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H2 FASHION LOGO PRESENTATION // round 2PRESENTED TO HANY ABU OMARSUNDAY, APRIL 14th, 2012
THE REFRESHED H2 FASHION BRAND
New Brand Name Spelling
A reliable partner that brings extraordinary value, joy & surprise to the relationship.
SELECTED DIRECTION FROM FIRST PRESENTATION
In the last presentation it was agreed to explore & develop the pegasus direction.
PEGASUS DIRECTION RATIONALE
The pegasus direction stems from the horse, a traditional Arabian symbol. One that begins to represent the core values that have been crystallized for the refreshed h2 fashion brand - etshtoo.
It’s known to have powerful, solid and reliable relationships with man.
If we take the horse and add the element of surprise and joy, 2 key values of etshtoo, we get the pegasus; a horse with wings.
If we push the envelope of magic even further, we arrive to the unicorn.
PEGASUS SYMBOL EXPLORATION // 3 STYLE ROUTES
Magical TraditionalMystical
PEGASUS SYMBOL EXPLORATION // RECOMMENDED ROUTE
Magical
Exploration Takeout‣Magical routes are the most powerful representations of the refreshed etshtoo brand & they create the most impactful visual design options from the 3 routes.
While a few symbols were explored in this presentation from the 2 other routes, the focus is on the 2 Magical route options.
TYPEFACE EXPLORATION
Exploration Takeout‣Lower case works best with the “etsh too” name‣Sans serif fonts work best‣The two words still look slightly loose even with the most suitable fonts in lower case
TYPEFACE EXPLORATION // SPACING
Exploration Takeout‣Joint word creates most balanced option ‣The colon creates an interesting option
TYPEFACE EXPLORATION // COLOR SEPARATION
Exploration Takeout‣Color &/or typeface weight could be used to create word syllable breaks
ROUTE 1.A // fabulously fashionable
ROUTE 1.B // fabulously fashionable
ROUTE 2.A // Crystal mosaic
ROUTE 2.B // Crystal mosaic
ROUTE 3.A // Floral thread
ROUTE 3.B // floral thread
ROUTE 4.A // glitter glitz
ROUTE 4.B // glitter glitz
ROUTE 5.A // pink petals
ROUTE 5.B // pink petals
ROUTE 6.A // purple petals
ROUTE 6.B // purple petals
ROUTE 7.A // studded stud
ROUTE 7.B // studded stud
ROUTE 8.A // fuscia fabric
ROUTE 8.B // fuscia fabric
ROUTE 8.C // fuscia fabric
ROUTE 9 // autumn air
ADDITIONAL ROUTE EXPLORATIONS
ROUTE 10 ROUTE 11 ROUTE 12 ROUTE 13
ROUTE 14 ROUTE 15 ROUTE 16 ROUTE 17
TYPEFACE / SYMBOL EXPLORATIONS
RECOMMENDED SHORTLIST // 4 routes
ROUTE 1A
ROUTE 2A
ROUTE 4A
ROUTE 3A
RECOMMENDED LOGO // 2a / crystal mosaic
RECOMMENDED LOGO // 2a / crystal mosaic // biz card application
RECOMMENDED LOGO // 2a / crystal mosaic // letterhead application