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GusellaADV
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advENG
advWhatever is worth doing at all is worth doing well.
Lord Chesterfield
adv is the new book created to describe who we are
communicationf r o m l a t i n c o m = w i t h , a n d m u n i r e = t o t i e , a n d f r o m t h e l a t i n v e r b c o m m u n i c o = t o m a k e i t p o p u l a r. S o c o m m u n i c a t i o n h a s t h e m e a n i n g o f “ m a k e k n o w n ” , s o a d v e r t i s i n g
To comunicate is our first value, this is the reason why we give value
to communication. For Gusella adv, communication means to have
always some new and interesting ideas to transmit to the others. The
visual identity of communication for us must have concrete contents
and must have a creative image effectiveness oriented. Shortly, the
only communication for us is the quality communication
communicationf r o m l a t i n c o m = w i t h , a n d m u n i r e = t o t i e , a n d f r o m t h e l a t i n v e r b c o m m u n i c o = t o m a k e i t p o p u l a r. S o c o m m u n i c a t i o n h a s t h e m e a n i n g o f “ m a k e k n o w n ” , s o a d v e r t i s i n g
marketingeconomic science that deals with the descriptive study of the market and with the analysis of the interaction between the market and the company, through the advertising
marketingeconomic science that deals with the descriptive study of the market and with the analysis of the interaction between the market and the company, through the advertising
Gusella adv is a communication agency different from the others because
we think in a different way. We use a positive and proactive approach in the
study of the comunicative strategies to realize advertising campaigns effica-
cious and concrete, to reach the goals of our clients.
We study the consumer profile that is evolving thanks to internet, we pro-
ject communicative compaigns integrated between the traditional media,
the new media, and the social media. Our goal is to excite the users and to
make the brand grow.
.
designa n g l o - s a x o n t e r m t h a t m e a n s “ p r o j e c t a n d c r e a t i o n ” . I t i n d i c a t e t h e b o d y
o f k n o w l e d g e , m e t h o d s a n d c r e a t i v i t y, f i n a l i z e d t o d e v e l o p a n e w c o n c e p t .
designa n g l o - s a x o n t e r m t h a t m e a n s “ p r o j e c t a n d c r e a t i o n ” . I t i n d i c a t e t h e b o d y
o f k n o w l e d g e , m e t h o d s a n d c r e a t i v i t y, f i n a l i z e d t o d e v e l o p a n e w c o n c e p t .
When we were young, we scrawl everywere, for the “happyness” of our
parents. Our artistic education comes from the italian design, for what it
meant from the 50s since now. We use the modern digital technique instead
of paintbrush or chifel, but we feel to be sons of the “taste for beauty”. We
like to call us artists with a natural creative character that doesn’t know boun-
daries. We sign all our works because we feel to be part of all our projects.
01Because every project is a new match to play
This is the reason why we think that is important to know each other before starting to play.
We want to gain confidence to who decides to dive to us the “destiny” of his brand, so at the
first appointment we talk a lot to exchange informations, opinions and ideas.
Fixthegoal
02Share the goals to reach them together
It doesn’t metter what will be the next hit, the important thing is to fix a definite goal. We are
always ready for the confrontation with our client to define and to share the goals.
We growed in this way, believing in collaboration and in teamwork, to reach ambitious results.
styletalk to us, we are good listeners; our teamwork is young, dyna-
mic and able to adapt to customer’s needs. We don’t ignore the
details because we work for a style that doesn’t follow the trend.
We work with a style that understand the trand and translate it
in a value and unique way.
creativityfirst of all a great idea, because we believe in a creative communication, without definitions. The communication has
to be continuous, coherent, constant and specially creative. We prefer a different and creative message, a different
voice able to make leader the brand.
Prepareto strike
03Distance, trajectory, direction, path, green and environmental conditions.
Immagine the stroke before making it… this is what is important. We work to increase
your business giving to you all the tools.
toolsmarket perception, creative briefing, operative strategies combi-
ning traditional media, new media, marketing, planning, adverti-
sing, photography and advice about offset… these are the essen-
tial tools for our everyday “modus operandi”.
