Source:(Comscore(Panel((

4TH((LARGEST AUDIENCE IN(BRAZIL*

5TH((WITH(THE( POPULAR( NEWS(

CURITIBA

A(CENTENNIAL(COMPANY

PART(OF(THE(GRPCOM(GROUP

STRONG(AND(COHERENT(CONVICTIONS(

COMMITED(TO(ITS(IDEALS(

INTELLIGENT,(VISIONARY,(AND(INSIGHTFUL(

HAPPY(

BOLD(AND(INSPIRING(

FRIENDLY(AND(RESPECTFUL(

INNOVATIVE(AND(TECHNOLOGICAL(

HAS(CREDIBILITY(

PROFESSIONALS(

JOURNALISM(

TECHNOLOGY(

122

22

280

JUNE(2017: THE(BIGGEST

CHANGE(

DIGITAL

(MOBILE(FIRST)(SUBSCRIPTION5FIRST(BUSINESS

WEEKLY(EDITION MAGAZINES

Reasons(for(changing(product(and(business(model (How(the(change(was (Results(obtained(so(far (The(strategy(behind(the(change (Some(learning(

SCRIPT

Because(the(future(is(digital What’s(more:(it’s(mobile (Because(the(future(is(primarily(of(reader(revenue ((((((•(The(offer(of(adverJsing(spaces(will(keep(growing,(bringing(down(the(average(CPM(prices (((((((•(AdverJsing,(while(sJll(relevant, ((((((((will(not(support(quality(journalism((WHY?(

PAID(PROPORTION(FOR(ONLINE(NEWS(IN(THE(PREVIOUS(YEAR(

Average(monthly(payments(for(digital(news(in(US(dollars(

40%

30%

20%

10%

0%(NOR POL( SWE( ITA( DEN FIN JPN NLD BEL FRA SUI( AUS SPA( USA IRE POR( CAN GER HUN( CZE AUT( GRE UK

$3.41($6.33( $3.75 $8.40

27

20 20(16(

15( 15(12( 12( 12( 11(

10( 10( 10( 9( 9( 9( 9( 8( 8 7 7 7 7

SOURCE:(Reuters(

Because(the(future(is(digital What’s(more:(it’s(mobile (Because(the(future(is(primarily(of(reader(revenue ((((((•(The(offer(of(adverJsing(spaces(will(keep ((((((((growing,(bringing(down(the(average(CPM(prices (((((((•(AdverJsing,(while(sJll(relevant, ((((((((will(not(support(quality(journalism(((((Because(the(future(is(in(data(intelligence (To(have(more(focus ((((((•(Directors´(demand (Because,(in(our(case,(the(impact(on(the(end(result(was(immediate(

WHY?(

6(months(of(prepara`on Dec(/(2016(to(May(/(2017 (38(concurrent(projects •(PMO(

HOW?(

((

Crossing(l(Projects(by(Targets(and(Drivers(

Goal(A:(Audience(

News( Anchors(

Posi`oning(and(Specializa`on(

Editorial Reviews(

Lightness(and(Adrac`veness(

((

Plaeorm(&(Performance(

Method(

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No.(Materials( by(User(

GeolocaJon(AMP Unlimited(GP(

New(Website

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New(Process(Of(Subscribers(

Easily(Payment(

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Dayly(Resume

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One(Login(

UX(of(the(Website/App(

Goal(C:(Clube(Gazeta(

Migra`on(

PotenJal( Subscribers(–(Clube(GP Social(Experience

Sales(by(E5commerce Custom(

Barrier(Partners(of(Clube(GP

Product(Structuring 10x(Signature(

Equivalent(Offer(Partner( Loyalty(

Using(the( Subscriber's(Club

APP(

70%(of(members/( Subscribers(with(APP(

New(Guide(

New(Guide(

6(months(of(prepara`on Dec(/(2016(to(May(/(2017 (38(concurrent(projects •(PMO (Secret Broad(communica`on(2(months(prior(((((( HOW?(

6(months(of(prepara`on Dec(/(2016(to(May(/(2017 (38(Current(projects •(PMO ((Secret.(Broad(communica`on(2(months(prior ((((((•(Task(force(for(subscribers ((((((•(Commercial(teams(with(adverJsers (Advisory(board(with(technology(companies (New(workplace ((•(Tangible(change ((•(Extend(integraJon(and(speed(of(acJon

HOW?(

RESULTS(

INITIAL(CONVERSION 92%

AUDIENCE(AND(RECURRENCE

BROWSERS(OF(GAZETA(DO(POVO(

Source:(comScore(Digital(AnalyJx(|(comScore(MyMetrix(

16.000.000

14.000.000

12.000.000

10.000.000

8.000.000(

6.000.000(

4.000.000(

2.000.000(

0(

9.177.574 8.668.901

10.209.092 11.410.628(

12.097.662 12.695.347 12.235.495 11.964.621(

12.838.145 12.245.997

14.016.185( 14.406.051

may/17 jun/17 jul/17 ago/17 sep/17 oct/17 nov/17 dec/17 jan/18 feb/18 mar/18 apr/18

16.191.223(

may/18

16.000.000

14.000.000

12.000.000

10.000.000

8.000.000

6.000.000(

4.000.000(

2.000.000(

0(

9.177.574 8.668.901

10.209.092 11.410.628(

may/17 jun/17 jul/17 ago/17 sep/17 oct/17 nov/17 dec/17 jan/18 feb/18 mar/18( apr/18 may/18

