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Company Overview August 2012
Vision – Social Messaging for ALL
2012 2013 2014 2015 -
50 100 150 200 250 300 350 400 450 500
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68
96
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Feature Phones Smart Phones
Smart-phones / App
Feature-phones / SMS
GupShup vision is to enable social messaging for all i.e. work on every device and enable users to reach everyone
GupShupnoun1. Hindi. chitchat, light
conversation, friendly banter, casual talk
2. Digital Technology. India’s largest social networking service, easy to use, works on every handset.
Feature-phones will continue to remain a sizable portion of the mobile ecosystem in India and other emerging markets.
A social product must be universally accessible if it is to successfully capture all conversations. Therefore, social products cannot afford to ignore the sizable feature-phone population.
Even though mobile users will eventually migrate to smart-phones, it is better and cheaper to capture users now and migrate them as they upgrade devices.
GupShup’s vision is to enable social messaging for all:• It should work on every device• It should enable users to reach
all their contacts• It should serve all their
messaging needs
GupShupnoun1. Hindi. chitchat, light
conversation, friendly banter, casual talk
2. Digital Technology. India’s largest social networking service, easy to use, works on every handset.
Since it’s launch in 2007, GupShup has grown to 60 million users, in 5 million communities. GupShup users send 3 billion messages per month.
GROUP MESSAGINGGupShup is a group messaging service where users can create or join groups and share messages with their friends and fans.
One of the unique advantages of GupShup is that it works on every mobile handset. This is particularly important in a country like India, where less than 10 million users have smart phones out of 900+ million mobile subscribers. 2
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25
42
60
5 Million Communities
3 BillionMessages
2007 - 2011
GupShup is India’s largest Social Networking Service
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GupShup is easy to use and works on every mobile handset
• The product offers an SMS-based UI that works on even the lowest-end handset. By using simple SMS commands, users can create or join groups and invite / share with friends.
• Cross-platform apps are available for iOS, Android, Blackberry and Nokia S40. Symbian and Windows Mobile are soon to follow.
• GupShup also offers a Web UI for mobile (or PC) browsers .
• The product is seamlessly inter-operable across all platforms i.e. an App or Web user can communicate with an SMS user via GupShup.
• The service is free across all platforms. .
To 567578
CREATE <Group Name>
To 09219592195
JOIN <Group Name>
Easy and Universal Product – works on every handset
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Feature-phones (via SMS)
Smart-phones (via App)
Web browsers(via website)
13 M
12 M
12 M
23 M
GupShup is used for a wide variety of uses.
Top categories of messages include:• Entertainment• News & information• Lifestyle & Commerce• Business & Technology• Health & Wellness• Education & Sports
Geographically, GupShup audience is spread across the country. About 40% of users are from the 4 metros, while the remaining users are from Tier 2 and 3 towns.
Gender-wise, 65% of the audience is male.
Age-wise, GupShup users are the youth of India. 86% of GupShup users are less than 35 years old
Rich Profiles extracted from the large, diverse community
35%
65%
Gender
FemalesMales
35%
65%
Cities
Tier 1Tier 2 & 3
Age Group
18-2121-2626-3535+
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Businesses use GupShup for Advertising
GupShup business model is Advertising.
Businesses use GupShup for their mobile marketing needs. This falls into two categories of activities:1. Customer acquisition: businesses can
promote their products and services to targeted users by including their ad messages along with GupShup community messages.
2. Customer engagement: businesses can build their own communities to engage their users on an ongoing basis.
Businesses can run both kinds of campaigns:
3. Brand campaigns: these involve promotional campaigns to build brand or product awareness in the marketplace
4. Response campaigns: these involve campaigns to acquire leads. Response mechanisms include sms, call or coupons.
The mobile medium offers far greater reach, engagement, profiling and targeting capability than any other medium in India.
From TD GupShp
Pond's Gold Radiance Day Cream reduces appearance of fine lines,wrinkles & age spots, lifts skin dullness & hydrates the skin to make it feel more supple .
ReplyBack
From TD GupShp
Health: Snack on nuts. It is the most nutrient dense food in the world
(AD) Mothers, Get Daily breakfast tipssms JOIN CHOCOS to 09219592195,Karishma kapoor Kelloggs postkelloggs footer on health group.
ReplyBack
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Customer acquisition
Customer engagement
Revenue Growing Rapidly
FY 2009 FY 2010 FY 2011
500+ Brands
25,000+SMEs on board
GupShup business model is Advertising
Over 500 large brands and 25K small businesses use the GupShup platform for mobile marketing.
While GupShup’s initial focus since 2007 has been growing it’s consumer community, GupShup started monetizing in 2009. Since then, it’s revenues have been growing at a very rapid growth rate.
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Large Market Opportunity: to be the universal Social Messaging Platform for India / Emerging Markets.
Monetize through targeted advertising- Detailed user profiles - Self-serve Ad system
Universal Social Messaging- All Handsets- All kinds of messaging- All geographies, especially emerging markets
Engaging user experience- Richer sharing mechanisms- Localized content and features
GupShup’s strategy for growth is to focus on 3 key areas:
1. Be the universal Social Messaging platform: that works on all handsets, supports all kinds of private and public messaging and works in all geographies, especially the emerging markets.
2. Build engaging user experiences: by enabling richer means of self-expression and sharing as well as localizing content and features in the app.
3. Monetize through targeted advertising: by building rich profiles of users and tying them to a self-serve ad system for scalability.
GupShup is well positioned to be one of the largest, most engaging social media companies with potential for rapid user and revenue growth.
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Experienced Team & Strong Backing
CEO - Beerud ShethFounder of Elance, Merrill Lynch, MIT Media Lab, IIT
Bombay – Silver Medal
CTO – Viswanath RamachandranNetscape, Friendster, Siebel, Brown University Ph.D. CS, IIT
Bombay CS
VP Sales & Marketing – Ravi SundararajanGeneral Manager-Akamai, VP-Palm/Handspring, McKinsey,
Harvard MBA
VP Communities – Milind AgarwalLogistics Inc, Michigan State University
VP Product – Tathagata MitraIIT Mumbai
CFO – Amit MathurAmerican Express, Computer Sciences Corporation,
Citibank, Tata-AIG
GupShup has always invested in a high-quality, world-class team at all levels. It is founded by seasoned Silicon-Valley entrepreneurs, led by experienced executives with global expertise and staffed by the best engineers available in India.
It is backed by global venture-capital and private-equity funds including Charles River Ventures, Helion Ventures and Globespan Capital Partners.
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Thank You