1) What trends can we see emerging in the copy as the advertising gets more modern and refined?There becomes less and less text on each advertisement because the company becomes so popular that the brand doesn't need to explain what they are selling.

2) How would you describe the relationship between text and images and how does that develop in these advertisements? The relationship between text and images works well with what the company is trying to sell, they have even got an iconic 'Santa' to say a few words about coke which would potentially boost sales and create an even bigger consuming audience.

3) If you had to use one word to describe the copy used in the early adverts what would it be?Classy

4) If you had to use one word to describe the copy used in the latest adverts what would it be?Imaginative

5) Which do you think is the most effective advertisement and why?I think that the second advertisement looks the best and would attract more of an audience in the way that upper class people will think that it is the drink for them and middle/lower class people will think that they are more elegant and classy if they buy Coca Cola.