INAUGURATION AND SETTING THE TONE● Policy planners view from top

● Industry captains sharing their broad outlook

GLOBAL STEEL INDUSTRY● Global Steel Industry - Revival

in sight?

● China - soft controlled landing / stable growth

● The European steel industry - script of revival after long stagnation

● USA - How much demand can it generate?

● The changing dynamics of steel pricing amidst the volatility

INDIAN STEEL INDUSTRY● The rebirth of steel demand

growth in 2014 and acceleration in 2015

● How would it playout till 2020?

● Can India inspire an acceleration in steel demand and output?

● Resolving the issues in land acquisition and environmental clearances

● Raw Materials - met coal and iron-ore - which is the bigger concern?

● Adoption of new technology -increasing productivity and raising efficiency

RAW MATERIAL — COKING COAL

● Global demand and supply outlook 2015 - 2020

● Coking coal pricing, future projections - where would it stabilise?

● Assessment of the risks facing the coking coal market

● Will Australia remain the dominant supplier in the future?

● New coking coal sources - options for India - Mozambique

● Supply from the US and Canada to Asian markets

● China's import from seaborne market & import from Mongolia

RAW MATERIAL — METALLURGICAL COKE

● Shaping up of the global cokeindustry

● Effect on international trade after the lift of export tax by China

● Pricing and future outlook● Investment in new

technologies - how receptive is the industry?

● Indian appetite for coke - how would it evolve?

● Strategies of competitiveness — falling prices, low demand

● Environmental issues, will they slow or stop coke growth?

RAW MATERIAL — IRON ORE

● Future of iron-ore pricing -annual to quarterly and now monthly/daily pricing

● Does India have enough accessible iron-ore to sustain the steel firepower burning?

● Can the Indian iron-ore industry meet rising domestic demand?

● Will Indian demand move toever-increasing pellet consumption?

● Should iron-ore be the next met coal for India - to depend on imports?

● Should India export iron-ore? Will there be sufficient for domestic steel-making?

The Indian economy is poised togrow much faster in 2015.Development, reforms and

infrastructure are perceived to beonce again ready to take the centrestage. With the economy expected togrow stronger, steel demand is expected to be higher at around 5%in the year 2014-15 and potentiallyaround 10% in 2015-16. Leadingsteel producers in India expect to

raise production, with steel prices toremain stable in 2014 backed bymoderating raw material prices. It istime that the world returns and takesnote of India, one of the ‘BreakoutNations’ redeeming its rightful gloryas it is poised to move to the next orbit of growth.

Against this backdrop, Gujarat NREand The Economic Times presentGlobal Steel 2014, the 9th

International Conference on Steeland Steel-Making Raw Materials,on November 21- 22, 2014 at ITCMaratha Hotel, Mumbai.

Steel has the capacity to ignite aneconomy. Steel being the buildingblock, recovery, therefore would bescripted through increased steel consumption and demand. It is withthis belief that the theme of GlobalSteel 2014 is ‘Steeling the Recovery’.

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www.globalsteel.in

9TH INTERNATIONAL CONFERENCE ONSTEEL AND STEEL-MAKING RAW MATERIALS NOVEMBER 21-22, 2014 HOTEL ITTC MARATHA, MUMBAI

G U J A R AT N R E & T H E E C O N O M I C T I M E S P R E S E N T

ADVERTORIAL

>>

pg 17GLOBAL STEEL 2014Department of Industrial

Policy & PromotionMinistry of Commerce & Industry

Government of India

Government of Gujarat

SUPPORTED BY

Ministry of SteelGovernment of India

THE ECONOMIC TIMES, KOLKATA, THURSDAY, 13 NOVEMBER 2014

GOODWILL MESSAGES

A BRIEF REPORT ON THE DISCUSSION OF THE ISSUES AND THEIR PLAUSIBLE SOLUTIONS WOULD BE PREPARED AND FORWARDED TO THE GOVERNMENT OF INDIA FOR NECESSARY ACTION

What is the reason behind organising this panel discussion?The Indian steel industry is ina state of concussion. The de-mand for steel is at its lowest.Domestic consumption is se-verely affected due to lack ofactivity in infrastructure aswell as in the manufacturingspace. Most of the nation’s

major steel plants are not op-erating to their full capacitydue to want of demand. Onthe other hand, steel plantsthat are ready for capacity ex-pansion have not been ableto commission their projectsin time due to a host of issueslike, land availability, environ-ment and other clearances,raw material issues, creditavailability, and many more.We need to break this vicious cycle and pave the path forthe revival of the industry.