> Marketing
:: Planning media
:: Press office
:: Mission and company strategies
:: Market analysis
:: Study of brand identity and brand percepition
:: Comparison between competitor
:: Market research
> Company coordinated communication & image
:: Naming and copy
:: Project and design of brand
:: Declination of the coordinated image
:: Visual identity
:: Company profile
:: POP, Corner and exhibit materials
:: Industrial digital photography
:: Multimedia interactive videos
> Communication for products
:: Naming products and product line
:: Logo design
:: Image of the product
:: Project of aesthetic & functional design
:: Rendering 3D
:: Catalogues and price lists
:: Commercial documentations
:: Technical documentations
:: Packaging
> Advertising
:: Projecting advertising compaigns
:: Adv pages on newspaper and magazines
:: External elements
:: Radio spots
:: Direct marketing
> Events
:: Design for communication events & for exhibition stands
> New Media Marketing
:: Web marketing emozionale
:: Seo strategy
:: Strategic media planning
:: Web advertising
:: E-mail marketing
:: Press office online
:: Social media marketing
:: Article marketing
Uniqueinterlocutor
04More successes optimizing time and energies.
One agency like only interlocutor is the best answer to the question of efficacy and
concreteness of the client. Gusella adv offers a full service, based on a reliable
team, with a lot of experience.
usWe believe in the shared
knowledge. For us the kno-
wledge is a heritage to share
to reach a new model of
growth. We see us like par-
tners. With us you will build a
successful partnership to
create values the will lasts in
time. We are a part of the
group Creativamente, that is
composed by agencies that
work in the same way, with
the same values.
Disponiamo del sistema GMG per la
certificazione ISO Fogra della gestione del colore
sistema colore certificato
XtraGroove is the web agency of the group
Creativa/Mente. XtraGroove, since 1999,
developed web oriented projects. The web
agency offers a complete supply to guarantee
customized and exclusive services.
XtraGroove supports the custom from the
design to the follow up, by driving them
through all the opportunities offered by web.
XtraGroove’s goal is to understand the needs
of the customer, and to work with them to
reach their goals. Like Gusella adv, XtraGroove
works in an “emotional key” because he belie-
ves that only the emotions and the values can
make really the differente.
XtraGroove is a part of the group:
Chameleon is able to adapt to any environment
camouflaging for easily catch the preys, by changing his skin colour. Not only, the
chameleon reveals the emotions he is feeling, by changing different colours.
05Make the ball travel over obstacles, at a distance that you thought impossibile.
The dream of every golfer. We had the honor to face a lot of challanges, in seve-
ral areas. Our best “testimonial” are our customers.
Someof ourswings
canale italia
Canale Italia
Work: Company Profile
Art Direction: Marco Gusella
Graphic Design: Daniele Bonin
Canale Italia
Work: Web Site Corporate
Concept & Design: Riccardo Caldiron
Canale Italia
Work: Web Portal
Concept & Design: Riccardo Caldiron
Per la tua campagna pubblicitaria,per far crescere i tuoi fatturati,scegli Canale Italia
Oltre 3.000.000 di telespettatori al giornowww.canaleitalia.it
Concessionaria: Italia Pubblicitàvia Belgio 17 - 20093 Cologno Monzese - Milanotel. 02 39198519 - fax 02 [email protected]
Canale Italia S.r.l.Via Antonio Pacinotti, 1835030 Rubano - Padova - ItalyTel. +39 049 8733111 r.a.Fax +39 049 [email protected]
Concessionaria nazionale: Italia Pubblicitàvia Belgio 17 - 20093 Cologno Monzese - Mitel. 02 39198519 - fax 02 [email protected]
Grandi produzioniCosto contatto contenutoPianificazioni vincenti
La nuova televisione nazionalecon 3 milioni di telespettatori al giornoOltre 300 canaliSedi e Studi a Padova, Milano, Roma e NapoliPiù di 6000 ore di produzioni originali all’anno
Canale Italia
Work: Advertising campaign
Art Direction: Andrea Pasqui
Graphic Design: Andrea Pasqui
tondin porte
Tondin_ Porte di valore
Work: General catalogue
Art Direction: Marco Gusella
Graphic Design: Marco Gusella
Tondin_ Porte di valore
Work: Public catalogue
Art Direction: Marco Gusella
Graphic Design: Andrea Pasqui
Tondin_ Porte di valore
Work: Design of corporate logo
Graphic Design: Andrea Pasqui
Tondin_ Porte di valore
Work: Box + Sample book
Graphic Design: Daniele Bonin
Tondin_ Porte di valore
Work: Advertising campaign