BROWSERS(OF(GAZETA(DO(POVO( DESKTOP MOBILE

12.097.662 12.695.347 12.235.495 11.964.621 12.838.145

12.245.997 14.016.185( 14.406.051

16.191.223(

16.000.000

14.000.000

12.000.000

10.000.000

8.000.000

6.000.000(

4.000.000(

2.000.000(

0(

9.177.574 8.668.901

10.209.092 11.410.628(

may/17 jun/17 jul/17 ago/17 sep/17 oct/17 nov/17 dec/17 jan/18 feb/18 mar/18( apr/18 may/18

12.097.662 12.695.347 12.235.495 11.964.621 12.838.145

12.245.997 14.016.185( 14.406.051

16.191.223(

BROWSERS(OF(GAZETA(DO(POVO(vs.(UNIQUE(VISITORS(

PANEL ANALYTICS(

Source:(comScore(Digital(AnalyJx(|(comScore(MyMetrix(

16.000.000

14.000.000

12.000.000

10.000.000

8.000.000

6.000.000(

4.000.000(

2.000.000(

0(

9.177.574 8.668.901

10.209.092 11.410.628(

mai/17 jun/17 jul/17 ago/17 set/17( out/17( nov/17 dez/17( jan/18 fev/18 mar/18( abr/18 mai/18

12.097.662 12.695.347 12.235.495 11.964.621 12.838.145

12.245.997 14.016.185( 14.406.051

16.191.223(

BROWSERS(GAZETA(DO(POVO(vs.(UNIQUE(VISITORS(

PAINEL ANALYTICS(

Fonte:(comScore(Digital(AnalyJx(|(comScore(MyMetrix(

RECURRENCE(

2(ARTICLES( +44%

3(ARTICLES( +25%

4(ARTICLES( +49%

5(ARTICLES( +54%

*Comparison:(May(17(x(April(18 **(Comparison(of(the(average(from(Oct(17(to(Mar(18(x(Apr(18,(due(to(changes(in(paywall.

RESULTS(

*MAY(2018(vs(MAY(2017(

AUDIENCE(AND(RECURRENCE

NET(ADDICTION(* 21.2%

ADVERTISING

REDUCTION(OF(COSTS(AND(EXPENSES

RESULTS(

INITIAL(CONVERSION 92%

76%

ADVERTISING(REVENUE(100%

1Q(2017

100% 90% 80% 70%(

60% 50% 40% 30% 20% 10% 0%

64%

1Q(2018

100%

1Q(2017

100% 90% 80% 70%(

60% 50% 40% 30% 20% 10% 0%

25%

1Q(2018

PRODUCT(COST(

Total(reduc`on(of( costs(and(expenses:(32%

Result:( 27%(beder(

RESULTS(

*MAY(2018(vs(MAY(2017(

AUDIENCE(AND(RECURRENCE

NET(ADDICTION(* (

21.2%

ADVERTISING 64%

REDUCTION(OF(COSTS(AND(EXPENSES 32%

RESULTS 27%

GOAL: Breakoeven(in(2019

INITIAL(CONVERSION 92%

76%

STRATEGY(

Technology(and(Content((((

((((((((

NEWS(

Quality(of(Con

tent(

Excellence(of(Con

tent(

Excellence(in(Technology(

NEWS(

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((((((((

FREEDOM(OF(SPEECH(VOCATION(FOR(EXCELLENCE( MIXED(

DISTRICT(VOTE REPRESENTATION(ETHICS(CONFIDENCE

IN(THE(MARKET( FREE(INITIATIVE(DEFENSE(OF(LIFE(

SUBSIDIARITY( SECULAR(STATE(PROTECTION OF(THE(FAMILY(

HUMAN(DIGNITY(

(THE(COMMON(GOOD((RULE(OF(LAW(

DEMOCRACY(

Image(Adributes( Average(2018 Feb(2018( Mar(2018 Apr(2018(

Has(strong(and(consistent(convicJons

Commited(to(its(ideals(

Intelligent,(visionary,(and(insighqul(Happy(

Bold(and(inspiring(

Friendly(and(respecqul(

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Has(credibility(

Average(of(Indicators( 71% 71% 71% 72%

Fonte:(Pesqu

isa(Interna(Ga

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76%(

74%(

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82%(

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70%(

60%(

66%(

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75%(

81%(

75%(

72%(

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66%(

70%(

76%(

83%(

75%( 75%( 77%(

STRATEGY(

Technology(and(Content((Posi`oning(and(Personality((User(experience((Social(experience((Use(of(Ar`ficial(Intelligence(for encouragement(to(be(well(informed(((((((((

RECOMMENDATION

OF(CONTENT(LOGAN( COMSCORE(

CLOUD(INLOCO(

DINAMIZE(CXENSE(

LEITURÔMETRO(CHARTBEAT(

NETDEAL(CHATBOT(

LOGIN(SYSTEM(

SOCIAL(EXPERIENCE(

BIG(DATA(

RDSTATION(HOTJAR(

GOOGLE

ANALYTICS(

NAVEGG(

METHOD(

GEOLOCATION(

CROWDTANGLE(

HOOTSUITE(

RUBICON(

Focus (Acquiring(compeJJve(technological(capacity(is(very(difficult ((((((•(What(level(in(the(organizaJon(is(the(technological("head"(at? ((((((•(Agile(methodologies (How(to(overcome(the(barrier(of("willing(to(pay" ((((((•(Clear(indicators ((((((•(Full(auenJon(to("whole(product":(editorial,(experience(of(use,(insJgaJng(features,(gamificaJon ((((((•(Content: •(VerJcal:(economical •(Local •(Density(and(posiJoning((

LESSONS(

Thank(you( so(much!(