GUN CARE PRODUCT REVIEWAUGUST 1, 2012

Objectives

Provide the complete cleaning solutions for all different types of Hunters/Shooters

Improve shopability of gun care section

Offer solutions at multiple price points

Provide Solutions for every segment of Hunter/Shooter

Product Selection

Product Selection

Hoppe’sSolventsOilsBrushes and SwabsBoreSnakeHunting Cleaning Kits

Hoppe’s EliteSolventsOilsRodsShooting Cleaning Kits

M-Pro 7SolventsOilsTactical Cleaning Kits

Hunting TacticalShooting

Improve Shopability

Utilize In Store POP to educate and direct customers

Headers separating Solvent/Oil categories

• 2’ Hoppe’s•1’ Hoppe’s Elite•1’ M-Pro &

Aisle Violators for BoreSnake Section

• Spell out the benefit of the BoreSnake

•Separates this section from the Brushes and Rods to differentiate and cause the customer to further investigate

Improve Shopability

Utilize In Store POP to educate and direct customers

“How to Shop” Aisle Header Spanning from Rods to Brushes

•Call Out Items Needed to Clean• Solvent• Oil• Brush/Rod/Swab/Patch• OR BoreSnake

•Call out some specialty Items• Copper Remover• Bore Gel

Price Point Diversity

•Offering multiple sizes of a specific solution in solvents and oils will increase close rates

• Ex – 2 oz, 4 oz, and 8oz of Hoppe’s Elite Gun cleaner ensures the conversion of a shooter who wants to clean their gun, but may not want to purchase the large bottle

• Price points of the small bottles are low enough to drive trial

• 2 oz bottle is small enough to take as a carry on when traveling

•Kits will be organized in a way that helps to segment the customer

• Hunting• Shooting• Tactical

New Products

Hoppe’s No. 9 Synthetic

SKU Description P.O. Cost Suggested Retail Margin

902G Hoppe's Synthetic Blend 2 oz $ 2.11 $ 6.99 69.8%

904G Hoppe's Synthetic Blend 4 oz $ 3.83 $ 8.99 57.4%

904BG Hoppe's Synthetic Blend 4 oz clam $ 3.96 $ 8.99 56.0%

905G Hoppe's Synthetic Blend 2 oz aerosol $ 4.15 $ 9.99 58.5%

916G Hoppe's Synthetic Blend 16 oz $ 7.96 $ 16.99 53.1%

932G Hoppe's Synthetic Blend 32 oz $ 13.83 $ 25.99 46.8%

9501G Hoppe's Synthetic Blend 1 Gallon $ 48.40 $ 89.99 46.2%

Hoppe’s Elite Zombie Kits

SKU Description P.O. Cost Suggested Retail Margin

EZKP Zombie Assault Pistol Cleaning Kit $ 33.00 $ 59.99 45.0%

EZKRS Zombie Assault Rifle/Shotgun Cleaning Kit $ 33.00 $ 59.99 45.0%

Hoppe’s Elite AR Cleaning Kit

SKU Description P.O. Cost Retail Margin

TBD Hoppe's Elite AR Cleaning Kit $ 22.00 $ 44.99 51.1%

M-Pro 7 Assault Rifle Cleaning Kit

SKU Description P.O. Cost Retail Margin

070-1510M-Pro 7 Assault Rifle Cleaning Kit $ 42.97 $ 79.99 46.3%

M-Pro 7 Small Arms Cleaning Kit

SKU Description P.O. Cost Retail Margin

070-1507M-Pro 7 Small Arms Cleaning Kit $ 100.00 $ 179.99 44.4%

M-Pro 7 Universal Cleaning Kit

SKU Description P.O. Cost Retail Margin

070-1505M-Pro 7 Universal Cleaning Kit $ 30.70 $ 59.99 48.8%

BoreSnake Viper

SKU Description P.O. Cost Suggested Retail Margin

24017V BoreSnake Viper .338, .340 cal rifle $ 12.92 $ 22.99 43.8%

24018V BoreSnake Viper .35, .350, .357, .375 cal rifle $ 12.92 $ 22.99 43.8%

24019V BoreSnake Viper .416, .44, .45, .458, .460 cal rifle $ 12.92 $ 22.99 43.8%

24001V BoreSnake Viper .30, .32 cal pistol $ 12.92 $ 22.99 43.8%

24031V BoreSnake Viper .410 Guage SG $ 12.92 $ 22.99 43.8%

Key Features•Patented zero clearance design•Perfect for use in combination w/NV optics•Built for heavy use and wide temp range•Aimpoint and ACOG fits

Proposed Pricing

Target Availability 3/1/13

Configuration P.O. Cost Retail MarginAimpoint EP $9.46 $16.99 44.3%

Aimpoint OBJ $9.46 $16.99 44.3%ACOG OBJ $12.90 $19.99 35.5%

Sidewinder Tactical

Key Features•One piece design•Built for heavy use and wide temp range•Expansion to 5 next popular Multiflex sizes

Proposed Pricing

Target Availability 3/1/13

Configuration P.O. Cost Retail Margin7 SKUs $7.82 $14.99 47.8%

One Piece Tactical

Key Features•Legendary UpLULA design•Eases loading of handgun mags•High quality construction

Proposed Pricing

Target Availability 3/1/13

Configuration P.O. Cost MAP Retail Margin24224--.22 Caliber Pistol $19.22 $35.95 46.5%

22 UpLULA

Key Features•Legendary UpLULA design•Eases loading of handgun mags•High quality construction

Proposed Pricing

Target Availability 3/1/13

Configuration P.O. Cost MAP Retail Margin

24222P—Univ. Pistol $19.22 $35.95 46.5%

Pink UpLULA

Key Features Gel design similar to Dr. Scholl's shoe

inserts for added cushion and comfort in the field.