What can be done in this regard ?The only way to break this im-passe is to increase domesticconsumption. The domesticmarket has huge potentialand we need to increase steelusage. The ambitious infra-structure projects and thethrust in manufacturing aresteps in the right direction.The plan for smart cities, im-proved road and rail connec-tivity by building highways,bridges and dedicated freightand super fast rail corridorshave huge potential to spurdomestic steel demand.However, the wrinkles in theway of project implementa-tion need to be ironed outand the much needed policy

reforms require urgent imple-mentation to remove the bot-tlenecks in attaining a sustain-able economic developmentof the nation.

What is the biggest challengeblocking the growth of Indiansteel industry?Crony capitalism and corrup-tion have long been inter-twined. Corruption has been

identified as one of the majorimpediments to our growthand development. However,having identified the problem,we have failed in tackling theroot cause of the problem.Instead, the public and socialoutcry against corruption hasresulted in a total paralysis ofthe system. We, in anAbhimanyu like fashion, haveentered the chakravyuh ofcorruption with no knowl-

edge of striking at it or themeans to conquer it; with theresult that the whole countryis suffering and an entire gen-eration may be lost in recoup-ing unless we act in time.

With the new governmentat the Centre, it is the righttime to change the course ofhistory and break and finishthe chakravyuh of corruptionand to move forward.

What would the panel discussion aim to achieve? The ease of doing businessneeds to be improved by re-lieving the industry from theburden of excessive and badregulations. We need to scru-tinize our regulations whichdiscourage transparent andethical businesses to flourish.In certain cases, the numbersof regulations and laws crossepic proportions, making im-

plementation subjective, andthus resulting in corruption.Since tougher the law or thepunishment, violation wouldbe more with a higher payout.We need laws that can becomplied by the majority ofIndian citizens and non-com-pliance be met with certaintyof punishment. The high-levelpanel discussion is hence justan honest attempt to chartout a roadmap for the dwin-dling steel industry and alliedsectors

What makes the panel discussion more relevant?The silver lining that makesthis panel discussion morerelevant is that the govern-ment of the day acknowl-

edges the challenges faced bythe industry, is receptive tosuggestions and is willing tobring growth back on track.We, as an industry, under-stand that there is no magicwand that the governmentmay wield to bring about thedesired changes instantly.

However, it needs to be un-derstood that time is runningout and it is now or never forthe country. This urgency arises from the fact that the industry has been reeling un-der the downturn for the lastsix years, and a further pro-longed paralysis will be lethal.Thus, an immediate boosterdose is required to revive thekey areas of India’s develop-ment model.

The cat and mouse gamebetween the governmentand the industry needs to end and we require revolutionary and path-breaking measures to bringthe economy back on track.

Fortunately, the new government has indicatedthat the next budget wouldbring in the much-neededreforms and we, in industry,need to provide the right input to the government topartner in this developmentprocess.

AN INITIATIVE OF

SPONSORS

KNOWLEDGE & MEDIA PARTNERS

&

CRITICAL MASS MULTILINK LTD

22, Camac Street, Block - C, 5th Floor, Kolkata -16Phone: + 91-33 - 22891471, Fax: + 91-33-22891470 Email: contact@globalsteel.in www.globalsteel.in

Sutirtha Roy +91-9879019880Korak Basu +91-9874249448

AGENDA FOR REVIVAL OF INDIAN STEEL INDUSTRY

Participation for the sessionsis restricted to registered delegates of Global Steel2014 only. We would alsosend specific invitations forparticipation on specialrequest and on sharing ofsome genuine issues alongwith solutions for discussionat the session. However, invitations would be at thesole discretion of the organisers.

