Gumball Guide for Organizers

8/7/2019 Gumball Guide for Organizers

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the GUM

BALL gu i d e f o

r O C

s



question:

ow can we

ake a sus-tainable dif-

ference?



You get a $27 loan and 27 gumballs orkicks.

You come up with a 1-week entrepre-neurial venture using the $27 (and thegumballs, i you eel so inclined) andturn your loan money into more money.

You send your money back to the Gum-ball Fund, which reinvests your protsin the poverty alleviation organization oyour choice.

gumball challengeexecutive summary





table o contents

Gumball Capital Overview 6

Story o the Gumball 7

Types o Challenges 8

Detailed Guide to the Challenge 9

Expectations or Challenge Leaders 12

International Challenge Inormation 14

Design Thinking 15

Brainstorming 16

How to Run an Ino Session; Prizes 17

Where Can Your Teams Reinvest? 19

Sample Write-Up 21



gumball capital:+ engages young people in entrepreneurship+ provides entrepreneurs an opportunity to ap-ply their skills to social good+ raises money or poverty alleviation throughentrepreneurial ventures

With Gumball Capital’s Gumball Challenge…

1. You get 1 week, $27, 27 gumballs to ex your entre-preneurial muscles or a good cause.

2, You personally experience micronance: you aregiven a small loan, and make money to give othersmall loans to people who have limited access tostart-up capital to grow their businesses and enhancetheir communities.

3. You become a member o an international 50+school network o entrepreneurs that has raised over$28,000 or poverty alleviation.



gumball maniesto

Blow bubbles Succeed by having un and being yoursel: ener-getic, young, intent on spreading excitement about entrepre-neurship and poverty alleviation.

Celebrate every quarter Appreciate contributions o any kind, ac-tively. Everyone’s busy; metaphorical quarters mean a lot. It’s 25cents extra, not 75 cents short.

Break the glass Risk it. Don’t wait or permission to try somethingnew. Err on the side o action. Caveat: don’t be unethical.

Flatten spheres into circles Minimize hierarchy. Eliminate unneces-sary restrictions. Use round tables. Communicate rom the sameplane, not a higher one.

Fit it on a Post-It Tighten it. Short attention spans! Break sparingly.

Share some sugar Recognize the power o stories and symbols.Mohammed Yunus lent $27 to 42 women in 1976. We’ve raised$28,000 in 3 years. Stories inspire!

Pop the ego Realize we’re only 1” in diameter. Micronance isn’t

a panacea. We don’t think o ourselves as changing the world.We’re just making it a bit chewier.

Remember to brush Stay resh. Chewing gets tiring. Cavities hap-pen. Jaws dislocate. To prevent burnout, we leave everyonetime or lie.



the story of the gumball Ending poverty is like a gumball machine: helping one gumball out makes ev-

eryone else closer to the exit.

Gumballs are exible: they can be ballsor they can be bubbles. The Chal-lenge turns creative, passionate stu-dents into entrepreneurs tackling the

world’s toughest problems.

Entrepreneurship is like a gumball ma-

chine: you need a little capital to get start-

ed. You have to have a machine: agood team. You have to dispense

gumballs without jams: the excellentexecution o your idea. You have tohave gumballs: a really, good, chewyidea that everyone loves and leavespeople wanting more.



a brief history:Gumball Capital started in February2007 at Stanord University by a stu-dent who happened to have 25,000extra gumballs in his dorm room.

We gured out a way to raise moneywith gumballs and a little cash, andgot to work. We incorporated overthe summer o 2008 and createdthe Gumball Challenge, running thecompetition at ve schools in 2008and 2009. In 2009-10, we were rec-ognized in several competitions, re-ceived 501(c)3 tax-deductibility status,and ran the Challenge at 15 schoolsincluding a pilot o the Challenge atseveral high schools and one Chal-lenge in Beijing.

This year, we’re going or 50 schoolsand adding South America, Europe,and India to the list.



LEVEL 1:

You and a bunch of friends or dorm mates runthe Challenge.

LEVEL 2:

Find a student group (such as a business club,entrepreneurship club, student government) andmake ve teams.

LEVEL 3:

Find 3-4 student groups and have 10-15 teams

compete. Solicit proposals ahead o time. Youcan: pick your teams based on their ideas. Makeit a case competition! Ofer a big prize, get cor-porate sponsors and judges.

