H ISTORY Founded in 1984 by Ely Callaway. Originally called
Hickory Callaway HQ is at Carlsbad, CA.
Slide 3
C OMPANY O VERVIEW Quickly has become largest manufacturer of
premium golf clubs and golf merchandise Merchandise ranging from
towels to GPS systems High tech club fitting technology
Slide 4
A WARDS
Slide 5
M ISSION Callaway Golf Company is driven to be a world class
organization that designs, develops, makes and delivers
demonstrably superior and pleasingly different golf products that
incorporate breakthrough technologies, and backs those products
with noticeably superior customer service. We share every golfer's
passion for the game, and commit our talents and our technology to
increasing the satisfaction and enjoyment all golfers derive from
pursuing that passion.
Slide 6
C OMMITMENT TO C LIENT S ATISFACTION Each product is a
significant improvement from previous years model Blending artistry
and technology with golf knowledge Unrivaled customer service Each
golfer is unique and should be treated as such
Slide 7
R ETAIL S TORE T ESTIMONIALS I was a little skeptical about
jumping on the Callaway band wagon but they completely blew away my
expectations in sales and customer service. ~ Edwin Watts My golf
store has been a long time seller of Callaway clubs. Sales have
always been strong but this year we havent been able to keep up
with the demand of the newer clubs. ~Golf Galaxy
Slide 8
Slide 9
D IABLO E DGE 4 piece technology Bold red and black Design
Customizability Lofts : 9.5, 10.5, 11.5, 13.5 Face Angle : Square,
Slightly Opened/Closed Shafts Flex: Light, Regular, Stiff, X-Stiff
Various Weights
Slide 10
M ARKET S HARE Woods 17.0% (#2) Callaway Irons 24.2% (#1)
Callaway Brand Balls 10.9% (#2) Odyssey Putters 36.0% (#1)
Slide 11
M ARKETING AND P ROMOTIONS Marketing includes all media,
sponsoring golf events (youth and adult), and demo days. Callaway
Mobile Golf Performance Center
Slide 12
N OTABLE N AMES
Slide 13
M ARKET S EGMENT : Y OUTH Largest international youth golf
event in the world Ages 6-17 1,100 participants, 54 countries and
42 states represented http://www.juniorworldgolf.com/
Slide 14
M ARKET S EGMENT : W OMEN Continued funds targeted towards
women golfers Sponsorship of top women pros, past and present
Slide 15
D IABLO VS. P ING I15 Good bounce and roll New clubface
technology creates higher forgiveness across whole club Back spin
so not as much roll Missing at the top of the face creates
noticeable loss in distance DiabloPing I15
Slide 16
C OMPETITIVE A DVANTAGE Perfect combination of distance and
forgiveness. You can hit this any place on the club face and it
will still go like a center strike. ~Golf Digest The Diablo Edge
has the largest sweet spot, highest MOI and deepest center of
gravity (CG) of any Callaway titanium driver Refined head shape
reduces drag in the downswing
Slide 17
S TUDIES STACK test: Driving Distance: 260 yards 285 yards Avg
distance to pin 35 yards 25 yards Golf.com field test: Easier to
hit than previous Diablo driver Top tier forgiveness for off center
hits
Slide 18
P RICING Suggested Retail Price : $299 1-25 units25 percent off
suggested 26-99 units35 percent off suggested More than 50 percent
off suggested 100 units
Slide 19
C ALCULATIONS
Slide 20
T ESTIMONIALS If I wasnt sponsored by Nike I would use this
driver. ~Tiger Woods I HATE losing. Whether its in the board room
or out on the course I am extremely competitive. With the Diablo
Edge driver I consistently drive longer than my clients that Im
trying to close. ~Donald Trump Even I cant find fault in this.
~Simon Cowell
Slide 21
A WARDS Golf.coms top performer in 2010 club test Placed in
Tour Driver and Max Game- Improvement Driver categories Golf
Digests 2010 Gold Hot-List pick
Slide 22
C ONTACT I NFORMATION Spencer DeWald Regional Sales
Representative Cell: 561-212-9171 Email:
[email protected]