2 slings: Black w/swivels Camo w/swivels

Proposed Pricing

Target Availability 3/1/13

Configuration P.O. Cost MAP Retail Margin

23700 – Gel Sling Black $19.54 $34.99 44.2%

23700 – Gel Sling Camo $19.54 $34.99 44.2%

Gel Slings

HOLSTER PRODUCT REVIEWAUGUST 1, 2012

Uncle MikesSporting Goods/Concealed

Carry Focused

• Sidekick Holsters• Inside the Pant Holsters•Inside the Pocket Holsters

Uncle Mike’s TacticalLE/Military & Sporting

Goods

• Reflex Holsters• Kydex Holsters

• Mag Cases/Shell Caddy• Tactical/3 Gun Belts

Uncle Mike’s LELE Focused

• Ankle Holsters• Duty Holsters

• Belts/Accessories• Gear Bags

Brand Positioning

I.R.T - Integrated Retention Technology

Utilizes Gross Motor Skill OperationPancake style belt loop up to 13/4"Injection molded impact-modified polymer constructionPaddle Attachment Included

Reflex

SKU Size Right / Left Gun Fit Retail Price

74091 9 R S&W M&P, SD Series $29.99

74101 10 R M&P Shield $29.99 74111 11 R 1911 $29.99 74141 14 R Ruger SR9/40 $29.99

74211 21 R

Glock Standard: 17, 20, 21, 22, 31 Compact: 19, 23, 32 Sub-Cpct: 26, 27, 33 Comp.: 34, 35

$29.99

74221 22 R Sig 220/226 $29.99

74271 27 R Springfield XD/XDm $29.99

Current Reflex SKU’s

New Reflex SKU’s

SKU Size Right / Left Gun Fit MSRP

TBD 20 R Beretta 92/96 $29.99

TBD 7 R Taurus 24/7 G2 $29.99

TBD

21 L

Glock Standard: 17, 20, 21, 22, 31 Compact: 19, 23, 32 Sub-Cpct: 26, 27, 33 Comp.: 34, 35

$29.99

TBD9 L S&W M&P, SD

Series $29.99

TBD TBD R Sig 228/229 $29.99

PACKAGING UPDATES

Hand

Firearm Fit Brand & Model

Barrel / Firearm Type Color Coding to Match Holster Type

Total of 6 lines to list Firearm Brand & Model Fits

RETAIL PRESENCE

Planogram Set Includes Holster from the following categories

ReflexSidekick HipAmbidextrous

SidekickInside the PocketInside the PantAnkleVertical ShoulderKydexSidekick Bandolier

RETAIL PRICING/MARGIN

Description P.O. Cost Suggested Retail MarginReflex Holsters $ 16.99 $ 29.99 43.3%SideKick Holsters $ 8.99 $ 19.99 55.0%Inside the Pant Holsters $ 6.45 $ 18.99 66.0%Inside the Pocket Holsters $ 6.45 $ 14.99 57.0%Ankle Holsters $ 20.04 $ 38.99 48.6%Vertical Shoulder Holsters $ 22.02 $ 39.99 44.9%SideKick Ambidextrous Holsters $ 15.01 $ 28.99 48.2%Kydex Holsters $ 12.51 $ 24.99 49.9%SideKick Bandolier Holsters $ 32.04 $ 54.99 41.7%

SHOOTING USA-TV

Shooting USA-TVHosted by John Scoutten

•Uncle Mike’s show sponsorship

•Supply holsters and accessories to be used on the show

Airs on the Outdoor Channel – Prime Time on Wednesday Nights

Bring the Value of GunMate Holsters to

your customer

FITS/PRICING

SKU Fit21300C Small Frame Pistol (up to 2-1/4" barrel)

21306C Medium Frame Pistol (up to 4" barrel)

21310C Large Frame Pistol (up to 4" barrel)

21312C Large Frame Pistol (4" to 5" barrel)

21320C Small Frame Revolver (up to 2-1/2" barrel)

21328C Medium Frame Revolver (up to 4" barrel)

