Instructions:

The List of Sectors: (CHOOSE ANY ONE SECTOR)

1. Food/ Beverage 2. Stationary Items

3. Internet Services 4. Mobile Phone operators/ Land Lines

5. Transportation 6. Clothes

Steps to be Completed:

Step-1: Idea Generation (Based on Survey of 30 students of AIUB)

I. Questionnaire: Minimum 10 questions

For example:

1. Which of the following product you want to have?

a. ___________ b. _____________ c. ____________ d. ___________ e. ___________

Or instead of providing options you can ask them to write their preferred product.

II. Survey report:

Compile all the survey questionnaires of 30 students along with Title,

“Idea Generation of 30 students of AIUB”

Step-2: Idea Screening (The best THREE Ideas based upon Maximum Preferences

provided by the respondents)

IDEA SCREENING

Serial No Name ID IDEA(In Passive form)

Step-3: Concept Development Make a dummy of the product or draw a picture to make customers understand about all the three different ideas.

Step-4:. Concept Testing (Based on Survey of 15 students of AIUB)

Questionnaire: 5/6 questions provided in Textbook for Concept Testing, but make the questions in such a way so that students can tick either strongly agreed or strongly disagreed.

For example:

1. The size, color and flavor of the product is excellent.

a. Strongly agreed b. Strongly disagreed

For Evaluation:

Strongly agreed will carry 5 marks and strongly disagreed will carry 1 mark.

All the 15 respondents will answer all the 5/6 questions for each of the Concept developed. That means there will be three sheets for three different concepts. Make Sure that you have given the same respondent three sheets for three different concepts otherwise you won’t be able to compare the survey result.

For Calculation (For your report there will be 15 respondent)

(I am showing it only for 3 respondents, say for concept-1):

Respondent -1: 5+5+1+1+5+5=22

Respondent -2: 5+5+1+5+5+5=26

Respondent -3: 1+5+1+1+5+5=18

So, result for this concept will be (22+26+18)/3=22

Assuming that, result for concept-2 is 20 and concept -3 is 15,

Decision:

Your final decision will be to make a product based on Concept-1 as most of the respondents (Students) preferred this one.

You must show me the Questionnaires for both Idea generation and Concept testing and Survey reports before submitting the final report.

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Survey Questionnaire for New Product Development

[Idea Generation; Idea Screening and Concept Development and Testing]

The List of Sectors: (CHOOSE ANY ONE SECTOR)

1. Food/ Beverage 2. Stationary Items

3. Internet Services 4. Mobile Phone operators/ Land Lines/Telecommunication

5. Transportation 6. Clothes 7. Cosmetics 8.Health 9. Electronics

Steps to be completed:

1. Idea Generation

Sector: Food

Name: E-mail:Department: ID:

Sample No: 01

Survey Questions:

1. What type of Food you want to eat outside your home every week?a. Burger b. Sandwitch c. Pizza d. Roll (Beef/vegetables) e. Others: _____________________

2. In your opinion what type of food is more hygienic and healthy?

___________________________________________________________3. What is your opinion regarding variation or varieties in your prospective food?

____________________________________________________________4. Do you like spicy food or sweet food?______________________________________________________________5. How much you are willingly going to pay for your desired food item?

___________________________________________6. Kindly disclose the level of satisfaction you want from the preferred food:_____________________________________________7. Which factor (about environment) will grab your attention most?a. Cool and soundless environmentb. Musical environment along with play zone for kids c. ________________________________________________d. __________________________________________________

8. What additional services you are looking from the restaurant?

_______________________________________________________________________

2. IDEA SCREENING:

IDEA SCREENINGSerial No Name ID Idea [in Passive form]10 Home-made Sandwitch

mix with chicken, vegetable and fish. Environment will be neat and clean with hand cleaning and parcel faxcilities

18 Burger ………………………………………

26 Pizza……………………………………………………………………….

1 st Picture based on Idea 1; 2 nd Picture based on Idea 2 and 3 rd Picture based on Idea 3 need to be inserted here.

3. Concept Development and Testing:

Idea/Concept – 1 (Sandwitch)

Name: E-mail:Department: ID:

Sample No: 01

Survey Questions: [ For strongly agree marks/ code will be 5 and for strongly disagree marks/ code will be 1]

1. Our Sandwich will be available in between 40 – 60 TK. a. Strongly agree b. Strongly disagree

2. The flavor of Sandwitch will be less spicya. Strongly agree b. Strongly disagree

3. We will provide customer hand cleaning facility and parcel for homea. Strongly agree b. Strongly disagree4.Do you agree that our Sandwitch will be perfect food for breakfast?a. Strongly agree b. Strongly disagree5.The Sandwitch will be healthy and hygienica. Strongly agree b. Strongly disagree

Idea/Concept – 2 (Burger)

Name: E-mail:Department: ID:

Sample No: 01

Survey Questions:

1.Our Burger will be available in between 40 – 60 TK. b. Strongly agree b. Strongly disagree

2.The flavor of Burger will be less spicya. Strongly agree b. Strongly disagree

3. We will provide customer hand cleaning facility and parcel for homea. Strongly agree b. Strongly disagree4.Do you agree that our Burger will be perfect food for breakfast?a. Strongly agree b. Strongly disagree5.The Burger will be healthy and hygienica. Strongly agree b. Strongly disagree

Idea/Concept – 3 (Pizza)

Name: E-mail:Department: ID:

Sample No: 01

Survey Questions:

1.Our Pizza will be available in between 40 – 60 TK. c. Strongly agree b. Strongly disagree

2.The flavor of Pizza will be less spicya. Strongly agree b. Strongly disagree

3. We will provide customer hand cleaning facility and parcel for homea. Strongly agree b. Strongly disagree4.Do you agree that our Pizza will be perfect food for breakfast?a. Strongly agree b. Strongly disagree5.The Pizza will be healthy and hygienica. Strongly agree b. Strongly disagree

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