PARTICIPATION

SHARING OF ISSUESWe welcome inputs on the various challenges and issues that arebeing faced by the steel industry for discussion at the special session by the high-level panel>> Issues need to be practical>> Issues need to be generic in nature and not company-specific>> Issues should be accompanied with practical solutions>> We confirm absolute confidentiality if the sender of the

issue so desires >> Issues may be sent to us by email at the following email id:

panel@globalsteel.in

For further details contact

High-level panel discussion on various issues, challenges and bottlenecks

FURTHER

REGISTRATIONS

CLOSED

KEY SESSIONS OF GLOBAL STEEL 2014

With the economypoised to grow stronger,steel demand is expected to be higher ataround 5% in the year2014-15 and potentiallyaround 10% in 2015-16

STEELING THERECOVERYSTEELING THERECOVERY

C S VERMASAIL

I am happy to knowthat Gujarat NRE andthe Economic Timesare presenting Glob-al Steel 2014, the

ninth international Conference ofSteel and the Steel Making Raw Mate-rials on 21st November, 2014 inMumbai

Steel is considered to be the back-bone of an economy - steel produc-tion being one of the major indicatorsof economic outlook. India is uniquelypositioned today with adequate ironore resource base, along with a rapid-ly growing steel market. The increas-ing demand for steel from varioussectors such as infrastructure, realestate, industrial, automotive andconsumer durables industry is expect-ed to propel the Indian steel industryon a high growth trajectory in thecoming years. Thus, the future of thesteel industry in the country remainsindeed promising, even though thereare several challenges being faced bythe steel companies such as, ensuringraw material availability, enhancingcost competitiveness & labour produc-tivity, infrastructure bottlenecks, etc.

I congratulate the organizers forbringing together the domestic steeland raw material industry as well asinternational players under one roofto deliberate on these vital issuesconcerning the industry and also forestablishing this conference as amuch sought-after event in the IndianSteel Industry landscape.

I wish the conference all success.

MALAY CHATTERJEEKIOCL LTD

After liberalization ofsteel sector, the fin-ished steel produc-

tion in India has grown from a mere1.1 million tons in 1951 to 87.6 mil-lion tons in 2013-14 and we are nowthe fourth largest crude steel produc-er in the world & the largest producerfor sponge iron.As per official estimates, the Industrytoday directly contributes 2 % ofIndia's GDP and its weightage in theofficial Index of Industrial Production(IIP) is 6.2 %.

In spite of being one of the largestproducers of steel in the world, India

has been lagging behind other majorsteel producing countries in terms ofintensity of steel usage in overall eco-nomic activities.

In 2013, our per capita consump-tion of steel was only 57.8 kgs asagainst the World's average of 225.2kgs. This confirms that there is amplescope for the industry to grow inIndia. To ensure faster growth in theSteel sector, government should bringin transparent policies for assuredavailability of basic raw material suchas iron ore and coal for captive use.

Further, with stable government at thecentre and with its several initiativeswould definitely help to revive our eco-nomic growth and boost infrastructureinvestments in the days to come.

NARENDRAKOTHARINMDC

I am pleased to learnthat Global Steel 2014,the ninth international

conference on Steel and Steel MakingRaw Materials, is being organized inMumbai.

India is poised to move on a highgrowth trajectory and steel is one of theprime components that would be driv-ing this growth in future as well. Theglobal economic challenges require thatwe realign our business models tomake them more efficient, resulting intoa responsible and sustainable develop-ment in the long run. Initiatives likeGlobal Steel help in understanding thepresent scenario, discuss and debate onthe future outlook, network with busi-ness leaders and chart a successfulgrowth path.

At NMDC, we are consistently tappingnew opportunities, increasing produc-tion capacity, diversifying investments,and leveraging our core capabilities toemerge as one of the leading producersof iron and steel in the country.

Raw material security is an issuewhich is very close to the heart of anyiron and steel player. The effort of GlobalSteel 2014 to bring together the domes-tic and international steel and the rawmaterials industry as well as renownedanalysts and experts is worth apprecia-tion and support. I congratulate the or-ganizers as well as convey my best wish-es and look forward to be a part of thisunique experience.