Description P.O. Cost Retail Margin

Gunmate Inside the Pant Holsters $ 5.33 $ 9.99 46.6%

New Products

Tactical Gun Cases

SKU Description P.O. Cost Suggested Retail Margin

64004 Tactical Assault Rifle Case 36" BLK $ 44.68 $ 79.99 44.1%

64005 Tactical Assault Rifle Case 43" BLK $ 50.81 $ 89.99 43.5%

64006 Tactical Assault Rifle Case 36" Canopy $ 44.68 $ 79.99 44.1%

64007 Tactical Assault Rifle Case 43" Canopy $ 50.81 $ 89.99 43.5%

64008 Tactical Assault Rifle Case 36" Dark Earth $ 44.68 $ 79.99 44.1%

64009 Tactical Assault Rifle Case 43" Dark Earth $ 50.81 $ 89.99 43.5%

52121 Tactical Rifle Case MED $ 15.52 $ 34.99 55.6%

52141 Tactical Rifle Case LG $ 18.10 $ 39.99 54.7%

52103 Compact Firearms Case $ 13.98 $ 29.99 53.4%

Tactical Mag Cases/Shell Caddy

SKU Description P.O. Cost Suggested Retail Margin

51371 Mag Case - Single Row Belt $ 10.62 $ 19.99 46.9%

51372 Mag Case - Single Row Paddle $ 12.17 $ 24.99 51.3%

51361 Mag Case - Double Row Belt $ 10.62 $ 19.99 46.9%

51362 Mag Case - Double Row Paddle $ 12.17 $ 24.99 51.3%

88472 3 Gun Shell Caddy $ 25.07 $ 49.99 49.8%

Tactical Belts/Vests

SKU Description P.O. Cost Suggested Retail Margin

87671 Instructor's Belt M $ 15.87 $ 29.99 47.1%

87681 Instructor's Belt L $ 15.87 $ 29.99 47.1%

87691 Instructor's Belt XL $ 15.87 $ 29.99 47.1%

87692 Instructor's Belt XXL $ 15.87 $ 29.99 47.1%

87700 3 Gun Comp Belt M $ 36.08 $ 69.99 48.4%

87701 3 Gun Comp Belt L $ 36.08 $ 69.99 48.4%

87702 3 Gun Comp Belt XL $ 36.08 $ 69.99 48.4%

87703 3 Gun Comp Belt XXL $ 36.08 $ 69.99 48.4%

7702210 Cross Draw Vest BLK $ 105.31 $ 179.99 41.5%

7702211 Cross Draw Vest OD Green $ 105.31 $ 179.99 41.5%

Tactical Slings

SKU Description P.O. Cost Suggested Retail Margin

7702100 One Pt. Nylon Sling -BLK $ 15.78 $ 29.99 47.4%

7702102 One Pt. Nylon Sling –OD Grn $ 15.78 $ 29.99 47.4%

7702105 Three Pt. Nylon Sling – BLK $ 18.19 $ 34.99 48.0%

26993 Tactical SG Sling w/ swivels $ 14.88 $ 29.99 50.4%

Millett Tactical Rings

SKU Description P.O. Cost Suggested Retail Margin

DT00713 Tactical Rings 30mm Low $ 28.25 $ 49.99 43.5%

DT00714 Tactical Rings 30mm Med $ 28.25 $ 49.99 43.5%

DT00715 Tactical Rings 30mm High $ 28.25 $ 49.99 43.5%

DT00721 Tactical Rings 34mm Low $ 40.08 $ 69.99 42.7%

DT00722 Tactical Rings 34mm Med $ 40.08 $ 69.99 42.7%

DT00723 Tactical Rings 34mm High $ 40.08 $ 69.99 42.7%

DT00724 Tactical Rings 35mm Low $ 40.08 $ 69.99 42.7%

DT00725 Tactical Rings 35mm Med $ 40.08 $ 69.99 42.7%

DT00726 Tactical Rings 35mm High $ 40.08 $ 69.99 42.7%

Millett Tactical Rings w/ Accy Rail

SKU Description P.O. Cost Suggested Retail Margin

DT00716Tactical Scope Ring w/Acc. Rail 30 L $ 28.25 $ 49.99 43.5%

DT00717Tactical Scope Ring w/Acc. Rail 30 M $ 28.25 $ 49.99 43.5%

DT00718Tactical Scope Ring w/Acc. Rail 30 H $ 28.25 $ 49.99 43.5%

Millett Tactical Accessories

SKU Description P.O. Cost Suggested Retail Margin

PC00017 Fixed Carry Handle Mount $ 40.80 $ 69.99 41.7%

PC00045 45 degree Picatinny Mount $ 7.53 $ 19.99 62.3%

RI00003 M4 Riser Rails $ 33.07 $ 59.99 44.9%

DT00030 Cantilever Red Dot Mount $ 40.12 $ 69.99 42.7%

DT00031 Cantilever Scope Mount $ 45.15 $ 79.99 43.6%

PC00014 M1A - M14 Mounting System $ 35.09 $ 59.99 41.5%

PC00016 M16 Handle Mount $ 35.09 $ 59.99 41.5%

Millett Angle-Loc

SKU Description P.O. Cost Sugg. Retail Margin

66 Available SKU's Angle Loc Rings $ 10.00 $ 29.99 66.7%

27 Available SKU's Angle Loc Steel Two Piece Bases $ 7.00 $ 15.99 56.2%