LEVEL 4:

Get the president or the administration behind it. Make it a whole school event! Compete againstyour rival school.



question:

what kind of challenge do

you want to run?

question:how exactly do you run

the challenge you picked?

ANSWER:

The next page is a guide to running the

Challenge. The structure presented

works best for Level 2 and 3 Challenges.

Level 1 will take less planning, and Lev-

el 4 more. Adapt as necessary! We can

help you tailor this plan.



PLANNING STAGE: 4-6 weeks before the challenge

PLANNING STAGE: 3 weeks BC

Decide what kind o Challenge to run (see pg. 8).Do the necessary legwork: Get administrators, dorm-mates, teachers, student groups and leaders o stu-dent groups on board.Set a date or the Challenge.

Find judges or the closing ceremony.Find prizes or the 5 categories or the closing cer-emony.Be in contact with a Gumball Capital liaison.

Continue the above.Are you soliciting proposals? Now is the time to havethem due.Approve them by start o 2 Weeks BC.

PLANNING STAGE: 3 weeks BC

Massive ad campaign to recruit interested people!



INFO WEEK: 1 week BC

Hold info session/rst brainstorming session.

Have teams register and ll out the Ino Form and sendto your Gumball Capital liaison. Encourage entriesinto the brainstorming competition.We’ll get back to you with any changes 3 days BC.

CHALLENGE

1 Day BC: Kick-off Session! Give teams their money!

Make sure all teams ll out Gumball Proposal online tobe eligible or the loan.Have teams give 1 minute mini-idea presentations.Record and upload.

Day 1: Hit the ground running. Encourage teams to up-date website daily.Day 2-6: Make sure you are in constant communication withteams and know what is going on. Encourage webupdates. Try to get some local press!



Day 7: Closing Ceremony

Have a half-hour before the closing ceremo-ny where teams drop of their counted money.Have all the judges and prizes ready.

Have teams give short presentations. Video tapethem and upload them to the GC website.Pick winners!

LAST THING: The day ater the Challenge ends, sendus the money. Send us a 1-page, pretty summary o

your school’s Challenge. Find someone to run theChallenge next year! And celebrate!



PLANNING STAGE: 4-6 weeks BC

expectationsYou run the Challenge.+ I you say yes, you’ll get us some teams. You’ll plan tothe best o your ability and get your school and studentsexcited and doing the Challenge to the best o their abil-ity.

+ You’ll promptly return the loans and prots to Gumball

Capital or reinvestment.

+ You’ll do your best to line up local prizes and judges.

+ Update the world on your Gumball shenanigans, withtext, photo, and video updates on the Gumball website.

Specically: Video 1 minute pitches at the Kick Of andnal presentations at the Closing Ceremony.

+ Send us a 1 page, brochure-quality summary o yourschool’s challenge.

+ Follow the Gumball Maniesto. Have un.

+ Keep in touch with your Gumball Capital liaison.

* Think big. Go for crazy expectations.



note:

we help you run

the challenge

We are here. Email us any time.

We’ll give you info session slides and marketing ma-

terials.We line up pretty awesome national prizes.

We provide you with an online network of other

Gumball entrepreneurs.

We’ll have fun and think big, too.



running an international

challenge?

We pair you with a Gumball liaison. We’ll work closely with you to helpyour Challenge run smoothly.

We’ll set up a short memorandum o understanding to ensure we allknow what is going on.

We understand $27 is not the same value everywhere. We’ll work withyou to determine an appropriate loan size.

It costs a lot to ship gumballs and T-shirts internationally. I you would

like Gumballs and T-shirts, we ask that you cover shipping costs rom theprots o your Challenge, rom another source, or obtain your own.

International Gumball Challenges have a great deal o exibility. Talk withus to gure out the best way to run your International Challenge.

We can connect you with previous International Coordinators.International Challenges are just as eligible or the national prizes as anyother school.



design thinkingThis will help the teams out, but

it will also help you:1

Ethnography: Talk to people. Find out what they need.How can you help your community?

Identiy insights rom the people you’ve talked to. De-ne a “need space.”2

Brainstorm. How can you ll that need space?3

Come up with a quick plan or model. Probe it and seei it works.4

Rene– do more brainstorming and tightening! Set atimeline and dened goals.5

Dene your product (your plan or the week) and yourstory (why are you doing this?)6

Teams can submit evidence of each step of this pro-cess online to earn a Design Thinking badge, which

counts towards national prize eligibility.


http://slidepdf.com/reader/full/gumball-guide-for-organizers 19/25brainstorming

Ask a question: How might we […]?