Art Direction: Andrea Pasqui
Graphic Design: Riccardo Caldiron
Tondin_ Serramenti di valore
Work: Windows catalogue
Art Direction: Marco Gusella
Graphic Design: Daniele Bonin
bottecchia
Bottecchia_ Cicli
Work: General catalogue
Art Direction: Andrea Pasqui
Graphic Design: Andrea Pasqui
Bottecchia_ Cicli
Work: Advertising campaign
Art Direction: Andrea Pasqui
Graphic Design: Andrea Pasqui
Bottecchia_ Cicli
Work: Web site
Concept & Design: Riccardo Caldiron
Bottecchia_ Cicli
Work: Design for exhibition stand
Art Direction: Andrea Pasqui
Graphic Design: Andrea Pasqui
Bottecchia_ Cicli
Work: Product graphics + Product design
Art Direction: Marco Gusella
Bottecchia_ Cicli
Work: Magazine
Art Direction: Marco Gusella
Graphic Design: Daniele Bonin
Bottecchia_ Cicli
Work: Press Office Bottecchia Reparto Corse
Art Direction: Marco Gusella
Ufficio Stampa - Press OfficeBOTTECCHIA CICLI SRLCavarzere - Venezia - ItalyTel +39 0426 311724 Fax +39 0426 311710www.bottecchia.come-mail: [email protected]
Bottecchia_ Cicli
Work: Press Office Bottecchia Reparto Corse
Art Direction: Andrea Pasqui
assicurazioni generali
Assicurazioni Generali
Work: Company Profile
Art Direction: Riccardo Caldiron
Graphic Design: Riccardo Caldiron
i-mix
I-MIX_ office design
Work: Product catalogue
Art Direction: Riccardo Caldiron
Graphic Design: Riccardo Caldiron
I-MIX_ office design
Work: Product catalogue
Art Direction: Riccardo Caldiron
Graphic Design: Riccardo Caldiron
I-MIX_ office design
Work: Web site
Concept & Design: Riccardo Caldiron
I-MIX_ office design
Work: Product catalogue
Art Direction: Riccardo Caldiron
Graphic Design: Riccardo Caldiron
I-MIX_ office design
Work: Advertising campaign
Art Direction: Andrea Pasqui
Graphic Design: Riccardo Caldiron
I-MIX_ office design
Work: Book sample of textiles
Art Direction: Riccardo Caldiron
Graphic Design: Daniele Bonin
I-MIX_ office design
Work: General catalogue
Art Direction: Riccardo Caldiron
Graphic Design: Riccardo Caldiron
jk fitness
JK Fitness
Work: General catalogue
Art Direction: Andrea Pasqui
Graphic Design: Andrea Pasqui
JK Fitness
Work: Logo design
Graphic Design: Andrea Pasqui
JK Fitness
Work: Advertising campaign
Art Direction: Andrea Pasqui
Graphic Design: Andrea Pasqui
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"��!'�����%��)������� �� �������� �� �����������(((�����% �$$��!�
D90Motore: 3,5 HP AC continuativi / 7 HP AC di spunto (corrente alternata)Velocità: 0,8-25 km/h con incremento di 0,1 km/h - funzione "instant speed"Inclinazione: elettrica su 16 livelli e 15% di pendenza - funzione "instant incline"Superficie corsa: 555x1600 mm
�! ����! ���%%���$$����� �$$�����
JK Fitness
Work: Web site
Concept & Design: Riccardo Caldiron
JK Fitness
Work: product graphics + product design
Graphic Design: Riccardo Caldiron
maxeurope
MaxEurope
Work: Company Profile
Art Direction: Marco Gusella
Graphic Design: Andrea Pasqui
isi
ISI Work: Depliant
Art Direction: Andrea Pasqui
Graphic Design: Daniele Bonin
ISI Work: Advertising campaign
Art Direction: Andrea Pasqui
Graphic Design: Daniele Bonin
ISI Work: Advertising campaign
Art Direction: Andrea Pasqui
Graphic Design: Daniele Bonin
ISI Work: Poster stores
Art Direction: Andrea Pasqui
Graphic Design: Daniele Bonin
krupps
Krupps_ Dishwasher machines
Work: General catalogue
Art Direction: Riccardo Caldiron
Graphic Design: Riccardo Caldiron
Krupps_ Dishwasher machines
Work: Company Profile
Art Direction: Andrea Pasqui
Graphic Design: Andrea Pasqui
Krupps_ Dishwasher machines
Work: Web Site
Concept & Design: Riccardo Caldiron
Krupps_ Dishwasher machines
Work: Design for exhibition stand
Art Direction: Riccardo Caldiron
Graphic Design: Riccardo Caldiron
pm scale
PM Scale
Work: General catalogue
Art Direction: Marco Gusella
Graphic Design: Andrea Pasqui
PM Scale
Work: Web site
Concept & Design: Riccardo Caldiron
PM Scale
Work: Direct marketing
Art Direction: Andrea Pasqui
Graphic Design: Andrea Pasqui
maripè
Maripè_ Calzaturificio
Work: Advertising campaign
Art Direction: Andrea Pasqui
Graphic Design: Riccardo Caldiron
www.maripe.com
Calzaturificio Maripè spaFiesso d’Artico - Venezia - Italy tel. +39 049 9801540 fax +39 049 503333
comfort | glamour
impaginatoA4 25-01-2007 9:00 Pagina 1
favaretti group
Favaretti GroupWork: Products catalogue
Art Direction: Riccardo Caldiron
Graphic Design: Daniele Bonin
Favaretti srl | Tel +39.049.53.80.535 - 049.95.35.279 | Fax +39.049.95.39.124 | [email protected]
Anche la tua piscina ha bisogno di protezione !
