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Guidelines for SCIENTIFIC PUBLISHING ICSU Press Committee on Dissemination of Scientific Information ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! r w ¥ m π l Z 0 8 c h x 6 t v k y 02 S b p t j

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Guidelines for

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IC P

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Press

Guidelines

for SCIENTIFIC

PUBLISHING

ICSU Press Committee on Dissemination

of Scientific Information

International Council for Science

ISBN: 0-930357-44-2

US$10.00

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Guidelines

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ICSU PressCommittee on Disseminationof Scientific Information

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Contents

PREFACE. 3

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3.4 Deciding arrangements for hosting3.4.1 Management issues3.4.2 Specialist help

3.5 Production implications3.5.1 Asking for discs3.5.2 Formats available3.5.3 The creation of the formats3.5.4 The importance of the customer3.5.5 Costs

3.6 Marketing possibilities3.6.1 Saving money3.6.2 Using listservs and email3.6.3 “Passive” promotion3.6.4 Making the website visible.3.6.5 Sample copies

3.7 Standards3.7.1 International information available online3.7.2 Local information available online3.7.3 The Digital Object Identifier3.7.4 Metadata

4. ACQUIRING RIGHTS4.1 Contracts

4.1.1 The formalising of a relationship4.1.2 Changing circumstances4.1.3 Contract with book authors4.1.4 General principles relating to all contracts4.1.5 Elements common to head contracts4.1.6 A contract with a journal editor

4.2 What rights are actually needed?4.2.1 Rights and warranties4.2.2 Copyright or publishing rights?4.2.3 Exceptions to and insistence on contractual

arrangements with journal authors4.2.4 Registration of copyright

4.3 Making use of rights transferred to the publisher4.4 Licensing

4.4.1 Licensing digital information4.4.2 Electronic document delivery4.4.3 Centralised Licensing

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4.5 Foreign rights4.6 Permissions4.7 Contractual procedures

5. BASIC PUBLISHING FINANCE5.1 Are you aiming to make a surplus?5.2 Making decisions5.3 Cashflow and collecting money.

5.3.1 Forecasting cashflow5.3.2 Cashflow from journal publishing5.3.3 Cashflow from book publishing5.3.4 Collecting money

5.4 Dealing with foreign currency5.5 Staff5.6 Pricing

5.6.1 Trying out projections5.6.2 Pricing to market and controlling costs5.6.3 Announcement of prices

5.7 Print runs

6. PRODUCTION AND PRESENTATION6.1 Copy-editing6.2 Choosing and working with a supplier

6.2.1 The importance of the decisions made6.2.2 The functions that may be outsourced6.2.3 Interfacing6.2.4 Specialisation among suppliers6.2.5 Working with one or several suppliers6.2.6 How to choose a supplier.6.2.7 Knowing and communicating what is required6.2.8 How suppliers charge

6.3 Appropriate presentation.6.3.1 Appearance6.3.2 Conventions

6.4 Standards and conventions6.4.1 Best practice6.4.2 Standing matter6.4.3 International standard numbers6.4.4 Cataloguing in Publication6.4.5 The title

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6.4.6 Book title pages and covers6.4.7 Journal title pages and covers

7. INSTRUCTING THE AUTHOR7.1 How to instruct7.2 Format

7.2.1 The use of discs7.2.2 Specifications7.2.3 The use of abstracts

7.3 Illustrations7.3.1 The handling of illustrations7.3.2 Half tone and colour photographs

7.4 Rights

8. DISTRIBUTION AND MARKETING8.1 Selling and distribution

8.1.1 Journal fulfilment and distribution8.1.2 Book distribution and representation8.1.3 Directories

8.2 Order fulfilment8.3 Direct mail promotion

8.3.1 Costs8.3.2 Mailing lists8.3.3 Writing promotional material

8.4 Advertising8.5 Exhibitions8.6 Using intermediaries8.7 Abstracting and indexing services

8.7.1 Use where worth using8.7.2 The Institute of Scientific Information

8.8 Review copies8.9 Legal deposit

9. WORKING WITH A PARTNER9.1 Why seek a partner?9.2 Deciding what is wanted

9.2.1 Partnering with a company/organisationwhich is not a publisher

9.2.2 Non-profit or profit9.2.3 The quality of the relationship

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9.3 How to choose a partner9.3.1 The establishment of criteria9.3.2 The publishing programme of the potential

partner.9.3.3 Questions of production quality and

schedules9.3.4 One partner or several?

9.4 The contract with a partner9.4.1 What each party brings to the relationship9.4.2 Types of financial arrangements9.4.3 Commission arrangements9.4.4 Royalty and profit-sharing arrangements9.4.5 Other financial considerations9.4.6 Other contractual clauses9.4.7 Ownership9.4.8 Editorial control9.4.9 Handling of rights9.4.10 Pricing policies9.4.11 Membership obligations9.4.12 Production questions9.4.13 Marketing questions9.4.14 Legal questions

9.5 Arrangements over electronic publishing

10. COMMUNICATING SCIENCE WORLDWIDE10.1 The mission of ICSU10.2 The foundation of INASP10.3 The objectives of INASP10.4 Information about INASP

10.4.1 How to find out more10.4.2 How to find out about other initiatives

associated with INASP10.5 Training courses

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CHAPTER 1INTRODUCTION

1.1The purpose of an audience for the Guidelines

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CHAPTER 2WHY PUBLISH?

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CHAPTER 3THE CHALLENGE OF ELECTRONICPUBLISHING

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CHAPTER 4ACQUIRING RIGHTS

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CHAPTER 5BASIC PUBLISHING FINANCE

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CHAPTER 6PRODUCTION AND PRESENTATION

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CHAPTER 8DISTRIBUTION AND MARKETING

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CHAPTER 10COMMUNICATING SCIENCE WORLDWIDE

10.1 The mission of ICSU

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APPENDIX 1ADVICE TO THE SCIENTIFIC AUTHOR

Understanding your own needs.

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APPENDIX 2A CONTRACT WITH A JOURNAL EDITOR

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APPENDIX 3COPYRIGHT TRANSFER OF JOURNALARTICLES

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APPENDIX 4A FORM FOR SEEKING PERMISSION TOUSE COPYRIGHTED MATERIAL.

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