Arun Kumar Jagatramka,chairman & managingdirector – Gujarat NRECoke Ltd and conference co-chairman – GlobalSteel 2014 discussesthe need for such apanel discussion, in a free-wheeling chatwith Aditi Guha

www.globalsteel.in

9TH INTERNATIONAL CONFERENCE ONSTEEL AND STEEL-MAKING RAW MATERIALS NOVEMBER 21-22, 2014 HOTEL ITTC MARATHA, MUMBAI

G U J A R AT N R E & T H E E C O N O M I C T I M E S P R E S E N T

ADVERTORIALGLOBAL STEEL 2014

THE ECONOMIC TIMES, KOLKATA, THURSDAY, 13 NOVEMBER 2014

>>

pg 18

SPEAKERS AT GLOBAL STEEL 2014>> Narendra Singh Tomar, minister of mines and steel,

Government of India *

>> Dr J J Irani, former director, Tata Sons

>> C S Verma, chairman, SAIL

>> Narendra Kothari, CMD, NMDC

>> Malay Chatterjee, CMD, KIOCL

>> Firdose Vandrevala, executive vice-chairman, Essar Steel

>> Dilip Oommen, MD & CEO, Essar Steel

>> T K Chand, director commercial, RINL

>> S S Mohanty, director technical, SAIL

>> Jayant Acharya, director commercial and marketing, JSW Steel

>> R P Ritolia, advisor (coal) Tata Steel & former CMD Central Coalfields Ltd.

>> R K Goyal, MD, Kalyani Steels

>> Anjani Agrawal, national leader-Mining and metal sector, Ernst & Young LLP

>> Dipak Agarwalla, director, Saurashtra Fuels Pvt. Ltd.

>> Sridhar Krishnamoorthy, MD, Gerdau India

>> Ernie Thrasher, CEO, Xcoal, USA

>> John Kearsey, head of research, SSY, UK

>> Dr Rod Beddows, senior adviser, Royal Bank of Canada for steel and HCF International Advisers for mining

>> Andrea Cornwell, head of coal marketing, Vale

>> Jim Lennon, principal consultant, Macquarie, UK

>> John Johnson, CEO, CRU China, Beijing

>> Cedric Goode, CEO, NSL Consolidated, Australia

>> Andrew Wells, managing editor, IHS, UK

>> Paul Bartholomew, managing editor, Platts, Australia

>> Jim Nicholson, vice-president, Asia, Argus Media, Singapore

>> Renate Cakule, senior analyst, steel and iron-ore, Wood Mackenzie, Australia

>> Alan Oster, group chief economist, National Australia Bank, Australia

>> Tim Hard, director, The Steel Index, Singapore

>> Edwin Yeo, editor, Platts, Singapore

>> Parag Shirname, Queensland Trade and Investment Commissioner to South Asia

>> Dr Neil J Bristow, managing director, H & WWorldwide Consulting, Australia

>> Arun Kumar Jagatramka, chairman and managing director, Gujarat NRE Coke Ltd

*Invited

GLOBAL STEEL 2014 INVITES ALL DELEGATES TO THE ‘DAVOS OF THE EAST’VIBRANT GUJARAT 2015 - THE GLOBAL BUSINESS HUBC O N F L U E N C E O F I N V E S T M E N T & K N O W L E D G E

T he preparation for the VibrantGujarat 2015 has caught onfull momentum as the day

draws closer. The biannual summitis scheduled to take place fromJanuary 11 to 13, 2015 at theMahatma Mandir , Gandhinagar,Gujarat and will be inaugurated bythe Prime Minister , Mr NarendraModi himself.

Vibrant Gujarat Summit was first

conceptualized by Prime Minister Mr Narendra Modi as the chief min-ister of the state, to showcase the in-vestment opportunities in Gujarat.After six successful editions, thesummit has evolved from being aninvestors summit to an ideal plat-form for knowledge sharing andsocial & business transformation .The 7th summit promises to be evenbigger and shine as a global net-working platform.

