24).Michigansmokingbantakesbigstep.Detroit

News.Retrievedfromhttp://www.detnews.com

OnlineVideo&Audio-YouTube-typeVideoBlogPost(Notethattitlesarenotitalicized)

Goyen,A.(2007,February22).DowntownMarquettedogsledraces[Videofile].

Retrievedfromhttp://www.youtube.com/watch?v=gW3CNCGGgTY

VideoWebcastfromTelevisionSeriesSingleEpisodeABCNews(Producer).(2007, September 21). Dying professor's lecture of a lifetime [Videowebcast]

[Televisionseriesepisode].InGoodMorningAmerica.PersonoftheWeek.

Retrievedfromhttp://abcnews.go.com/GMA/PersonOfWeek/Story?id=3633945&page=1

AudioPodcast

Charney,T.(Producer).(2007).Ashestohope:OvercomingtheDetroitriots.U.P.

FamilyStillStrugglestoDealWithPressureof'67Riot[Audiopodcast].Retrievedfromhttp://www.michiganradio.org/

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9.0PROPOSAL&FINALREPORTSUBMISSIONPROCEDURES This section consists of the guidelines and procedures to submit the completedproposalandfinalreport.9.1 ProposalSubmission Completed and approved proposal should be submitted to the Report Supervisor(SMMTC).Thefinaldatetosubmit the proposal is on the 14th day, that is TWO (2)weeksaftertheIndustrialTrainingbegan.

9.2 FinalReportSubmission Studentmustsubmitareportdraftwithin1monthbeforetheIndustrialTrainingendstobe reviewed. The report shouldbecompleteandneat. The ReportSupervisorwillprovidefeedbackbyreturningthereviewedreporttothestudent.StudentsmustcorrectthereportbasedontheReportSupervisor’sfeedback.StudentsneedtoreprintthereportandsubmitittotheReportSupervisor. 9.3.1FinalReportSubmission(AdditionalInfo) StudentmustprovideONE(1)hardcopyofthefinalreportwithsoft cover (color:lightblue/birumuda)andaCD.Thehardcopyofthereportmustbesubmittedtothe Report Supervisor (SMMTC), and the CD to the Programme Coordinator ofCommunication Programme within TWO (2) weeks after the completion of theIndustrial Training. Student is advised to adhere to the deadlines.

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BIBLIOGRAPHY American Psychological Association (2009). Publication Manual of the American Psychological Association (6th ed). Washington: American Psychological Association(APA).MajlisPraktikum(n.d).PeraturanPraktikum.UniversitiUtaraMalaysia.Othman, M. B., Abu Bakar, H., Bahtiar, M. (Eds.) (n.d.). Buku Panduan Praktikum.

Sintok:FakultiKomunikasidanBahasaModen,UniversitiUtaraMalaysia.

SMMTC Industrial Training Committee(2015). IndustrialTraining:Proposaland Report Writing Guidebook (SCCX3908 Industrial Training Bachelor of CommunicationwithHonours,SCTX3908 IndustrialTrainingBachelorofMedia Technology with Honours, STMX3912 Industrial Training Bachelor of Science withHonours (Multimedia),SCMX3912 IndustrialTrainingBachelorofCreative IndustryManagementwithHonours).Sintok:SchoolofMultimediaTechnology andCommunication,CollegeofArtsandSciences,UniversitiUtaraMalaysia.SMMTC Industrial Training Committee(2017). IndustrialTraining:Proposaland Report Writing Guidebook (SCCX3998 Practicum Bachelor of Communication withHonours,SCTX3908IndustrialTrainingBachelorofMediaTechnologywith Honours, STMX3912 Industrial Training Bachelor of Science with Honours (Multimedia)). Sintok: School of Multimedia Technology and Communication, CollegeofArtsandSciences,UniversitiUtaraMalaysia.

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AppendixACoveroftheProposal

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APPENDIXB CoverofFinalReport(SoftCover)

PROJECT TITLE/ANALYSIS

STUDENT’S NAME

SCHOOL OF MULTIMEDIA TECHNOLOGY & COMMUNICATION COLLEGE OF ARTS & SCIENCES UNIVERSITI UTARA MALAYSIA

MONTH YEAR

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APPENDIXC Patio(Front)Page

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APPENDIXD

Declaration

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APPENDIXE Disclaimer