Set a time limit.

Defer judgment. You’ll have plenty o time to crit ique lat-er. Right now, all ideas are a go.

Encourage wild ideas. Oten, the craziest, most unwork-able ideas lead to the most innovate, easible ones.

Build on others’ ideas. A triple layer cake is better than aone layer cake.

Stay focused on the topic. Save other stuf or your nextbrainstorm.

Be visual– draw, don’t write your ideas.

Focus on one conversation at a time. Focus. Focus.

Go for quantity. Get enough ideas out there, you’ll ndThe One.

Repeat! When you are done with your rst brainstorm,pick an idea or subject and ask a new question, and do

a new brainstorm.

Teams can submit photos of their brainstorm, display-ing their ideas, on the website to enter the brainstorm-ing competition. Winners win an extra $27 loan.



INFO WEEK: 1 week BC

ino session: what to say?

CHECK OUT THE SLIDES AT WWW.GUMBALLCAPITAL.ORG.

HIGHLIGHT:

Think big. Set really high, even crazy expectations.

Teams have 1 week from the Info Session to Brainstorm.

+ They can submit their brainstorming photos to thewebsite and be eligible to win an extra $27 loan or thebest brainstorm pictures.+ Teams can submit evidence o each step o DesignThinking or a badge, which helps towards national priz-es.

+ Teams have 1 week to implement their idea when theChallenge starts.+ No using outside capital.+ Iterate! Try a small thing the rst day and use yourprots or the next day, and so on!+ Or, plan a biggie. Using only $27. You can do it.

Describe Gumball Capital and the history of the Challenge.

Make sure teams know WHY they are doing this.

Describe donation options.



Pick some videos from the GC site and show them.

Encourage website updates and videos. Updates in-

crease National Prize eligibility.

LOCAL PRIZES:

Most Money Raised

Best Micronance Advocate

Most Innovative Idea

Biggest Risk TakerMost Sustainable Business Idea

NATIONAL PRIZES:

Most Epic

Biggest Micronance Advocate

Biggest Social InnovatorMost Innovative Idea

Biggest Risk Taker

Most Sustainable Business Idea



CHALLENGE

where can you reinvest?

Here are some metrics to help you de-cide where to send your prots:

The prots of your Challenge entrepreneurship benetothers. Pick an institution that helps alleviate povertyor promote entrepreneurship in places that need it.Your energy and creativity will lift like-minded peopleout of the chains of poverty.

GRAMEEM FOUNDATION

http://www.grameemfoundation.org

Increases access to micro-nance and technology servicesin low-income communities.

Grameen has helped generateabout 1 million microloans anddistributed $160 million to sup-port micronance programs in13 countries.

HEIFER INTERNATIONAL

http://www.heifer.org

Striving towards hunger allevia-tion by providing low-incomeamilies with animals, rom which

they can reap subsequent eco-nomic benets. Heier empha-sizes “passing on the git,” shar-ing ofspring or animal productswith the community. Heier hasbeen named one o the mosttrustworthy non-prots.



KIVAhttp://www.kiva.org

Enables people to contributeonline to microloans to en-trepreneurs across the world.Since 2005, Almost $2 milliondollars have been lent to about500,000 entrepreneurs in 57countries.

WOKAIhttp://www.wokai.org

A Micronance institution ocus-ing on China. Since its ound-ing in 2007, Wokai has invested$300,000 through about 600loans.

GUMBALL CAPITAL

http://www.gumballcapital.org

Empowering young entrepreneurs all over the globe and raisingmoney to support micronance institutions. Donating to GumballCapital helps spread the message o social entrepreneurship andpoverty alleviation. Your donation will help kick of a Challenge atanother school, be reinvested back into Gumball Capital to helpus grow, or invested in one o the above organizations throughour Gumball und, which has made 817 loans on Kiva.

We know people are passionate about different things and

if you want to reinvest your prots at a great organization

that works towards poverty alleviation, send us an email

at [email protected] and we’ll make sure it ts themission!



CHALLENGE

sample write-up



question

how can we

change the

Documents

Gumball Guide for Organizers