106 & PARK TAKEOVER PROPOSAL

8/7/2013 Breast Cancer Awareness By Hairless 4 Her Awareness, Inc.

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Blaire Warren| (908) 344-0412| blaireh4hapr@gmail.com

Dear Stasia Tomlinson,

We are pleased to put forth our proposal in hopes that you will accept and BET’s 106 & Park will partner with Hairless 4 Her Awareness, Inc. for

one special day of breast cancer awareness in the month of October.

Hairless 4 Her Awareness is an emerging leader in breast cancer awareness and we admire your interaction with and influence among young

people. We have found that it is now more necessary than ever to educate young men and women about breast cancer. Together we can turn

106 & Park pink and bring awareness to an often overlooked age group.

Please read through and carefully consider our proposal for a unique collaboration between 106 & Park and Hairless 4 Her Awareness. Feel free

to contact us with your questions or to further discuss this opportunity. Thank you in advance for your time and consideration.

Thank you,

Blaire Warren

Hairless 4 Her Awareness Inc. | Field Publicist

(908) 344-0412| h4hawareness@gmail.com

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Hairless 4 Her Awareness is a non-profit organization that conceptualized after founder Turquoise Johnson decided to part ways with her hair to

honor a former teacher and close friend who lost her battle to breast cancer. The organization is dedicated to promoting awareness for breast

cancer through community outreach and engagement. 365 days a year, Hairless 4 Her Awareness is committed to:

Providing close support for women with breast cancer and their families

Promoting public awareness and early detection through educational outreach

Assisting patients without health coverage and adult women under forty gain access to screenings and/or treatment

The organization has built a strong foundation by celebrating the lives of the women affected by the disease. H4HA has been a part of and

hosted many community events to increase awareness and raise funds. In addition to rocking the community with signature events and an

immense amount of support at local hospitals and cancer centers, H4HA has pioneered numerous programs and campaigns to support their

mission.

Their celebrated “Save The Women Not The Boobies®” campaign was created to dispel any notion that a successful breast cancer awareness

campaign must glorify a women’s breast to grab supporter’s attention. This campaign has continuously helped the organization gain the support

of notable and influential individuals such as:

Angela Yee – Personality/ Spokesperson/ Columnist

Shillae Anderson – Actress/ Model

Stasia Tomlinson - TV Producer

Lornalitz – Model/ Actress/ Reality Star

H4HA has fostered an overwhelming amount of support and awareness success within the last couple of years. We are looking forward to

developing a relationship with 106 & Park to help us bring our awareness efforts to an otherwise overlooked audience of young adults.

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“I was diagnosed with stage III breast cancer at the age of 26. At the time I didn’t know that young

women could get breast cancer.” --- Shay Sharpe (www.shaysharpespinkwishes.org)

YOUNG WOMEN CAN AND DO GET BREAST CANCER

Each year, approximately 70 thousand men and women age 15 to 39 are diagnosed with cancer in

the US. Breast cancer is the most common cancer for women in this age group.

Women ages 15 to 34 and 35 to 54 die more frequently from breast cancer than any other cancer.

Compared to older women, young women generally face more aggressive cancers and lower survival

rates.

Within this past year, H4HA has noticed a plaguing increase of young women who are diagnosed with breast cancer

and the disheartening lack of education and tools that this age group has been equipped with to properly fight the

battle. With the help of 106 & Park, together we can begin to educate with the hope of changing these chilling

statistics.

For the last 13 years, H4HA has recognized 106 & Park as a leader in entertainment. 106 & Park continues to grab the

attention of urban youth and young adults by presenting them with the best in Hip Hop and R&B. In between counting

down the top hits, 106 & Park has highlighted worldly events and community issues such as the 2008 Presidential

Election,World Aids Day and most recently The Trayvon Martin case. Please consider joining us in the fight and turning

106 & Park pink for one day in dedication of breast cancer awareness!

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Activities Schedule (May change according to event agreement between both parties)

PRE-EVENT

Press Release via Online Media Press Announcement and Promotion via Social Media Platforms (Instagram, Twitter, Facebook, Vine, etc.)

Early Delivery of Hairless 4 Her Awareness Materials and PINK365 Giveaways Jade Alston Rehearsal & Sound Check

EVENT Q&A Session with Founder Turquoise Johnson and a Specialized Doctor

PINK365 Audience Giveaways Hairless 4 Her Awareness Helps with the Top 10 Countdown

BET Music Matters Artist Jade Alston - Musical Performance

POST-EVENT Press Release of Appearance with Photos to various blogs, magazines and media outlets

Photos and Video Footage Posted on H4HA and Jade Alston’s Website and Social Media Sites Personal Follow-up ‘Thank You’ Gift to BET & BET’s 106 & Park

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Turquoise Johnson, Founder & Owner

Medical Assistant turned Philanthropist; Turquoise Johnson is the Owner and Founder

of Hairless 4 Her Awareness Inc. After the passing of her elementary school teacher in 2010 of Metastatic Breast Cancer, Turquoise got the drive and ambition to start a non-profit organization in honor of her teacher and the many patients she meet while working as a Medical Assistant. After getting laid off from her job in March 2011

Turquoise took her first unemployment check and started the organization.

Jade Alston, BET Music Matters Artist

Fresh, honest, relatable, smooth & soulful are just a few words to describe

independent Pop/Soul artist Jade Alston’s style & approach to making music. Since

releasing her popular "Single On A Saturday Night" mix-tape series, Jade’s been

featured by several popular media outlets, including BET Music Matters, Vibe

Magazine, Vibe Vixen, ConcreteLoop, The Source, POWER 105.1 and the New York

Times. Jade has also garnered radio airplay for her popular single "Missing You Lately".

She wrote the catchy record with Grammy-nominated songwriter/ X-factor vocal

coach Claude Kelly (Britney Spears, Michael Jackson).

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Thank you in advance for your time and careful consideration. If you are interested and

would like to accept this proposal or have further questions, please contact:

Blaire Warren

Hairless 4 Her Awareness, Inc. | Field Publicist

blaireh4hapr@gmail.com| (908) 344-0412

Please visit the following links to learn more about Hairless 4 Her Awareness, Inc. and other

informative sites:

www.hairless4herawarenessinc.org

www.youngsurvival.org

http://www.webmd.com/breast-cancer/guide/breast-cancer-young-women

Proposal prepared by:

Melissa Patterson | Girl Meets PR | girlmeetspr@gmail.com| (267) 908-4647