The summit this year is going towitness the partnership of sevencountries - Australia, Canada,China, Japan, the Netherlands ,Singapore, South Africa, Britainand the US. Over 127 countries andmore than 1000 foreign delegatesare expected to participate. The eventis expected to bring together nation-al and international business leaders,economists, policy makers and aca-demicians, leading to enriching andfruitful discussions, with the prime

focus on Inclusive Development.Enthusiastic participation from sev-eral Indian states will also be seen.

A Global CEO's Meet will be heldon the second day of the summit.Being the first of its kind , the CEOmeet will witness the presence ofbusiness leaders and top executivesfrom Fortune companies. Parallel tothe summit, a Trade Show will be organized in the exhibition ground

near Mahatma Mandir. Sprawlingover an area of 1.2 mn sq mts, thiswill be the largest trade show of Indiaso far, which shall see participationfrom over 2000 companies spreadover 25 sectors. Over 2 million visi-tors are expected at the trade show.Separate seminars will be held to en-able B2B (business to business) and

B2G (business to government ) in-teractions in order to promote tradeliasoning. The nurturing and devel-opment of SME's will remain a piv-otal agenda in the 7th edition as itwas in the last summit.

Several pre-summit events are be-ing organized across the state tobuild momentum for the main event.These pre events include seminarsand festivals on agendas rangingfrom environmental sustainabilityand renewable energy to marketingof gems and jewellry. Apart from thatroad shows are being held at all themajor Indian cities to promote thesummit.

The response and enthusiasm to-wards the event seems to be ex-traordinary this year. As per senior of-

ficials requests from several countriesto be incorporated as a partner hadto be denied due to overcrowding.The number of delegates attendingthe summit this year are expected todouble compared to Vibrant Gujarat2013. Organizers are trying to workout logistics for the event includingvehicle movement and accommo-dation. Locations like Mehsana andAnand are being considered for ar-ranging suitable accommodation tothe high influx of expected visitors forthe summit.

To add another feather to the cap,Gujarat will also be hosting thePravasi Bhartiya Divas 2015, from 5thto 9th January at the MahatmaMandir. The event is expected to in-crease the participation of NRI busi-

nessmen in the Vibrant GujaratSummit scheduled just after a oneday gap.

Over the years Gujarat hasemerged as the country's most busi-ness friendly destination. It is the onlypower surplus state in India. The in-frastructure in terms of roads, ports,industrial parks and SEZ's and busi-ness friendly trade policies have ledthe state as one of the fastest grow-ing regions in India. The state is play-

ing host to GIFT City - India's first SEZfor global financial and info-tech serv-ices - which is expected to put Indiaon the global financial grid. Apartfrom that about 40 percent of theDelhi-Mumbai Industrial Corridor isrunning through the state. As per Mr.Saurabh Patel , Industry Minister ofGujarat, "Many more investor friend-ly policies in the coal and petroleumsector shall be released shortly."

The Vibrant Gujarat summit wasstarted in 2003 with the agenda toposition Gujarat as the preferredinvestment destination. Over theyears the summit has transformedGujarat into a Global BusinessHub. However, now the state aspiresto play a larger economic role to-wards the growth of the entire na-tion, and is being pinned as the'Davos of the East.'

The Government of Gujarat veryclearly states that the sentiment be-hind the Vibrant Gujarat summit isnot merely to attract investments tothe state. The focus is not only toprovide a global platform to high-light business opportunities but toalso address wider key areas likeInnovation, Sustainability, youthand skill development and conver-gence and dissemination of knowl-edge. “As long as it facilitates inflowof investment in any part of India, thepurpose of Vibrant Gujarat is wellserved. If all the states develop, Indiawill also develop", a senior official said.

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In addition, NAB's offering includes migrant, expatriateand international student banking services to help indi-viduals moving to Australia, New Zealand or the UnitedKingdom to set up banking accounts before they arrive attheir destination.

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In addition to looking after businesses, NAB's MigrantBanking team services NAB's Australian clients based inIndia, and Indians who are migrating to, or leaving tostudy in Australia, New Zealand and the United Kingdom.The branch will also offer banking products and servicesin India for retail customers.

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GLIMPSES OF GLOBAL STEEL 2013