www.favarettigroup.it
Pensaci per tempo...
le nostre coperture invernali evitano fogliame e sporcizia;
o!rono, con alcuni modelli speciÞci, protezione e sicurezza
per bambini ed animali.
Disponiamo di soluzioni versatili e tecnologiche che ti aiuteranno
a ridurre la manutenzione e a mantenere bella e funzionale
la tua piscina per molti anni.
Favaretti: la Cura di Bellezza per la tua piscina.
POOLTEX SS (IMPERMEABILE) POOLGARD (SICUREZZA)
FILTEX O (FILTRANTE) RETINTEX (FILTRANTE)
Favaretti srl | Tel +39.049.53.80.535 - 049.95.35.279 | Fax +39.049.95.39.124 | [email protected]
www.favarettigroup.it
COPERTURE ISOTERMICHE PER GRANDI IMPIANTI
Le nostre coperture sono progettate e realizzate
per integrarsi perfettamente alle esigenze delle piscine
aperte al pubblico sia in interno che in esterno.
Le coperture Isotermiche sono di facile installazione
e soprattutto riducono la dispersione termica,
garantendo un notevole risparmio energetico
con un ritorno economico in tempi brevi.
Favaretti: la protezione intelligente.
Le coperture isotermiche intelligenti
Favaretti GroupWork: Advertising campaign
Art Direction: Andrea Pasqui
Graphic Design: Andrea Pasqui
photodesign
Photodesign_ fotografia industriale
Work: Company Profile
Art Direction: Marco Gusella
Graphic Design: Riccardo Caldiron
italveneta didattica
Italveneta Didattica
Work: Products catalogue
Art Direction: Andrea Pasqui
Graphic Design: Daniele Bonin
Italveneta Didattica
Work: Multimedia catalogue
Graphic Design: Riccardo Caldiron
Italveneta Didattica
Work: Web site + Web marketing
Graphic Design: Riccardo Caldiron
Italveneta Didattica
Work: Products catalogue
Art Direction: Riccardo Caldiron
Graphic Design: Riccardo Caldiron
shockblaze
Shockblaze
Work: General catalogue
Art Direction: Andrea Pasqui
Graphic Design: Riccardo Caldiron
Shockblaze
Work: Design for exhibition stand
Art Direction: Andrea Pasqui
Graphic Design: Andrea Pasqui
Shockblaze
Work: Web Site
Concept & Design: Riccardo Caldiron
Shockblaze
Work: Advertising campaign
Art Direction: Andrea Pasqui
Design: Riccardo Caldiron
Nuova KRS con telaio in caronio di soli 1080 gr. che prevede i seat staycon Vertical Slim Flex Race, scatola movimento BB30, passaggi cavi
interni (Cable Inside Dynamic) e nuovo sistema protezione antifangoMudstop. I forcellini sono interamente in carbonio con sistema postmount, mentre il tubo sterzo dispone del Drive Control 1” 1/8-1” 1/5.Nuova KRS: innovazione tecnologica.
w w w . s h o c k b l a z e . c o m
shockinnovation2011
marvelli
Marvelli_ furniture
Work: Catalogue + logo design
Art Direction: Andrea Pasqui
Graphic Design: Riccardo Caldiron
w w w . g u s e l l a - a d v . c o m
AdvFinito settembre 2011
Concept & Copy:
Gusella adv
Photo:
Roberto Bianchi
Gusella adv srl
Ponte S. Nicolò - Padova - Italy
Tel. +39 049 717110
www.gusella-adv.com